Face Mask Market Size, Share, Opportunities, COVID 19 Impact, And Trends By Product Type (Clay Mask (Bentonite Clay, French Green Clay, Others), Gel Mask, Sheet Mask (Ampoule Sheet Masks, Bio-Cellulose Masks, Charcoal Sheet Masks, Others), Others), By Packaging Type (Tubes, Sachets, Containers/Jars), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2022 To 2027

  • Published : Sep 2022
  • Report Code : KSI061613463
  • Pages : 114

The face mask market is estimated to grow at a CAGR of 8.18% to reach a market size of US$55.940 billion in 2027 from US$32.263 billion in 2020.

Just like any other fast-moving consumer goods (FMCG), the skincare and the beauty sector are steered and influenced by the trends, which in today’s scenario have shifted towards a more value-driven rationale than the past decade's bandwagon approach. Consumers are keener on selecting product that is closer to nature and devoid of any synthetic chemicals. Besides, the importance of skincare has gained quite momentum, as exemplified by the annual average of occupation openings projected between 2016-26 for skincare specialists is 8,100 [Source: U.S. Bureau of Labor Statistics].

The prevailing pollution due to rapid industrialization and increasing disposable income are poised to drive the face mask market.

The urbanization and irregular lifestyle that result from erratic working schedules are leaving the health-savvy population almost very little room to make up for the lost nutrients. To this end, it’s a ripe opportunity for a variety of market players who are inclined to foray as well as innovate in this instant solution of face mask space. Thus, companies like Foreo, based out of Sweden, has taken the concept of face mask to a different level with their UFO Power Activated Masks, which are made available in the varietals of acai berry, green tea, and Bulgarian rose. Being essentially a health tech, they have come up with this device to address the shortage of time that the current generation of consumers is faced with, the promise of instant and effective results, as well as providing value for money. Moreover, its uniqueness was so sought after that it won a two-year IP battle in China for one of its facial beauty devices, Luna.

Despite such endeavours to disrupt the traditional face mask space, consumers still rely more on products with traditional ingredients like Vitamin E, aloe vera, and the likes because they find this most believable. Thus, this section of the consumer is less likely to be influenced by a new type of ingredients that may be doubted due to their unfamiliarity with ingredients and thus may pose a restraining factor towards the growth of the face mask market. This is also because the need to include new ingredients in the skincare routine is absent. Nevertheless, despite not being willing immediately, these consumers are open to experimenting with new types of face masks, creating a plausible opportunity for the face mask market.

Constant innovation and increasing demand for natural ingredients are expected to poise the market growth.

With a myriad of natural ingredients and a variety of additives, the market players in the face mask segment are engaging in constant innovation to woo new consumers as well as retain their existing consumer base. For example, Givaudan Active Beauty has come up with face mask formulas that are targeted toward the value-driven generation Z. These increasingly growing consumer demographics prefer their brands to resonate with their values like self-expression, confidence, and naturalness. These masks from Givaudan took around six months to develop and are available in 3 formulae varietals: an exfoliating blend made with papaya extract, a night blend with natural yuzu extract, and a restorative blend with natural dragon fruit. Further, taking the aid of such a generation Z narrative, their market players are trying to redefine the narrative o skincare and are promoting a holistic approach. To this extent, a newly launched Australian company called YORA is worth mentioning.  With a co-founder who has a strong background working for renowned multinationals in product development, the company launched a comprehensive portfolio of products like face masks, among others. Their products fall within three categories, namely Pro-age, hydration, and pollution protection. It also has preset nine different routines to help customers choose the product they need.

Thereafter in March 2020, Indonesia’s leading natural beauty care brand, Sensatia Botanicals, introduced its latest addition to the assortment of skincare it offers. This market is also irrespective of gender, as exemplified by Hetime, a brand that offers sheet masks designed based on male facial structure. Further, men’s brand Lumin, which offers a wide portfolio of skincare products, added five more products to its portfolio in March, including face masks. Thus, from the aforesaid market developments, it’s clear that there is a growing inclination of consumers to experiment, which is fueling the need for mask manufacturers and skincare specialists to come up with a variety of competitive attractions that have made the market even more conducive for the steady growth during the forecast period as well as beyond.

Recent Developments

  • Oscar Mayer introduced its brand-new hydrogel sheet face masks in January 2022 on Amazon in the United States. For the launch, the business collaborated with Seoul Mamas, a Korean cosmetics and skincare business in St. Louis.
  • The Smile Performer sheet mask was introduced in August 2021 by Kanebo, a branch of Kao Corporation. The bedding is constructed of biodegradable cotton byproducts for minimal environmental effects. The sheet mask has two lifters on either side of the lower part that is designed to draw the skin up like a smile.
  • The Manish Malhotra Beauty company unveiled its first collection of sheet masks in August 2021. Five "Manish Malhotra Luxury Sheet Masks" make up the brand, which was introduced on the online store of cosmetics seller MyGlamm.
  • LOOkX introduced a new Radiant brightening sheet mask in December 2021. According to claims, the sheet mask's material is entirely vegan, environmentally friendly, and biodegradable.

COVID-19 Impact on Face Mask Market

The market was significantly impacted by the COVID-19 pandemic. Companies in the beauty facial mask industry saw a continuous increase in the number of online orders as a result of the fact that the majority of people and employees are practising home isolation. Due to the isolation, people are more focused on their skincare regimens, which during the epidemic increased the demand for face masks. Women were more likely to be interested in facial skincare and to practice complete at-home skincare. The importance of the Internet in the field of cosmetology has grown significantly as well, not just as a source of information but also as a thriving market for cosmetics like face masks.

Face Mask Market Scope:

Report Metric Details
 Market Size Value in 2020  US$32.263 billion
 Market Size Value in 2027  US$55.940 billion
 Growth Rate  CAGR of 8.18% from 2020 to 2027
 Base Year  2020
 Forecast Period  2022–2027
 Forecast Unit (Value)  USD Billion
 Segments Covered  Product Type, Packaging Type, Distribution Channel, And Geography
 Regions Covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies Covered Advanced AMOREPACIFIC CORPORATION, Avon, donnabellaluxuryskincare, Dr. Jart+, Have & Be USA, Inc., EMINENCE ORGANIC SKINCARE, Estée Lauder Inc, L’Oréal Paris, THE BODY SHOP INTERNATIONAL LIMITED, TONYMOLY, Unilever
 Customization Scope  Free report customization with purchase



  • By Product Type
    • Clay Mask
      • Bentonite Claymade
      • French Green Clay
      • Others
    • Gel Mask
    • Sheet Mask
      • Ampoule Sheet Masks
      • Bio-Cellulose Masks
      • Charcoal Sheet Masks
      • Others
    • Others
  • By Packaging Type
    • Tubes
    • Sachets
    • Containers/Jars
  • By Distribution Channel
    • Online
    • Offline
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Others
    • The Middle East and Africa
      • Saudi Arabia
      • UAE
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • South Korea
      • Indonesia
      • Taiwan
      • Thailand
      • Others

Frequently Asked Questions (FAQs)

Q1. What will be the face mask market size by 2027?
A1. The face mask market is estimated to reach a market size of US$55.940 billion in 2027. 

Q2. What factors are anticipated to drive the face mask market?
A2. The prevailing pollution due to rapid industrialization and increasing disposable income are poised to drive the face mask market.

Q3. What are the growth prospects for the face mask market?
A3. The global face mask market is estimated to grow at a CAGR of 8.18% over the forecast period. 

Q4. What is the size of the face mask market?
A4. Face Mask market was valued at US$32.263 billion in 2020. 

Q5. How is the global face mask market segmented?
A5. The face mask market has been segmented by product type, packaging type, distribution channel, and geography.

1. Introduction
1.1. Market Overview
1.2. COVID-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2. Research Methodology
2.1. Research Data
2.2. Assumptions

3. Executive Summary
3.1. Research Highlights

4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porter’s Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. The Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. Face Mask Market Analysis, By Product Type
5.1. Introduction
5.2. Clay Mask
5.2.1. Bentonite Clay
5.2.2. French Green Clay
5.2.3. Others
5.3. Gel Mask
5.4. Sheet Mask
5.4.1. Ampoule Sheet Masks
5.4.2. Bio-Cellulose Masks
5.4.3. Charcoal Sheet Masks
5.4.4. Others
5.5. Others

6. Face Mask Market Analysis, By Packaging Type
6.1. Introduction
6.2. Tubes
6.3. Sachets
6.4. Containers/Jars

7. Face Mask Market Analysis, By Distribution Channel
7.1. Introduction
7.2. Online 
7.3. Offline

8. Face Mask Market, by Geography
8.1. Introduction
8.2. North America
8.2.1. United States
8.2.2. Canada
8.2.3. Mexico
8.3. South America
8.3.1. Brazil
8.3.2. Argentina
8.3.3. Others
8.4. Europe
8.4.1. UK
8.4.2. Germany
8.4.3. France
8.4.4. Others
8.5. The Middle East and Africa
8.5.1. Saudi Arabia
8.5.2. United Arab Emirates
8.5.3. Israel
8.5.4. Others
8.6. Asia Pacific
8.6.1. Japan
8.6.2. China
8.6.3. India
8.6.4. South Korea
8.6.5. Indonesia
8.6.6. Taiwan
8.6.7. Thailand
8.6.8. Others

9. Competitive Environment and Analysis
9.1. Major Players and Strategy Analysis
9.2. Emerging Players and Market Lucrativeness
9.3. Mergers, Acquisitions, Agreements, and Collaborations
9.4. Vendor Competitiveness Matrix

10. Company Profiles
10.2. Avon 
10.3. donnabellaluxuryskincare
10.4. Dr. Jart+, Have & Be USA, Inc. 
10.6. Estée Lauder Inc 
10.7. L’Oréal Paris 
10.10. Unilever 




Dr. Jart+, Have & Be USA, Inc.


Estée Lauder Inc

L’Oréal Paris