Prebiotics Market Size, Share, Opportunities, And Trends By Product Type (Fructo-oligosaccharides (FOS), Galacto-oligosaccharides (GOS), Inulin, Others), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2024 To 2029

The prebiotics market is evaluated at US$5.326 billion for the year 2022 growing at a CAGR of 8.85% reaching the market size of US$9.643 billion by the year 2029.

Prebiotics, the indigestible fibers in the human digestive tract, provide one of the best food options for the probiotic bugs that colonize the human gut. The Prebiotics market has a prospect to develop since food makers involved in ingredient production, processing or manufacturing look for the proper ways to satisfy growing requirements for tasty but nutritious products.

The versatility of prebiotics increases their applicability to provide the bypassing of sugar and various structure benefits in the food and beverages sectors. Through the addition of prebiotics into food products, the food-related industry serves as an effective way to respond to the developing demand for sugar-free choices. Companies are striving hard by using the opportunity to make prebiotics to meet the global need for them.

Prebiotics Market Trends:

Consumers are well educated on the health benefits of prebiotics and fibre-dense foods during the forecast period and the demand for prebiotic ingredients rises proportionally. Also, the market is supported by the rising incidences of gastrointestinal problems worldwide which causes people to switch from products containing fake or nutrient-deficient ingredients to those rich in nutrients. The fame of sports and physical fitness pursuits in different regions of the world is also driving the requirement for prebiotic constituents in sports nourishment products and dietary supplements thereby giving the market increase through the forecasted period.

Prebiotics Market Drivers:

• Growing awareness about the health benefits of prebiotics

Prebiotic contents are utilized in more than 1,400 different food and beverage products. Several food producers that serve different industries are introducing prebiotics as components of low-calorie dishes which propel the growth of the prebiotic ingredients. Both GOS (galactooligosaccharides) and FOS (fructooligosaccharides) are used commonly in the food industry because they maintain a healthy digestive system. Therefore, the prebiotics market is projected to grow over the forecasted period. The concept of health is developing with a greater focus on the relationship between gut health and overall wellness. This focus is the engine that is driving the Prebiotics market. 

The consumers begin to realize that prebiotics nourish the gut-friendly microbes, which in turn provide many benefits. Excellent digestion, a strong immune system and a general improved health are just few of the possible benefits associated with prebiotics. Alongside this trend of preventive healthcare, prebiotics see a demand surge as well. Prebiotics, which are widely thought to prevent digestive disorders and improve overall health are starting to get popular as being a proactive measure for maintaining good health. The emphasis on gut health and preventive measures is the main driver for the growth of the prebiotics market.

• Growing research anticipates the prebiotic market growth.

The prebiotics market is built on a strong scientific base of research that holds the market. New research is being followed continuously, therefore patience now is represented by research data that helps in determining the positive role of prebiotics in various underlying health problems. This scientific acceptance validates the market and make it more reliable for consumers. Not surprisingly, the personalize nutrition plan which includes prebiotics and which is customized for individuals stands to give diet planning more flavor. This emphasizes the fact that prebiotics are these days available in personalized options depending on the specific gut desire the comprehending consumer seeks in favor of healthy living.

For instance, according to the Global Prebiotic Association in March 2023, it states that an investigation was done to find out the likely advantages of synbiotics (probiotics and prebiotics collaboratively), for hyperthyroid individuals. In this 10-week-long randomized, double-blinded trial, participants were assigned to either a synbiotic supplement or placebo group. Nevertheless, the researchers observed no improvement in the thyroid function. The part of the group that received the synbiotic supplement had improvements in blood pressure as well as quality of life.

• Changing dietary patterns drives the prebiotics market growth.

As more and more people concern about digestive health, the prebiotics market is gradually becoming a good choice. Probiotics, supplements with useful bacteria, are more and more being demand by people has led to prebiotic popularity, which is the vital food source for these bacteria. Today's consumers are increasingly understanding the role of a cautious approach in gut health, where probiotics restore the good germs, and prebiotics feed them up, and two micro-compounds benefit each other.

This mutual relationship is what sets the pace for the increasing use of prebiotics over time. Also, digestive issues consisting of lactose intolerance and irritable bowel syndrome are very common gut issues in present days. Thus, prebiotics have gained recognition as a dietary solution that finds application in the treatment of such issues through help with digestion and the maintenance of gut health. The outbreak of probiotics due to the significance of managing the digestive system combined with prebiotics emerging market is the perfect recipe for the growing demand.

The Asia Pacific prebiotics market is expected to rise gradually.

The Asia Pacific region, which is one of the major contributors to the food and beverage market, has a potential to drive the prebiotics market growth at global level. The big population in the region, the native milk production and the growing preference for dairy products among the consumers are all the very reasons for the prebiotics market to expand. Milk and products like butter or cheese are produced in large amounts in countries like India, China and Japan. They use prebiotics to enhance dairy products’ texture and create sugar-free alternatives. Moreover, Australians tend to hunt for nutrition food supplements with prebiotics that help in weight loss and obesity, for instance, gut related disorders. With the increasing application of prebiotics in the Asia-Pacific region, the role remains to have a positive impact on the world's prebiotics industry.

Market Challenges

• Limited scientific understanding of prebiotics can curb the prebiotic market growth.

Additional biological investigations are required to explore in detail the mechanism of actions of prebiotics which may lead to their long-term health implications. That point becomes an issue when it comes to final conclusions after various studies performed. This can be enough to make customers doubtful.

• Increased issues with flavor and durability can hinder the prebiotic market growth.

Including prebiotics in food and beverage may present a challenge to the makers of these products due to the potential problems with taste and stability. Formulations should be crafted to achieve these two goals i.e. acceptability and shelf-life extension with great attention to details.

Key Developments

• In February 2024: Goodbelly introduced a new product to their lineup with organically prepared shrubs. This carbonated beverage is one of a kind and has 3g of fiber to go with it and no added sugar. Therefore, this makes it a healthier option than other types of carbonated beverages. This probiotic drink is rich in prebiotics from Blue Agave and it helps with digestive health. Make it even more tasty the company has introduced by making flavours like Mixed Berry, Lemon Lime and Mango Pineapple.

Prebiotics Market Scope:

Prebiotics Market is segmented and analyzed as below:

• By Product Type
  • Fructo-oligosaccharides (FOS)
  • Galacto-oligosaccharides (GOS)
  • Inulin
  • Others
• By Distribution Channel
  • Online
  • Offline
• By Geography  
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • France
    • Germany
    • Italy
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • Thailand
    • Taiwan
    • Indonesia
    • Others