The global baby care packaging market is estimated to grow at a CAGR of 5.16%, from a market size of US$11.775 billion in 2020 to a market size of US$16.784 billion by 2027. 

The baby care packaging market is projected to propel in the forecast period owing to the growing use of baby care products worldwide. These include skincare, haircare, baby food, and many more products. Plastic is the most used material in the global baby care packaging market owing to its versatile nature, due to its suitability for all types of baby care products, in addition to having lightweight and inert or non-reactive properties.

However, growing concerns regarding causing harm to the environment may hamper the market growth in the forecast period. The increasing trend of eco-friendly packaging options allows the market to grow in the forecast period. Additionally, manufacturers are working on the development of unique and attractive packaging products to create impulse buying among customers worldwide.

The growing e-commerce industry is further propelling the market demand due to the availability of baby care products in different packaging formats via internet shopping. Also, millennial parents are highly influenced by online shopping modes and, due to their busy schedules, prefer online shopping for their little ones without compromising product quality.

Based on geography, the Asia Pacific region is projected to have a significant market share due to the high population base and birth rate. Also, young parents with an increased family income are willing to spend on premium baby care products, further promoting market growth in the forecast period.

Furthermore, packaging also provides protection of baby care products against any contaminant, thus keeping them safe for baby usage; hence, the need for protecting baby care products, especially body care and baby food, is burgeoning the market demand in the forecast period. In the case of other products, efficient packaging prevents the chances of damage during transport or storage in retail shops and warehouses.

The expanding retail sales of baby care products globally are driving the market demand during the forecast period.

The growing number of live births, increasing disposable income, and growing internet penetration is booming the online and offline mode of purchase for baby care products at the global level. However, offline retail sales still dominate at present in comparison to the online mode of purchase which includes hypermarkets, supermarkets, and shopping malls, where consumers find it quite convenient to find all their products under one roof. 

Slowly, with the advent of urbanization and a fast-paced lifestyle, young parents, especially in the developing economies of the world, are highly influenced by the online mode of purchasing; consequently, this will fuel market growth through online sales channels as well.

Furthermore, with the growing population of working women, they prefer to choose their own convenience and well-being in addition to protecting their children. They thus are willing to spend more on highly-priced baby care products, further augmenting the market demand in the forecast period. Additionally, many retailers are moving to the creation of online sales channels in addition to offline sales. This is further offering convenience to a wide population with a busy lifestyle along with secure online modes of payment.

The Asia Pacific region is accounted to hold a significant market share in the global baby care packaging market in the forecast period.

The baby care products market in the Asia Pacific region is expected to propel during the forecast period owing to the high birth rate of countries like China and India. Also, parents in APAC countries are keen to provide the best for their babies. Hence, they tend to choose innovative baby care products, further boosting the market demand for innovative baby care products and propagating market growth in the forecast period. The presence of big companies like Pigeon Corporation, Johnson and Johnson, and Beiersdorf provide a range of baby care products. They are thus contributing to the increasing market growth in this region.

 Furthermore, increasing family income will further boost the sales of baby care products during the forecast period. Moreover, several government initiatives in the APAC region and the lifting of the one-child policy in China, in addition to the growing trend of buying baby care products online, resulting in saving time, effort, and money, is providing an opportunity for the market to grow at a sustainable pace in the forecast period. The presence of regulations regarding the safety of babies is further driving the sales of baby care products, specifically child restraints. This is because the supply of child restraints in Australia is regulated by mandatory safety standards.

Furthermore, the growing trend of adoption of organic baby care products with appealing product packaging is providing a lucrative opportunity for the market to thrive in the forecast period.

China’s strict actions against being the most populous country in the world resulted in restrictions on couples having only one child. However, this did not work long as there were rising concerns regarding an ageing population and a declining workforce. This led to an end to the restriction and allowed the couples to have a second child, hence, leading to the registration of more than 17 million births in 2016. The lifting of the one-child policy positively impacted the baby food industry, specifically in the standard milk formula for infants, further promoting the growth of baby care packaging with the increase in baby food sales in the forecast period.

 China also experienced rapid urbanization, where the population of urban residents rose from 21.1 percent in 1982 to 58.5 percent in 2017 (source: National Bureau of Statistics, China). With the growing health consciousness of Chinese consumers, the maximum, i.e., around 30 percent of the urban household expenditure, is spent on children. This has led to an increase in demand for pre-prepared food products owing to the convenience and is in accordance with the busy lifestyle of the rapidly growing urban population. Furthermore, growing concerns regarding the protection of babies’ skin health and safety while travelling further provide an opportunity for the market to grow in the forecast period. Also, this led to the propagating of the market demand resulting in the manufacturing of safe baby body care products with different packaging designs, including skin and hair care products, baby diapers, and baby safety and convenience products, which include prams and strollers and car seats.

Key Developments

• April 2022: In order to reduce water waste, single-use plastics, and encourage more environmentally responsible parenting practises, goodnest, a new and innovative sustainable baby care brand, has developed the first-ever re-usable silicone baby wash bottles with gentle 3-in-1 dissolvable tablets, refillable baby balm, and on-the-go magic wash sheets.
• March 2022: The debut of NUK For NatureTM, the company's first-ever sustainable product line, which includes pacifiers, cups, plates, bowls, and infant utensils, was announced by NUK®. All NUK For NatureTM collection products utilize recycled and recyclable packaging and come with instructions from How2Recycle® on how to dispose of it in a sustainable manner. This collection was inspired by parents' rising need for more environmentally friendly infant care options.

Impact of the COVID-19 pandemic on Baby Care Packaging Market

The COVID-19 pandemic led to a global economic decline, owing to the suspension of major industrial activities and markets. The increase in infection rates and strict social distancing rules led to a decline in the birth rate during the pandemic. According to the US Census, birth rates dropped by 7.6% in the US in December 2020 year-on-year. Additionally, the disruptions in supply and manufacturing lines, along with the lack of raw materials and labour led to a decrease in production in the market. However, the market has been reported to be recovering, owing to the relaxations in COVID-19 protocols. Moreover, the restoration of previous birth rates is expected to drive the market demand in the forecasted period.

Baby Care Packaging Market Scope:

Segmentation:

• By Material
  • Plastic
  • Paperboard
  • Glass
  • Metal
• By Baby Care Product Type
  • Apparel
  • Food
  • Body Care
  • Activities & Play Products
  • Feeding Products
  • Safety & Convenience
• By Packaging Product Type
  • Tubes
  • Bottles
  • Pouch
  • Cans
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • Others
  • Middle East and Africa
    • UAE
    • Israel
    • Saudi Arabia
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others