Finland Instant Coffee Market Size, Share, COVID-19 Impact, Opportunities, And Trends By Type (Freeze-Dried Instant Coffee, Spray-Dried Instant Coffee, Others), By Distribution Channel (Offline (Foodservice, Retail (Supermarket/Hypermarket, Convenience Stores, Others)), Online), And By Province - Forecasts From 2022 To 2027

Finland’s instant coffee market is estimated to be valued at US$13.520 million in 2020.

The rich coffee drinking culture among the Finns and the preference for consuming light-roasted coffee.

The coffee culture of Finland is considered to be among the richest coffee cultures in the European region. Lightly roasted coffee is preferred in this region and is referred to as the lightest coffee in the European region. Although some consumers prefer dark-roasted coffee, it is also available in supermarkets. Ground coffee is facing an increased demand owing to the preference of a vast number of consumers to drink filter coffee; a method of preparing coffee that has been in use for a long time.

However, the cold brewing method and nitro coffee are also getting popular among consumers belonging to the younger population and are, thereby, leading to a decline in the consumption and sales of instant coffee over the forecast period slowly.

The changing consumption patterns towards coffee and beverages other than aerated drinks among Finnish individuals owing to the ill effects associated with the latter.

The population is leaning towards the consumption of pod coffee and caffeinated beverages instead of other soda-based caffeinated beverages due to the health risks associated with the consumption of these drinks, which is making people health-conscious and encouraging them to make the switch, which will lead to a surge in the market growth.

Furthermore, rising demand for a broader range of products, ranging from blended premium and speciality brew coffees to new and flavoured varieties among the upper crust, will drive market growth.

 Product Offerings by the market players in the Finnish instant coffee market

The offering of better and more advanced varieties of instant coffee with enhanced flavour and aromas, among others, by existing and new players in the market.

Some of the product offerings have been mentioned below-

• Warrior Coffee, which is a company involved in the manufacture of different types of coffee and tea, offers different and unique varieties of instant coffee under its wide product portfolio. It offers two types of unique products called “Warrior Coffee Original Butter Coffee” and “Warrior Coffee Vanilla Butter Coffee”. The Warrior Coffee Original Butter Coffee is a normal flavored instant butter coffee that is made using freeze-dried Arabica coffee beans and has been certified organic. The other product, which is Warrior Coffee Vanilla Butter Coffee, on the other hand, has added vanilla flavor, is made with freeze-dried Arabica type coffee beans, and is certified organic.
• Oy Gustav Paulig Ab, which is considered one of the topmost and major market players in the country, offers a wide variety of coffees under its product portfolio, including instant coffee. It offers its own product called the “Vendor Espresso”. This product is a rich espresso and has an aromatic flavor that has been certified by the UTZ Rainforest Alliance and is offered in 10 packs of 250g each.

COVID-19 Insights:

The Finland instant coffee market was negatively impacted by COVID-19. The wide spread of the virus and surge in infected patients led to the nationwide lockdown. Subsequently, multiple coffee houses, cafes, and production facilities witness a sharp decline in sales due to the closure of all brick-and-mortar stores.   

Segmentation

• By Type
  • Freeze-Dried Instant Coffee
  • Spray-Dried Instant Coffee
  • Others
•  By Distribution Channel
  • Offline
    • Foodservices
    • Retail
      • Supermarket/Hypermarket
      • Convenience Stores
      • Others
  • Online
• By Province
  • Helsinki
  • Tampere
  • Espoo
  • Others