Global Consumer Wi-Fi Router Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Wireless G, Wireless N, Wireless AC), By End-User (BFSI, Government, IT & Telecom, Retail, Healthcare, Others), By Connectivity (Core Routers, Edge Routers), And By Geography - Forecasts From 2021 To 2026

Published:  Feb 2022 Report Code: KSI061613866 Pages: 127

The global consumer Wi-Fi router market was valued at US$6.701 billion in 2019 and is expected to grow at a CAGR of 4.86% over the forecast period to reach a total market size of US$9.341 billion in 2026.


The volatile growth of the internet industry is the major growth factor that is increasing the demand for the wi-fi router market. The adoption of smart devices such as smartphones, tablets or smart TV is also responsible for the market growth.

Market Drivers

An increase in demand for connected devices which require a good internet connection for most of their functions to work properly is expected to increase the consumer wi-fi router market. The high demand for fast internet connectivity due to the increasing trend of online transactions through mobile banking apps, web browsing, and online learning over the last two years has been driving the growth of the market. Wi-Fi routers have become a daily life necessity among all, Individuals want to remain connected to the reliable Wi-fi connection providers

With the ongoing advancement and development in the field of IoT, there is an increasing demand for a high-speed internet connection so that all the functions and operations can be conducted without any hindrances in the system. With the ongoing pandemic, work from home has become the new trend, the work has moved from office to home to maintain social distancing, the remote working is analyzed to be the major growth driver for the growing consumer wi-fi router market.

The consumer Wi-Fi router market has been segmented based on the type, end-users, and geography. Based on end-user, the market is segmented into – BFSI, Government, IT & Telecom, Retails, healthcare, and others. Geographically, the North American region occupies the largest market share in terms of revenue owing to the rising demand of combine network, security, and application services.

Growth Factors

  • Increased demand for internet connectivity due to remote working

The demand for Wi-Fi routers with good internet connectivity has witnessed a tremendous increase in recent times, because of the ongoing covid-19 pandemic. Due to the pandemic, all the companies have switched towards remote working to avoid the spread of the virus. Remote working has increased in the last two years due to which there is a high demand for internet connectivity at homes which can be easily available and affordable. The pandemic has forced everyone to shift towards remote working, the change in the working location, from office to home has increased the demand for VPS servers as companies are looking forward to providing a secure way for employees to connect to windows applications on their company network due to all this reasons internet connectivity is no longer a choice, in fact, it has become a necessity for all. According to the report published by the economic times, it is analyzed that there has been a surge of 60 percent in the demand for Wi-Fi routers since 2020.

  • Rising digitalization and technological advancement

Education is one of the many sectors which have been witnessing a continuously increasing penetration of digital technologies into them. Educational institutions throughout the globe are showing a rapidly increasing rate of adoption of cloud across various functions ranging from inquiries and admission to teaching, learning, and collaboration between teachers, students, and industry experts. According to data from the United Nations Educational, Scientific and Cultural Organization (UNESCO) Institute for Information Technologies in Education report, the world would see the adoption of online primary and higher education through the cloud nearly double by the year 2025. There has been a continuous increase in the number of students, both across schools and colleges, who own at least one connected device including tablets, smartphones, and laptops. Schools in many regions across the globe are leveraging mobile devices to improve the access to their curriculum content by students and their parents from home. This has been driving with it the adoption of advanced virtualization technologies by many educational institutions across countries as they seek to push educational content to online platforms to facilitate access to students in other states and countries through mobile devices.

Impact of COVID-19 on the Consumer Wi-Fi Router Market:

The report analyses and includes details about the short- and long-term impact of the covid-19 outbreak on the segments of the consumer wi-fi router market. Government measures to support the respective sector and the total investments are also mentioned in brief. The impact of COVID-19 on the market is analyzed to be positive and beneficial for the market players. Due to the worldwide lockdown, individuals are working from their homes which requires a good internet connection owing to which the market has been growing rapidly.

Competitive Insights

The market leaders for the Consumer Wi-Fi router Market are- Cisco, HP, Linksys Technologies, Brocade Communication Systems, Alcatel Lucent, Juniper Networks, Huawei Technologies, ASUSTeK Computer, TP-Link Corporation Limited, D-Link Corporation, and Belkin International. These companies hold a noteworthy share of the market on account of their good brand image and product offerings. Major players in the portfolio management system market have been covered along with their relative competitive position and strategies. The report also mentions business strategies, recent developments, product offerings, and investments of different market players over the last two years. Some of the key developments in the global home Wi-Fi router and extender market are highlighted below:

  • For home networking, D-Link Corporation launched EXO Smart Mesh Wi-Fi routers with McAfee Protection in India (Feb-20)
  • Actiontec Electronics, Inc. launched a suite of analytics services and tools, which can provide Wi-Fi networks and broadband experience to its customers in their homes, with more efficient troubleshooting and management (Jan 20)

Global Consumer Wi-Fi Router Market Scope:

Report Metric Details
 Market size value in 2019  US$6.701 billion
 Market size value in 2026  US$9.341 billion
 Growth Rate  CAGR of 4.86% from 2019 to 2026
 Base year  2019
 Forecast period  2021–2026
 Forecast Unit (Value)  USD Billion
 Segments covered  Type, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered NETGEAR, ASUSTeK Computer Inc., D-Link Corporation, TP-Link Corporation Limited, Nokia, Eero LLC, Belkin International, Inc., Xiaomi Inc., Synology Inc., Google
 Customization scope  Free report customization with purchase



  • By Type
    • Wireless G
    • Wireless N
    • Wireless AC
  • By End-User
    • BFSI
    • Government
    • IT & Telecom
    • Retail
    • Healthcare
    • Others
  • By Connectivity
    • Core routers
    • Edge routers
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • Israel
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Others

Frequently Asked Questions (FAQs)

Q1. What will be the consumer Wi-Fi router market size by 2026?
A1. The global consumer Wi-Fi router market is expected to reach a market size of US$9.341 billion by 2026.

Q2. What are the growth prospects for the consumer Wi-Fi router market?
A2. The consumer Wi-Fi router market is expected to grow at a CAGR of 4.86% over the forecast period.

Q3. What factors are anticipated to drive the consumer Wi-Fi router market?
A3. An increase in demand for connected devices which require a good internet connection for most of their functions to work properly is expected to increase the consumer wi-fi router market.

Q4. What is the size of the global consumer Wi-Fi router market?
A4. Consumer Wi-Fi Router Market was valued at US$6.701 billion in 2019.

Q5. Which region holds the maximum market share in the consumer Wi-Fi router market?
A5. The North American region occupies the largest share of the consumer Wi-Fi router market in terms of revenue owing to the rising demand of combine network, security, and application services.

1.1. Market Overview
1.2. Covid-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2.1. Research Data
2.2. Assumptions

3.1. Research Highlights

4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. The Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5.1. Introduction
5.2. Wireless G
5.3. Wireless N
5.4. Wireless AC

6.1. Introduction
6.2. Core routers
6.3. Edge routers

7.1. Introduction
7.2. BFSI
7.3. Government
7.4. IT & Telecom
7.5. Retail
7.6. Healthcare
7.7. Others

8.1. North America
8.1.1. USA
8.1.2. Canada
8.1.3. Mexico
8.2. South America
8.2.1. Brazil
8.2.2. Argentina
8.2.3. Others
8.3. Europe
8.3.1. UK
8.3.2. Germany
8.3.3. France
8.3.4. Spain
8.3.5. Others
8.4. Middle East and Africa
8.4.1. Saudi Arabia
8.4.2. Israel
8.4.3. UAE
8.4.4. Others
8.5. Asia Pacific
8.5.1. China
8.5.2. Japan
8.5.3. India
8.5.4. South Korea
8.5.5. Others

9.1. Major Players and Strategy Analysis
9.2.  Emerging Players and Market Lucrativeness
9.3.  Mergers, Acquisitions, Agreements, and Collaborations
9.4.  Vendor Competitiveness Matrix

10.2. ASUSTeK Computer Inc.
10.3. D-Link Corporation
10.4. TP-Link Corporation Limited
10.5. Nokia
10.6. Eero LLC
10.7. Belkin International, Inc.
10.8. Xiaomi Inc. 
10.9. Synology Inc.
10.10. Google 


ASUSTeK Computer Inc.

D-Link Corporation

TP-Link Corporation Limited


Eero LLC

Belkin International, Inc.

Xiaomi Inc.

Synology Inc.



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