Germany fresh food packaging market is anticipated to propel at a CAGR of 2.17% throughout the forecast period. The growth of the fresh food packaging market in Germany is majorly attributed to the high consumption of fresh food in the country coupled with the high exports of consumer-oriented agricultural products. Germany is the world’s third-largest exporter of consumer-oriented agricultural products across the world. The country also possesses the lowest food prices in the European Union due to which it is also considered as one of the most attractive and cost-effective locations in the center of the European Union. Furthermore, a significant share of income is spent on food and beverages by the German population which is also significantly driving the demand for packed fresh food in the country. German citizens spend around 11% of their total income on food and beverages (Source: International Trade Administration).
The market is also poised to grow on account of the growing health concerns which is one of the prime factors which is amplifying the consumption of fish and fishery products in the country. In addition, the consumption of fish is growing throughout the country as the consumers are associating fishery products with healthy diets which is also one of the key factors supporting the growth of the fresh food packaging market in Germany. The high production of dairy products is also supplementing the growth of the market throughout the forecast period as Germany is one of the global leading milk producers in the world. Similarly, the consumption of dairy products such as milk, cheese, and fresh dairy products is also increasing as the as they are considered as an important part of a healthy diet by the citizens of Germany, which is considered as a key factor supplementing the demand for these products and adding up to the growth of the market during the coming years.
The Germany fresh food packaging market has been segmented on the basis of the material and application. By material, the market has been segmented as plastic, paper and board, glass, and metal. The plastics are anticipated to hold a notable share owing to the high adoption rate of plastics as fresh food packaging solutions due to lesser costs. By application, the Germany fresh food packaging market has been classified into poultry and meat products, dairy products, produce (vegetables and fruits), seafood, and others. The seafood segment is anticipated to show a decent growth over the forecast period due to rising consumption of fish and fishery products.
Prominent key market players in the Germany fresh food packaging market include Mondi, Coveris, Sealed Air, Smurfit Kappa and DS Smith among others. These companies hold a noteworthy share in the market on account of their good brand image and product offerings. Major players in the Germany fresh food packaging market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.