Brazil fresh food packaging market is expected to surge at a CAGR of 4.12% throughout the forecast period. The number of Brazilians suffering from chronic diseases is continuously increasing due to the growing consumption of fast food in the country supported by rising incomes and increasing urbanization. According to the World Health Organization (WHO), the prevalence of diabetes has increased steadily since 1980, with 7.4% of males and 8.8% of females suffering from diabetes in Brazil. Moreover, half of the Brazilian population is overweight while 20% are obese. As a result, the Brazilian government is taking several measures to reduce the consumption of processed food while increasing the consumption of fresh food products. For example, the Brazilian Ministry of Health banned the advertisement and sales promotion of ultra-processed food products in the country. Hence, favorable government steps and measures to encourage the consumption of fresh food items is one of the major drivers of fresh food packaging in the country. Increasing export of Brazilian fresh food items around the globe is further driving the demand for fresh food packaging solutions in the country. In 2018, the country exported 4.1 million tonnes of poultry meat (US$6.6 billion) which is around one-third of the total production. The country exports its poultry products to European countries such as the Netherlands, the UK, Germany, and Spain. Supportive government policies and initiatives to ramp up the local production of fresh food items will further continue to bolster the market growth of fresh food packaging in Brazil during the next five years.
The Brazil Fresh Food Packaging market has been segmented on the basis of the material and application. By material, the market has been segmented as plastic, paper and board, glass, and metal. By application, the Brazil fresh food packaging market has been classified into poultry and meat products, dairy products, produce (vegetables and fruits), seafood, and others. By material, paper and board material segment holds a noteworthy market share in the Brazil Fresh Food Packaging market during the forecast period. The growth of the market for paper and board packaging is attributed to the rising volume of exports of Brazilian fruits and vegetables around the globe. By application, the seafood packaging market will witness a significant CAGR during the forecast period. According to the FAO (Food and Agriculture Organization of the United Nations) data, the seafood production in Brazil is estimated to increase from 1,299 KT in 2016-18 to 1,523 by 2028, with the export volume increasing from 47 KT to 62 KT during the same period.
Prominent key market players in the Brazil fresh food packaging market include Sealed Air, Amcor PLC, Mondi, Smurfit Kappa Group plc, and Sonoco Products Company. These companies hold a noteworthy share in the market on account of their good brand image and product offerings. Major players in the Brazil fresh food packaging market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.
Smurfit Kappa Group plc
Sonoco Products Company
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