Europe baby bodycare market is estimated to grow at a CAGR of 2.78% during the forecast period of 2018 to 2024. Baby body care products such as diapers hold a dominating share in the market on account of its widespread use in European countries. This is further substantiated from the good diaper penetration ratio in the Western and Eastern European countries. Despite falling birth rate in the region, the baby diaper market is growing at a steady pace owing to the increasing expenditure on baby diapers. Growing consciousness among parents towards their child safety is highly correlated with the amount being spent on baby care products like diapers. Therefore, an increasing number of parents are turning towards a diaper brand which is chemical-free and environment-friendly that is providing the necessary impetus to the market growth. Moreover, continued growth in baby skincare and toiletries products is further supporting the baby body care products market growth.
The rising propensity towards convenience and this along with the burgeoning demand for variety within the body care products at an affordable price is expected to unlock growth opportunities for other vendors to introduce their products via online stores. Thus, with respect to the distribution channel, online baby body care market is anticipated to witness good growth during the forecast period with more and more parents and caregivers purchasing products online.
The forecasts presents an exhaustive study covering the key market trends through various chapters focusing on different aspects of the market. The study provides a detailed market overview through the market dynamics sections which detail key market, drivers, restraints, and opportunities in the current market. The report analyzes key country-level markets, and the current market penetration through lifecycle analysis. The report also analyzes the market through comprehensive market segmentation by product type, type, distribution channel, and countries.
The Europe baby bodycare market is segmented based on product type, type, distribution channel, and countries. Based on product type, the market has been segmented into dried baby food, milk formula, prepared baby food, and others. By type, the market has been classified into organic and non-organic. By distribution channel, the market has been segmented as online and offline.
Country level analysis has been provided with detailed analysis and forecast for the period 2018 to 2024. The report provides an expansive analysis of major countries in the region that include Germany, France, the United Kingdom and others which highlights the prevailing market trends and opportunities for vendors in each of these countries.
Major players in the Europe baby body care market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last year. The company profiles section details the business overview, financial performance for the past three years, key products and services being offered along with the recent developments of these important players in the Europe baby body care market.
• By Type
o Diaper and Wipes
o Skin and Hair Care
• By Distribution Channel
• By Countries
o United Kingdom