Smart Packaging Market Size, Share, Opportunities, And Trends By Technology (Active Packaging, Intelligent Packaging, MAP (Modified Atmosphere Packaging)), By Industry Vertical (Food, Beverages, Pharmaceuticals And Healthcare, Consumer Electronics, Personal And Consumer Care, Others), And By Geography - Forecasts From 2019 To 2024

Published:  Mar 2020 Report Code: KSI061610391 Pages: 114

Smart Packaging is the advanced packaging technique which is designed specifically to increase and monitor shelf-life of different products and also act as an anti-counterfeit measure against theft of those products. Smart packaging comprises of the use of active packaging, intelligent packaging, and modified atmosphere packaging solutions. Factors such as rising demand for ready-to-eat and ready-to-cook meals and snacks, growing awareness regarding good health and fitness, and increasing demand from consumers to know more about the product they are consuming are driving the demand for smart packaging by various end-use industries. Moreover, these packaging solutions provide an improvement in visual appearance, reduce quality deterioration and tracking. Stringent regulations associated with smart packaging are further boosting the market growth.  

Smart Packaging Market was valued at US$12.646 billion in 2016 and will reach US$19.787 billion by 2021, at a CAGR of 9.37% over the forecast period. North America and Europe combined account for the bulk of the demand for these packaging solutions owing to the presence of a large number of convenience stores and outlets for ready to eat products. In APAC region, especially in China, Japan, India, and Brazil, rising aging population is augmenting the demand for nutraceuticals and cosmeceuticals which will escalate the growth of smart packaging market. Rising disposable incomes and living standards in emerging economies are leading to the mushrooming demand for fresh and frozen food and packaged consumables with a long shelf-life, thereby contributing to the market growth. Moreover, rising e-commerce industry coupled with growing number of supermarkets in India will also provide an opportunity for the expansion of smart packaging market in the region. Rising aging population in Asian countries, particularly Japan and South Korea, is augmenting the demand for cosmeceuticals along with that of pharmaceuticals, thereby impacting the growth of smart packaging market. However, rising environmental issues regarding the use of polymers coupled with high testing costs of different packaging solutions will restrain the market growth during the forecast period.      

Research Methodology

The first section of the report deals with detailed research methodology for calculating market size and forecasts, secondary data sources used and the primary inputs which were taken for data validation. This section also outlines various segmentations which have been covered as part of the report.

Market Dynamics

Next section provides comprehensive market dynamics through an overview section along with growth drivers, challenges, and opportunities which exist in the current market. This section of the report also provides supplier and industry outlook as a whole; key industry, global and regional regulations which are determining the market growth and a brief technological aspect of smart packaging. Complete industry analysis has also been covered by Porter’s five forces model as a part of this report section.


Thirdly, Smart Packaging market has been segmented by technology, industry vertical and geography as follows:

By Technology

Active Packaging

Intelligent Packaging

MAP (Modified Atmosphere Packaging)


By Industry Vertical



Pharmaceuticals and Healthcare

Consumer Electronics

Personal and Consumer Care



By Geography


North America

South America

Europe Middle East and Africa


Middle East and Africa

Asia Pacific


Market Players

Finally, competitive intelligence section deals with major players in the market, their market shares, growth strategies, products, financials, and recent investments among others. Key industry players profiled as part of this section are BASF, DuPont, Amcor, 3M, and WestRock among others.

1. Introduction
2. Research Methodology
3. Executive Summary
4. Market Dynamics
4.1. Segmentation
4.2. Drivers
4.3. Restraints
4.4. Opportunities
4.5. Supplier Outlook
4.6. Industry Outlook
4.7. Porter’s 5 Forces Analysis
4.8. Industry Value Chain Analysis
4.9. Industry Regulations
4.10. Scenario Analysis
5. Smart Packaging Market Forecast by Technology (US$ billion) 
5.1. Active Packaging
5.2. Intelligent Packaging
5.3. MAP (Modified Atmosphere Packaging)
6. Smart Packaging Market Forecast by Industry Vertical (US$ billion) 
6.1. Food
6.2. Beverages
6.3. Pharmaceuticals and Healthcare
6.4. Consumer Electronics
6.5. Personal and Consumer Care
6.6. Others
7. Smart Packaging Market Forecast by Geography (US$ billion) 
7.1. Americas
7.1.1. North America
7.1.2. South America
7.2. Europe Middle East and Africa
7.2.1. Europe
7.2.2. Middle East and Africa
7.3. Asia Pacific 
8. Competitive Intelligence
8.1. Market Share Analysis
8.2. Investment Analysis
8.3. Recent Deals
8.4. Strategies of Key Players
9. Company Profiles
9.1. BASF
9.2. DuPont
9.3. Amcor
9.4. 3M
9.5. WestRock
9.6. Sonoco
9.7. Bemis
9.8. Sealed Air Corporation
9.9. Tetra Laval
9.10. Reynolds Group Holdings
Sealed Air Corporation
Tetra Laval
Reynolds Group Holdings


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