Brazil Blister Packaging Market Size, Share, Opportunities, And Trends By Type (Compartment, Slide, Wallet), By Material (PVC, PVDC, PP, Others), By Technology (Cold-Form, Thermoformed) And By End-User (Consumer Goods, Food, Pharmaceutical) - Forecasts From 2023 To 2028

Brazil blister packaging market was valued at US$292.743 million in 2021 and is expected to grow at a CAGR of 6.31% over the forecast period to reach a market size of US$449.268 million by 2028.

The growth in the blister packaging market in Brazil can be attributed to the strong presence of various market players in the country, along with the growing demand from end-user industries. The market in the region is expected to grow due to its usage by multiple end-user industries like food and pharmaceuticals, among others. A lot of major market players like Honeywell, Dow Chemical Company and Rufrer have consolidated their presence in the Latin American region. These market players have a wide range of product offerings in order to cater to these multiple end-user industries, which is expected to drive growth in the Brazilian market. For example, Honeywell offers the Aclar range of barrier films for blister packaging which is designed to be used by the pharmaceutical industry for their products. 

However, due to the interruption of the supply chain brought on by COVID-19, pharmaceutical exports fell throughout Latin America, particularly in Brazil. Brazil exported a total of US$1.08 billion in 2020 as opposed to US$1.18 billion in 2019, according to Trade Map, UN Comtrade, and Ministério da Economia. This conversely brought about a decrease in demand in the market as well since the pharmaceutical industry is an important consumer of this market in 2020.

Growth Factors

• Favourable developments in the Pharmaceutical Sector

Favourable developments in the region like expansions, product launches and the growing end-user industries are expected to nudge the market. For instance, Amcor announced client trials for recyclable thermoform blister packaging made of polyethylene in April 2021. The new packaging offers a more environmentally friendly substitute for the most popular type of healthcare packaging while still meeting the strict specifications of highly specialised and regulated pharmaceutical packaging. Comparing this design to other packaging options on the market, its carbon footprint can be reduced by up to 70%. These developments in the region have been majorly driven by the pharmaceutical sector in Brazil, which is a major industry in the country and a huge consumer of the blister packaging market. This growth in the pharmaceutical is thus further expected to drive demand as well as developments by various firms.

Key Developments

Huthamaki introduced Push Tab, a paper-based blister solution for the healthcare sector, in July 2021. The company's usage of paper reduced the environmental effect along the whole value chain by serving as an alternative to conventional push-through packaging composed of thermoformed PVC and aluminium. Thus, the introduction of innovative solutions in the region is expected to drive the market significantly.

In June 2020, ACG Films & Foils started to manufacture PVDC barrier films in Brazil in order to strengthen its regional position. These films would be primarily used in packaging solutions like blister packaging for the pharmaceutical sector in the country, thus holding lucrative benefits for blister packaging applications in the pharmaceutical industry.

Based on technology, the Brazil Blister Packaging market is segmented into cold-form and Thermoformed. Factors like technological developments in the packaging sector, increased sales of electronics, higher incomes, rising packaged food demand, and shifting demographics are some of the causes driving the need for thermoformed plastic technology. Blister thermoforming is a manufacturing method where a plastic sheet is heated to a flexible, moulding temperature, moulded to a precise shape and then trimmed. After being sufficiently heated in an oven, the material is stretched into or onto a mould and chilled.

Based on the end user, the Brazilian blister packaging market is segmented into consumer goods, food, and pharmaceutical sector. Insulation from the outside environment, cost-friendliness, high degrees of protection, the convenience of handling, and maintaining the medicine's efficacy, are some of the advantages provided by blister packaging solutions to the pharmaceutical industry. In August 2021, Amcor announced the creation of a proprietary inert film and laminate that offers a lidding option that can survive heat sterilising. The packaging option is perfect for medical devices, such as those that contain an Active Pharmaceutical Ingredient, which is the building block of medicine.

Brazil Blister Packaging Market Scope:

Key Market Segments

• By Type
  • Compartment
  • Side
  • Wallet
• By Material
  • PVC
  • PVDC
  • PP
  • Others
• By Technology
  • Cold-Form
  • Thermoformed
• By End-User
  • Consumer Goods
  • Food
  • Pharmaceuticals