The German baby care product market is projected to witness a compound annual growth rate of 3.26% to grow to US$3,454.788 million by 2027, from US$2,759.920 million in 2020. The rising daycare facilities in Germany are anticipated to drive the market for the overall German baby care products market. Also, government subsidies provided to low-income parent groups for child admissions in daycare facilities will further fuel the growth of the baby care product demand in Germany, thereby increasing the total overall growth. With changing lifestyles and flexible parenting needs, the adoption of childcare places for one’s baby in Germany is expected to drive the market for baby care products. Additionally, with the increase of e-commerce and the internet across the country, the rise in the market for the German baby care products is anticipated to grow substantially. With increased online buying and transactions, the future market growth for the baby care market will rise owing to the increased sales throughput of the baby care products via the online distribution channel. However, with the declining fertility and academic preferences, the overall German baby population growth is prone to declination in the future, thereby hampering the demand and growth for the overall baby care products market during the forecast period.
The COVID-19 pandemic slowed down the Germany baby care products market growth as decreased purchases for outdoor care baby products were seen as a result of lockdowns. In the initial days of the outbreak, the demand surged suddenly as the parents looked to stockpile baby care products due to the unprecedented situation. However, the sales slowed down after the initial few days. As people were restricted inside their homes due to COVID-19 restrictions, the demand for sun care products declined. However, the demand for toiletries and food mostly remained resilient. Thus, the projection for Germany's baby care products market in the COVID-19 scenario is slightly revised downwards. The market is estimated to witness a slow growth of 2.16% in 2020.
The increasing e-commerce in Germany serves as a prominent factor in driving the market for baby care products in the country. With increased social media engagement, brand awareness, and penetration of smartphones and the internet, the e-commerce segment is expected to witness rapid growth, thereby propelling the market for baby care products in Germany. As per the November 2021 article of the International Trade Administration, the e-commerce sales in Germany were USD 83.1 billion in 2020, which was a 23 percent growth from 2019. Also, the same article mentioned that the online population in Germany would increase from 62.4 million in 2020 to 68.4 million in 2025. Additionally, the same article stated that the number of mobile users was 80% of the population, with over 54% of the online purchases made through a smartphone. The greater e-commerce growth in Germany and the average amount spent per year lies above the European average. With increased spending and usage of e-commerce, the market for baby care products in Germany is projected to see significant growth during the forecast period.
COVID-19 had a positive impact on the e-commerce sales of baby products in Germany. Amid the coronavirus fear and indoor staying, panic buying led to multiple orders of baby care products across Germany. Also, with the high engagement of remote working and remote buying, the market sales for the baby care products saw a positive rise in terms of overall market share.
|Market size value in 2020||US$2,759.920 million|
|Market size value in 2027||US$3,454.788 million|
|Growth Rate||CAGR of 3.26% from 2020 to 2027|
|Forecast Unit (Value)||USD Million|
|Segments covered||Type, And Distribution Channel|
|Companies covered||Procter & Gamble, Johnson & Johnson, Nestle, HiPP, Abbott, Unilever, Baby Jogger, Bugaboo International B.V.|
|Customization scope||Free report customization with purchase|
Procter & Gamble
Johnson & Johnson
Bugaboo International B.V.
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