Global Animation Market Size, Share, Opportunities, COVID 19 Impact, And Trends By Type (Traditional, 2D Vector-Based, 3D Computer, Motion Graphics, Stop Motion), By Component (Software, Services), By Deployment Model (On-Premise, Cloud), By Industry (Media And Entertainment, Education, Retail, Healthcare, Manufacturing, Others), And By Geography - Forecasts From 2023 To 2028

Animation Market Size:

The global animation market is expected to grow at a CAGR of 6.07%, from an estimated market size of  US$ 428.084 billion in 2025 to US$574.702 billion in 2030.

The global animation market is a rapidly growing industry that involves creating and distributing animated content for various platforms, including television, film, video games, and online streaming services. The animation industry has experienced notable growth in recent years due to the increasing demand for high-quality content by people worldwide. The global animation market is a rapidly growing industry that involves creating and distributing animated content for various platforms, including television, film, video games, and online streaming services. The animation industry has experienced notable growth in recent years due to the increasing demand for high-quality content by people worldwide.

With the growing communication and technology industry worldwide, many new animation tools are being funneled into the market from various new and established companies in the animation sector consistently. Availability of a wide range of tools in the market is spurring their adoption among various end-user industries for activities such as gaming, entertainment, and advertisement, among several others, which is boosting their market growth.

Growing competition across industries is leading to the adoption of new and innovative ways of advertising. The rapidly growing media and entertainment industry is also increasing the adoption of advanced animation tools by industry players to offer high-quality animated videos and films to their audience, thus augmenting the market growth. Continuous advancements in technology and the expansion of 3D and 4D technologies can be seen as a major growth opportunity for this market in the current scenario as well as in the future. However, issues such as piracy and the shortage of skilled professionals, coupled with the high cost of developing quality and appealing animated content, may restrain the market growth.

Global Animation Market Drivers:

• The rising demand for content animation.

The increasing demand for animation content is the key factor projected to drive the global animation market. Animation is not just for kids anymore. With the advent of streaming services, animation content is now being produced for various audiences, from children to adults. It is generally more cost-effective than live-action content because it requires fewer resources and can be made more efficiently. Animation studios can produce high-quality content with fewer people and resources, which helps to keep costs down. Animators create fantastical worlds and characters that would be impossible to create with live-action techniques, which allows for more creative storytelling and unique visual experiences.

Moreover, the growing popularity of video games is one of the driving factors behind the rising adoption of animation software solutions. The video game industry has witnessed a significant increase in recent years, with more people than ever before playing games on consoles, PCs, and mobile devices. They require a considerable amount of animation content, including character, environmental, and visual effects. With the increasing complexity and realism of video games, the demand for high-quality animation content has grown. Game developers are constantly looking for ways to enhance their game's visual appeal and gameplay, and animation is a critical component of achieving these goals. As a result, the demand for high-quality animation and visual effects in video games has increased, leading to a surge in demand for animation content.

• Growing consumption of digital media

The media consumption worldwide is usually found in digital formats. This is further supported by the increase in the number of devices available, which are capable of supporting digital media, in addition to the increase in internet speed. This has provided the consumers with an option to access the media content according to their choice, anytime and anywhere. Media consumption in the United States has shown a significant leap from traditional media to digital media. A shift has been observed with the rising popularity of digital media among marketers who are increasingly allocating their budgets for digital media following the changing trend. Mobile devices, including smartphones and tablets, are the main drivers for digital media consumption. In the end, with better networks, coverage, and advanced technologies such as 3G and 4G, the internet has been a continuous disruptive force, which has a huge impact on the distribution and consumption of digital media.

Global Animation Market Segmentation Analysis:

• The 3D computer segment is expected to witness robust growth during the forecast period. 

By type, the global animation market has been segmented as traditional animation, 2D vector-based animation, 3D computer animation, motion graphics, and stop motion. The global animation industry has experienced a tremendous surge in demand for 3D computer animation in recent years. Various causes have fueled this tendency, including technological developments, the rising popularity of animated films and series, and the rise of the gaming industry.

According to a journal by Limkokwing University of Creative Technology, Malaysia, in 2022, the increased need for 3D computer animation has been crucial in the movie industry's change. Computer graphics (CG) have evolved into tools for filmmakers to portray their ideas. With the great popularity of blockbuster films such as Avatar, Kung Fu Panda, Lion King, Black Panther, and Avengers, among others, the utilization of cutting-edge technology such as 3D animation and graphics has captivated a diverse audience ranging from young children to the elderly. This spike in demand for 3D computer animation has made it necessary for most film productions, reflecting its growing worldwide popularity.

Furthermore, the development and the falling costs of computer hardware have also enabled more users to switch towards graphically intensive 3D animation processes. The technological advancements are transforming the shape of animation from 2-dimensional white and black images to highly realistic 3D images.

The marketing industry is increasingly using 3D animation for building a strategic plan for their products since it allows them to promote and sell their product online 24 hours a day. The growing demand for 3D animation in manufacturing plants will bolster the market growth in the upcoming years.

The 2D vector-based animation will also hold a substantial market share owing to the high usage and easier learning curve of the animation technique.

• The increasing adoption of animation in the education sector will propel its market growth

By industry, the global animation market is segmented as media and entertainment, education, retail, healthcare, manufacturing, and others. Rising adoption of animation across the education industry to make learning more effective and interesting for students is propelling the animation market growth across this industry. Instructors are using animation to demonstrate various concepts visually, resulting in a better understanding of the subject matter. Rising demand for innovative learning solutions for young students is also boosting the animation market across this industry, as it helps to develop students’ skills and understanding of creating and responding. High proliferation of smartphones and other connected devices also supports the global education animation market expansion. This factor is attracting market players to diversify their portfolio by adding educational mobile apps and desktop apps for children to learn things more efficiently.

Furthermore, favorable government policies and initiatives to include digital art education is also fueling the global market growth. For instance, the state government in Karnataka, India, is planning to design a policy to include digital art education in the curricula of certain fine arts schools.

Media and entertainment will also hold a significant market share throughout the forecast period, owing to the booming global gaming industry. The retail industry will witness a significant CAGR during the forecast period due to the rising adoption of innovative marketing strategies to maintain its position in a highly competitive environment. 

Animation Market Segment Analysis:

• North America accounted for a major share of the global animation market.

By geography, the global animation market has been segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific.

Animation has become integral to many industries, including film, television, digital marketing, and e-learning, due to its ability to create visually compelling and engaging experiences for audiences. Moreover, technological advancements, including real-time rendering, AI and ML automation, virtual production techniques, cloud-based animation tools, 3D printing for physical props, improved animation software and hardware, increased use of motion capture, and AR/VR animations have played a significant role in driving the growth of the animation market. This has expanded the possibilities of energy in terms of visual aesthetics, storytelling, and immersive experiences, which has driven the demand for animated content. The USA animation market boasts several major players, including prominent animation studios such as Walt Disney Animation Studios, Pixar Animation Studios, DreamWorks Animation, Illumination Entertainment, and Blue-Sky Studios. These studios significantly impact the animation industry, producing popular animated films and TV shows and driving innovation in animation techniques, technologies, and storytelling.

The demand for animation in the region is expected to increase with the increase in targeted broadcasting hours by cable and satellite TV. The rapid advancement of technology has made animation available to the masses, and it has become one of the fastest-growing segments in the media and entertainment market. The rapidly growing media and entertainment industry is also increasing the adoption of advanced animation tools by industry players to offer high-quality animated videos and films to their audience, thus augmenting this market’s growth. According to the International Trade Administration (ITA), U.S. Department of Commerce, the United States media and entertainment industry is the largest in the world, representing a third of the global media and entertainment industry, including motion pictures, commercials, streaming content, broadcast, among various other products. The retail industry is expected to benefit from the animated videos, as they help to showcase product attributes to their customers; therefore, expanding this industry is further expected to propel the market growth opportunities in the coming years.

In addition, increasing investment in the gaming industry and growing cloud gaming services, which are growing exponentially, are expected to drive the market for animation in the coming years. Furthermore, the growing healthcare sector is anticipated to drive the market during the forecast period as the animation is widely used in the healthcare sector; it allows professionals and medical students to visualize the details of the human anatomy with clarity.

The European region is estimated to hold a significant market share due to its well-established media and entertainment industry. Asia Pacific is expected to be one of the fastest-growing regions during the forecast period, owing to its increasing number of TV channels and growing target customers. The growing retail and healthcare sector in developing countries is expected to be the prime driver for the regional market expansion in the coming years.

Market Segmentation:

• BY TYPE
  • Traditional
  • 2D Vector-Based
  • 3D Computer
  • Motion Graphics
  • Stop Motion
• BY COMPONENT
  • Software
  • Services
• BY DEPLOYMENT MODEL
  • On-Premise
  • Cloud
• BY INDUSTRY
  • Media and Entertainment
  • Education
  • Retail
  • Healthcare
  • Manufacturing
  • Others
• BY GEOGRAPHY
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil 
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Taiwan
    • Thailand
    • Indonesia
    • Others

---

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY  

2.1. Research Data

2.2. Assumptions

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.3.6. Industry Value Chain Analysis

5. GLOBAL ANIMATION MARKET, BY TYPE 

5.1. Introduction

5.2. Traditional

5.3. 2D Vector-Based

5.4. 3D Computer

5.5. Motion Graphics

5.6. Stop Motion

6. GLOBAL ANIMATION MARKET, BY COMPONENT

6.1. Introduction

6.2. Software

6.3. Services

7. GLOBAL ANIMATION MARKET, BY DEPLOYMENT MODEL

7.1. Introduction

7.2. On-Premise

7.3. Cloud

8. GLOBAL ANIMATION MARKET, BY INDUSTRY

8.1. Introduction

8.2. Media and Entertainment

8.3. Education

8.4. Retail

8.5. Healthcare

8.6. Manufacturing

8.7. Others

9. GLOBAL ANIMATION MARKET, BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. North America Animation Market, By Type

9.2.2. North America Animation Market, By Component

9.2.3. North America Animation Market, By Deployment Model

9.2.4. North America Animation Market, By Industry

9.2.5. North America Animation Market, By Country

9.2.5.1. United States

9.2.5.2. Canada

9.2.5.3. Mexico

9.3. South America

9.3.1. South American Animation Market, By Type

9.3.2. South American Animation Market, By Component

9.3.3. South America Animation Market, By Deployment model

9.3.4. South America Animation Market, By Industry

9.3.5. South Americ Animation Market, By Country

9.3.5.1. Brazil  

9.3.5.2. Argentina 

9.3.5.3. Others

9.4. Europe

9.4.1. Europe Animation Market, By Type

9.4.2. Europe Animation Market, By Component

9.4.3. Europe Animation Market, By Deployment Model

9.4.4. Europe Animation Market, By Industry

9.4.5. Europe Animation Market, By Country

9.4.5.1. Germany

9.4.5.2. France 

9.4.5.3. United Kingdom

9.4.5.4. Others

9.5. Middle East and Africa

9.5.1. Middle East and Africa Animation Market, By Type

9.5.2. Middle East and Africa Animation Market, By Component

9.5.3. Middle East and Africa Animation Market, By Deployment Model

9.5.4. Middle East and Africa Animation Market, By Industry

9.5.5. Middle East and Africa Animation Market, By Country

9.5.5.1. Saudi Arabia

9.5.5.2. UAE

9.5.5.3. Others

9.6. Asia Pacific

9.6.1. Asia Pacific Animation Market, By Type

9.6.2. Asia Pacific Animation Market, By Component

9.6.3. Asia Pacific Animation Market, By Deployment Model

9.6.4. Asia Pacific Animation Market, By Industry

9.6.5. Asia Pacific Animation Market, By Country

9.6.5.1. China

9.6.5.2. Japan

9.6.5.3. South Korea

9.6.5.4.  India

9.6.5.5. Taiwan

9.6.5.6. Thailand

9.6.5.7.  Indonesia 

9.6.5.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Emerging Players and Market Lucrativeness

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Vendor Competitiveness Matrix

11. COMPANY PROFILES

11.1. Serif Ltd. 

11.2. DWANGO Co. Ltd.

11.3. Blender Foundation

11.4. Synfig Studio

11.5. Toon Boom Animation Inc.

11.6. Adobe Inc.

11.7. Autodesk Inc.

11.8. iPi Soft LLC.

11.9. Clara.io (Exocortex Technologies Inc.)

11.10. Smith Micro Software Inc.

Serif Ltd.

DWANGO Co. Ltd.

Blender Foundation

Synfig Studio

Toon Boom Animation Inc.

Adobe Inc.

Autodesk Inc.

iPi Soft LLC.

Clara.io (Exocortex Technologies Inc.)

Smith Micro Software Inc.