CRM Software Market Size, Share, Opportunities, And Trends By Function (Marketing Automation, Sales Force Automation, Customer Service Automation, Others), By Enterprise Size (Small and Medium, Large), By Deployment (Cloud, On-premise), By Industry Verticals (BFSI, Healthcare, Retail, IT and Telecom, Manufacturing, Others), And By Geography - Forecasts From 2025 To 2030

CRM Software Market Size:

The CRM Software Market is expected to grow from USD 87.784 billion in 2025 to USD 126.948 billion in 2030, at a CAGR of 7.66%.

Customer Relationship Management (CRM) refers to an approach by which the organizations maintain and manage the interactions with present and potential customers, with the aim of building and keeping up the loyalty of the organization towards its customers.  CRM solutions, also known as CRM software, are data-driven software solutions that enable businesses to improve their interactions with customers.

These solutions assist organizations in maintaining customer relationships as well as performing other functions such as pipeline management, tracking sales leads, and delivering actionable data. These solutions can streamline the growing complexities of the administrative processes of the business across the marketing, services, and sales divisions of the companies, and further enable the organization to shift the focus toward maintaining its relationships with the customers.

CRM Software Market Trends:

The major factor that is driving the customer relationship management (CRM) software market growth is the rising competition across businesses falling under numerous verticals, which is leading to various approaches by these organizations to increase their business. This software increases the operational efficiency of companies as it helps to manage the optimum level of interaction with the customers and helps to handle vast amounts of information regarding the clients, which is also considered to be a key factor positively impacting the CRM software market growth in the next five years.

The CRM software market has been segmented based on function, enterprise size, deployment, industry vertical, and geography. Based on this, the CRM software market has been segmented into marketing automation, salesforce automation, customer service automation, and others. Based on enterprise size, the market has been divided into small & medium, and large enterprises. Based on deployment, the market has been segmented based on on-premise and cloud. Geographically, the ERP software market has been segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

CRM Software Market Growth Drivers:

• Cloud-based deployments will see significant growth.

Based on the deployment model, the cloud-based deployment segment is anticipated to show decent growth throughout the forecast period. The major factors that bolster the growth of this segment include the rapid growth of cloud computing across numerous industry verticals. Furthermore, the burgeoning adoption of SaaS (Software as a Service) across organizations with low budgets is due to the high mobility, low infrastructural investments, and flexibility in costs.

The on-premise segment is anticipated to hold a considerable share during the next five years, owing to various benefits such as full organization control over the activities, coupled with the security and safety of the company’s crucial data, which are also bolstering the growth of this segment during the next five years.

• Large enterprises hold a considerable share

Based on enterprise size, large enterprises are projected to hold a considerable share throughout the forecast period on account of higher budget capabilities coupled with the growing focus of the organizations falling under this category to achieve a better return on investment and maintain operational efficiency, by focusing more on customer interaction rather than operational tasks.

The small & medium enterprises segment is projected to show rapid growth on account of the high adoption of these solutions by the organizations falling under this category to attain a competitive edge in the business segment they are operating in, as these tools automate business processes so that firms can focus more on important tasks and increase their business, thus positively driving the CRM software demand for this segment.

CRM Software Market Segmentation

• By Function
  • Marketing Automation
  • Sales Force Automation
  • Customer Service Automation
  • Lead Management
  • Analytics & Reporting
  • Others
• By Enterprise Size
  • Small and Medium
  • Large
• By Deployment
  • Cloud
  • On-premise
• By Industry Verticals
  • BFSI
  • Healthcare
  • Retail
  • IT and Telecom
  • Manufacturing
  • Others
•  By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Indonesia
    • Thailand
    • Taiwan
    • Others

1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK

5. CRM SOFTWARE MARKET BY FUNCTION

5.1. Introduction

5.2. Marketing Automation

5.3. Sales Force Automation

5.4. Customer Service Automation

5.5. Lead Management

5.6. Analytics & Reporting

5.7. Others

6. CRM SOFTWARE MARKET BY ENTERPRISE SIZE

6.1. Introduction

6.2. Small and Medium

6.3. Large

7. CRM SOFTWARE MARKET BY DEPLOYMENT

7.1. Introduction

7.2. Cloud

7.3. On-premise

8. CRM SOFTWARE MARKET BY INDUSTRY VERTICAL

8.1. Introduction

8.2. BFSI

8.3. Healthcare

8.4. Retail

8.5. IT and Telecom

8.6. Manufacturing

8.7. Others

9. CRM SOFTWARE MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. By Function

9.2.2. By Enterprise Size

9.2.3. By Deployment

9.2.4. By Industry Verticals

9.2.5. By Country

9.2.5.1. USA

9.2.5.2. Canada

9.2.5.3. Mexico

9.3. South America

9.3.1. By Function

9.3.2. By Enterprise Size

9.3.3. By Deployment

9.3.4. By Industry Verticals

9.3.5. By Country

9.3.5.1. Brazil

9.3.5.2. Argentina

9.3.5.3. Others

9.4. Europe

9.4.1. By Function

9.4.2. By Enterprise Size

9.4.3. By Deployment

9.4.4. By Industry Verticals

9.4.5. By Country

9.4.5.1. United Kingdom

9.4.5.2. Germany

9.4.5.3. France

9.4.5.4. Spain

9.4.5.5. Others

9.5. Middle East and Africa

9.5.1. By Function

9.5.2. By Enterprise Size

9.5.3. By Deployment

9.5.4. By Industry Verticals

9.5.5. By Country

9.5.5.1. Saudi Arabia

9.5.5.2. UAE

9.5.5.3. Others

9.6. Asia Pacific

9.6.1. By Function

9.6.2. By Enterprise Size

9.6.3. By Deployment

9.6.4. By Industry Verticals

9.6.5. By Country

9.6.5.1. China

9.6.5.2. Japan

9.6.5.3. India

9.6.5.4. South Korea

9.6.5.5. Taiwan

9.6.5.6. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Salesforce, Inc.

11.2. IBM Corporation

11.3. Microsoft Corporation

11.4. Oracle

11.5. SAP AG

11.6. Zoho Corporation Pvt. Ltd.

11.7. Insightly, Inc.

11.8. Nimble

11.9. SugarCRM Inc.

11.10. Infor Inc

12. APPENDIX

12.1. Currency 

12.2. Assumptions

12.3. Base and Forecast Years Timeline

12.4. Key benefits for the stakeholders

12.5. Research Methodology 

12.6. Abbreviations 

Salesforce, Inc.

IBM Corporation

Microsoft Corporation

Oracle

SAP AG

Zoho Corporation Pvt. Ltd.

Insightly, Inc.

Nimble

SugarCRM Inc.

Infor Inc