Brazil Fresh Food Packaging Market - Strategic Insights and Forecasts (2022-2027)

The Brazil fresh food packaging market is expected to surge at a CAGR of 3.73% throughout the forecast period.

The number of Brazilians suffering from chronic diseases is continuously increasing due to the growing consumption of fast food in the country, supported by rising incomes and increasing urbanization. According to the World Health Organization (WHO), the prevalence of diabetes has increased steadily since 1980, with 7.4% of males and 8.8% of females suffering from diabetes in Brazil. Moreover, half of the Brazilian population is overweight, while 20% are obese. As a result, the Brazilian government is taking several measures to reduce the consumption of processed food while increasing the consumption of fresh food products. For example, the Brazilian Ministry of Health banned the advertisement and sales promotion of ultra-processed food products in the country. Hence, favorable government steps and measures to encourage the consumption of fresh food items are one of the major drivers of fresh food packaging in the country.

The Increasing export of Brazilian fresh food items around the globe is further driving the demand for fresh food packaging solutions in the country. Brazil's poultry exports reached a record 4.6 million mt in 2021, up 9% from the previous year, according to the Brazilian Association of Animal Protein (ABPA). According to Brazilian farmers, Brazil is the world's largest poultry exporter and third largest producer due to the high quality of its poultry and the efficiency of its chicken production. Approximately one-third of all Brazilian chicken produced is exported – 4,2 million tonnes out of 13,8 million tonnes in 2020 – to more than 150 countries around the world. The country exports poultry to European countries such as the Netherlands, the United Kingdom, Germany, and Spain. Supportive government policies and initiatives to increase local production of fresh food items will continue to drive fresh food packaging market growth in Brazil over the next five years.

The Brazil Fresh Food Packaging market has been segmented on the basis of material and application The market has been divided into four material categories: plastic, paper and board, glass, and metal. The Brazil fresh food packaging market has been classified by application into poultry and meat products, dairy products, produce (vegetables and fruits), seafood, and others.  By material, the paper and board material segments hold a noteworthy market share in the Brazil Fresh Food Packaging market during the forecast period. The growth of the market for paper and board packaging is attributed to the rising volume of exports of Brazilian fruits and vegetables around the globe. The seafood packaging market will witness a significant CAGR during the forecast period. According to FAO (Food and Agriculture Organization of the United Nations) data, Brazilian seafood production is expected to rise from 1,299 KT in 2016-18 to 1,523 KT by 2028, with export volume rising from 47 KT to 62 KT during the same period.

Competitive Insights

Prominent key market players in the Brazilian fresh food packaging market include Sealed Air, Amcor PLC, Mondi, Smurfit Kappa Group plc, and Sonoco Products Company. Because of their strong brand image and product offerings, these companies have a significant market share. Major players in the Brazil fresh food packaging market have been covered along with their relative competitive positions and strategies. The report also discusses recent deals and investments made by various market participants over the last two years.

Recent development and expansions

• Smurfit Kappa invested $33 million in January 2022 to expand its production plant in Fortaleza, Brazil. The company will install a corrugator as part of the $33 million expansion project to increase the plant's shelf-ready packaging output. This will allow the company to better serve fast-moving consumer goods (FMCG) companies in a variety of industries, including fresh fruit, home appliances, and pharmaceuticals.

• SIG, a Swiss aseptic packaging supplier, has collaborated with Frimesa, a Brazilian meat and dairy supplier, to launch the Americas' first combistyle carton packaging. The packaging debuted at the ongoing food and beverage trade show, APAS Show 2022, in Sao Paulo. The combistyle carton pack from SIG includes a corner panel for shelf differentiation, consumer appeal, and other functions. Flexible packaging is intended to support the needs of various product types while also meeting changing market demands.

Brazil Fresh Food Packaging Market Scope