Virtual Tour Software Market size worth US$2.589 billion by 2029

virtual tour software market

The virtual tour software market is expected to grow at a CAGR of 17.15% with a market valuation of US$0.855 billion in 2022 and is expected to reach a market value of US$2.589 billion by 2029.

The market for virtual tour software is expanding as more VR, AR, and MR devices become available. One of the increasingly popular applications of virtual reality is virtual tour software, which aids in destination-based marketing.

Many industries, including education, automotive, manufacturing, security, real estate, tourism, and hospitality, are implementing this software as a new marketing strategy to boost consumer connection. The marketing strategy is expected to improve client happiness and boost contact sessions by utilizing a virtual platform.

As per the report, the virtual tour software market is expected to grow at a significant pace.

Virtual tour software is becoming increasingly popular in the real estate sector because of its immersive features. Integrating virtual reality allows real estate agents to more effectively to target the right buyers, provide 360 virtual tours, and unearth targeted leads. Furthermore, providing 360-degree virtual tours of a property might result in increased revenue.

For instance, the prominent proptech business Square Yards has declared a 70% increase in FY23 sales, totaling Rs. 670.5 crores, driven by rising demand for residential real estate. The company’s revenue for 2021-2022 was Rs. 395.6 crore. The real estate industry provided a significant portion of the company’s overall income.

There are many product launches and developments that are taking place in the virtual tour software market during the forecast period. For instance, In January 2024, Planitar Inc., the creator of “iGUIDE,” announced “IGUIDE Instant,” a revolutionary AI-powered digital solution that will reinvent 3D virtual tours and interactive floor plans in real estate photography. The new solution leverages iGUIDE’s unique AI technology and the PLANIX camera system to create captivating 3D virtual tours.

The global virtual tour software market, based on different market types is categorized into- 360 virtual tours, 3D virtual tours, and virtual reality tours. 360 Virtual Tours are immersive virtual tours that employ linked 360-degree panoramic photos to highlight buildings, attractions, and destinations in real estate, hospitality, tourism, and education, offering viewers different views.

3D virtual tours provide an immersive experience by rendering spaces in three dimensions with computer-generated graphics, as well as real-time navigation and interactive elements such as hotspots and floor plans, making them popular in real estate, architecture, construction, interior design, and retail for showcasing properties and designs.

Virtual reality (VR) tours are immersive experiences that transfer consumers to virtual settings via headgear or devices. They provide the maximum level of immersion, making users feel physically present in the virtual world. VR tours are utilized in a variety of sectors, including real estate, tourism, gaming, education, training, and entertainment, to create realistic simulations, training simulations, and interactive narrative experiences.

The global virtual tour software market, based on different deployment models is categorized into- cloud and on-premise models. Cloud-based virtual tour software is hosted on remote servers by providers or third-party service providers, and customers can access it via web browsers or specialized apps. This approach provides scalability, flexibility, and accessibility through subscription-based pricing and extra features such as automated updates, built-in collaboration capabilities, and interaction with other cloud services.

On-premise virtual tour software is installed and hosted on the user’s servers, providing complete control over the program and data. This strategy is chosen by organizations with strict security or compliance needs. Users often acquire perpetual licenses, which require upfront payment for software and maintenance expenses.

The global virtual tour software market, based on end-users is categorized into- education, tourism, automotive, real estate, and others. Virtual tour software is used in education to provide immersive learning experiences that enhance traditional teaching techniques in schools, colleges, universities, and training facilities. It covers a variety of topics, including historical places, museums, science labs, art galleries, campuses, and architectural monuments.

Virtual tour software is used in the tourism industry to create virtual tours of popular destinations, attractions, hotels, resorts, and landmarks, allowing travel agencies, tour operators, hospitality businesses, and destination marketing organizations to effectively promote their destinations and accommodations.

Virtual tour software is used in the automobile industry to create virtual showrooms, car displays, and interactive product demos. It allows car manufacturers, dealerships, and retailers to exhibit vehicle models, features, interiors, and technology, thus improving the auto-buying experience and enabling online transactions.

Virtual tour software is widely used in the real estate sector for virtual property tours, house staging, and property marketing. It enables agents, brokers, developers, and listing platforms to exhibit homes, allowing buyers and tenants to evaluate characteristics before booking in-person appointments.

North America accounts for a significant portion of the worldwide virtual tour software market. Growing technical innovation, along with increased growth in key end users and favorable investment to support Augmented Reality (AR) and Virtual Reality (VR), have positively influenced market demand for virtual tour software in major North American economies such as the United States.

According to the World Travel and Tourism Council’s “Travel & Tourism Economic Impact 2023 Global Trends” study, the tourism sector’s contribution to US GDP will reach approximately $2 trillion in 2022, up 16.9% from 2021.

As a part of the report, the major players operating in the virtual tour software market that have been covered are CloudPano, RTV Inc., Concept3D (3D BIM Design), Klapty, Kuula LLC, Matterport Inc., My360 (Plush Global Media), 3DVista, EyeSpy360, and Capterra Inc.

View a sample of the report or purchase the complete study at

The analytics report categorizes the virtual tour software market using the following criteria:


  • By Type
    • 360 Virtual Tour
    • 3D Virtual Tour
    • Virtual Reality Tour
  • By Deployment
    • Cloud
    • On-Premise
  • By End-User
    • Education
    • Tourism
    • Automotive
    • Real Estate
    • Others
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Italy
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Australia
      • Singapore
      • Indonesia
      • Others