Green Tea Market Size, Share, Opportunities, And Trends By Type (Loose Leaf Green Tea, Green Tea Bags, Instant Green Tea, Flavoured Green Tea, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retailing, Others), And By Geography - Forecasts From 2024 To 2029

The global green tea market is expected to witness significant growth during the forecasted period of 2024-2029.

Tea is one of the largest consumed drinks worldwide, followed by water, and is known to provide a wide range of health benefits and wellness to consumers. It also contributes to socio-economic development, representing a source of income and employment towards millions of poor families worldwide. Green tea is one type of tea beverage that consists of a wide range of health benefits that help improve the function of the body. Green tea can be considered a type of beverage or dietary supplement that is known for promoting mental alertness, relieving digestive symptoms and headaches, and the promotion of weight loss. Green, black, and oolong teas all come from the same plant known as Camellia Sinensis, but the preparation method is different for green tea, which is produced by steaming, pan frying and drying the green tea leaves. Green tea contains components that help in the reduction of the risk of heart disease and cancer, which include epigallocatechin-3-gallate (EGCG).

Introduction:

As the consumers in the market focus more on healthy and functional food and beverage products, green tea will be expected to grow in demand during the forecasted period due to the wide range of health benefits that green tea provides. The increase in awareness of these health benefits can drive the global green tea market, attracting more health-conscious consumers in the market.

Drivers:

• Health and wellness benefits: Consumers of the market prioritize health and wellness over synthetic food and beverages, making green tea a natural choice due to the several health benefits and advantages green tea provides to the human body. The increase in awareness of the health benefits will provide the necessary boost to the growth of the green tea market. As per Mount Sinai, Green Tea has been proven to provide a wide range of benefits that can improve the quality of life. These qualities are known to prevent or reduce the risk of several chronic diseases, which include:
• Atherosclerosis: it has been proven that the antioxidant properties of green tea can help in the prevention or reduction of atherosclerosis, especially coronary artery disease. As per the researchers, it was found that green tea helps in reducing the risk of heart disease by lowering cholesterol and triglyceride levels, with an estimated 11% decrease in the risk of heart attack with consumption of 3 cups of tea per day.
• High cholesterol: Green has properties that help in the reduction of total cholesterol and raise HDL (good) cholesterol levels in both animals and humans. It was found that men who drink green tea are shown to have lower total cholesterol than those who don’t drink green tea. It was also found that green tea reduces blood levels of harmful LDL (bad) cholesterol in male smokers.
• Cancer: As per their studies and research, it has been found that cancer rates are lower rates in countries like Japan, where green tea consumption is regular. Researchers believe that polyphenols play a major role in the reduction of cancer risks in people who consume green tea regularly.
• Diabetes: Green tea is known to be used traditionally to control the blood sugar levels in the body. It has been proven to prevent type 1 diabetes and is also known to slow the progression once it has developed in animals. Whereas, green tea helps in regulating glucose in the body of humans, due to the body’s incapability to produce little to no insulin for protection against type 1 diabetes.
• Other uses of green tea include the prevention of dental cavities, inflammatory diseases such as arthritis, dermatologic conditions, and symptoms of cold and flu.

Key Players:

• Lipton (Unilever Plc.): A British American brand that is known for the production of beverage products, which include leaf tea, infusions, ready-to-drink iced tea, and many others.
• Celestial Seasonings: One of the largest speciality tea manufacturers in the United States, known for serving over 1.6 billion cups of tea every year. They are known for specializing in herbal teas and also markets green, white, black, and chai teas.

Regional Analysis:

The Asia Pacific Region is expected to witness significant growth during the forecasted period of 2024-2029. As per the Food and Agriculture Organization, global tea production accounts for $18 billion annually, with the major producers of tea being China, India, Kenya and Sri Lanka. Green Tea has been a very popular beverage due to the wide range of health benefits the tea provides to the human body. India and China are global leaders in tea production and exports, accounting for the majority of the tea market share during the forecasted period. As per the India Brand Equity Foundation, West Bengal, Dooars, Terai, and Darjeeling are the major tea-producing regions in India, and the southern part of India accounts for 17% of the total tea production of the country, which includes Kerala, Tamil Nadu, and Karnataka. India is also one of the largest exporters of tea worldwide, accounting for US$474.22 million in April-October 2022-23. The types of tea include black tea, regular tea, green tea, herbal tea, and many other varieties as well. Black tea, regular tea, and green tea account for the majority of the exports from India, which is an estimated percentage of 80%, 16%, and 3.5% respectively. The major importers of tea from India include Russia, Iran, UAE, USA and many others. The presence of global dominators such as India and China will provide the necessary boost for the growth of the green tea market in this region during the forecasted period of 2024-2029.

Market Developments:

• January 2021: Tata Consumer Products strengthened its beverage wellness portfolio with the introduction of new products and enhancement of existing products. They introduced 2 new tea products, which are dubbed TATA Tea Gold Care and TATA Tea Tulsi Green. TATA Tea Tulsi Green is a combination of green tea and tulsi leaves, which combines the immunity-boosting effects of tulsi and the health benefits of green tea. The blend was crafted with the preference of customers kept in mind for the use of native ingredients along with homemade mixtures in their regular cup of tea. This product also focuses on the increase in value of authentic ingredients in food and beverage products without any compromises in the taste, providing high quality and taste to the public.

Segmentation:

• By Type:
  • Loose Leaf Green Tea
  • Green Tea Bags
  • Instant Green Tea
  • Flavoured Green Tea
  • Others
• By Distribution Channel:
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retailing
  • Others
• By Geography:
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others