In a vehicle, fuel and air produce power within the engine through combustion. However, only a portion of the total generated power is used by the engine while the rest is wasted in the form of heat and exhaust. It is crucial to remove this excess heat to prevent the engine temperature go too high which result in overheating and viscosity breakdown of the lubricating oil, making metals of the overheated engine part weak, thus resulting in quicker wear of the engine. To keep the engine cool, a cooling system is used to remove the excess heat. Most cooling systems that are used in automobiles consist of the following components- water pump, radiator, radiator pressure fan, electric cooling fan, radiator pressure cap, and thermostat. Of these components, radiator is one of the most prominent part of the cooling system as it transfers heat. Radiators are also known as heat exchangers which cool down the internal combustion engine of vehicles. Coolant liquid is added to the radiator and it transfers the heat from the fluid inside to the air outside and thereby cools down the engine.

The global automotive radiators market is projected to grow at a substantial CAGR during the forecast period. Rising purchasing power and living standards, especially in developing countries such as China and India is encouraging people to buy their own vehicles. Booming logistics industry is another driver of the global automotive radiators market. Furthermore, global automakers are continuously expanding their production facilities across the globe in order to capture a major share in the automotive market, thereby driving the global automotive radiators market growth. Supportive government policies to boost the domestic automotive production will further continue to bolster the growth of automotive radiators market during the next five years. For example, in March 2019, the government of São Paulo created a tax incentive program called IncentivAuto to protect car manufacturers in Brazil from global competition. As per the program, a car manufacturer will have to invest at least 1 billion R$ and create atleast400 new jobs in order to receive a discount of upto 25%. Projects that qualify for the tax cuts include new production lines or new plants.
Stringent vehicle emission regulations being implemented across different economies is also a factor that is contributing significantly to the growth of the global automotive radiators market since Auto manufacturers are using various technologies in order to reduce the vehicle’s fuel combustion level. In European Union (EU) region, for instance, regulation (EC) 443/2009 sets mandatory emission reduction targets for new cars. On April 17, 2019, the European Parliament and the Council adopted Regulation (EC) 2019/631 which introduces CO2 emission performance standards for new vans and new passenger cars for 2025 and 2030. This new Regulation replaced and repealed Regulation (EC) 443/2009 and came in effective from January 1, 2020.
Growing Adoption of Electric Vehicles Restraining the Market Growth
Growing focus on electric vehicle (EV) production and adoption is likely to hinder the growth of the global automotive radiators market during the forecast period. Governments as well as global organizations are making continuous efforts towards environmental sustainability and reduction in greenhouse gas (GHG) emission. For instance, In the United States, as of 2019, 23 states and the District of Columbia have implemented statewide greenhouse gas emission target to reduce emissions 26 to 28 per cent below 2005 levels by 2025.In 2019, the British government announced its target to cut the country’s greenhouse gas emissions to almost zero by 2050 as a way to tackle climate change. As such, there have been investments being funnelled in the EV sector with governments taking several initiatives and implementing favourable policies to increase their adoption. The figure below represents the global BEV (battery electric vehicle) stock for the period 2010-2019:
Global Electric Car Stock, From 2010 to 2019, in Million Units

Source: IEA (International Energy Agency)
Electrification of vehicles will affect revenues of many auto part manufacturing companies. Components and parts like turbos, intercoolers, oil filters, engine parts, and other ICE-related products are going to face declining growth rates since electrically-powered components have fewer moving parts. Although the current share of EV segments is quite small in the global automotive industry, this continuous increase in EV stock will continue to decline the market growth of automotive radiators in the coming years. Even automakers are increasing their production volume of electric vehicles to gain a competitive edge in this booming segment. In 2018, Mahindra & Mahindra won a contract to supply 1,000 EVs to the Bengaluru-based transport firm, Baghirathi Travel Solutions Pvt. Ltd.
Market Segment Overview:
The global automotive radiators market has been segmented by material type, vehicle type, end-user, and geography. On the basis of material type, the market has been classified into copper and brass, and aluminum. By vehicle type, the segmentation of the global automotive radiators market has been done as passenger vehicle, light commercial vehicle, and heavy commercial vehicle. By end-user, the market has been segmented as OEMs and aftermarket. Geographically, the global market has been classified as North America, South America, Europe, Middle East and Africa, and Asia Pacific.
Aluminum Segment Accounts for a Significant Market Share
By material type, the aluminum segment held a significant share in 2019 on account of its wide adoption across passenger vehicle business segment. Higher efficiency of aluminum-based radiators as compared to copper-based radiators contributes to the growth of this segment during the forecast period. Other advantages of aluminum-based radiators include lighter weight and longer lifespan, thereby driving the market growth. However, copper and brass segment is projected to witness a decent CAGR during the forecast period on account of growing demand for heavy vehicles across the global logistics sector.
Declining Light Commercial Vehicle Production
By vehicle type, the passenger vehicle segment is poised to witness a slow growth during the forecast period since the production as well as sales of passenger cars has been witnessing a steep decline from the past two years.
Global Passenger Car Sales Volume, in Million Units, 2015 to 2019

Source: OICA (International Organization of Motor Vehicle Manufacturers)
The recent COVID-19 global pandemic outbreak has also severely impacted the both production and sales of vehicles by disrupting the global supply chain, temporary halt on production to maintain social distancing, and weakened economic growth with declining income and rising unemployment.
ABOUT THE AUTHOR:
Anjali Joshi is a senior market research analyst at Knowledge Sourcing Intelligence. She oversees a team of analysts and is known for the quality of market intelligence she delivers to the clients which range from start-ups and Non-profit Organizations to Fortune 500 companies. Anjali’s keen understanding of international business and market dynamics, coupled with her years of experience working in this industry, allows her to analyse current and future trends across both global and clients’ target markets and help them in making informed decisions.
Automotive Radiators Market – Keeping Vehicle Running for Longer
BlogIn a vehicle, fuel and air produce power within the engine through combustion. However, only a portion of the total generated power is used by the engine while the rest is wasted in the form of heat and exhaust. It is crucial to remove this excess heat to prevent the engine temperature go too high which result in overheating and viscosity breakdown of the lubricating oil, making metals of the overheated engine part weak, thus resulting in quicker wear of the engine. To keep the engine cool, a cooling system is used to remove the excess heat. Most cooling systems that are used in automobiles consist of the following components- water pump, radiator, radiator pressure fan, electric cooling fan, radiator pressure cap, and thermostat. Of these components, radiator is one of the most prominent part of the cooling system as it transfers heat. Radiators are also known as heat exchangers which cool down the internal combustion engine of vehicles. Coolant liquid is added to the radiator and it transfers the heat from the fluid inside to the air outside and thereby cools down the engine.
The global automotive radiators market is projected to grow at a substantial CAGR during the forecast period. Rising purchasing power and living standards, especially in developing countries such as China and India is encouraging people to buy their own vehicles. Booming logistics industry is another driver of the global automotive radiators market. Furthermore, global automakers are continuously expanding their production facilities across the globe in order to capture a major share in the automotive market, thereby driving the global automotive radiators market growth. Supportive government policies to boost the domestic automotive production will further continue to bolster the growth of automotive radiators market during the next five years. For example, in March 2019, the government of São Paulo created a tax incentive program called IncentivAuto to protect car manufacturers in Brazil from global competition. As per the program, a car manufacturer will have to invest at least 1 billion R$ and create atleast400 new jobs in order to receive a discount of upto 25%. Projects that qualify for the tax cuts include new production lines or new plants.
Stringent vehicle emission regulations being implemented across different economies is also a factor that is contributing significantly to the growth of the global automotive radiators market since Auto manufacturers are using various technologies in order to reduce the vehicle’s fuel combustion level. In European Union (EU) region, for instance, regulation (EC) 443/2009 sets mandatory emission reduction targets for new cars. On April 17, 2019, the European Parliament and the Council adopted Regulation (EC) 2019/631 which introduces CO2 emission performance standards for new vans and new passenger cars for 2025 and 2030. This new Regulation replaced and repealed Regulation (EC) 443/2009 and came in effective from January 1, 2020.
Growing Adoption of Electric Vehicles Restraining the Market Growth
Growing focus on electric vehicle (EV) production and adoption is likely to hinder the growth of the global automotive radiators market during the forecast period. Governments as well as global organizations are making continuous efforts towards environmental sustainability and reduction in greenhouse gas (GHG) emission. For instance, In the United States, as of 2019, 23 states and the District of Columbia have implemented statewide greenhouse gas emission target to reduce emissions 26 to 28 per cent below 2005 levels by 2025.In 2019, the British government announced its target to cut the country’s greenhouse gas emissions to almost zero by 2050 as a way to tackle climate change. As such, there have been investments being funnelled in the EV sector with governments taking several initiatives and implementing favourable policies to increase their adoption. The figure below represents the global BEV (battery electric vehicle) stock for the period 2010-2019:
Global Electric Car Stock, From 2010 to 2019, in Million Units
Source: IEA (International Energy Agency)
Electrification of vehicles will affect revenues of many auto part manufacturing companies. Components and parts like turbos, intercoolers, oil filters, engine parts, and other ICE-related products are going to face declining growth rates since electrically-powered components have fewer moving parts. Although the current share of EV segments is quite small in the global automotive industry, this continuous increase in EV stock will continue to decline the market growth of automotive radiators in the coming years. Even automakers are increasing their production volume of electric vehicles to gain a competitive edge in this booming segment. In 2018, Mahindra & Mahindra won a contract to supply 1,000 EVs to the Bengaluru-based transport firm, Baghirathi Travel Solutions Pvt. Ltd.
Market Segment Overview:
The global automotive radiators market has been segmented by material type, vehicle type, end-user, and geography. On the basis of material type, the market has been classified into copper and brass, and aluminum. By vehicle type, the segmentation of the global automotive radiators market has been done as passenger vehicle, light commercial vehicle, and heavy commercial vehicle. By end-user, the market has been segmented as OEMs and aftermarket. Geographically, the global market has been classified as North America, South America, Europe, Middle East and Africa, and Asia Pacific.
Aluminum Segment Accounts for a Significant Market Share
By material type, the aluminum segment held a significant share in 2019 on account of its wide adoption across passenger vehicle business segment. Higher efficiency of aluminum-based radiators as compared to copper-based radiators contributes to the growth of this segment during the forecast period. Other advantages of aluminum-based radiators include lighter weight and longer lifespan, thereby driving the market growth. However, copper and brass segment is projected to witness a decent CAGR during the forecast period on account of growing demand for heavy vehicles across the global logistics sector.
Declining Light Commercial Vehicle Production
By vehicle type, the passenger vehicle segment is poised to witness a slow growth during the forecast period since the production as well as sales of passenger cars has been witnessing a steep decline from the past two years.
Global Passenger Car Sales Volume, in Million Units, 2015 to 2019
Source: OICA (International Organization of Motor Vehicle Manufacturers)
The recent COVID-19 global pandemic outbreak has also severely impacted the both production and sales of vehicles by disrupting the global supply chain, temporary halt on production to maintain social distancing, and weakened economic growth with declining income and rising unemployment.
ABOUT THE AUTHOR:
Anjali Joshi is a senior market research analyst at Knowledge Sourcing Intelligence. She oversees a team of analysts and is known for the quality of market intelligence she delivers to the clients which range from start-ups and Non-profit Organizations to Fortune 500 companies. Anjali’s keen understanding of international business and market dynamics, coupled with her years of experience working in this industry, allows her to analyse current and future trends across both global and clients’ target markets and help them in making informed decisions.
3d Machine Vision – Evolving the Manufacturing Process
Thought Articles3D machine vision refers to a technology that offers automated detection and flaws in the end products and further enables the manufacturers to enhance the manufacturing process. These systems offer real-time based information so as to reduce the lead time and improve the product’s quality.
The 3D machine vision market is expected to witness a healthy growth throughout the course of the next five years primarily due to the growing adoption of automation technology across several industries for flaw detection and inspection of goods. Furthermore, the inclination of customers towards product quality has further augmented the adoption of this technology owing to the enhancement of quality. The recent advent of COVID has further propelled the adoption of automation solutions in some industries such as food and beverage and other manufacturing entities due to increased product demand such as hand sanitizers and disinfectants is further expected to positively drive the demand for 3D machine vision solutions especially during the short run. However, the slump in the manufacturing activities across some industries due to the temporary suspension of activities is expected to negatively impact the growth to some extent in the coming time period. Growing adoption of automation across industries including automotive, electronics, and food and beverage is further boosting the demand for 3D machine vision solutions worldwide. Strict regulations regarding public safety and product is further fuelling the adoption of numerous technologies, thus fuelling the market growth. The chart below represents the market size of 3D machine vision which is projected to reach US$2.779 billion by 2025 from US$1.725 billion in 2019.
3D Machine Vision Market, Forecasts From 2019 to 2025, in US$Billion
Source: Knowledge Sourcing Intelligence Estimates
Segment Overview:
The 3D machine vision market has been segmented into offering, product, industry vertical, and geography. By offering, the market has been segmented into hardware and software. By product, the market has been classified as PC-based system and smart camera-based system. By the industry vertical, the market has been distributed as automotive, semiconductor and electronics, pharmaceutical, manufacturing, food and beverage, and others. Geographically, the market has been segmented into North America, South America, Europe, Middle East and Africa, and Asia Pacific.
Hardware to Hold a Substantial Share
By offering, the hardware segment is expected to hold a notable market share throughout the period of the next five years. The major factors supplementing the share of this segment include the growing investments for the adoption of automation solutions across several industry verticals. Also, the high costs of hardware further supplement the share during the forecast period. The software segment is projected to witness a healthy growth during the next five years.
Food and Beverage to Witness Rapid Growth
By the industry vertical, the food and beverage segment is anticipated to propel at a noteworthy CAGR throughout the course of the next five years. The growing acceptance of 3D vision solutions for application-specific jobs across the food and beverage industry. Also, the globally growing demand for food is also expected to positively drive the growth of this segment during the next five years. Additionally, the recent advent of COVID-19 disease has further rapidly increased the demand for food. This combined with the increasing focus towards product safety and quality is further expected to positively impact the growth of this segment especially during the short run.
The semiconductor and electronics segment is also expected to show healthy growth owing to impressive economic growth, rising disposable income, and improvement in the standard of living which are driving the demand for consumer electronic devices, especially in developing economies such as China, India, and Brazil among others.
Furthermore, the automotive industry is expected to hold a decent share throughout the forecast period owing to the growing focus towards the automation of inspection and testing solutions across the industry. Furthermore, favorable government initiatives and collaborations are further boosting the growth of the automotive industry, further providing an opportunity for emanating the market growth as well during the forecast period and beyond. For example, in India, the government and automotive sector articulated their objectives for the future growth of the automotive industry via Automotive Mission Plan 2016-2026. This is further aimed towards making India third in the world after China and the United States in engineering, manufacturing, and vehicle exports by 2026. Also, the global automotive production has been increasing, which in turn is also expected to fuel the market growth during the next five years as automakers are also investing in new production facilities as well as automation technologies.
Global Automotive Production, Passenger Cars, 2014-2018
Source: OICA
The chart above represents the number of units of passenger cars produced globally between 2014 and 2018.
North America to Hold a Decent Share
Geographically, the North American region is expected to hold a healthy share in the market during the next five years. The presence of well-established industries coupled with the early adoption of technology are some of the key factors that are bolstering the 3D machine vision market growth in the North American region during the next five years. The presence of a world-class semiconductor manufacturing industry along with the availability of world-class infrastructure are some of the additional factors that are further providing an impetus for the market to grow in the North American region throughout the forecast period. Moreover, the Asia Pacific region is expected to show rapid growth throughout the forecast period which is primarily being driven by the rapid growth of various end-user industries which are witnessing a continuous inflow of heavy investments into facility expansion and in new technologies.
The rapid growth of the automotive and consumer electronics industry in China is contributing significantly to the overall growth of the regional market. The manufacturing sector in this country in this country is also witnessing a solid growth, which is supporting the growth of the market. However, the recent outbreak of coronavirus disease has further led to a disruption in the manufacturing activities in several countries labor shortages along with government regulations such as nationwide lockdowns to mitigate the spread of this disease which further led to a temporary suspension in the activities across several industry verticals. This, in turn, is further inhibiting the growth during the short period of the next six to eight months.
Global Data Center Logical Security Market: Securing Every Bit of Digital Information
BlogLogical Security is a cluster of software and services which work together in order to shield an enterprise’s infrastructure from security breaches. Data center logical security is a combination of solutions and services which protects data center infrastructure from any cyberattack. Continuous expansion of the global data center network is the major factor behind the growing demand for data center logical security solutions and services. As the global communication and technology industry across various regions/countries is growing at a remarkable rate with rising global IT spending, the expansion of global data center network is bolstering the market growth of data center logical security. The figure given below shows the year-on-year increase in global IT spending for years 2018 and 2019:
Global It Spending, in US$ Trillion
Source: Knowledge Sourcing Intelligence Analysis
As the penetration of digital technologies is accelerating across all major industry verticals including media and entertainment, retail, and BFSI, enterprises of all sizes are investing heavily into their IT infrastructure. This, in turn, leading to a continuous rise in the volume of big data generated per day across the globe. Since very high volumes of data packets travel through networks every day, this rise in big data volume is creating demand for more storage space which can offer high degrees of data availability and security. As a result, enterprises across the globe are increasing their spending on data centers.
With high proliferation of smartphones and better internet connectivity, number of people of all age groups using different social media platforms is also increasing, creating huge volumes of data. As a result, these social media companies are funnelling huge investments in data centers to store this massive amount of big data. Social media giant, Facebook, for instance, owns more than 300 PB of data, which it stores in its huge data centers.
However, with growing adoption of digitalization across various industries, the threat of cyber-attacks such as phishing attacks and SQL Injection attacks has also surged causing companies huge financial as well as goodwill loss. For instance, in March, 2019, Capital One, one of the key players in the BFSI sector in the United States, suffered a severe data breach as part of which, around 106 million records got compromised (Source: NortonLifeLock Inc.). As part of this breach, personal information like names, phone numbers, ZIP codes, self-reported income, credit scores, bank balance, credit limits, and transaction history among others of many customers got hacked by hackers. Although Capital One cleared that details like credit card account numbers and log-in credentials of customers were not compromised, this breach turned out to be very costly for the company. From examples of Equifax, which had to pay around $700 million to the regulators for the breach it suffered in 2017, and social media giant Facebook, which reportedly paid $5 billion to the FTC over its much talked about Cambridge Analytica scandal, it is clear that security breaches can turn out to be very shattering for enterprises. Interestingly, threats like these are witnessing a continuous increase year over year. According to the Kaspersky, its web antivirus platform identified 24,610,126 malicious objects in 2019, up from 2018 by 14 per cent. As more and more of these incidents are taking place, especially across BFSI and healthcare sector, across the globe, adoption of advanced and breach-proof logical security solutions and services for data centers is increasing among them, thus propelling the market growth.
The increasing risk of getting hit by a cyber-attack is also being contributed to by growing popularity of cloud across the globe. The figure given below shows the impressive growth we are expecting the cloud storage market to witness till the year 2022:
Global Cloud Storage Market, in US$ Billion
Source: Knowledge Sourcing Intelligence Analysis
These estimates do not include the impact of COVID-19 on the market growth. As pandemic continues to affect businesses across the globe, businesses are increasing the adoption of digital technologies which can provide them enough scalability and flexibility to survive the pandemic. Increasing adoption of cloud across the globe is increasing the risk of data on cloud getting accessed by unauthorized users. As a result, cloud growth is driving with it the adoption of robust data center logical security solutions and services by customers, thus propelling the market growth.
Geographically, the North America and Europe markets have remained key contributors to the global market and the market share these regions hold is expected to remain significant over the period 2020-2025. One of the primary reasons for the market growth is stringent regulations regarding data security in these regions and strict enforcement of these laws by enforcement bodies. Enforcement of GDPR, for instance, has remained solid till now and as its scope includes every enterprise which stores information about European customers, regardless of its country of incorporation, adoption of logical security solutions for data centers has also shown an impressive increase since this law came into effect. As many countries in these two regions have environment which is favourable for setting up data centers, they are witnessing inflow of investments into them, thus contributing to the market growth. Asia Pacific holds a lot of potential in this market and the regional market is poised to show a good growth over the medium and long term. Rapid growth of industries in this region, supported by continuous investments by enterprises which see growth potential here, coupled with increasing adoption of practices like data center colocation is increasing the need for robust logical security solutions and services for data centers. This is increasing the adoption of these solutions and services, thus fuelling the market growth.
About the Author:
Dhiraj Kumar Sharma is a Market Research Analyst at Knowledge Sourcing Intelligence. He combines his outright understanding of technologies with years of experience working in the industry to deliver actionable information to clients who span across industries and geographies. Dhiraj often works closely with clients in order to better understand their requirements and is known for the quality of market insights he delivers to them.
Agricultural Sprayers Market: An Efficient Way Towards Sustainable Environment
Thought ArticlesThe global population is mushrooming rapidly. The global population has risen to 7.674 in 2019 from 6.922 billion in 2010, according to the World Bank Group. In order to fulfil their diet needs, the production of food must also be increased given the limited amount of resources such as land and water. Mechanization of agriculture enables the conservation of these resources and other inputs by ensuring their efficient distribution. Modern farming practices with mechanization has also resulted in a subsequent reduction in the unit costs of production through higher productivity yields while focusing on input conservation.
Global Total Population Data, in Billion, 2010 to 2019
Source: The World Bank
The period between planting and harvesting is one of the most crucial stages of the crop production. The use of fertilizer is necessary for the uptake of required essential nutrients for the proper growth and development of crops while the use of pesticides is of utmost importance to eliminate weeds and infestation by pests and insects. The world demand for fertilizer nutrient use is expected to increase to 201,663 thousand tonnes by 2020 from 184,017 thousand tonnes in 2015, as per the statistics provided by the Food and Agricultural Organization of the United Nations. With growing cases of pest and insect attacks on crops, there is a constant need for the use of efficient farming equipment to spray pesticides. Increasing levels of greenhouse gases (GHGs), resulting in the rise in global temperature are, in turn, is further growing the spread of pests and insects in crops. There has been a continuous rise in the loss of crops like maize, rice, and wheat due to insects as the global temperature is shooting up. A team of researchers from the University of Washington and the University of Colorado Boulder conducted a study which revealed that crop losses is estimated to be most acute in areas where the population growth along with the metabolic rates of pests and insects tend to rise due to warm temperature. The step of controlling weeds and pests, along with the application of fertilizers, calls for the application of chemicals. As such, an agricultural sprayer has become an important part of farming process in modern-day crop production.
As per the WHO (World Health Organization) data, more than thousand pesticides are currently used around the world to ensure the safety of food crops from different pests and insects. As such, the world’s pesticide trade volume has witnessed an uptick from 10,230,567 tonnes in 2015 to 11,552,828 tonnes in 2018, according to the FAO statistics.
Global Trade Volume of Pesticides, in Tonnes, 2015 to 2018
Source: The Food and Agricultural Organization of the United Nations (FAO)
However, this high amount of usage of pesticides is dangerous for both human health and the environment. Despite their use on land, pesticides, many times, make their way into the water source which leads harm to the whole ecosystem. Also, according to the WHO, pesticides are among the leading causes of death by self-poisoning, especially in low- and middle-income countries as they are intrinsically toxic and spread in the environment. Farmers and agricultural workers are the most at-risk population who are directly exposed to these harmful agrochemicals. Many studies have proved the link between pesticides and diseases such as cancer, ADHD, Alzheimer’s disease, and even birth effects. Also, with the excess use of chemical fertilizers, the soil fertility is declining.
While sprayers were once a niche product, today these equipment have become an essential piece of agricultural sector for effective crop production and protection. With the proper and efficient use of these chemicals using different type of sprayers, farmers can protect their crops from getting affected by pests and insects while increasing the agricultural yield and protecting themselves from the high exposure of these chemicals. The spraying of fertilizers, pesticides, and insecticides is traditionally done by a farm worker carrying a backpack type sprayer which requires more human effort. With growing adoption of modern farm equipment, the demand for agricultural sprayers which are easy to use and operate is booming at a remarkable rate.
Different agrochemicals can be distributed evenly with the use of mechanized spraying machines and equipment and thus, reduce the wastage of the input while protecting the environment. Unlike traditional spray technology, which requires excessive amount of pesticide use to control the infestation of pests and insects, new precision agricultural sprayers allow the application of the optimum amount of pesticide. Hand-held sprayers, airblast sprayers, and aer.
Drones are also getting more and more popular these days as effective and efficient agricultural sprayers. The use of agricultural drones for spraying is accelerating in countries with advanced agriculture such as the United States and China. Moreover, the relaxation of regulations regarding the use of drones in many countries is also paving the way for drone manufacturers to capture this spraying segment of agricultural equipment market.
Global agricultural sprayer market players are launching new products in the market in order to diversify their product portfolio as per the changing market conditions. For example, the global drone leader DJI launched its crop-spraying drone in 2015 as a way to expand from consumer and camera drones into the agricultural industry. The Japanese drone manufacturer FLIGHTS Co., Ltd developed its own cost-effective drone for spraying pesticides in 2019. Also, John Deere expanded its 4-Series Sprayers by introducing its biggest sprayer so far- the 1,600-gallon capacity R4060 Sprayer. Defensor 2500, launched by New Holland, is an advanced agricultural sprayer which is designed to protect Brazilian crops.
ABOUT THE AUTHOR:
Anjali Joshi is a senior market research analyst at Knowledge Sourcing Intelligence. She oversees a team of analysts and is known for the quality of market intelligence she delivers to the clients which range from start-ups and Non-profit Organizations to Fortune 500 companies. Anjali’s keen understanding of international business and market dynamics, coupled with her years of experience working in this industry, allows her to analyse current and future trends across both global and clients’ target markets and help them in making informed decisions.
Kosher Salt – Another Step Towards a Healthier Diet
BlogKosher salt is witnessing an impressive increase in demand from customers across the globe. The Kosher Salt Market growth is majorly attributed to continuously increasing jewish population in many countries worldwide. The figure given below shows the trend:
Global Core Jewish Population, 2014 to 2017
Source: Berman Jewish Databank, A Project of the Jewish Federation of North America
Clearly, global jewish population is witnessing a continuous expansion, and strict adherence of Jews to Kosher laws is driving the demand for kosher food among them. For a food item to be labelled as kosher, it must comply with stringent guidelines stated by Jewish laws associated with their dietary patterns. The scope of these Jewish laws extends far beyond from outlining which food items are allowed or forbidden, to outlining practices associated with production, processing and preparation of foods. One of these laws states that meat, which is to be consumed as part of Kosher meal, should be clear of any traces of blood. Since coarse texture and larger grain size of Kosher salt befits the purpose of pulling out all traces of blood from meat without adding too much saltiness to it, its demand is increasing at an impressive rate across Jewish households. Availability of this salt across a good number of stores worldwide is increasing its adoption among people with various religious beliefs, thus boosting the market growth in this segment.
The market growth is also being driven by a large number of food and beverage manufacturers who seek to tap the immense growth potential this business holds. Changing lifestyle of people in many parts of the globe changing with them the taste preferences of people. Since the global food and beverage industry is very competitive on account of presence of a very large number players, inability to change or adapt to the evolving tastes and choices of people can wipe a player out of the market. This is pushing many food and beverage manufacturers to make huge investments into research and development and in effective marketing of new products in order to push their adoption deeper into their target customer base. For instance, according to a data from FoodDrinkEurope, a confederation in the EU which includes national federations, associations and companies associated with food and beverage industry, around 60 out of leading 2500 companies (based on R&D private investments) are from food and beverage industry. In the year 2017-18, total spending into research and development by these companies stood at around €8 billion a major chunk of which was held by the European Union, the United States and Japan. Interestingly, most of these investments were aimed at aligning well with ethics and improving customers’ health. The figure given below shows the breakdown of EU’s F&B research and development investments by key focal points:
Key Drivers of Innovation in Food & Beverage Manufacturing, Europe, %, 2017 and 2018
Source: Food Drink Europe
Similar trend can be seen in other regions like North America, Asia Pacific and the Middle East among others. Increasing efforts by F&B manufacturers to cater to a wider customer base with diverse taste and religious beliefs is increasing the adoption of kosher salt among them for use in various products, thus boosting the market growth.
Geographically, North America Dominates the Global Kosher Salt Market
In 2019, North America held around 38% share in the global Kosher salt market followed by Europe and Asia Pacific which held around 25% and 20% market share respectively. Based on Knowledge Sourcing Intelligence estimates, North America is expected to dominate this market throughout the projected period 2020-2025. In this region, U.S. accounted for around 89.92% market share in 2019 and this share is expected to jump to 91.37% by 2025. This dominance is partially attributed to increase demand for kosher-labelled products in the country. Currently, there are more than 12 million kosher consumers present in the U.S. Moreover, more than 40 per cent of packaged food and beverage items sold in the country are kosher, with labels bearing the logo of a trusted kosher-certifying agency such as Star-K and Orthodox Union. Many supermarkets are also routinely stocking large kosher sections. Since only 2 per cent of the American population is Jewish, this high demand for kosher foods signifies that the market growth is being driven primarity due to increasing inclination of people towards cleaner and healthier options. Rising concerns among people in this country regarding the consumption of high amount of sodium is shaping the market growth. The U.S. Food and Drug Administration (FDA) recommends that Americans should consume no more than 2,300 mg of sodium each day as they currently consume 3,400 mg of sodium per day on an average. Excess intake of sodium is associated with the increased risk of high blood pressure which is a leading cause of heart disease and stroke. According to the American Diabetes Association, people are recommended to limit their sodium to 1,000 mg daily in order to reduce blood pressure. This trend is fueling the drift of people towards kosher salt, thus propelling the market growth.
Asia Pacific is one of the fastest growing markets for kosher salt throughout the globe. The market growth in this region is also attributed mainly to rising concerns among people regarding levels of sodium intake in the form of salt. China, for instance, which accounts for a significant market share, has been witnessing very high levels of sodium intake by people. According to a recent research study conducted by the Queen Mary University of London, the salt intake in China has been among the highest in the world over past four decades. This is mainly because Chinese adults consume around 10 grams of salt per day. This is much higher than the WHO recommendation. Since these levels are alarming, many Chinese are moving towards kosher salt. To seize this growth opportunity, many players are entering this market, thus fueling the market growth. Middle East and Africa Kosher salt market is expected to show the highest growth rate among all regional markets. High jewish population in this region is one of the major factors responsible for this growth.
Global Farm Equipment Market: Backbone of Sustainable Farming
Thought ArticlesBurgeoning global population due to continuous improvement in fertility rates and decline in mortality rates has been putting an extreme burden on available resources. Moreover, increasing life expectancy on account of improvements in healthcare infrastructure and availability of better healthcare solutions and services across different regions/countries is further contributing to this mushrooming global population. The figure below shows the total population for the period 2010-2019:
Total Global Population Data, in Billion, 2010 to 2019
Source: The World Bank Group
According to the World Bank Group data, the global population has increased from 6.922 billion in 2010 to 7.674 billion in 2019.With the limited availability of resources such as arable land and water due to increasing urbanization and industrialization, increasing the agricultural productivity with limited resources have mounted concerns among governments during the forecast period.
With population growing at a tremendous rate, the number of people suffering from hunger across the globe has also been increasing since 2015. The United Nations estimated that approximately 821 million people globally suffered from hunger in 2018. With the world not on the right track to achieve Zero Hunger target by 2030, this figure is projected to increase to 840 million by 2030. The recent global pandemic outbreak caused due to COVID-19 is expected to further double this figure, putting more 130 million people at the risk of acute hunger by the end of 2020.
As global arable land area continues to decline, growing demand for food is further pressurizing farmers to increase the total yield. The figure given below shows the pace at which arable land available per capita is shrinking worldwide:
Global Arable Land Area, in Hectare per Person
Source: The World Bank Group
The pressure on farmers, added to by continuous shrink in arable land per capita, eventually increases the pressure on per unit area of arable land since farmers, now, have to meet the demand of a wider population base by squeezing out as much productivity as possible from the limited land available for farming.
All the above factors are driving the demand for modern and smart farming solutions to improve agricultural yield per unit of area. As such, the demand for advanced farm equipment is growing at a remarkable rate, thus positively impacting the global farm equipment market growth.
Poor climatic conditions due to rising global temperature is another factor that is severely impacting the agricultural output which, in turn, is bolstering the demand for farm equipment. According to the NASA statistics, global land-ocean temperature index has risen from 0.39 degree Celsius 0.99 degree Celsius in 2019. A report from the World Meteorological Organization showed that the 2018 drought in Europe was a result of heatwaves and catastrophic precipitation which was attributed to very high temperature levels across the region. According to the observatory, ongoing climatic changes are expected to keep causing such droughts which is pushing farmers to adopt modern yet sustainable farming practices using advanced farm equipment so as to minimize agricultural yield losses due to extreme climatic conditions.
Market Segment Overview
Global farm equipment market has been classified by type, function, and geography. By type, the market has been segmented as combines, plows, sprayers, planters, and others. By function, the global farm equipment market has been classified as plowing & cultivating, sowing & planting, plant protection & fertilizing, and harvesting & threshing. Geographically, the market has been segmented into five major regional markets- North America, South America, Europe, Middle East and Africa (MEA), and Asia Pacific (APAC). Europe and North America together accounted for a significant share in the global farm equipment market in 2019 which is majorly attributed to the high farm income of farmers along with high level of awareness among them about the use and benefits of advanced farm equipment that are available in the market. Asia Pacific is projected to witness a substantial compound annual growth rate between 2020 and 2025 on account of increasing efforts to boost agricultural yield in order to eradicate food insecurity from highly populous countries such as China and India. According to the official Census data, the total population in India is projected to rise from 1.177 billion in 2010 to 1.400 billion in 2026. Middle East and Africa (MEA) will also experience a good market growth during the forecast period as governments in Middle East and African countries are focusing on increasing domestic agricultural production in order to reduce their reliance on imports and so push their GDP at new higher levels. For instance, the UAE government officials have recently announced to launch the country’s hydroponic vertical farming company Smart Acres which will be set up in Abu Dhabi and is set to launch in Q3 of 2020. In July 2019, the FAO (Food and Agricultural Organization of the United Nations) launched a digital agricultural extension model in Egypt to improve the agricultural productivity within the Country program framework signed between the Government of Egypt and FAO for the period 2018-2022.
Global farm equipment manufacturers are continuously diversifying their product portfolio while collaborating with each other in order to maintain their market position. They are also expanding their production facilities across various regions so as to serve better to their expanded customer base. In 2019, Japan-based drone manufacturer, FLIGHTS Co., Ltd, which promotes the use of drones in various industries, developed its own cost-effective drone for spraying pesticides. In the same year, Mahindra & Mahindra Ltd, together with its channel partner Mahgoub Sons Group in Sudan, launched its high-performance range of tractors in the country. This tractor range from 15HP to 92HP covers the needs of all types of farmers with different farm sizes.
ABOUT THE AUTHOR:
Anjali Joshi is a senior market research analyst at Knowledge Sourcing Intelligence. She oversees a team of analysts and is known for the quality of market intelligence she delivers to the clients which range from start-ups and Non-profit Organizations to Fortune 500 companies. Anjali’s keen understanding of international business and market dynamics, coupled with her years of experience working in this industry, allows her to analyse current and future trends across both global and clients’ target markets and help them in making informed decisions.
Rising Popularity of Self-Drive Car Rental
BlogSelf-drive car rental refers to the services provided by numerous car rental companies to their customers by offering different types of cars on rent for a short as well as long period depending on the user’s needs.
Global Self-Drive Car Rental Market, Forecasts From 2019-2025, in US$ Billion
Source: Knowledge Sourcing Intelligence Estimates
The chart above represents the size of the global self-drive car rental market from 2019 to 2025 which shows that the market reached US$86.589 billion by the year 2025 from US$59.280 billion in 2019. The market is projected to show a considerable growth owing to the fact the propensity of consumers to spend on self-drive cars is increasing due to more convenience and comfort. Furthermore, the availability of a wide range of vehicles from economy cars to super-luxury cars is another factor that has led to an inclination of customers rented cars rather than opting for ride-hailing services and chauffeur driven services among others. One of the major factors that is propelling the business opportunities for the major market players globally is the constantly growing tourism sector around the globe. Also, medical tourism has also been increasing in many parts of the world in which people stay in a country for some days only for treatment purposes, this, in turn, is also augmenting the adoption of rented self-driven cars for their own luxury and comfort. The disposable income and the middle-class population is on the verge of increase especially across the developing economies of the world, this, has further led to an increase in the spending done by the people on vacations and short trips which is also playing a major role in shaping up the market growth during the forecast period. The pickup points for these cars can also be chosen by the customers as per their convenience and waiting times are also less. Furthermore, the growing penetration of the internet has further propelled the business growth opportunities to capture a greater market share and tap the growing potential of the market throughout the course of five years.
However, the market is expected to be restrained by the fact that the availability of substitutes such as ride-hailing, chauffeur-driven services, and availability of cheaper public transport due to which people tend to get reluctant towards driving in other countries, states or cities. The recent advent of COVID-19 is expected to slow down the market growth during the short period as numerous government restrictions have been imposed in many countries that have led to a ban on the interstate as well as international travels. Thus, a temporary halt or a slump in the tourism sector is expected to slow down the market growth to some extent in the short run. Since the duration of this pandemic is still unclear, we expect the demand for these services to remain low for a period of ten to twelve months. However, the restrictions are being lifted in many countries and traveling has been allowed in some countries. This, combined with participation by market players by offering clean and sanitized cars to attract the customers is a key factor that is expected to be responsible for the positive outlook of the market in the coming times.
Tourism Industry
One of the major factors responsible for the global self-drive car market growth is the globally expanding tourism industry. With the rapid globalization, the travel and tourism sector is on a rise around the globe. The growing disposable incomes and the increasing middle-class population especially in the developing economies of the world play a major role in bolstering the travel and tourism sector globally. Tourism is considered as one of the major contributors to the GDP in many countries of the world. the self-drive car rental market is heavily dependent on the booming travel and tourism industry in that country. This is expected to support the growth of the car rental market as travelers prefer booking cars in advance for their trips for the sake of convenience.
International Tourists Arrival to the U.S., by Country, 2014-2018 (in Millions)
Source: U.S. Department of Commerce, ITA
Also, the people spend enormously and goods and services on their trips which further shows the potential of the market to witness good growth during the forecast period. For instance, according to the International Trade Administration, Chinese tourists spent around US$35 billion on travel and tourism-related goods and services in the United States in the year 2017.
Segment Overview:
The global self-drive car rental market is segmented on the basis of vehicle type, mode of booking, and geography. On the basis of vehicle type, the segmentation of the market has been done into economy car and luxury car. On the basis of mode of booking, the market has been classified as online and offline. Furthermore, on the basis of geography, the market has been distributed into North America, South America, Europe, Middle East and Africa, and Asia Pacific.
Luxury Cars to Witness Considerable Growth
By vehicle type, the economy car segment is expected to hold a substantial market share throughout the course of the next five years owing to the fact these cards have economical rented prices and are comparatively cheaper than luxury cars. Also, an abundance of the fleet of economical cars is available with companies that further supports the significant share of this segment during the next five years. Moreover, the companies are investing heavily in the adoption of the additional fleet to meet their growing business requirements. For instance, in December 2019, Blue Bird Group announced an addition to its fleet by adding 200 electric cars to its existing fleet as a part of its strategy and commitment towards sustainable development. Furthermore, the luxury car segment is anticipated to show promising growth throughout the next five years. The growing availability of luxury fleet by companies along with the growing propensity of consumers to spend on luxury fleet is also bolstering the growth of this segment during the next five years.
Collision Avoidance System Market – Another Leap of Faith Towards Technology
BlogEven after making a tremendous progress regarding vehicle safety since 1960s, making improvements in passive safety features such as air bags, seat belts, crash zones, and lighting, still the number of people who die in road accidents is increasing. According to the World Health Organization (WHO), approximately 1.35 million people die in road accidents, costing most countries 3 per cent of their gross domestic products. These road crashes cause loss to both human lives and public property, leading to huge financial losses that the economy has to incur. Moreover, significant further gains in reducing crash costs is more difficult to achieve by proceeding with these passive safety technologies alone. Consequently, there is a need to keep investing in technologies in order to reduce the severity of crashes or even complete mitigation of collisions.
Number and Rate of Road Traffic Death per 100,000 Population: 2000-2016
Source: Knowledge Sourcing Intelligence Analysis
Collision avoidance system (CAS) is a warning system which is designed to reduce the severity of a collision and help prevent rear-end collisions with vehicles that are either stationary or going in the same direction. CAS is also known as collision mitigating system, forward collision warning system, and pre-crash system. This system in vehicles alerts the driver in case of an imminent rear-end collision both at low speed and high speed.CAS attempts to actively warn drivers in case of an approaching collision event, providing drivers adequate time to take appropriate corrective actions to mitigate or completely avoid the accident. According to the U.S. National Highway Traffic Safety Administration (NHTSA) collected data, around 88 per cent of rear-end collisions are caused due to the driver’s lack of attention and following vehicle too closely.
Rising number of road accidents worldwide is pressurizing governments as well as global organizations to increase their focus on reducing this rising number by implementing several regulations and standards so as to make sure that the vehicle is safe for the passengers. For example, in the U.S., the Electronic Stability Control (ESC) standard has been adopted since 2012 for all new vehicles. Also, the European NCAP requires auto manufacturers to provide the emergency autonomous braking solution in all passenger vehicles manufactured by them in order to achieve the highest safety rating given by the agency. All these regulations that have been and/or are planned to be implemented across various regions/countries is significantly driving the global collision avoidance system market.
Collision Avoidance System Market Size, US$ Billion, 2019 and 2025
Source: Knowledge Sourcing Intelligence Analysis
Global automotive giants, with the support of governments and global organization, are continuously revolutionizing the personal transport by investing heavily in autonomous vehicles in order to reduce road accidents and fatalities. As of March 2018, the number of companies having permits to test autonomous vehicles on road in the State of California alone totalled to 52. Autonomous vehicles hold promising results to reduce high cost of crashes and transport infrastructure, road congestion, and others. In 2019, the industry body for the automotive sector in Germany- VDA- announced to invest over €40 billion in electric mobility during the next three years.
Collision avoidance system is not only being used in the automotive sector, it has also been incorporated in machines and equipment that are used across material handling and mining industry. Governments in different regions/countries have put workers’ safety regulations in place in order to limit or eliminate the number of accidents at hazardous workplaces. According to the OSHA (Occupational Safety and Health Administration), part of the United States Department of Labor, workers possess the right to have safe and healthy working conditions and it is the duty of the employer to provide the safe workplace to all of its employees. The member states of the European Union (EU) are free to adopt tougher rules and regulations aimed to ensure safety of workers when transposing EU directives into national law.
Despite the high rate of automation in different industries, the chances of workplace fatalities has not completely eliminated, if reduced to some extent. As such, the demand for collision avoidance systems is rising across the material handling as well as mining industry. These systems are increasingly being incorporated into material handling systems as well as mining equipment and machines as there has been a growing focus on workers’ safety across different industries. For example, collision avoidance systems for cranes are designed to prevent crane-to-end stop and crane-to-crane collisions which increases operator’s safety and reduce system maintenance costs. In the mining industry, lack of visibility requires collision avoidance systems and other technologies to help minimize the risk of accidents and injury while improving efficiency and reducing costs. According to the U.S. Mine Safety and Health Administration, the country’s mines recorded 24 fatalities in 2018 with seven involved in a collision. Although this was the lowest number of mining fatalities on record, collisions still pose a great threat to the safety of people working in mines for which the demand for collision avoidance systems is booming to limit or eliminate these risks.
However, the recent COVID-19 global pandemic outbreak has severely impacted many industries including mining and automotive. With temporary halt in the production and global supply chain disruption due to mandatory lockdown measures to curb the spread of the coronavirus, this global pandemic has also indirectly impacted the collision avoidance system market.
Despite of this decline in manufacturing activities, growth of these industries in the medium and long run will continue to drive investments in safety features and technologies in the coming future in order to reduce the economic burden caused by human deaths and loss of public property.
ABOUT THE AUTHOR:
Anjali Joshi is a senior market research analyst at Knowledge Sourcing Intelligence. She oversees a team of analysts and is known for the quality of market intelligence she delivers to the clients which range from start-ups and Non-profit Organizations to Fortune 500 companies. Anjali’s keen understanding of international business and market dynamics, coupled with her years of experience working in this industry, allows her to analyse current and future trends across both global and clients’ target markets and help them in making informed decisions.
Global Pet Insurance Market: Strong Growth Potential
Thought ArticlesPeople’s mindset has been changing from being a pet owner to pet parent. They are treating their furry friends as an important part of the family. The pet insurance market is growing on account of rising companion animal population and an increase in the awareness related to pet insurance. This industry has both small and large market players, strategizing accordingly with launch of new insurance policies and regional expansions. Remarkable rise in the pet ownership is also a factor that is driving the need for pet insurance policies as pet owners are willing to spend on their pet’s health and welfare with less expenditure on veterinary bills. Thus, the pet insurance market is projected to thrive at present and in the future owing to the rising number of people owning pets along with the growing awareness about pet’s health.
Pet insurance provides illness and accident coverage for family-owned pets, primarily dogs and cats and bears many similarities to human health insurance with annual coverage offered at an actuarially-determined rate subject to various terms and conditions.
NAPHIA (The North American Pet Health Insurance Association) represents more than 99 per cent of the U.S. and the Canadian pet health insurance industry as an advocacy group.
According to the NAPHIA statistics, the total premium volume for NAPHIA members in the United States was US$1.03 billion in 2017 which represented 23.2 per cent growth over the prior year while the direct premium accounted for approximately US$640 billion during the same year.
According to a survey conducted by the American Pet Products Association (APPA), nearly 68 per cent of U.S. households owned at least one pet including dog, cat, or other.
According to NAPHIA, nearly 1.5 million dogs and 300,000 cats in the United States were insured in the year 2017 with the number of insured dogs and cats rose 17.5% from the previous year. Thus, with the booming demand for pet insurance among pet owners, insurance companies are also expanding their product portfolio into this lucrative market. According to the NAPHIA, there were more than 6,500 companies in the U.S. and Canada in 2017. With unexpected vet treatment often costing a lot, it is not surprising that some pet owners, especially when you have an expensive breed, can struggle to afford unplanned medical care for their furry friends. Pet insurance can protect people against the unexpected costs that arise when their pets need medical treatment while helping the pet to live a longer and healthier life.
Pet insurance policies include:
There are a wide range of pet insurance policies available in the market, catering for different needs. Since policy can differ, it is important to ensure that the owner checks and understands what various policies cover.
As per NAPHIA statistics, around 2.07 million pet owners in the North American region had their pets (dogs and cats) insured at the end of 2017, with the United States being at the top. Also, premium volumes in Canada surged from CAD$91 million in 2013 to CAD$161.1 million in 2017. Pet owners are buying insurance policies for their pets in order to afford some of the most expensive treatments their pets need. Pet insurance has been more established in European countries such as the UK and Sweden where the coverage level is around 30 per cent. The first pet insurance policy covering a dog was issued in 1924 in Sweden only. Then in the UK, the first pet insurance policy was issued in 1947.
Rising pet adoption along with the prevalence of several pet-related diseases are significantly driving the global pet insurance market growth. As the human-animal bond grows, considering pets as a part of the family is becoming a part of the culture and more accepted in the society. Also, with increasing urbanization, pets are becoming more important part of human lives. This emerging trend of pet humanization is because of the companionship of pets that provides a fundamental psychological need for many people. As such, many human-characteristics pet products and services are in sale these days due to rising demand across pet owners. These products and services include pet insurance, pet grooming, and pet-friendly traveling services.
According to a 2015 study by the American Veterinary Medical Association (AVMA) in collaboration with Mississippi State University’s Department of Agricultural Economics found that pet insurance policies offering unlimited benefits and wellness plans have significant effects on pet owners’ purchase decisions; when a wellness plan is included, people are more likely to visit the veterinarian more frequently than those without a wellness plan.
The role of a pet insurance is unique and dynamic as people are filled with positive energy to keep their beloved pets happy and healthy.
Global Motorcycle Shock Absorbers Market: Ride Comfortably
BlogA lot has changed since Daimler Reitwagen made its first appearance in public in 1885. From that time, when internal combustion engines were seen as breakthrough and know-how about that technology was limited, till today, when the global motorcycle market has the presence of a large number of players across it, the world has seen a very high degree of transformation in this sector. For nearly eight or nine decades in the 20th century, the adoption of motorcycles was, to a good degree, confined to a particular section of societies. The number of motorcycles sold during that time was also low partially because of presence of a limited number of players in the market. But onset of the 21st century brought with it some growth in this market. Many companies, who saw high growth potential in the motorcycle business, entered the market, each offering some unique designs as part of their offerings.
The market has witnessed a significant transformation since then and this process of evolution still continues. From aesthetics to performance, every aspect of motorcycle manufacturing has undergone a change over these years. Since presence of a good number of players gave people a good number of options to choose from, motorcycle manufacturers continued to pump investments into research and development in order to offer vehicles better than their rivals. Since inclination towards looks continues to increase, motorcycle manufacturers have been making regular modifications in motorcycle designs, whereas, high focus of people on fuel efficiency has led motorcycle manufacturers to improve the fuel economy of their vehicles. Amongst all that has changed so far, shock absorbers have also undergone a significantly high degree of change. The degree of shock absorption they offer now is way more than what they used to offer a couple of decades earlier. The ruggedness of motorcycle shock absorbers has also improved a lot over these years as huge investments into research and development have continued to fuel the discovery of advanced materials which can enhance the strength of these absorbers. In conjunction to this, continuous improvements in shock absorber designs and manufacturing technologies have also aided in improving their performance.
The market growth for motorcycle shock absorbers is closely tied to the performance of global motorcycle market. Since the market is very competitive, market players are being pushed to keep their pricing competitive in order to prevent losing their customers to their rivals and thus, losing market share. Since the market is flooded with a wide range of motorcycles which fit into budget of people of almost every income group, the sales of motorcycles has been good so far. The figure given below shows the sales of Honda motorcycles from 2012 to 2019:
Honda Motorcycles Global Sales, in 1000 Units
Source: Honda Corporate Update
Although the overall motorcycle market witnessed some contraction recently, the sales of motorcycles are still expected to remain good over the next five years. The sales of motorcycles are also being fuelled by increasing middle class population in many parts of the world. Economic growth across many countries is positively impacting the standard of living of people. Economic growth tends to improve the household income of some people by increasing the number of working members in a family, by offering more employment opportunities, and by improving wages. As this continues, many people find themselves lifted up to middle class. The figure given below shows the increase in global middle class population:
Global Middle Class Population, % of Total Population
Source: Organisation for Economic Cooperation and Development (OECD)
Growing middle class population continues to drive with it the sales of vehicles. While this might not necessarily improve the sales of cars among this section of society, sales of two-wheelers, both geared and non-geared, tends to improve. Increasing sales of motorcycles gives impetus to the production of motorcycles, thus increasing the demand for shock absorbers among other components. This is increasing the demand for motorcycle shock absorbers, thus propelling the market growth. Although recent shrinkage in motorcycle sales in some parts of the world can be seen as a sign of trouble for motorcycle shock absorber manufacturers, this is not as ugly as it is being perceived. There are already a very large number of motorcycles on road. Since many parts of the vehicles tend to wear out due to continuous use, these require regular maintenance or replacement. Engine oils, filters, brake and clutch wires, and shock absorbers are just some of the components which tend to lose their quality with increasing number of miles run by motorcycles. Furthermore, poor road infrastructure in many developing and underdeveloped economies tends to reduce the overall lifespan of motorcycle shock absorbers. As many people tend to ride motorcycles recklessly in such countries, this combined with poor quality of roads, adversely impacts the lifespan of shock absorbers. As this continues, number of people taking their vehicles for shock absorber replacement is increasing. Increasing penetration of internet and smartphones across the globe, coupled with presence of a good number of vendors offering doorstep servicing and repair of vehicles, is also increasing the number of people opting to get their vehicles serviced and repaired. This, besides fuelling the demand for other motorcycle components, is driving the demand for shock absorbers, thus propelling the market growth.
Geographically, the report, titled Global Motorcycle Shock Absorbers Market, by Knowledge Sourcing Intelligence, offers in-depth analysis of the market across North America, South America, Europe, Middle East and Africa, and Asia Pacific. To give a clearer view, the report analyses market across countries which account for a significant share in this market.
About the Author:
Dhiraj Kumar Sharma is a Market Research Analyst at Knowledge Sourcing Intelligence. He combines his outright understanding of technologies with years of experience working in the industry to deliver actionable information to clients who span across industries and geographies. Dhiraj often works closely with clients in order to better understand their requirements and is known for the quality of market insights he delivers to them.