Global Data Visualization Market Size, Share, Opportunities, And Trends By Deployment Mode (On-Premise, Cloud), End-User Industry (Retail, Media And Entertainment, BFSI, Communication And Technology, Consulting, Others), And By Geography - Forecasts From 2025 To 2030

Description

Data Visualization Market Size:

The Data Visualization Market is expected to rise from USD 12.702 billion in 2025 to USD 21.423 billion by 2030, with an 11.02% CAGR.

The data visualization market has been majorly triggered by the rapid pace of data generation which has led to an increased need for proper data visualization techniques to make data-driven decisions. Dashboards are becoming one of the most valuable tools for organizations to gain visibility into how they are performing as well as help develop ways for increasing overall efficiency. Whether as part of larger business intelligence (BI) solution or as a standalone solution, organizations are looking at dashboards to help solve their business problems. Dashboards let organizations gain insights into their business, monitor key performance metrics, and help visualize information in a way that is easier to quantify. By understanding the value of using dashboards as part of a larger BI project or as a way to manage and monitor performance, the ability to attain buy-in and understand the overall value of dashboards to the business increases.

Furthermore, the rise in the data generated by social media platforms has been a key factor in the rise in the demand for data visualization dashboards and techniques.

The process of data visualization majorly includes filtering and processing, translation & visual representation, perception & interpretation. Visuals aim to lead the viewer down a path to describe situations, answer questions, support decisions, communicate information, or solve specific problems. When you attempt to explain something through data visualization, you start with a question, which interacts with the data set in such a way that enables viewers to make a decision and, subsequently, answer the question.

The market has been significantly driven by the fact that the technology has been finding newer applications in various sectors. The rise in awareness about data visualization techniques to better manage businesses has led to increased demand from various industries.

The growth of the market is majorly attributed to the continuously increasing penetration of digital technologies into business functions across industries. As the digitization of processes continues across all major verticals, the focus of enterprises on capitalizing on the huge volumes of data generated is increasing, thus increasing the demand for data visualization solutions. Furthermore, intensifying competition across industries has been pushing industry players towards adopting strategies and technologies that can keep them at par or ahead of their rivals in order to avoid losing market share on account of failing to align with continuously changing industry trends.

As this continues, both SMEs and large enterprises across all major industries are adopting advanced Business Intelligence (BI) and data visualization solutions which facilitate keeping a close and continuous watch on rivals’ moves seamlessly besides giving end-users clear insights into all business functions across the enterprise. This is further increasing the demand for data visualization solutions, thus boosting the growth of the market. The presence of a large number of players in this market with wide solution offerings for diverse business needs is also supporting the growth of the market.

Moreover, the market witnessed a slow growth in the initial period of the year, and the demand for data visualization witnessed signs of recovery during the second half of the year wherein the dashboards were required to analyze the data generated by the pandemic and consequently take more data-driven decisions to curb the pandemic at the earliest. The adoption from several other sectors is expected to rise as the pandemic has fuelled the penetration of technology which in turn has increased the pace of data generation.

Data Visualization Market Segmentation Analysis:

The segmentation of the global Data Visualization market has been done into the deployment model, end-user industry, and geography. By deployment model, the classification of the market has been done into On-Premise, Cloud. By end-user industry, the classification of the market has been done into Retail, Media And Entertainment, BFSI, Communication And Technology, Consulting, and Others.

Data Visualization Market Growth Driver:

• Various investment techniques and technological developments being done by the companies are expected to drive the market during the forecast period

The growth of the Data Visualization market is fuelled by the increasing developments and innovations being done by companies to attract more end-user customers to opt for data visualization techniques has fuelled the market in recent years. For instance, in January 2018 - Tableau launched Hyper, new data engine technology included in Tableau 10.5. With Hyper’s ability to slice and dice massive volumes of data in seconds, customers can see up to 5X faster query speed and up to 3X faster extract creation speed. Such key developments have led to an increased awareness amongst consumers about the importance of data visualization dashboards for business and personal use.

Data Visualization Market Competitive Insights:

The players in the global Data Visualization market are implementing various growth strategies to gain a competitive advantage over their competitors in this market. Major market players in the market have been covered along with their relative competitive strategies and the report also mentions recent deals and investments of different market players over the last few years. The company profiles section details the business overview, financial performance (public companies) for the past few years, key products and services being offered along with the recent deals and investments of these important players in the market.

The Data Visualization Market is analyzed into the following segments:

• By Component
  • Hardware
  • Software
  • Services
• By Deployment
  • Cloud
  • On-Premise
• By Enterprise Size
  • Small
  • Medium
  • Large
• By End-User
  • Retail
  • Media & Entertainment
  • BFSI
  • IT & Telecommunication
  • Medical & Healthcare
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Thailand
    • Others

Table Of Contents

1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK

5. DATA VISUALIZATION MARKET BY COMPONENT

5.1. Introduction

5.2. Hardware

5.3. Software

5.4. Services

6. DATA VISUALIZATION MARKET BY DEPLOYMENT

6.1. Introduction

6.2. Cloud

6.3. On-Premise

7. DATA VISUALIZATION MARKET BY ENTERPRISE SIZE

7.1. Introduction

7.2. Small

7.3. Medium 

7.4. Large

8. DATA VISUALIZATION MARKET BY END-USER

8.1. Introduction

8.2. Retail

8.3. Media & Entertainment

8.4. BFSI

8.5. IT & Telecommunication

8.6. Medical & Healthcare 

8.7. Others

9. DATA VISUALIZATION MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. By Component

9.2.2. By Deployment

9.2.3. By Enterprise-Size

9.2.4. By End-User

9.2.5. By Country

9.2.5.1. USA

9.2.5.2. Canada

9.2.5.3. Mexico

9.3. South America

9.3.1. By Component

9.3.2. By Deployment

9.3.3. By Enterprise-Size

9.3.4. By End-User

9.3.5. By Country

9.3.5.1. Brazil

9.3.5.2. Argentina

9.3.5.3. Others

9.4. Europe

9.4.1. By Component

9.4.2. By Deployment

9.4.3. By Enterprise-Size

9.4.4. By End-User

9.4.5. By Country

9.4.5.1. Germany

9.4.5.2. France

9.4.5.3. United Kingdom

9.4.5.4. Italy

9.4.5.5. Others

9.5. Middle East and Africa

9.5.1. By Component

9.5.2. By Deployment

9.5.3. By Enterprise-Size

9.5.4. By End-User

9.5.5. By Country

9.5.5.1. Saudi Arabia

9.5.5.2. UAE

9.5.5.3. Others

9.6. Asia Pacific

9.6.1. By Component

9.6.2. By Deployment

9.6.3. By Enterprise-Size

9.6.4. By End-User

9.6.5. By Country

9.6.5.1. China

9.6.5.2. India

9.6.5.3. Japan

9.6.5.4. South Korea

9.6.5.5. Indonesia

9.6.5.6. Thailand

9.6.5.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Salesforce, Inc

11.2. SAP SE

11.3. SAS Institute Inc.

11.4. Microsoft Corporation

11.5. Oracle Corporation

11.6. TIBCO Software Inc.

11.7. IBM Corporation

11.8. Pentaho Corporation

11.9. Alteryx

11.10. Amazon Web Services, Inc.

12. APPENDIX

12.1. Currency 

12.2. Assumptions

12.3. Base and Forecast Years Timeline

12.4. Key benefits for the stakeholders

12.5. Research Methodology 

12.6. Abbreviations 

LIST OF FIGURES

LIST OF TABLES

Companies Profiled

Salesforce, Inc

SAP SE

SAS Institute Inc.

Microsoft Corporation

Oracle Corporation

TIBCO Software Inc.

IBM Corporation

Pentaho Corporation

Alteryx

Amazon Web Services, Inc.

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