Internet Protocol Television Market Size, Share, Opportunities, And Trends By Offering (Hardware, Software, Services), By Subscription Type (Subscription Based IPTV, Subscription Free IPTV), By Device Type (Smartphone And Tablet, Smart Television, Desktop And Laptops), By End-users (Commercial, Residential), And By Geography - Forecasts From 2024 To 2029

  • Published : Mar 2024
  • Report Code : KSI061616848
  • Pages : 148

The internet protocol television (IPTV) market is projected to show steady growth during the forecast period.

IPTV is a service that transmits television content through the Internet Protocol (IP) network rather than using conventional cable, satellite, or terrestrial formats. Typically, IPTV services are provided over a dedicated or managed network, such as Digital Subscriber Line connectivity.

IPTV utilizes Internet Protocol to transmit and broadcast television programs over the Internet, offering users dynamic features that enhance the viewing experience in comparison to traditional methods like radio frequency broadcast, satellite broadcast, and cable television. The use of a broadband connection as the transmission medium for IPTV is significantly more efficient than previous modes of transmission. Growing demand for internet penetration, rising usage of smart devices, and progress in network technologies are driving internet protocol television market growth.

Market Drivers

  • Growing demand for Internet penetration

The increasing prevalence of internet usage plays a vital role in the widespread adoption of IPTV, serving as the fundamental basis for a seamless viewing experience. Unlike conventional cable or satellite television, IPTV relies on an internet connection to provide content. As internet accessibility becomes more prevalent and cost-effective worldwide, especially in developing areas, it establishes a fertile environment for the expansion of IPTV. A dependable and high-speed internet connection is imperative for IPTV. Interruptions and delays in streaming hinder the viewing experience. Thus, adequate bandwidth is necessary to guarantee the uninterrupted streaming of high-quality video content.

For Instance, according to an article in GSMA in 2024, as of the end of 2023, there were 5.6 billion individuals (69% of the global population) subscribed to a mobile service, showing an increase of 1.6 billion people from 2015. The growth in mobile internet usage has been even more significant. By the conclusion of 2023, 58% of the world's population were using mobile internet, totalling 4.7 billion users - a rise of 2.1 billion since 2015.

  • Rise in usage of smart devices

The rise in popularity of smart devices, especially smart TVs, tablets, and smartphones, is greatly accelerating the adoption of IPTV. These devices have revolutionized the way people enjoy content, and IPTV fits perfectly into this new trend. Unlike old-fashioned TVs that need external set-top boxes, smart TVs have integrated applications that enable users to easily access Internet Protocol television services. This eliminates the necessity for extra equipment and streamlines the viewing process. Moreover, the accessibility of on-demand content on a big screen makes smart TVs an attractive entertainment center for IPTV enthusiasts.

  • Progress in network technologies

Network technology advancements are crucial in driving the IPTV market growth. The challenges posed by internet speed and bandwidth limitations are being overcome through infrastructure enhancements and the implementation of cutting-edge technologies like 5G. This sets the stage for a greatly improved IPTV viewing experience. In the past, concerns about buffering, delays, and poor video quality hindered the adoption of IPTV. These issues were a result of inadequate bandwidth to support the data-intensive nature of streaming video content. However, enhancements in network infrastructure, such as the expansion of fibre optic networks, are laying a stronger groundwork for IPTV services. Fiber optic cables, which transmit data using light signals, offer much faster and more reliable internet connections compared to traditional copper cables.

For instance, according to a GSMA article published in February 2024, GSMA Intelligence (GSMAi) predicts that 5G connections will make up more than half (51%) of mobile connections by 2029, increasing to 56% by the end of the decade, establishing 5G as the primary connectivity technology. The rollout of 5G has been the most rapid among mobile generations, exceeding one billion connections by the conclusion of 2022, projected to reach 1.6 billion connections by the end of 2023, and 5.5 billion connections by 2030.

North America is expected to grow significantly.

North America is anticipated to account for a significant share of the internet protocol television market growth due to several favourable factors. To begin with, the increasing number of viewers who prefer on-demand content and have a keen interest in high-definition quality are finding IPTV's extensive libraries and superior picture quality, including HD and 4K, extremely attractive. Additionally, the rapid growth of internet access and the widespread use of smart devices such as smart TVs have created an ideal environment for seamless IPTV streaming.

The convergence of consumer demand, technological advancements, and user-friendly devices is driving substantial growth in the North American IPTV market. For instance, according to the Internet World Stats, the estimated population of internet users in 2022 is 372,555,585, which is the highest in the region.

Market Restraints

  • Increased competition among OTT services curbs the internet protocol television market growth.

OTT streaming platforms such as Netflix and Disney+ provide comparable on-demand content selections at competitive prices, which compels IPTV providers to distinguish themselves with unique content, inventive features, or attractive pricing models.

  • Restrictions on data transfer speed reduce the internet protocol television market growth.

As internet usage continues to grow, maintaining a reliable and fast internet connection is essential for uninterrupted streaming of IPTV, particularly for high-definition (HD) and 4K content. However, this can pose a difficulty in remote regions or areas with limited internet infrastructure.

Key Developments

  • June 2023: ZTE collaborates with Türk Telekom to introduce the advanced Tivibu platform of the future. This cutting-edge IPTV service, based on cloud technology, offers a user-friendly interface, an extensive content library, and effortless access across multiple devices, ensuring an improved and immersive viewing experience.
  • March 2023: FMUSER introduced an IPTV solution tailored for hotels in France. This innovative solution is aimed at French-speaking guests, providing them with a user-friendly interface and a wide range of channels to elevate their in-room entertainment experience.
  • January 2023: RailTel introduced IPTV as an additional service for RailWire broadband customers. The new ULKA TV service will provide access to live channels, on-demand content, and compatibility with mobile devices and smart TVs.

Company Products

  • IPTV Solution: Uniguest provides a reliable IPTV solution tailored for businesses and organizations. The platform ensures top-notch live and recorded video streams to various devices such as TVs, desktops, laptops, and mobile devices. With features like low latency, encryption, and content management tools, Uniguest's IPTV is a complete solution for internal content distribution, digital signage, and interactive TV applications.


  • By Offering
    • Hardware
    • Software
    • Services
  • By Subscription Type
    • Subscription Based IPTV
    • Subscription Free IPTV
  • By Device Type
    • Smartphone and Tablet
    • Smart Television
    • Desktop and Laptops
  • By End-users
    • Commercial
    • Residential
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Italy
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Taiwan
      • Thailand
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder


2.1. Research Design

2.2. Research Processes


3.1. Key Findings

3.2. Analyst View


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View


5.1. Introduction

5.2. Hardware

5.2.1. Market Trends and Opportunities

5.2.2. Growth Prospects

5.2.3. Geographic Lucrativeness

5.3. Software

5.3.1. Market Trends and Opportunities

5.3.2. Growth Prospects

5.3.3. Geographic Lucrativeness

5.4. Services

5.4.1. Market Trends and Opportunities

5.4.2. Growth Prospects

5.4.3. Geographic Lucrativeness


6.1. Introduction

6.2. Subscription-based IPTV

6.2.1. Market Trends and Opportunities

6.2.2. Growth Prospects

6.2.3. Geographic Lucrativeness

6.3. Subscription-free IPTV

6.3.1. Market Trends and Opportunities

6.3.2. Growth Prospects

6.3.3. Geographic Lucrativeness


7.1. Introduction

7.2. Smartphones and Tablets 

7.2.1. Market Trends and Opportunities

7.2.2. Growth Prospects

7.2.3. Geographic Lucrativeness

7.3. Smart Television 

7.3.1. Market Trends and Opportunities

7.3.2. Growth Prospects

7.3.3. Geographic Lucrativeness

7.4. Desktops and Laptops

7.4.1. Market Trends and Opportunities

7.4.2. Growth Prospects

7.4.3. Geographic Lucrativeness


8.1. Introduction

8.2. Commercial

8.2.1. Market Trends and Opportunities

8.2.2. Growth Prospects

8.2.3. Geographic Lucrativeness

8.3. Residential 

8.3.1. Market Trends and Opportunities

8.3.2. Growth Prospects

8.3.3. Geographic Lucrativeness


9.1. Introduction

9.2. North America

9.2.1. By Offering 

9.2.2. By Subscription Type

9.2.3. By Device Type

9.2.4. By End-Users

9.2.5. By Country United States Market Trends and Opportunities Growth Prospects Canada Market Trends and Opportunities Growth Prospects Mexico Market Trends and Opportunities Growth Prospects

9.3. South America

9.3.1. By Offering 

9.3.2. By Subscription Type

9.3.3. By Device Type

9.3.4. By End-Users

9.3.5. By Country Brazil Market Trends and Opportunities Growth Prospects Argentina Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

9.4. Europe

9.4.1. By Offering 

9.4.2. By Subscription Type

9.4.3. By Device Type

9.4.4. By End-Users

9.4.5. By Country United Kingdom Market Trends and Opportunities Growth Prospects Germany Market Trends and Opportunities Growth Prospects France Market Trends and Opportunities Growth Prospects Italy Market Trends and Opportunities Growth Prospects Spain Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

9.5. Middle East and Africa

9.5.1. By Offering 

9.5.2. By Subscription Type

9.5.3. By Device Type

9.5.4. By End-Users

9.5.5. By Country Saudi Arabia Market Trends and Opportunities Growth Prospects UAE Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

9.6. Asia Pacific

9.6.1. By Offering 

9.6.2. By Subscription Type

9.6.3. By Device Type

9.6.4. By End-Users

9.6.5. By Country

9.6.6. Japan Market Trends and Opportunities Growth Prospects

9.6.7. China Market Trends and Opportunities Growth Prospects

9.6.8. India Market Trends and Opportunities Growth Prospects

9.6.9. South Korea Market Trends and Opportunities Growth Prospects

9.6.10. Taiwan Market Trends and Opportunities Growth Prospects

9.6.11. Thailand Market Trends and Opportunities Growth Prospects

9.6.12. Indonesia Market Trends and Opportunities Growth Prospects

9.6.13. Others Market Trends and Opportunities Growth Prospects


10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard


11.1. Telekom Deutschland GmbH

11.2. Uniguest

11.3. MatrixStream Technologies, Inc.

11.4. Muvi

11.5. Mware TV

11.6. Cisco Systems, Inc.

11.7. Akamai Technologies

11.8. Huawei Device Co., Ltd.

11.9. Setplex LLC

11.10. TeleData

Telekom Deutschland GmbH


MatrixStream Technologies, Inc.


Mware TV

Cisco Systems, Inc.

Akamai Technologies

Huawei Device Co., Ltd.

Setplex LLC