The action camera market was evaluated at US$3,021.939 million for the year 2018. The action camera market is expected to grow at a modest rate due to the rising application of these cameras for capturing action sports and activities. Furthermore, the ability of these cameras to capture high-speed action scenes and the capability of these cameras to withstand extreme rugged conditions is further expected to drive the demand of these cameras. Moreover, the small size of these cameras coupled with an excellent point of view features of these cameras is making these cameras immensely popular among casual users and sports enthusiasts who are willing to capture there moments and adventures in order to share the mon social media platform such as YouTube, Facebook, and Instagram among others. In addition, the growing adoption of social media platforms has led to significant growth in the uploading and sharing of videos which is further expected to augment the market demand for action cameras during the forecast period. However, development in the smartphones technology coupled with high-end cameras is expected a restraining factor for the action camera market which may hinder the demand for action cameras during the next five years.
Advanced ability of these cameras over normal cameras.
Adoption of these cameras in adventure sports.
Improvement in smartphone technology coupled with high-end cameras.
In January 2019, SJCAM announced the launch of new action cameras named as the Ion Series which will be consisting of new additional features which were not there in the earlier product line of the company.
In February 2019, GoPro launched the limited edition GoPro Hero 7 in Dusk White across the globe with the capability of live stream to YouTube and Facebook.
The major players profiled in the action camera market include GoPro, Garmin, Sony Corporation, Panasonic Corporation, Nikon Corporation, SJCAM, YI Technology, Olympus Corporation, DJI, and Xiaomi.
The action camera market has been analyzed through the following segments:
Middle East and Africa