Global Consumer Wi-Fi Router Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Wireless G, Wireless N, Wireless AC), And By Geography - Forecasts From 2020 To 2025
Published:  May 2021 Report Code: KSI061613866 Pages: 127

The global consumer Wi-Fi router market was valued at US$6.701 billion in 2019 and is expected to grow at a CAGR of 4.74% over the forecast period to reach a total market size of US$8.847 billion in 2025. The internet, which is seen as one of the major contributors to the development of civilizations, has become a key to unlocking innovation, development, and social progress across the globe. It doesn’t come as a surprise that the explosive growth phase for the internet has passed and it is now marking its entry into the power conversion phase. One of the indicators for this position is continuously shifting focus from connecting people with one another to connecting everything and everyone with everything and everyone.

Cyberspace can now be seen as the dimension where the revolution of the world’s governance system is taking place at a fast pace. Increasing penetration of digital technologies into our societies continues to open doors to immense opportunities for the entities which are connected, but at the same time, it sculptures digital illiteracy as the inclusion’s new frontier. Today, reliable access to the internet and emergence of innovative services can both be seen pouring in their bit for the fulfillment of Sustainable Development Goals set forth by the United Nations. Not just this, these two factors have been successful in giving people better access to advanced public health, more improved and flexible education services, next-generation of technology-driven financial services, which include, but are not confined to, mobile payments, and connected energy infrastructure among many other benefits. Mobile devices with internet connectivity have evolved into gateways to the vast digital economy. The continuous flow of huge investments into the roll-out of next-generation mobile networks has successfully led to very significant shrinkage in the coverage gap which had been keeping a large share of the global population unconnected to the internet. Players across the ecosystem are working rigorously towards driving down the cost of deployment of wireless internet technologies by pumping investments into key sectors including power, base station technologies, and backhaul as part of their plan to expand the accessibility to sustainable networks across regions. While this landscape is witnessing a continuous evolution, wireless internet access enabling solutions like Wi-Fi routers are also enjoying continuous growth in their demand, not just by enterprises, but also by consumers.

global consumer wi-fi router market

The market growth for consumer Wi-Fi routers is majorly attributed to the increasing need among people to remain connected to reliable internet and improving the affordability of Wi-Fi connections across many countries. Data from the Broadband Commission for Sustainable Development sheds light on changing cost of bandwidth. Broadband Commission for Sustainable Development is a joint initiative by the International Telecommunication Union and the United Nations Educational, Scientific, and Cultural Organization, which was set up to continuously track and promote access of people to broadband networks in order to aid the United Nations in achieving goals like Millennium Development Goals. According to the Broadband Commission for Sustainable Development, international prices for IP transit saw a decline at the compounded annual growth rate of 27% between 2015 and 2018. According to the entity, mobile broadband plans have been witnessing a progressive decline in their prices, and this decline is more significant in developing nations than that in developed economies.

The data shows that the average affordability of a 1GB data plan was best in South Asia where they cost around 1.2% of monthly income. On the other hand, the affordability was worst in Sub-Saharan Africa where 6.8% of monthly income would go into buying a 1GB internet plan. On the bright side, the affordability of a 1GB internet plan in Sub-Saharan Africa showed a significant improvement over that in 2016 when it took around 13.2% of the monthly income to buy a 1 GB data plan. While progress is significant, the entity is still working towards improving affordability. The Broadband Commission for Sustainable Development, in the year 2018, set a target to bring down the cost of entry-level broadband services in developing countries to around 2% of the Gross National Income per capita by 2025. Although this target was achieved in four LDCs by 2018, there still remains a big room to fill. Improving affordability of internet plans and proven convenience and reliability offered by Wi-Fi is steering many people towards it, thus driving the demand for consumer Wi-Fi routers. The need to stay connected to the internet is also increasing as people are becoming more aware of the value held by the internet. Education, for instance, is one of the many sectors which have been witnessing a continuously increasing penetration of digital technologies into them. Educational institutions throughout the globe are showing a rapidly increasing rate of adoption of cloud across various functions ranging from inquiries and admission to teaching, learning, and collaboration between teachers, students, and industry experts. 

According to data from the United Nations Educational, Scientific and Cultural Organization (UNESCO) Institute for Information Technologies in Education report, the world would see the adoption of online primary and higher education through the cloud nearly double by the year 2025. There has been a continuous increase in the number of students, both across schools and colleges, who own at least one connected device including tablets, smartphones, and laptops. Schools in many regions across the globe are leveraging mobile devices to improve the access to their curriculum content by students and their parents from home. This has been driving with it the adoption of advanced virtualization technologies by many educational institutions across countries as they seek to push educational content to online platforms in order to facilitate access to them students in other states and countries through mobile devices. Mississippi city-based Biloxi Public School (BPS), for instance, uses HVE ConneXions (HVE) Virtual Desktop Infrastructure technology by Sphere 3D Corp. in order to expand and strengthen their classroom VDI environment. While this is just one example, educational institutions of all sizes, which are struggling with maintaining a balance between their budgets and headcount, are adopting tools to use the latest technologies in order to offer a higher quality of education to students. Since this mode of education holds a lot of value and even more untapped potential, students are getting more inclined towards online education. The fairly high bandwidth requirement for this purpose and presence of a large number of Internet Service Providers (ISPs) across the globe offering tailored data plans for customers in different income brackets, is increasing the adoption of home Wi-Fi among people, thus propelling the consumer Wi-Fi router market.

Furthermore, an outbreak of the novel coronavirus disease in Wuhan, China at the beginning of this year, and its continued spread throughout the globe has also been shaping the market growth significantly. As the disease spread broke the barriers of geographies and got declared a pandemic by the World Health Organization, governments imposed lockdowns and nearly all industrial and business activity came to a halt. Businesses, which already had a fairly strong IT infrastructure in place, implemented a Work from Home (WFH) policy in order to minimize the impact of lockdown on their productivity. As working from home requires good internet connectivity, demand for Wi-Fi surged significantly this year. This increase in demand for Wi-Fi is driving with it the sales of Wi-Fi routers, thus augmenting the market growth.

Geographically, the consumer Wi-Fi router market has been segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. To give a clearer view of the market, these regional markets have been further segmented into countries that account for a considerable market share. North America and Europe are somewhat mature markets in this landscape since the high disposable income of people and early adoption of new technologies across these countries has already led to high penetration of Wi-Fi across households. In conjunction with this, continuous advancements in technologies, on account of huge investments by industry players, are improving the performance of wireless internet technologies, which is fuelling the adoption of Wi-Fi among people. Asia Pacific consumer Wi-Fi market is expected to witness robust growth over the projected period. The rising disposable income of people in this region can be seen as a key reason for this robust growth. As the standard of living of people is witnessing a continuous improvement, more households are adopting Wi-Fi for better internet connectivity. Declining IP bandwidth rates across this region, on account of huge investments by ISPs in this region, is also contributing to the market growth. This region still has a lot of untapped potentials which will be sought to be tapped by market players over the period.

global consumer wi-fi router market

Competitive Insights

Prominent key market players in the global Consumer Wi-Fi Router market include NETGEAR, ASUSTeK Computer Inc., eero LLC, TP-Link Corporation Limited, D-Link Corporation, and Belkin International, Inc. among others. These companies hold a noteworthy share in the market on account of their good brand image and product offerings. Major players in the portfolio management system market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.

Global Consumer Wi-Fi Router Market Scope:

Report Metric Details
 Market size value in 2019  US$6.701 billion
 Market size value in 2025  US$8.847 billion
 Growth Rate  CAGR of 4.74% from 2019 to 2025
 Base year  2019
 Forecast period  2020–2025
 Forecast Unit (Value)  USD Billion
 Segments covered  Type, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered NETGEAR, ASUSTeK Computer Inc., eero LLC, Belkin International, Inc., SAMSUNG, Google, TP-Link Corporation Limited, D-Link Corporation, Nokia, Cisco, W.W. Amped Wifi, Inc., Synology Inc., Ubiquiti Inc., Xiaomi, Quick Heal Technologies Ltd.
 Customization scope  Free report customization with purchase


  • By Type
    • Wireless G
    • Wireless N
    • Wireless AC
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • Israel
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Others

Frequently Asked Questions (FAQs)

Q1. What will be the consumer Wi-Fi router market size by 2025?
A1. The global consumer Wi-Fi router market is expected to reach a total market size of US$8.847 billion by 2025.

Q2. What is the size of global consumer Wi-Fi router market?
A2. Consumer Wi-Fi Router Market was valued at US$6.701 billion in 2019. 

Q3. What are the growth prospects for consumer Wi-Fi router market?
A3. The consumer Wi-Fi router market is expected to grow at a CAGR of 4.74% during the forecast period.

Q4. What factors are anticipated to drive the consumer Wi-Fi router market growth?
A4. While this landscape is witnessing a continuous evolution, wireless internet access enabling solutions like Wi-Fi routers are enjoying continuous growth in their demand, not just by enterprises, but also by consumers.

Q5. Which region holds the largest market share in the consumer Wi-Fi router market?
A5. North America and Europe are expected to hold a significant share in the global consumer Wi-Fi router market.

1. Introduction
1.1. Market Definition
1.2. Market Segmentation
2. Research Methodology
2.1. Research Data
2.2. Assumptions
3. Executive Summary
3.1. Research Highlights
4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Market Opportunities
4.4. Porters Five Forces Analysis
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Power of Buyers
4.4.3. Threat of New Entrants
4.4.4. Threat of Substitutes
4.4.5. Competitive Rivalry in the Industry
4.5. Industry Value Chain Analysis
4.6. Market Attractiveness
5. Global Consumer Wi-Fi Router Market Analysis, By Type
5.1. Introduction
5.2. Wireless G
5.3. Wireless N
5.4. Wireless AC
6. Global Consumer Wi-Fi Router Market Analysis, By Geography
6.1. Introduction
6.2. North America
6.2.1. USA
6.2.2. Canada
6.2.3. Mexico
6.3. South America
6.3.1. Brazil
6.3.2. Argentina
6.3.3. Others
6.4. Europe
6.4.1. UK
6.4.2. Germany
6.4.3. France
6.4.4. Spain
6.4.5. Others
6.5. Middle East and Africa
6.5.1. Saudi Arabia
6.5.2. Israel
6.5.3. UAE
6.5.4. Others
6.6. Asia Pacific
6.6.1. China
6.6.2. Japan
6.6.3. India
6.6.4. South Korea
6.6.5. Others
7. Competitive Environment and Analysis
7.1. Major Players and Strategy Analysis
7.2. Emerging Players and Market Lucrativeness
7.3. Mergers, Acquisitions, Agreements, and Collaborations
7.4. Vendor Competitiveness Matrix
8. Company Profiles 
8.2. ASUSTeK Computer Inc.
8.3. eero LLC
8.4. Belkin International, Inc.
8.6. Google
8.7. TP-Link Corporation Limited
8.8. D-Link Corporation
8.9. Nokia
8.10. Cisco
8.11. W.W. Amped Wifi, Inc.
8.12. Synology Inc.
8.13. Ubiquiti Inc.
8.14. Xiaomi
8.15. Quick Heal Technologies Ltd.


ASUSTeK Computer Inc.

eero LLC

Belkin International, Inc.



TP-Link Corporation Limited

D-Link Corporation



W.W. Amped Wifi, Inc.

Synology Inc.

Ubiquiti Inc.


Quick Heal Technologies Ltd.


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