The global artificial and natural sweetener market is expected to grow at a CAGR of 2.02% over the forecast period to reach a market size of US$27.862 billion in 2027 from a market size of US$24.220 billion in 2020.
Rising demand for low-calorie food and beverages is driving the growth of the market over the forecast period.
There has been a steady rise in both the number of cases and prevalence of diseases such as obesity, diabetes, and cardiovascular diseases (CVDs) worldwide over the past few decades. According to the World Health Organization (WHO), about 422 million people globally have diabetes, with 1.6 million deaths directly attributed to this chronic disease annually. Also, worldwide obesity has nearly tripled since 1975. High-calorie intake is the primary factor behind this growing prevalence. As people are getting more and more concerned about their health, they are switching from high-calorie table sugar to low- or zero-calorie sweeteners, both artificial as well as natural. Thus, this factor is one of the prime factors behind the growing demand for artificial and natural sweeteners, driving the overall sweetener market growth. With a hectic lifestyle these days, people with rising purchasing power are opting for low- or zero-calorie convenient and processed food and beverage products that are made from sweeteners and, so, deliver low-calorie consumption. Thus, the growing demand for low-calorie processed food and beverage products is, in turn, augmenting the demand for artificial and natural sweeteners across the global food and beverage processing industry.
In Europe, the United Kingdom is driving the growth of the market
The market is further segmented into Germany, the UK, France, Spain, and Italy, among other artificial and natural sweetener markets. Natural sweeteners are getting popular in the region owing to the growing demand for sugar alternatives and rising health awareness. The gradual shift towards these sweeteners on account of the increasing prevalence of diabetes in the region is expected to drive the market during the forecast period. Also, due to the increasing product launches in the region and investments by prominent market players, the artificial sweeteners market is anticipated to witness substantial growth over the coming years. Furthermore, expanding the bakery and confectionery industry is anticipated to widen the growth opportunities for manufacturers and vendors during the forecast period. Growing concerns about the high sugar content in food and beverage, along with the introduction of the sugar tax, are anticipated to propel the market growth opportunities for manufacturers and vendors in the country. In addition, the country’s expanding food and beverage industry, coupled with the growing investments by big market players to increase their market share, is anticipated to propel market growth opportunities in the coming years. Furthermore, increasing strategic investment by major market players in mergers and acquisitions is anticipated to propel the market growth opportunities during the forecast period. For instance, in October 2018, PureCircle increased production capacity for stevia sweeteners by nearly two hundred percent to meet rising demand in the country. Also, in December 2017, Newport Maple syrup maker Clarks a significant producer and supplier of maple syrup in the United Kingdom was acquired by Hain Daniels (a UK subsidiary of US-based food group Hain Celestial Inc). However, due to the current COVID-19 pandemic, the British retailer suffered a significant fall in sales in the last decade. The extension of lockdown restrictions in social gatherings in the country is expected to restrain the market's growth in the short term. Similarly, key market players are adopting innovative approaches to enhance their presence across major markets. For instance, in July 2020, Tate & Lyle PLC, a global provider of food and beverage ingredients and solutions, announced the release of SWEETENER-VANTAGETM Expert Systems, a suite of unique and innovative sweetener solution design tools, as well as an education program to assist formulators in developing a sugar-reduced food and drink using low-calorie sweeteners. SWEETENER-VANTAGETM Expert Systems was developed to meet customer requirements for more predictive systems to facilitate product outcomes and minimize development time while enabling developers to solve formulation challenges more productively.
By application, the dairy industry is expected to hold a significant share in the global market
Dairy products include a wide range of items made specifically from the milk of mammals such as cattle, buffaloes, goats, and others. The products across the dairy industry include yoghurt, cheese, and butter, among others. The increasing consumer preferences towards the consumption of various products that contain nutritious ingredients, along with the rising consciousness among consumers regarding the consumption of naturally sweetened dairy products, is also providing an impetus for the market to grow in the coming years. Furthermore, the growing consumption of dairy products globally is also a key factor bolstering the demand for natural sweeteners for their applications in the dairy industry, thereby positively impacting the market growth throughout the forecast period. Also, in developing economies, there is a growing demand for a wide variety of milk products, such as flavored yogurts, cheese, and others, primarily due to the improvement in the standards of living, which has further led to a change in the tastes and preferences of the consumers. For instance, according to the FAO, more than 6 billion people around the globe consume milk and its products and of which a majority of them live across the developing economies. Moreover, the launch of new naturally sweetened dairy products further widens the opportunities for manufacturers over the next five years. For example, in August 2019, PureCircle, one of the leading companies in the field of stevia for the food and beverage industry, announced the launch of its new product lineup of gourmet ice cream with stevia sweeteners. Similarly, in April 2019, Nestle Australia announced a new milo product in the country in which cane sugar will be replaced with stevia.
Recent Updates
COVID-19 Insights:
The onset of the COVID significantly impacted the natural and artificial sweeteners market on a global scale. To deal with the virus's rapid spread, multiple governments deployed lockdown and social distancing measures. Consequently, the manufacturing facilities were closed, and the transport and travel were barred. This severely affected the imports and exports among several countries, also posing a problem for raw materials procurement. Nevertheless, the consumers' attention shifted toward organic, healthy, and hygienic foods amid the pandemic. Thus, the demand for low-calorie and zero-sugar products increased, increasing the demand for natural sweeteners.
| Report Metric | Details |
| Market size value in 2020 | US$24.220 billion |
| Market size value in 2027 | US$27.862 billion |
| Growth Rate | CAGR of 2.02% from 2020 to 2027 |
| Base year | 2020 |
| Forecast period | 2022–2027 |
| Forecast Unit (Value) | USD Billion |
| Segments covered | Type, Application, And Geography |
| Regions covered | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| Companies covered | B&G Foods, Inc., Ajinomoto Co, Inc., Roquette Frères, ADM, Ingredion Incorporated, Tate & Lyle, Amyris, Lantic Inc., PureCircle, Miller Honey Farms, Sweegen, Cargill, Incorporated, BENEO, Celanese Corporation, GLG Life Tech Corporation |
| Customization scope | Free report customization with purchase |
Segmentation:
Frequently Asked Questions (FAQs)
Q1. What will be the artificial and natural sweetener market size by 2027?
A1. The global artificial and natural sweetener market is expected to reach a market size of US$27.862 billion by 2027.
Q2. What is the size of the global artificial and natural sweetener market?
A2. Artificial and Natural Sweetener Market was valued at US$24.220 billion in 2020.
Q3. What are the growth prospects for the artificial and natural sweetener market?
A3. The artificial and natural sweetener market is expected to grow at a CAGR of 2.02% over the forecast period.
Q4. What factors are anticipated to drive the artificial and natural sweetener market growth?
A4. Rising demand for low-calorie food and beverages is driving the artificial and natural sweetener market growth.
Q5. How is the global artificial and natural sweetener market segmented?
A5. The artificial and natural sweetener market has been segmented by type, application, and geography.
B&G Foods, Inc.
Ajinomoto Co, Inc.
Roquette Frères
ADM
Ingredion Incorporated
Tate & Lyle
Amyris
Lantic Inc.
PureCircle
Miller Honey Farms
Sweegen
Cargill, Incorporated
BENEO
Celanese Corporation
GLG Life Tech Corporation
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