The global baby care packaging market is estimated to grow at a CAGR of 4.68% from a market size of USD11.646 billion in 2019 to a market size of USD15.327 billion by 2025. The baby care packaging market is projected to propel in the forecast period owing to the growing use of baby care products worldwide. These include skincare, haircare, baby food, and many more products. Plastic is the most used material in the global baby care packaging market owing to its versatile nature, due to its suitability for all the types of baby care products, in addition to having light-weight and inert or non-reactive properties. However, growing concerns regarding causing harm to the environment may hamper the market growth in the forecast period. The growing trend of eco-friendly packaging options is providing an opportunity for the market to grow in the forecast period. Additionally, manufacturers are working on the development of unique and attractive packaging products in order to create impulse buying among customers worldwide. The growing e-commerce industry is further propelling the market demand due to the availability of baby care products in different packaging formats via internet shopping. Also, millennial parents are highly influenced by the online mode of shopping and due to their busy schedule prefer online shopping for their little ones without compromising with the product quality.
On the basis of geography, the Asia Pacific region is projected to have a significant market share due to the high population base, and a high birth rate. Also, young parents with an increased family income have the willingness to spend on premium baby care products, further promoting the market growth in the forecast period.
Furthermore, packaging also provides protection of baby care products against any contaminant, thus keeping it safe for baby usage, hence, the need for protecting baby care products, especially body care and baby food is burgeoning the market demand in the forecast period. In the case of the other products, efficient packaging prevents the chances of damage during transport or while storage in retail shops and warehouses.
The expanding retail sales of baby care products globally are driving the market demand during the forecast period.
The growing number of live births, increasing disposable income, and growing internet penetration is booming the online and offline mode of purchase for baby care products at the global level. However, offline retail sales still dominate at present in comparison to the online mode of purchase which includes hypermarkets, supermarkets, and shopping malls, where consumers find it quite convenient to find all their products under one roof. Slowly, with the advent of urbanization and a fast-paced lifestyle, young parents, especially in the developing economies of the world are highly influenced by the online mode of purchasing, hence this will fuel the market growth through online sales channels as well. Furthermore, with the growing population of working women, they prefer to choose their own convenience and well-being in addition to the protection of their children and thus are willing to spend more on highly-priced baby care products, further augmenting the market demand in the forecast period. Additionally, many retailers are moving to the creation of the online sales channel in addition to offline sales, this is further is offering convenience to a wide population with a busy lifestyle along with secure online modes of payment.
The Asia Pacific region is accounted to hold a significant market share in the global baby care packaging market in the forecast period.
The baby care products market in the Asia Pacific region is expected to propel during the forecast period owing to the high birth rate of countries like China and India, also, parents in the APAC countries are keen to provide the best for their babies, hence, they tend to choose innovative baby care products, further boosting the market demand for innovative baby care products, propagating the market growth in the forecast period. The presence of big companies like Pigeon Corporation, Johnson and Johnson, and Beiersdorf provide a range of baby care products and are thus contributing to the increasing market growth in this region. Furthermore, increasing family income is further going to boost the sales of baby care products during the forecast period. Moreover, several government initiatives in the APAC region and lifting of the one-child policy in China, in addition to the growing trend of buying baby care products online resulting in saving time, effort, and money is providing an opportunity for the market to grow at a sustainable pace in the forecast period. The presence of regulations regarding the safety of babies is further driving the sales of baby care products, specifically, child restraints. This is because of the fact that the supply of child restraints in Australia is regulated by mandatory safety standards. Furthermore, the growing trend of adoption of organic baby care products with appealing product packaging is providing a lucrative opportunity for the market to thrive in the forecast period.
China’s strict actions against the most populous country in the world resulted in putting restrictions on couples to have only one child, however, this did not work long as there were rising concerns regarding an aging population and a declining workforce. This led to an end in the restriction and allowed the couples to have a second child, hence, leading to the registration of more than 17 million births during 2016. The lifting of the one-child policy resulted in positively impacting the baby food industry specifically in the standard milk formula for infants, further promoting the growth of baby care packaging with the increase in baby food sales in the forecast period. China also experienced rapid urbanization where the population of urban residents rose from 21.1 percent in 1982 to 58.5 percent in 2017 (source: National Bureau of Statistics, China). With the growing health consciousness of Chinese consumers, maximum, i.e. around 30 percent of the urban household expenditure is spent on children, this has led to an increase in demand for pre-prepared food products owing to the convenience and is in accordance to the busy lifestyle of the rapidly growing urban population. Furthermore, growing concerns regarding the protection of babies’ skin health and safety while traveling is further providing an opportunity for the market to grow in the forecast period, also, this led to the propagating of the market demand resulting in the manufacturing of safe baby body care products with different packaging designs including skin and hair care products, baby diapers and baby safety and convenience products which include prams and strollers, and car seats.
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