The food and beverage coding and marking market is expected to grow from US$2.99 billion in 2025 to US$4.20 billion in 2030, at a CAGR of 7.06%.
The growing penetration of technology in food and beverage industry is supporting the growth of this industry. With the increased use of additives and preservatives to improve the shelf life of this food and beverages, it has become important to mention the details of contents on the food or beverage packaging. The machines used for food and beverage (F&B) coding and marking are used to print product-related data on the F&B packaging, such as the manufacturing date, price, batch number, expiration date, nutritional data, and industry certifications. Barcodes, QR codes, 2D codes, logos, and genuine markings are some of the codings and marking forms that are frequently utilized. Ensuring customers of the authenticity, transparency, and freshness of the goods, helps businesses develop and sustain their brand image. Manufacturers may use it to monitor consumer trends and develop specialized marketing strategies. As a result, the food and beverage (F&B) business has seen tremendous growth in the use of coding and labeling technology.
The food and beverage coding and marking market will grow due to the high demand for ensuring the meeting of safety standards by manufacturers in the food and beverage industry.
There is a requirement for the information on the pack to be clear and easily understood by the customers so that they are not misled. The information could be regarding allergens, nutritional information, or alcohol level which otherwise may cause deleterious effects if not mentioned clearly. For instance, the FSSAI has ensured the proper coding and marking of the food and beverages with the help of the Food Safety and Standards (Labelling and Display) Regulations, 2020. This statutory body of India has made sure that every important labeling information is mentioned on the packaging with the help of these regulations. The Labelling requirement under these regulations mandates that every food package shall carry the name of the food, a list of ingredients, nutritional information, a declaration regarding veg or non-veg., a declaration regarding food additives, a declaration of the name and complete address, FSSAI logo and License number, net quantity, retail sale price, consumer care details, lot/code/batch information, date marking, etc. Such stringent regulations and requirement to mention detailed product information has made food and beverage coding and marking necessary. Henceforth, to comply with rules and safeguard their brand, food and beverage manufacturers need high-quality coding and marking.
Furthermore, coding and marking is the only way through which food and beverage firms can track their products after they leave the factory with precise, long-lasting tags that print clearly even on wet surfaces. Henceforth it has become important to have coding and marking on the packaging of food and beverages, which is supporting the growth of the food and beverage coding and marking market during the forecast period. Moreover, poorly labeled food and beverage items will not only create doubts in the mind of consumers but also affect the brand image, henceforth, it is crucial for the manufacturer to have proper coding and marking on their product. Consequently, these strategic needs coupled with stringent government regulations are expected to propel the food and beverage coding and marking market during the anticipated period.
The food and beverage coding and marking market is expected to be dominated by the European region
The region's strict regulations for labeling, coding, and marking of food and beverage are the key drivers for the market’s growth in this region. Furthermore, during the forecast years, it is anticipated that the market for food and beverage coding and marking equipment in the Asia Pacific, the Middle East, and Africa would experience rapid growth. One of the key elements that would support the market for coding and marking equipment for food and beverages is the growing food and beverage industry in these regions coupled with rising population.
In April 2022, Hitachi Industrial Equipment Systems Co., Ltd. successfully acquired 100% stocks of PHOTON ENERGY GmbH. This acquisition adds PHOTON ENERGY’s innovative core laser technology and application know-how to Hitachi’s industrial equipment portfolio. This acquisition has strengthened Hitachi’s competitiveness in Coding and marking field.
Hitachi Industrial Equipment Systems (HIES) Co., Ltd acquired Telesis Technologies, a US-based manufacturer and seller of marking equipment using laser technologies to strengthen the marking equipment business. The acquisition was announced in July 2022 by the Hitachi Group. The combined strengths of HIES and Telesis are aimed at further penetrating the global coding and marking industry.
| Report Metric | Details |
|---|---|
| Total Market Size in 2025 | USD 2.99 billion |
| Total Market Size in 2030 | USD 4.20 billion |
| Forecast Unit | Billion |
| Growth Rate | 7.06% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Segmentation | Coding Technology, Geography |
| Geographical Segmentation | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| Companies |
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