Content Intelligence Market Size, Share, Opportunities, And Trends By Component (Solution, Service), By Deployment (Cloud, On-premise), By End User (BFSI, IT And Telecom, Retail And E-commerce, Manufacturing, Healthcare, Others), And By Geography - Forecasts From 2023 To 2028

  • Published : Oct 2023
  • Report Code : KSI061616649
  • Pages : 143

The content intelligence market is estimated to grow at a CAGR of 33.29% during the forecast period.

Content Intelligence is the use of Artificial Intelligence (AI) to create content, like blogs, articles, marketing materials, and product descriptions. To generate content, the AI uses keywords, phrases, and topics inputted by a person. But there are a few things to keep in mind about Content Intelligence. AI-generated content may not be of the best quality and could potentially have plagiarism issues because it relies on data and algorithms. However, AI-powered plagiarism detection software can detect even a single plagiarized phrase. So, using AI tools to write an essay is considered plagiarism. It's important to understand that AI language models, like ChatGPT, can generate text that's hard to distinguish from human-written content. This makes it easier for students and researchers to commit plagiarism. To avoid this, students can use AI-powered tools like Wordtune to turn plagiarized text into original content. Businesses can also use plagiarism detection software programs to detect plagiarism in AI-generated content. With so many content creators out there, it's essential to have zero plagiarism. This means writers and bloggers need to step up and showcase their very best work.


The Content Intelligence market is currently experiencing an exceptional surge in growth, mainly propelled by the escalating demand for AI-powered content generation. The pressing need for businesses to produce engaging and relevant content has also contributed significantly to this growth. Content Intelligence tools are becoming increasingly popular among companies, as they seek to enhance their content marketing strategy, drive more traffic to their websites, and amplify customer engagement. Furthermore, there has been a significant rise in the adoption of AI-powered plagiarism detection software, which helps ensure that the generated content is original and not plagiarized. These tools are being implemented by a diverse range of industries, including healthcare, finance, and retail. The market is expanding at an unprecedented pace, and we can expect to see a profusion of new AI-powered tools emerging. These tools will provide businesses and content creators with an even more extensive array of options to create top-quality, original content.


  • Increasing demand for personalized content: In the era of the internet, online traffic has become an indispensable part of our daily lives. This has subsequently led to an increase in competition among marketers, making it essential for them to adopt new content strategies to stay ahead of the curve. One such strategy is personalization, which goes beyond traditional content marketing methods that rely solely on users' location and demographics. Instead, personalization employs advanced information such as user behavior and social media activity to tailor content to individual preferences. This approach utilizes powerful tools like content intelligence, which can analyze user data to deliver the most relevant content to each user. As a result, personalization has emerged as a key driver of market growth in the digital age.
  • Rising need for data-driven decisions: As a content marketer, it is imperative to understand your audience to create effective content and achieve a higher ROI. Content Intelligence provides the necessary data to gain valuable insights from the vast amount of information generated. With this information, marketers can make data-driven decisions to create more effective content and justify their choices. Additionally, managing upwards becomes easier as the insights gained can be used to communicate the value of the content created to senior management.
  • Growing adoption of AI and ML-based solutions: The market for content intelligence is currently experiencing noteworthy technological transformations. Among these changes are improvements in personalized marketing, the utilization of big data, the integration of social media, the implementation of real-time solutions, and the application of analytics and machine learning. These advancements have been warmly received and eagerly adopted by large organizations, contributing to the market's expansion.
  • Increasing demand for content moderation: Artificial intelligence (AI) is playing a crucial role in creating a safer and more positive social media environment. One of its primary functions is to detect and remove spam, hate speech, and other inappropriate content that violates community standards. This has led to a surge in demand for content moderation services, which has, in turn, fueled the growth of the Content Intelligence market. As AI continues to evolve, it is likely to become even more effective at identifying and removing harmful content from social media platforms, making them safer and more enjoyable for everyone. Rising demand for chatbots: AI-powered chatbots are used for customer service, answering frequently asked questions, and providing product recommendations. They enhance user experience and save time for businesses, leading to a rising demand for chatbots and driving the growth of the Content Intelligence market.

Products offered by key companies:

  • Curata content creation is a process of identifying, filtering, and sharing high-quality content from relevant sources to inform, educate, and engage your target audience. It's a great way to save time, build authority, and provide value to your readers.
  • OpenText content creation is a suite of tools and services that help organizations create, manage, and deliver content more efficiently and effectively. It can be used to create a wide range of content, including websites, marketing materials, documentation, and training materials. It can help organizations to improve the quality, consistency, cost, reach, impact, and accessibility of their content.

Prominent growth in the services segment within the content intelligence market:

The Content Intelligence market's services segment is growing significantly due to several factors. The adoption of AI-powered content moderation tools across various industries is driving the growth of the Content Moderation Solutions market. As the volume of user-generated content increases, monitoring it before it goes live becomes more challenging for companies. AI-based content moderation is an effective solution to this problem. AI can handle data across multiple channels in real time and process large amounts of data quickly. The growth of data-driven decision-making, the need to enhance customer experience, and gain competitive advantage, and the rising demand for AI-powered services in API and SDK forms are driving the market growth for AI as a Service. AI as a Service vendors use various growth strategies such as new product launches, product upgrades, partnerships, agreements, business expansions, mergers, and acquisitions to strengthen their offerings in the market. The demand for chatbots is increasing, driving the growth of the services segment within the Content Intelligence market. AI-powered chatbots are used for customer service, answering frequently asked questions, providing product recommendations, improving user experience, and saving time for businesses. The demand for personalized content is also driving the growth of the services segment within the Content Intelligence market. AI tools can generate text, images, videos, and audio content based on prompts from human users, creating engaging and personalized social media posts, ads, and captions.

The Asia Pacific region is expected to hold a significant share of the content intelligence market:

The Asia Pacific region is expected to hold a significant share of the Content Intelligence market.  The Content Intelligence market in the Asia Pacific region is growing, thanks to the increasing adoption of AI and ML-based solutions. Small and medium-sized enterprises in the region are embracing these solutions to improve their content marketing strategies. The region's diverse population is driving the demand for personalized content, which AI tools can generate in the form of text, images, videos, and audio content. This is helping businesses create engaging and personalized social media posts, ads, and captions. The services segment within the Content Intelligence market is also growing, due to the rising demand for AI-powered chatbots. These chatbots are being used for customer service, answering frequently asked questions, and providing product recommendations, which saves time for businesses and enhances user experience. Additionally, the rapidly growing e-commerce industry in the region is utilizing AI-powered solutions to generate personalized product recommendations, improve search accuracy, and enhance user experience. The Asia Pacific region is seeing increased investment in AI and ML-based technologies, with governments and businesses investing heavily to improve their content marketing strategies and gain a competitive edge.

Key developments:

  • In March 2023, With Adobe Experience Cloud, you can enjoy more AI features that help personalize digital interactions. One such feature is Adobe Sensei GenAI, which acts as a copilot for marketers and customer experience teams. It can be used across various Adobe Experience Cloud applications to create assets and personalize the customer journey.
  • In March 2023, IBM and Adobe partnered to assist marketing and creative companies in streamlining their content supply chains. This involves creating, managing, reviewing, deploying, and analyzing content through a unified workflow that connects people, processes, tools, insights, and working methods. The goal is to provide stakeholders with complete visibility throughout the entire process.

Content Intelligence Market Scope:


Report Metric Details
Growth Rate CAGR of 33.29% from 2021 to 2028
Base Year 2021
Forecast Period 2023 – 2028
Forecast Unit (Value) USD Billion
Segments Covered Component, Deployment, End User, and Geography
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Companies Covered Adobe, M-Files Corporation, OpenText Corporation, Scoop. It, Curate, Emplify, OneSpot, Vennli
Customization Scope Free report customization with purchase



  • By Component
    • Solution
    • Service
  • By Deployment
    • Cloud
    • On-premise
  • By End User
    • BFSI
    • IT and Telecom
    • Retail and E-commerce
    • Manufacturing
    • Healthcare
    • Others
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Indonesia
      • Thailand
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Solution

5.3. Service


6.1. Introduction

6.2. Cloud

6.3. On-premise


7.1. Introduction

7.2. BFSI

7.3. IT and Telecom

7.4. Retail and E-commerce

7.5. Manufacturing

7.6. Healthcare

7.7. Others


8.1. Introduction

8.2. North America

8.2.1. United States

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Spain

8.4.5. Others

8.5. Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Israel

8.5.4. Others

8.6. Asia Pacific

8.6.1. Japan

8.6.2. China

8.6.3. India

8.6.4. South Korea

8.6.5. Indonesia

8.6.6. Thailand

8.6.7. Others


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations


10.1.  Adobe

10.2. M-Files Corporation

10.3. OpenText Corporation


10.5. Curate

10.6. Emplifi

10.7. OneSpot

10.8. Vennli


M-Files Corporation

OpenText Corporation

Scoop. it