Denmark Infrastructure As A Service (IaaS) Market Size, Share, Opportunities, And Trends By Deployment Model (Public, Private, Hybrid, Community), By Enterprise Size (Small, Medium, Large), And By End-User Industry (BFSI, Communication And Technology, Retail, Media And Entertainment, Government, Education, Others) - Forecasts From 2024 To 2029

The Denmark Infrastructure as a Service (IaaS) market is anticipated to grow at a compound annual growth rate (CAGR) of 9.09% over the forecast period to reach US$1.056 billion by 2029, increasing from US$0.574 billion in 2022.

Several significant factors are driving the Denmark Infrastructure as a Service (IaaS) market growth. Customers are using IaaS in Denmark to access network resources that a service provider has made available online. Using a virtual dashboard interface or hypervisor, the customers choose and configure the infrastructure they require.

Moreover, Denmark has initiated multiple initiatives aimed at expediting digital transformation through enhanced digital technology integration for both public and private sector entities. Technologies like PIM systems were used by SME digital enterprises to lessen the requirement for large component stocks, which led to cost savings. The initiatives show a strong commitment to funding a swift and successful digital transformation of Denmark's economy and society. For instance, in December 2020, Microsoft Corp. announced the largest investment in its thirty-year history in Denmark. The company announced that Denmark will be the site of its next sustainable data centre region and that it will provide comprehensive skilling by 2024 for an estimated 200,000 Danes. The data centre region, which is entirely powered by renewable energy, will give Danish customers of all sizes quicker access to the Microsoft Cloud, top-notch security, and the option to store data locally while it is in storage.

Rising Demand from IT Industry

The increasing adoption of cutting-edge technologies and rising advancements like cloud computing, mobility, and analytics, which create flexible organizations and enhance the customer experience, are leading to market growth.

Moreover, cloud-based applications of superior quality are being developed as a result of the growing adoption of technologies like cloud computing. The pay-as-you-go, low-cost computing resources offered by cloud computing are quickly gaining traction as an alternative to conventional information technology (IT)-based businesses. Service level agreements (SLAs) between clients and cloud providers become crucial considerations as more users move their apps to cloud environments. To meet SLAs, quality of service (QoS) attributes must be continuously monitored due to the dynamic nature of the cloud.

Additionally, 69.5% of Denmark enterprises bought cloud computing services in 2023, mostly for e-mail, storage of files, and office software as per the statistics provided by Eurostat.

Cloud computing thus faces a quality of service (QoS) issue. more specifically, how the service provider makes sure its quality of service (QoS) is adequate for cloud services. For instance, in August 2023, the first 5G Standalone (5G SA) network in Denmark was turned on by Ericsson and TDC NET, a Danish provider of digital infrastructure. The switch to high-performance 5G SA technology will improve the local 5G ecosystem, spur industry-wide innovation, and present consumers with exciting new opportunities. With this significant achievement, connectivity has advanced to a new level, opening up revolutionary new possibilities and elevating Denmark to the forefront of technological development.

The Denmark Infrastructure as a Service (IaaS) smarket in communication and technology is expected to grow

An online platform for virtualized computing resources is provided via the cloud computing architecture known as infrastructure as a service (IaaS). Together with software as a service (SaaS) and platform as a service (PaaS), it is one of the three primary categories. The cloud provider manages IT infrastructures like storage, server, and networking resources, delivering them to subscriber organizations via virtual machines. Additionally, IaaS can improve workload speed, flexibility, and cost efficiency.

IaaS (Infrastructure as a Service) is a cloud computing service that allows customers to access resources and services through a wide area network (WAN). Denmark's high-speed internet infrastructure and the adoption of 5G technology can positively impact IaaS adoption. Denmark's strategic location and favorable climate may attract data center investments, influencing the availability and performance of IaaS services.

Additionally, as per ITA, the USD 35 billion Danish ICT sector mostly concentrates on software development and services, with minimal domestic manufacturing.  The public sector is the largest consumer, accounting for 25-30% of total spending. Other sectors include financial, manufacturing, retail, and wholesale. Investment in IT focuses on mobility, cybersecurity, business-IT alignment, unified communication, IT architecture, business intelligence, and outsourcing. Green IT is also growing.

As per the data published by the World Bank, Individuals using the Internet have increased from 97% in the year 2020 to 99% in the year 2021. This database of Denmark provides valuable information on various aspects of telecommunication and ICT.  High internet penetration in Denmark is crucial for the adoption of the Internet as a Service (IaaS), as it ensures efficient data transfer, low latency, and improved performance of cloud-based applications. This penetration drives digital transformation initiatives, modernizing IT infrastructure and achieving cost efficiencies.

Furthermore, the European Commission has been monitoring Member States' digital progress through the Digital Economy and Society Index (DESI) since 2014. As of 2023, DESI is integrated into the State of the Digital Decade report to track progress towards digital targets. Denmark ranks 2 in the DESI and scored 69.3 in 2022.

Government and industry initiatives aimed at digital transformation can drive demand for IaaS, as organizations modernize their IT infrastructure to achieve scalability, flexibility, and cost-effectiveness. The level of cybersecurity measures and regulations in place can also impact the trust and adoption of cloud services, including IaaS. Denmark's emphasis on data protection and privacy, as per GDPR, is likely to have stringent cybersecurity standards.

The integration of IaaS with emerging technologies like artificial intelligence, machine learning, and the Internet of Things can shape the technological landscape, leading businesses in Denmark to seek IaaS solutions that enable seamless integration with these technologies. Strategic branding, marketing, and partnerships attempt to target specific segments and increase their impact.  .

Additionally, The Joint Government Digital Strategy, set to run from 2022 to 2025, aims to address Danish society's challenges, such as labor shortage, climate change mitigation, and digital inclusion. Initial steps include digital billing and email exchange, with the public sector developing digital service infrastructure, particularly in healthcare. The strategy integrates digital self-service solutions into everyday life, preparing people, businesses, and the public sector for a digital everyday.

Furthermore, the Danish Center for Cyber Security warns of IT integrity issues in governmental institutions and private companies, with 51% of firms reporting cybercrime in the fiscal year 2022. The government has allocated USD 226 million for cybersecurity investments in 2023, indicating a growing concern for sensitive economic and personal data theft. Firms are expected to increase their cybersecurity budgets in the coming year.

Key Market Developments:

• February 2024, IBM launched a program allowing channel partners in the UK, Germany, France, and Denmark to sell IBM Software on the Amazon Web Services (AWS) Marketplace. The program is now being expanded to selected countries in EMEA to help clients access the software they need while leveraging their preferred purchasing platform. IBM's hybrid and open approach extends through the purchase cycle, allowing customers to leverage AWS consumption commitments.

Key Players:

• In its cloud environment, IBM Cloud for VMware Solutions offers support for a large range of VMware products and services. All the VMware workloads from on-premise infrastructure can be moved to IBM Cloud, or one may combine different cloud environments to create a hybrid environment that the user can control from one location.
• AWS is the most extensive and widely used cloud platform in the world, providing over 200 fully functional services from data centers all around the world. Millions of users are utilizing AWS to save costs, become more flexible, and develop more quickly. These users include the biggest corporations, fastest-growing start-ups, and top government organizations.
• Dell Consulting Services helps customers with all the advantages of a public cloud on their private cloud infrastructure. These services assist in discovering fresh approaches to improve labor resource management, software development, and IT operations.

Denmark Infrastructure As A Service (IaaS) Market Scope:

Segmentation:

• By Deployment Method
  • Public
  • Private
  • Hybrid
  • Community
• By Enterprise Size
  • Small
  • Medium
  • Large
• By End-User Industry
  • BFSI
  • Communication and Technology
  • Retail
  • Media and Entertainment
  • Government
  • Education
  • Others