The In-Game Advertisement market was worth US$128.683 billion in 2019
Knowledge Sourcing Intelligence announces the publication of a new report on “In-game advertisement Market – Forecasts from 2020 to 2025” to their offering.
The prime factor driving the market of in-game advertisement is the adoption of advertisements through the means of gaming by companies to promote their products. A surge in usage of smart-phones and growing internet accessibility are other reasons promoting the market.
As per the report, the market about In-Game Advertisement Market is expected to grow at a steady pace.
The rise in disposable income, a surge in demand for smart-phones, and the increasing availability of the internet have resulted in an increase in gaming through various devices as means of entertainment. The rising gaming trend has led to a new marketing tactic by the marketers, known as an in-game advertisement. The in-game advertising market is anticipated to grow at a significant CAGR in the next couple of years. This means of the advertisement has a long-lasting impact on the viewers owing to their audio-visual features and is non-interruptive.
Moreover, with the rising demand for smart-phones, the industry has also seen a surge in consumers of online multiplier games and location-based games. Also, the development of new networking technology has increased the consumption of games with high internet requirements. These have led to the growth of the in-game advertisement market.
Of all, PC and laptops are devices that dominate the market. Further, North America is the largest consumer of the in-game advertisement market, since the region has required infrastructure and support. The Asia Pacific region as well is expected to undergo notable growth with penetration of the internet and booming smart-phone market.
The coronavirus pandemic resulted in nation-wide shutdown and travel restrictions. This also included the closure of cafes, restaurants, cinema houses, parks, and other means of entertainment for people. Hence, consumers shifted towards interactive multiplier digital games, raising the gaming and in-game advertisement industry. Therefore, the pandemic has a positive impact on the market.
As a part of the report, the major players operating in the in-game advertisement market, which have been covered are RapidFire Inc., Playwire Media LLC, Social tokens Ltd., Gamelin, Engage, and ironSource.
View a sample of the report or purchase the complete study at https://www.knowledge-sourcing.com/report/in-game-advertisement-market
The analytical report has bifurcated the In-Game Advertisement market on the following basis:
By Ad Type
- Static Ads
- Dynamic Ads
By Game Type
- PC/Laptop Games
- Console Games
- Smartphone/Tablet Games
- United Kingdom
Middle East and Africa
- Saudi Arabia
- South Africa
- South Korea
- North America
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