Cassia Gum Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Application (Food & Beverage (Bakery & Confectionery, Dairy, Meat Industry, Others), Pharmaceuticals, Animal Feed, Personal Care, Others), And By Geography - Forecasts From 2023 To 2028

The global cassia gum market was valued at US$6.916 billion in 2021.

Cassia gum is a pale yellow powder used as an additive in various food, beverage, and animal feed products. It is manufactured from the Cassia Tora plant native to Central America. It is used as a stabilization, gelling, thickening, moisture retention, emulsifying, and texture enhancement agent in various food and beverages available in the market. The market for cassia gum is categorized into various segments, including the application and geographical location.

The popularity of cassia gum has grown significantly in the last few years mainly due to its various advantages and ability to improve the health and smoothness of the person’s skin. Cassia gum has become one of the most well-liked natural ingredients in the food and beverage industries. The growing application of cassia gum in various end-user industries such as dairy, animal feed, confectionary, beverages supplements, personal care, cosmetics, and nutraceuticals is also propelling the demand during the projection period. As a result, the demand for cassia gum powder has rapidly expanded worldwide, particularly in emerging economies such as India and China. The water-dispersible and non-toxic qualities of cassia gum have been well-known among manufacturers. As a result, it is a very useful additive for food and beverage products. Food safety is one of the numerous additional advantages of this natural ingredient. As a result, it is projected that the market for cassia gum will expand in tandem with the rising demand for organic food additives.

However, the availability of substitutes such as guar gum powder or sesbania gum powder, strict rules and regulations regarding its use in the food and beverage industry coupled with the growing incidence of allergies, is obstructing the growth of the global market for cassia gum during the analysis period.

The various applications of cassia gum powder across industries are driving market growth. 

One of the primary factors driving the growth of the global cassia gum market is the wide application of cassia gum powder in various end-user industries. Due to its extensive use in the pharmaceutical, food & beverage, cosmetic, and animal feed sectors, cassia gum demand is rising globally. Furthermore, demand for organic food additives is anticipated to fuel market expansion throughout the forecast period.

Cassia gum is an emulsifier, thickening, texturizer, foam stabilizer, and moisture retention agent. The powder is utilized in industrial and food applications. It functions as a texturizing agent in chicken goods, frozen dairy desserts, cheese, and dairy mixtures. Cassia tora powder is combined with hydrocolloids like Xanthan gum and carrageenan to create flawless gels with special qualities. It is also an additive in pet food and animal feed products. Cassia powder may be added to pet food and cow feed products, and both Europe, Japan, and India have approved this application.

Cassia gum powder is also extensively used in personal care, especially hair care products. The enhancement of hair conditioning through cassia gum powder in natural hair care formulations has also helped to drive up demand from the personal care industry. The cassia hydroxypropyltrimonium chloride polymers, which are generated naturally from the cassia Tora seeds, are helpful in the development of conditioning shampoos. Cassia gum also has applications in other industries, such as paper manufacturing, water treatment facilities, textiles, mining, and pharmaceutical and cosmetics.

Asia Pacific is anticipated to hold a significant cassia gum market share during the forecast period.

Asia Pacific is anticipated to hold a significant market share in cassia gum. This region will witness high growth during the forecast period owing to its wide application in the animal feed, food & beverage, pharmaceutical, and cosmetics industries. Asia Pacific cassia gum market is flourishing due to its growing population, fast industrialization, increasing living standards, and high disposable income. The end-use sectors in the region are also anticipated to experience substantial expansion. There are several applications for cassia gum powder in Asia. It serves as an emulsifier, thickener, and moisture-retention agent in various food items. Furthermore, the demand for organic food additives is anticipated to fuel regional market expansion.

Another region that has experienced tremendous market expansion is Europe. The European Commission has authorized cassia-gum flour as a food ingredient. Many foods and beverages are included in this area, including dairy products, chocolate bars, ice creams, and quick mixes.

Market Developments:

• In January 2023, Cult Food Science Corp launched Cult Foods, a new goods division devoted to creating and commercializing cell-based food and beverage items. Together with the affiliated businesses of Cult Food Science, the new division will introduce two products: Zero Coffee and Free Candy. The firm claims that Zero Coffee is the "world's first effervescent coffee beverage manufactured from cell-based coffee." The canned beverage eliminates the usage of unsustainable land use practices and deforestation caused by conventional coffee bean production.

Cassia Gum Market Scope:

Market Segmentation:

• By Application
  • Food & Beverage
    • Bakery & Confectionery
    • Dairy
    • Meat industry
    • Others
  • Pharmaceuticals
  • Animal feed
  • Personal Care
  • Others
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others