Europe fresh food packaging market is anticipated to propel at a CAGR of 2.40% throughout the forecast period. Fresh food packaging means packing of food using damage-resistant packaging solutions in order to protect the food from environmental influencing conditions, physical protection, and one of the most important, to maintain the quality of food as per the required standards. Furthermore, the growth of the market is also attributed to the growing meat production, dairy products production and seafood production in major countries of the region such as Spain, Germany, and France among others. Furthermore, the shifting trend towards sustainable packaging solutions along with the increasing requirements for improving the shelf life of the products are the major driving factors for the growth of the fresh food packaging market in Europe during the forecast period. However, stringent regulations regarding the use of plastic coupled with the wastage of food while packaging of the food are some of the factors which are considered as main concerns by the companies and are projected to hamper the growth of the market in the coming years.
Stringent regulations regarding plastic use
The regulations regarding the use of plastic in the European region may restrain the fresh food packaging market growth in the coming years as the government of various countries across the European region are planning to ban the use of plastic throughout Europe by 2021. For instance, the Spanish government is also taking initiatives in order to minimize the use of plastic which also may hinder the growth of the market. In January 2019, the parliament of Spain’s Balearic Islands approved a new law for the control of waste which further prohibits the use of plastic items such as bags, and trays which are used for packing the food in supermarkets.
The requirements for the improvement of shelf life projected to drive the demand for numerous packaging solutions
The consumer expectations regarding the purchase of high-quality fresh food are being driven by factors such as prolonged shelf life of the product and better packaging among others. Presently the consumers are inclined towards those products which have a better shelf life along with this the food manufacturers are moving towards the use of advanced packaging solutions in order to improve the shelf life and satisfy the customers. In addition, the growing sale of fruits and vegetables through supermarkets is further expected to anticipate the requirements of packaging solutions thereby positively impacting the growth of the market. Furthermore, the growing fresh food exports from major food manufacturing countries is further projected to boost requirements for prolonged shelf life which is further expected to positively impact the fresh food packaging market in Europe throughout the forecast period. For instance, in November 2018, Spain and China signed two agricultural bilateral protocols in which Spain was allowed to export fresh pork, pork products, and Spanish table grapes to China (Source: U.S Department of Agriculture, Foreign Agricultural Services).
Plastics to hold a major market share
By material, the Europe fresh food packaging market is segmented as plastic, paper and board, glass, and metal. The plastics segment is anticipated to hold a noteworthy share in the market due to the high use of plastics as packaging solutions on account of lesser costs and high durability. However, the growth is projected to be slow as the numerous regulations to mitigate the use of plastics is projected to reduce its usage over the years. The paper and board segment is anticipated to show robust growth as growing investments by players in the development of sustainable packaging solutions is bolstering the growth of this segment.
The UK to grow show good growth opportunities during the next five years
By country, the market has been segmented into Germany, France, UK, Spain, and others. The United Kingdom is expected to show decent growth over the forecast period due to the rising consumption of pork meat in the country. Germany is anticipated to hold a noteworthy share as the country possesses a highly competitive food industry.
Prominent key market players in the Europe fresh food packaging market include Mondi, Coveris, Amcor Plc, Smurfit Kappa and DS Smith, International Paper, and Sealed Air among others. These companies hold a noteworthy share in the market on account of their good brand image and product offerings. Major players in the Europe fresh food packaging market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.
Sonoco Products Company
*List is not exhaustive
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