Germany Baby Care Products Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Baby Food, Body Care, Safety And Convenience), And By Distribution Channel (Online, Offline) – Forecast From 2022 To 2027

Published:  Mar 2022 Report Code: KSI061612841 Pages: 95

The German baby care product market is projected to witness a compound annual growth rate of 3.26% to grow to US$3,454.788 million by 2027, from US$2,759.920 million in 2020. The rising daycare facilities in Germany are anticipated to drive the market for the overall German baby care products market. Also, government subsidies provided to low-income parent groups for child admissions in daycare facilities will further fuel the growth of the baby care product demand in Germany, thereby increasing the total overall growth. With changing lifestyles and flexible parenting needs, the adoption of childcare places for one’s baby in Germany is expected to drive the market for baby care products. Additionally, with the increase of e-commerce and the internet across the country, the rise in the market for the German baby care products is anticipated to grow substantially. With increased online buying and transactions, the future market growth for the baby care market will rise owing to the increased sales throughput of the baby care products via the online distribution channel. However, with the declining fertility and academic preferences, the overall German baby population growth is prone to declination in the future, thereby hampering the demand and growth for the overall baby care products market during the forecast period.

COVID-19 Impact on Germany Baby Care Products Market

The COVID-19 pandemic slowed down the Germany baby care products market growth as decreased purchases for outdoor care baby products were seen as a result of lockdowns. In the initial days of the outbreak, the demand surged suddenly as the parents looked to stockpile baby care products due to the unprecedented situation. However, the sales slowed down after the initial few days. As people were restricted inside their homes due to COVID-19 restrictions, the demand for sun care products declined. However, the demand for toiletries and food mostly remained resilient. Thus, the projection for Germany's baby care products market in the COVID-19 scenario is slightly revised downwards. The market is estimated to witness a slow growth of 2.16% in 2020.

RISING E-COMMERCE

The increasing e-commerce in Germany serves as a prominent factor in driving the market for baby care products in the country. With increased social media engagement, brand awareness, and penetration of smartphones and the internet, the e-commerce segment is expected to witness rapid growth, thereby propelling the market for baby care products in Germany. As per the November 2021 article of the International Trade Administration, the e-commerce sales in Germany were USD 83.1 billion in 2020, which was a 23 percent growth from 2019. Also, the same article mentioned that the online population in Germany would increase from 62.4 million in 2020 to 68.4 million in 2025. Additionally, the same article stated that the number of mobile users was 80% of the population, with over 54% of the online purchases made through a smartphone. The greater e-commerce growth in Germany and the average amount spent per year lies above the European average. With increased spending and usage of e-commerce, the market for baby care products in Germany is projected to see significant growth during the forecast period.

COVID-19 had a positive impact on the e-commerce sales of baby products in Germany. Amid the coronavirus fear and indoor staying, panic buying led to multiple orders of baby care products across Germany. Also, with the high engagement of remote working and remote buying, the market sales for the baby care products saw a positive rise in terms of overall market share.

Germany Baby Care Products Market Scope:

Report Metric Details
 Market size value in 2020  US$2,759.920 million
 Market size value in 2027  US$3,454.788 million
 Growth Rate  CAGR of 3.26% from 2020 to 2027
 Base year  2020
 Forecast period  2022–2027
 Forecast Unit (Value)  USD Million
 Segments covered  Type, And Distribution Channel
 Companies covered  Procter & Gamble, Johnson & Johnson, Nestle, HiPP, Abbott, Unilever, Baby   Jogger, Bugaboo International B.V.
 Customization scope  Free report customization with purchase

 

SEGMENTS

  • BY TYPE
    • Baby Food
    • Body Care
      • Diaper and Wipes
      • Skin and Hair Care
    • Safety and Convenience
      • Prams and Strollers
      • Car Seat
  • BY DISTRIBUTION CHANNEL
    • Online
    • Offline
1. INTRODUCTION
1.1. Market Overview
1.2. Covid-19 Scenario
1.3. Market Defination
1.4. Market Segmentation

2. RESEARCH METHODOLOGY  
2.1. Research Data
2.2. Assumptions

3. EXECUTIVE SUMMARY
3.1. Research Highlights

4. MARKET DYNAMICS
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.4. Industry Value Chain Analysis

5. GERMANY BABY CARE PRODUCTS MARKET BY TYPE
5.1. Introduction
5.2. Baby Food
5.3. Body Care
5.3.1. Diaper and Wipes
5.3.2. Skin and Hair Care
5.4. Safety and Convenience
5.4.1. Prams and Strollers
5.4.2. Car Seat

6. GERMANY BABY CARE PRODUCTS MARKET BY DISTRIBUTION CHANNEL
6.1. Introduction
6.2. Online
6.3. Offline

7. COMPETITIVE ENVIRONMENT AND ANALYSIS
7.1. Major Players and Strategy Analysis
7.2. Emerging Players and Market Lucrativeness
7.3. Mergers, Acquisitions, Agreements, and Collaborations

8. COMPANY PROFILES
8.1. Procter & Gamble
8.2. Johnson & Johnson
8.3. Nestle
8.4. HiPP
8.5. Abbott
8.6. Unilever
8.7. Baby Jogger
8.8. Bugaboo International B.V.

Procter & Gamble

Johnson & Johnson

Nestle

HiPP

Abbott

Unilever

Baby Jogger

Bugaboo International B.V.

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