Finland instant coffee market is estimated to be valued at US$14.472 million in 2019 and is anticipated to experience a slight decline in market growth during the forecast period.
The rich coffee drinking culture among the Finnish consumers and the preference of consuming light roast coffee
The coffee culture of Finland is one of the considered to be among the richest coffee cultures in the European region. Lightly roasted coffee is preferred in this region and is referred to as the lightest coffee in the European region. Although as some of the consumers prefer dark-roasted coffee, it is also available in the supermarkets. Ground coffee is facing an increased demand owing to the preference of a vast number of consumers to drink filter coffee; a method of preparing coffee has been for use for a long time.
However, the cold brewing method and nitro coffee are also getting popular among the consumers belonging to the younger population and are thereby, leading to a decline in the consumption and sales of instant coffee over the forecast period slowly.
The changing consumption patterns towards coffee and beverages other than aerated drinks among the Finnish individuals owing to the ill effect associated with the latter.
The population is leaning towards consumption of pod coffee and caffeinated beverages instead of other soda-based caffeinated beverages due to their health risks associated with consumption of these drinks, which is making people health-conscious and encouraging them to make the switch, which will lead to a surge in the market growth.
Moreover, the increasing demand for a wider range of products ranging from blended premium and specialty brew coffees to new and flavored varieties among the higher-class people will also increase the market growth.
Product Offerings by the market players in the Finnish instant coffee market
The offering of better and advanced varieties of instant coffee with enhanced flavor and aromas among others by existing and new players in the market.
Some of the product offerings have been mentioned below-