Motion Capture or mocap is a process in which the movement of people is digitally recorded. 3D motion capture systems are those systems that enable the users to capture those movements with the help of cameras and sensors then processing of those images or videos with the help of processing software. These systems are used across numerous industry verticals ranging from media & entertainment, healthcare, military and defense, sports and, others.

The growing applications of these systems across these industries is considered to be one of the prime factors which is propelling the market growth significantly during the next five years. These systems allow users to capture the real-time motion of humans and objects for attaining the required level of animation. The development of new games coupled with the decent growth in the gaming population is projected to significantly boost the adoption of these systems and thus, augment the market growth in the coming years. The development of VR games for gaming consoles along with the booming adoption of these games will further bolster the market growth.

Segment Overview

The 3D motion capture system market has been segmented on the basis of system, industry vertical, and geography. On the basis of system the 3D motion capture system market has been segmented into optical and non-optical. On the basis of industry vertical, the market has been classified into media and entertainment, healthcare, and others. Geographically, the market is segmented into the Americas, Europe Middle East and Africa, and Asia Pacific.

By system, the optical 3D motion capture system segment is projected to witness a substantial market share throughout the forecast period primarily on account of its wide application across the media and entertainment industry. The burgeoning growth in the making of 3D and high-tech animated movies is driving market growth in the near future. Furthermore, the booming investments by various production houses in 3D studios is further propelling the opportunities for the market to surge in the near future. Also, the rapid advancements in image capturing and processing technologies have enabled a significant increase in the demand for various solutions, thus resulting in the 3D motion capturing systems market growth in the coming years. In addition to this, the growing demand for augmented and virtual reality technology has also resulted in an increasing requirement for 3D capturing technologies, thus further augmenting the market growth in the coming years.

 

 

By industry vertical, the media and entertainment industry is anticipated to hold a considerable market share throughout the forecast period. The major factors that bolster the significant share of this segment during the next five years include the high adoption of these systems across the film making and game development sectors due to the rapid growth in the adoption of 3D gaming consoles and movies. Furthermore, the booming investments by developers and filmmakers in the adoption of the latest and advanced technologies further amplify the demand for these systems across this sector. The healthcare sector is projected to witness rapid growth during the next five years burgeoning adoption of these systems across the healthcare sector for the on account of technology adoption technology and investments in healthcare infrastructure in the major developing economies of the world is projected to be a key factor driving the growth of this segment during the next five years. Additionally, the emergence of wireless technologies has led to the development of personalized healthcare systems. This evolution has resulted in the fast global adoption of wearable devices that aids in an uninterrupted transmission of health-related information to service providers. The communication between patient and doctor is clear and precise and is devoid of ambiguities. This is one of the factors which is furthering enabling the growth of wearable display 3D motion capture system market. 

Geographically, the North American region is anticipated to hold a major market share on account of the early adoption of technology and well-established semiconductor industry in countries like the United States and Canada among others. Furthermore, the presence of key market players in the region is also supplementing the 3D motion capture system market growthin the North American region during the next five years. The Asia Pacific region is projected to witness a noteworthy CAGR throughout the forecast period on account of rising investments in the up-gradation of healthcare infrastructure and the military and defense sector.  

Competitive scenario

The growing investments by key market players as well as small players in the market in the form of R&D for developing new products and expanding the product portfolio along with facility expansions and acquisitions and partnerships in order boost the production to cater to the rising market demand and also to tap the potential that the market holds further shows the potential for the market to surge during the next five years.

• In November 2019, Vicon Motion Systems Ltd announced its partnership with Red Bull for diagnostics and training of athletes for its inertial tracking solution.

• In July 2019, Qualisys AB announced the launch of its latest mocap suit, the one and only suit in the market with scientific accuracy along with comfort.

• PTI Phoenix Technologies Inc., announced the launched the launch of its latest and advanced Visualeyez III VZ10K and VZ10K5 trackers and world’s smallest 3D active optical motion capture system.

ABOUT THE AUTHOR:

Rachit Gulati is a Market Research Analyst at Knowledge Sourcing Intelligence, working on estimates and global/regional specific reports on multiple industries ranging from automation to food and beverages, with a special knack for automotive and healthcare. With the addition of his formal education in Economics, Commerce, and Finance, he is able to provide more light on the macro aspects of the story. To read more articles by him, and for more information regarding multiple global markets, visit https://www.knowledge-sourcing.com.

Adaptive optics systems and components have evolved into sophisticated components which have become integral to traditional applications like that of astronomy and now even in the military. After the passing of millennium, the technology for adaptive optics has expanded beyond the confines of laboratory and have been increasingly used in medicine, manufacturing, and communications.  Adaptive optics is a branch of optics and photonics that employs light-controlling components to actively correct distortion in an incoming image. These distortions can occur when light from an astronomical object passes through the Earth’s atmosphere.

Smaller and low-cost wavefront sensors are poised to facilitate entry and growth of adaptive optics technology in the smaller observatory market thereafter the market which has amateur astronomers as their prime end-users. Moreover, with technological advancements, sensitive detectors are expected to be developed in the future with faster closed-loop correction. This would make adaptive optics effective at progressively smaller wavelengths. Owing to these factors, the global adaptive optics technology market size is expected to witness significant expanse during the next few years.

Research and Development is one of the key drivers for Adaptive Optics

Adaptive optics (AO) is a critical technology for the direct imaging of exoplanets. To this extent UC Santa Cruz has played a leading role in its development. The advantage of AO systems is that it sharpens the images obtained by ground-based telescopes by removing the blurring effects of turbulence in the Earth’s atmosphere. Image distortions such as slight misalignments of mirror segments that are introduced by the telescope can also be controlled by AO systems. To this end a multi-university team of astronomers that has been funded by the Heising-Simons Foundation to advance the technologies for a new era of exoplanet direct imaging and spectroscopy, includes a series of related projects to advance adaptive optics technology. This will not only lead to the improvement of the performance of current telescopes but also is essential for giant 30-meter class telescopes.

 

 

Nevertheless, there’s in one limitation with regards to AO i.e. depending on the wavelength, from a few arcsec to a few tens of arcsec, the correction is only valid in a very small patch of sky. To this end Multi-Conjugate Adaptive Optics, or MCAO, solves this problem by using a series of deformable mirrors to compensate for the turbulence in volume. To this end, in 2018 it was announced that the Australian scientists will lead the design phase of a multimillion-dollar project for a new system on one of the world’s most powerful ground-based optical telescopes which is expected to produce images that are  up to 3 times more sharp than those produced by Hubble Space Telescope. It was announced that the two partners in the Australian Astronomical Optics (AAO) consortium – The Australian National University (ANU, AAO-Stromlo) and Macquarie University (AAO-MQ) will design the new $AU32-million adaptive-optics system, called MAVIS (MCAO Assisted Visible Imager and Spectrograph), for one of the 8-meter Unit Telescopes at the European Southern Observatory’s Very Large Telescope in Chile.

Further, in an endeavor to establish space-to-ground quantum links that could be used to establish a space-based quantum optical connection between the Caltech-JPL quantum network and quantum networks in labs throughout the U.S, with a potential for industrial testbeds that are globally being developed, in March 2020, it was reported that Caltech and NASA’s Jet Propulsion Laboratory (JPL) are collaborating on the design of a practical field-programmable gate array (FBGA)-based, real-time quantum communications and use the AO  system at JPL’s Table Mountain Facility (TMF) 1-meter telescope to optimize the communication rate, thereby qualifying TMF for future space-ground quantum links using small satellites and other platforms

The growing cognizance of adaptive optics among the defense sector

Headquartered in Longmont, Colorado, and with 32 full-time employees, as well as specializing incoherent beam combining and control, which is regarded as key technologies for future directed-energy laser weapons, Nutronics is working with Montana State University on a volume digital holographic wavefront sensor for adaptive optical compensated imaging, as a part of The Small Business Innovation Research (SBIR) coordinated by US Small Business Administration. It is a highly competitive program that encourages domestic small businesses to engage in Federal Research/Research and Development (R/R&D) that has the potential for commercialization. Further, the Air Force Research Laboratory Directed Energy Directorate which is the United States Air Force's center of expertise for directed energy and optical technologies is a world leader in ground-based space imaging that employs adaptive optics with a 3.5-meter telescope and 3.6-meter telescope in Mexico and Hawaii, respectively.

In March 2019, a demonstration of quantum communication, integrating a novel filtering technique enabled by AO was carried out by the Air Force Research Laboratory (AFRL) Starfire Optical Range (SOR), It is a technology pioneered by SOR in daylight under conditions representative of space-to-Earth satellite links. Moreover, in April 2020, a $35 million contract for three dedicated launches to deliver 44 small satellites to low Earth orbit was awarded to VOX Space, a subsidiary of Virgin Orbit that focuses on the national security launch market as per announcement made by U.S. Space Force’s Space and Missile Systems Center. Under the aegis of experiments covered within the mission of STP-S28 is a satellite called QUEYSSAT, developed by the U.S. Air Force Research Laboratory and the Canadian Department of National Defence.

Healthcare and adaptive optics

In an endeavor to address tissue scattering in an active way Lingjie Kong’s lab at Tsinghua University (Beijing, China) has come up with a comprehensive method that combines an advanced adaptive compensation technique with computation for extended detection. The technique is called hybrid spatio-spectral coherent adaptive compensation (HSSCAC), which is designed to fully correct wavefront distortions in line-scanning temporal focusing microscopy (LTFM). LTFM is potential for providing high-speed imaging concomitant maintaining tight axial confinement. 

Thus, in the light of the aforementioned developments across various sectors the Adaptive Optics Technology Market is estimated to grow at a CAGR of 30.73% to reach a value of US$5240.584 million by 2025.

The global capacitive sensor market has been showing a fairly good growth over the past decade and this growth is expected to remain decent throughout the forecast period. The global demand for capacitive sensors is majorly attributed to growing production of smartphones worldwide. While some developed countries like the United States and some European countries already have a fairly high penetration of these devices, which is one of the major reasons behind their shrinking sales across them, developing economies are witnessing a significantly high growth in adoption of these gadgets. According to a report from Accenture, more than 450 million smartphones were sold in China in 2016, and sales of these gadgets have remained good since then. Growing middle class Chinese population is one of the biggest contributors to this growth trajectory.

According to a data from the Direct China Chamber of Commerce (DCCC), middle class population in China is expected to expand from 430 million in 2019 to 780 million by 2025. Not just China, increasing middle class in many countries is supporting the sales of smartphones across them. We estimate global penetration of smartphones to be around 50% now, and this is expected to grow significantly over the next few years. Since smartphone manufacturers have been focusing on improving the quality of touch, and thus, the overall user experience, high quality capacitive sensors are witnessing a high demand across them. Even in regions with shrinking sales of new smartphones, aftermarket has the potential to continue supporting the growth of this market. Components like touch panels are expected to continue to remain in high demand on account of increasing number of smartphone damages worldwide. Although smartphone manufacturers promise robust displays, which can withstand impacts of fairly high magnitude, number of instances of display damage continues to remain high. Increasing demand for such components in the after market will continue to spur the growth of capacitive sensor market.

However, market growth for these sensors is being hindered by the presence of alternatives in the market. Resistive touch continues to be a widely used alternative to capacitive sensors, and this technology hold a fairly large share in the overall touch screen sensors market. Both the glass panel and the film screen in a 5-Wire resistive touch module have a covering of thin metallic layer which is separated by a gap. As the user touches the screen, the two layers come in contact. The resulting flow of electricity, and change in voltage, is what makes these displays work. Since these are robust in nature, which means these are resistant to many of the most common surface contaminants like dust, moisture and grease among others, these remain in high demand across industrial sectors.

Furthermore, their low cost and low power consumption, coupled with their ability to get activated by any object (including fingers), industrial sectors are showing a high adoption of them, thus affecting the market for capacitive sensors. Yet, pumping of huge investments by capacitive sensor market players into research and development have been adding strength to their position in the market. Projected capacitive touch, for instance, offers combined benefits of surface touch and resistive touch. While it offers very high image clarity, which is one of the major benefits of surface capacitive, its ability to get activated through surgical gloves and thin gloves made of cotton has been making it very popular among end users. Furthermore, multi-touch activation offered by this capacitive touch has been increasing its adoption among many end users, especially industrial players. Rapid growth of industries like healthcare, which are showing high adoption of digital technologies, is one of the major driving factors for this market. As integration of technology in healthcare infrastructure continues to increase, and huge investments into R&D continue to flow, advanced solutions are entering the market, which support the growth of capacitive technology.

For instance, as most of the EHR systems do not fulfil the requirement of the doctor/patient relationship, Spanish healthcare professionals have been working on a number of projects with Fujitsu Laboratories in Europe to use advanced technologies across the sector. As a result, Fujitsu has brought into market an AI solution, combined with natural language processing with deep learning that automates medical coding of unstructured data to improve the management of EHR (electronic health record) systems and thus, improving the clinical decision-making process. Quibim is also using advanced digital technologies in its €10 million EU-funded PRIMAGE project. The company is researching on AI technology that can help visualize tumor growth with extreme precision while helping to tailor therapy to each individual patient. Since such applications require very high clarity display, and touch technologies which can add to the convenience, demand for capacitive touch sensors is also growing, thus fueling the growth of Capacitive Sensor Market.

Recent outbreak of novel coronavirus from Wuhan, China, to almost every major country across the globe, can be seen opening doors to immense growth opportunities for this market. The disease, which has been declared a pandemic by the World Health Organization, is a highly contagious disease, and has infected more than 5 million people worldwide. Since healthcare providers are at a very high risk of contracting this disease, technologies which can facilitate delivery of high quality patient care with minimum risk to healthcare workers are gaining traction. Projected capacitive touch displays are becoming even more popular among healthcare providers. Since these displays can be operated even while wearing surgical gloves, or thin cotton gloves, doctors and nurses can use them for various applications without any risk of contracting disease through them. Very high quality graphics supported by these displays also make them a preferred choice for many healthcare providers.

The key players in the market are investing heavily into research and development in order to develop more efficient and new products for the purpose of expanding their product offerings. Also, investments into facility expansion and into partnerships and agreements are also supporting the market growth. As these continue, we expect a solid growth of the global capacitive sensor market over the projected period.

Usage-based Insurance is a fairly new trend in the market and going by the attraction for industry players it is getting, a good growth of this market is expected over the forecast period. Usage-based insurance (UBI) is sometimes also referred to as pay-as-you-go or pay-as-you-drive insurance both by customers and insurance providers. Pay-per-mile is also a way to see this type of vehicle insurance which takes into account parameters like distance traveled by a vehicle, the type of terrain it is driven in, and how well it is driven. Depending on the program, an auto insurer plans to opt, telematics units can collect data based on many other parameters and feed it into the insurers’ systems.

Telematics devices can either be tethered or be embedded into the vehicle which is to be monitored, and collect every bit of information ranging from how a driver is accelerating or braking while driving, how high is his/her control over the steering wheel, where he/she is driving and/or for how long a driver is behind the wheel. Telematics units send this data to respective insurers, who, with the help of advanced systems, keep analyzing these data sets to charge best possible premium from customers. For instance, companies track the number of miles a vehicle is driven and decide premium for customers under their pay-as-you-go or pay-per-mile insurance program. Every time a driver reaches a specified increment in distance travelled, the insurance company charges some amount. This means that people who do not take their vehicle out on road very often can get better discounts than other customers since their vehicle is prone to lesser risks on road as compared to that of other people.

Some companies can choose to continuously monitor the driving behavior of customers over their insurance cycle, and reward drivers with good risk profile by giving them lucrative discounts on their premiums. Some very extensive usage-based insurance policies also monitor and take into account how frequently and how hard a driver hits the accelerator or brake pedal. A good number of benefits of using telematics in vehicles are pushing people towards them. For instance, ability of some telematics devices to automatically call emergency services in the event of an accident, and provide them with accurate location and other vital information about the vehicle, has been proven life-saving by many customers. The increase in the demand for vehicle telematics solutions is evident from the solid growth of vehicle analytics market.

 

According to a report from Knowledge Sourcing Intelligence, LLP, the global market for vehicle analytics software and services was valued at US$24.214 billion in 2019, and is expected to grow at a CAGR of 14.31% over the forecast period (2020 to 2025) to reach a total market size of US$54.019 billion in the final year. According to the report, North America and Europe together account for the largest market share on account of availability of state-of-the-art infrastructure which supports the adoption of these solutions across these regions. Since UBI relies on telematics systems embedded or tethered in a vehicle, increasing adoption of these solutions will continue to drive with it the growth of Usage Based Insurance Market.

The usage based insurance market growth is also attributed to higher efficiency, telematics solutions add to the overall process of making claims, for both customers and insurers. In a conventional setting, the overall processing of making claims is fairly complex and time consuming. Since most of the road accident cases miss any independent witnesses, insurance companies have to rely on manual interrogation in order to pull out information required by them for processing such claims. Real time monitoring of vehicle health, coupled with continuous monitoring of driver’s driving behavior, makes it easier for insurance companies to process claims in a very efficient manner, thereby saving them time and money. Many vehicle insurance companies have already adopted this practice and are witnessing great results with its implementation. Allianz, for instance, offers BonusDrive telematics auto insurance as part of its offerings.

The product uses telematics to continuously monitor driving behavior of customers and rewards safe drivers with discounts on their next premium. Another great feature of this offering is its rewarding feature based on miles driven by customers. After every 100 kms driven by a customer, and data transmitted to the insurer, Allianz rewards the customer with a one-time start bonus of 10% along with additional bonus of 30% every year. With average cost of the plan as low as €84 per year, the product offers additional safety features to the customers through a dedicated app.

The company has been showing great interest in this field and we expect some more products from the company to enter the market in the near future. Metromile, another popular car insurance company, is also working rigorously into leveraging the growth potential UBI holds. In 2016, the pay-per-mile insurance company secured a funding of $191.5 million, which the company used in catalyzing its growth in this business. Later, in 2018, the company secured another funding of $90 million from a round led by Tokio Marine Holdings, Inc. and Intact Financial Corporation. Many automakers are also pumping investments into this market in order to capitalize on the growth opportunity which exists across regions. Hyundai, for instance, in April, 2018, entered into an agreement with auto insurer Verisk Analytics, Inc. under which, the automaker will channel data, which its connected car owners agree to sharing, with the insurance company. With this, the automaker became the third OEM after General Motors and American Honda Motor Co., Inc. to implement this strategy. Although many countries still do not have the infrastructure required for adopting this practice, huge investments are being made by many governments and enterprises into integration of technology into infrastructure. The key players in the market are investing heavily into development of advanced solutions in order to offer improved and new products to customers across regions. As market players continue to expand their global footprints by implementing this strategy, a very solid market growth is expected over the projected period.

Case Packers refers to those machines that are used for the secondary packaging of the products. Case packaging is that type of packaging the help in keeping the goods safe while transportation as well as throughout the duration of storage. The market for case packers is projected to show healthy growth over the course of the next five years owing to the significant increase in the demand for various goods across the end-user industries that include pharmaceuticals, food, and beverage, cosmetics among others. Additionally, the booming FMCG industry is considered to be a major factor anticipated to propel the case packers market growth during the next five years. A decent increase in the manufacturing activities across the various end-user industries is also bolstering the market growth during the coming years.

However, the recent outbreak of the deadly COVID-19 disease is anticipated to be a major factor hampering the market growth during the short run as various government measures to halt the manufacturing activities in some industries is expected to reduce the demand for packaging solutions. On the other hand, the booming activities in the pharmaceutical and food & beverage industries due to decent growth in the demand during the advent of the pandemic is projected to propel the opportunities for the market to grow during the period of next six to eight months.

Growth of industries is significantly driving the demand

The major factor propelling the case packers market growth include significant growth in the manufacturing activities across the numerous industries and majorly across the pharmaceutical and F&B sector. Furthermore, the booming demand for consumer goods on account of the growing population, rising disposable income and the growing middle-class population throughout the globe is also projected to be a major driver for the market to grow during the next five years. The revolution of food packaging in terms of shape, sizes, and end-uses is also considered to drive the market growth for the food and beverage industry in the coming years.

A decent increase in household spending along with the disposable income in the developing economies like Brazil, China, and India among others is projected to drive the demand for packed food and beverages during the forecast period. According to the Organisation for Economic Co-operation and Development, household spending in China has increased from USD 2,666,514 million in 2005 to USD 7,648,476 million in 2015. Furthermore, the rising number of supermarket companies around the globe is also supporting the growing demand for packed food products, which is also anticipated to positively impact market growth during the forecast period.

Furthermore, the burgeoning requirements for reliable and speedy packaging solutions that offer product protection, quality, tamper evidence, and the security needs of the pharmaceutical sector is also positively impacting the demand. Growing healthcare and pharmaceutical industry is the major driving factor that is boosting the case packers market growth. Furthermore, the investments by major pharma companies in order to expand the production capacities and enhance the product portfolio is also expected to augment the packaging requirements by the companies and thereby propelling the demand for case packers and adding up to the market growth significantly. For instance, in October 2018, Merck announced an investment of around €63 million as a part of its €1 billionup to 2020 with an aim to transform its dedicated packaging and shipping site for the medicines of the company in Darmstadt. Furthermore, the rapid urbanization and the globally growing population are some of the key factors bolstering the demand for consumer goods, thus augmenting the opportunities for the case packers market to grow in the coming years. Additionally, the rising government initiatives to boost the manufacturing across these industries is also projected to supplement the packaging solutions requirements, thereby widening up the opportunities for the market to grow in the near future.

In addition, the rapid integration of AI-enabled solutions across the packaging industry and the technological innovations in the market has led to a launch of various new and innovative solutions by the key players of the case packers market, which also shows the potential for the market to grow throughout the forecast period.

Competitive Scenario

The increasing investments by the major players in the case packers market in the form of facility expansions, R&D, development of new products, partnerships, and acquisitions, for capturing a greater market share further shows the potential for the market to grow in the near future. For instance, in February 2020, Brenton LLC announced the launch of its new and latest case-packaging technology at the Pack Expo East, the M2000. Similarly, in January 2020, Bosch Packaging Technology presented itself with a separated identity and as in independent enterprise with a new name Syntegon Technology. The company aimed to enhance its focus on intelligent and sustainable technologies and expand its product offerings. Furthermore, in August 2019, Edson Packaging Machinery Ltd, introduced its latest offering, the new Compact Case Packer 3600C for the away from home towel and tissue industry. Also, in September 2018, Combi Packaging Systems announced the completion of their new 156,000 square feet large facility to meet the requirements of their growing business.

ABOUT THE AUTHOR:

Rachit Gulati is a Market Research Analyst at Knowledge Sourcing Intelligence, working on estimates and global/regional specific reports on multiple industries ranging from automation to food and beverages, with a special knack for automotive and healthcare. With the addition of his formal education in Economics, Commerce, and Finance, he is able to provide more light on the macro aspects of the story. To read more articles by him, and for more information regarding multiple global markets, visit www.knowledge-sourcing.com.