Global Data Broker Market Report, Size, Share, Opportunities, And Trends By Data Type (Consumer Data, Business Data), By End-User (BFSI, Retail, Automotive, Construction, Others), And By Geography - Forecasts From 2025 To 2030

Data Broker Market Size:

The global data broker market is expected to grow at a CAGR of 7.29%, reaching a market size of USD 616.541 billion in 2030 from USD 433.936 billion in 2025.

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Data Broker Market Trends:

Data brokers are companies that legally collect the information of users through the internet and further provide this data to various companies operating across different industry verticals for the development of new marketing strategies. The burgeoning number of social media users worldwide, coupled with the high penetration of mobile devices, is further generating huge amounts of consumer data, which is considered to be important for attaining business advantages.

Furthermore, the growing penetration of IoT across different industries and the growing number of connected devices worldwide are considered to be one of the key factors that are anticipated to supplement the market growth throughout the forecast period.

Moreover, in June 2023, the European Commission unveiled plans to modernize payments and the larger financial industry for the digital era. The new regulations enacted enhanced consumer safety, boosted competition in the electronic payments market, and enabled customers to securely exchange their data to access a greater array of more affordable and superior financial services and products.

The interests of customers, competition, security, and trust were prioritized in these plans. According to the European Commission, there has been a considerable shift in the payment services business. For instance, in the second half of 2023, credit transfers made up 21% of all non-cash payments, card payments made up 56%, direct debits made up 15%, and e-money payments made up 6%.

Data Broker Market Growth Drivers:

• Increasing Demand for Targeted Marketing: Increasing demand for targeted marketing is contributing to the data broker market expansion. The data broker industry is experiencing a major market force that is resulting in drastic changes in customer engagement strategies and business results due to the increased demand for focused marketing. Given recent shifts in consumer preferences alongside technological advancements, businesses now place more emphasis on tailored advertising to reach out to as many clients as possible, including promoting client gains and enhancing customer loyalty.

Further, the use of large data sets gathered by data collecting services enables companies to use customer behaviours, preferences, and buying patterns. In addition to strengthening brand-consumer relationships, this customized strategy increases conversion rates and the return on investment (ROI) of marketing campaigns. For instance, Meta and other famous companies are important actors in the market of data brokers for consumers who target advertisements at specific audiences with caution. Targeted ads bring enormous profits that underline the intrinsic value of consumer data, and such brokers contribute vital information about the purchasing habits, tastes, and preferences of clients to businesses.

• Rising Penetration of IoT: Rising penetration of IoT is leading to the generation of huge amounts of useful data. The Internet of Things (IoT) is a technology that is becoming very popular in every industry. The biggest factors behind this are the increasing usage of smartphones, the growing population of internet users, and the swift adoption of social media platforms. Moreover, according to Ericsson, around 1.6 billion broadband IoT (4G/5G) connections are expected for cellular IoT devices by 2023.

Further, the exponential growth in worldwide data generated by these gadgets is expected in the coming years, paralleling the increasing adoption of IoT technology. This will spur demand for data brokers even further. According to the report published by Cisco, there were 3.6 networked devices per person in 2023, compared to 2.4 in 2018. Networked device counts will rise from 18.4 billion in 2018 to 29.3 billion by 2023.

Data Broker Market Segmentation:

• By data type, consumer data is anticipated to grow during the forecast period

The consumer data broker market is a rapidly growing industry that plays a vital role in providing businesses with valuable insights into consumer behaviour, preferences, and interests. Consumer data brokers collect and analyze large volumes of consumer data from various sources, including social media, online activity, purchasing history, and demographic information. Businesses are increasingly recognizing the value of personalized marketing efforts, which require access to detailed insights into consumer behaviour and interests.

Additionally, social media platforms and online activity have become major sources of consumer data. Data brokers collect and analyze this data to provide businesses with insights into consumer behaviour, preferences, and interests. As social media and online activity continue to grow, the demand for consumer data brokers is expected to increase.

• By end-user industry, BFSI is anticipated to hold a substantial market share.

Digitalization and automation in the BFSI sector have resulted in an inflow of excessive data in the industry, thus creating the demand for data broker services for collection, channelization, analysis, and forecasting.

Increased internet penetration and a rise in the e-banking and e-financing sector, accompanied by the emergence of banking and financial channels and the entrance of new market players, have significantly increased the competitiveness in the industry. Numerous institutions offer similar services, such as e-services, mobile application services, mobile wallet services, and more. Hence, to increase their market presence and gain a competitive edge, BFSI companies have been deriving the benefits of data broker services, creating robust market prospects.

Moreover, the adoption of digital technology and the increasing trend of digitalization in the BFSI sector have emerged as significant market drivers for data brokers and analysis services. The BFSI sector is leveraging the benefits of digital transformation to offer personalized services to its customers, leading to an increase in data inflow and a surge in demand for data broker services.

Data Broker Market Geographical Outlook:

• North America is witnessing exponential growth during the forecast period.

The region harbours a prosperous, intelligently designed economy characterized by the prominent existence of numerous international companies in various sectors such as technology, trade, health, and finance. Due to the production of massive data volumes, data broker services are frequently required in these sectors; competitive environments, market trends, and consumer behaviour must all be evaluated.

Further, North America provides a regulatory environment that allows data brokerage to thrive, thereby promoting entrepreneurship and creativity within an economy that thrives on data. Furthermore, the innovative culture and early adoption of emerging technologies in North America support the ongoing development and growth of data broker services, establishing the region as a global leader in the data economy.

Data Broker Market Key Launches:

• In December 2024. A proposed rule to improve oversight of data brokers handling consumers' sensitive financial and personal data was announced by the CFPB. According to the proposed rule, data brokers who sell income data or specific other financial information about consumers, regardless of the final purpose, must abide by credit bureau-style rules under Regulation V, which administers the Fair Credit Reporting Act (FCRA).

List of Top Data Broker Companies:

• Acxiom LLC
• ID Analytics, LLC
• CORELOGIC
• TransUnion LLC
• Epsilon Data Management, LLC

Data Broker Market Scope:

The global data broker market is segmented and analyzed as follows:

• By Data Type
  • Consumer Data
  • Business Data
• By End-User
  • BFSI
  • Retail
  • Automotive
  • Construction
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others

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Navigation

• Data Broker Market Size:
• Data Broker Market Key Highlights:
• Data Broker Market Trends:
• Data Broker Market Growth Drivers:
• Data Broker Market Segmentation:
•  Data Broker Market Geographical Outlook:
• Data Broker Market Key Launches:
• List of Top Data Broker Companies:
• Data Broker Market Scope:
• Our Best-Performing Industry Reports:

Page last updated on: September 26, 2025

1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. PREMIUM INSIGHTS

5. GLOBAL DATA BROKER MARKET BY DATA TYPE

5.1. Introduction

5.2. Consumer Data

5.3. Business Data

6. GLOBAL DATA BROKER MARKET BY END-USER

6.1. Introduction

6.2. BFSI

6.3. Retail

6.4. Automotive

6.5. Construction

6.6. Others

7. GLOBAL DATA BROKER MARKET BY GEOGRAPHY

7.1. Introduction

7.2. North America

7.2.1. By Data Type

7.2.2. By End-User

7.2.3. By Country

7.2.3.1. USA

7.2.3.2. Canada

7.2.3.3. Mexico

7.3. South America

7.3.1. By Data Type

7.3.2. By End-User

7.3.3. By Country

7.3.3.1. Brazil

7.3.3.2. Argentina

7.3.3.3. Others

7.4. Europe

7.4.1. By Data Type

7.4.2. By End-User

7.4.3. By Country

7.4.3.1. UK

7.4.3.2. Germany 

7.4.3.3. France

7.4.3.4. Spain

7.4.3.5. Others

7.5. Middle East and Africa

7.5.1. By Data Type

7.5.2. By End-User

7.5.3. By Country

7.5.3.1. Saudi Arabia

7.5.3.2. UAE

7.5.3.3. Israel

7.5.3.4. Others

7.6. Asia Pacific

7.6.1. By Data Type

7.6.2. By End-User

7.6.3. By Country

7.6.3.1. Japan

7.6.3.2. China

7.6.3.3. India

7.6.3.4. South Korea

7.6.3.5. Indonesia

7.6.3.6. Thailand

7.6.3.7. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Acxiom LLC

9.2. ID Analytics, LLC

9.3. CORELOGIC

9.4. TransUnion LLC

9.5. Epsilon Data Management, LLC

9.6. Oracle

9.7. TowerData Inc.

9.8. Intelius, Inc.

9.9. Equifax, Inc.

9.10. Nielsen

9.11. IBM

9.12. LexisNexis

9.13. Experian

9.14. PeekYou

9.15. Lifelock

List of Tables

Table 1: Global Data Broker Market, Key Findings

Table 2: Global Data Broker Market, By Data Type, USD Billion, 2020 to 2030

Table 3: Global Data Broker Market Shares, By Data Type, 2025 and 2030 (%)

Table 4: Global Data Broker Market, By End-User, USD Billion, 2020 to 2030

Table 5: Global Data Broker Market Shares, By End-User, 2025 and 2030 (%)

Table 6: Global Data Broker Market, By Geography, USD Billion, 2020 to 2030

Table 7: Global Data Broker Market Shares, By Geography, 2025 and 2030 (%)

Table 8: North America Data Broker Market, By Data Type, USD Billion, 2020 to 2030

Table 9: North America Data Broker Market Shares, By Data Type, 2025 and 2030 (%)

Table 10: North America Data Broker Market, By End-User, USD Billion, 2020 to 2030

Table 11: North America Data Broker Market Shares, By End-User, 2025 and 2030 (%)

Table 12: North America Data Broker Market, By Country, USD Billion, 2020 to 2030

Table 13: North America Data Broker Market Shares, By Country, 2025 and 2030 (%)

Table 14: South America Data Broker Market, By Data Type, USD Billion, 2020 to 2030

Table 15: South America Data Broker Market Shares, By Data Type, 2025 and 2030 (%)

Table 16: South America Data Broker Market, By End-User, USD Billion, 2020 to 2030

Table 17: South America Data Broker Market Shares, By End-User, 2025 and 2030 (%)

Table 18: South America Data Broker Market, By Country, USD Billion, 2020 to 2030

Table 19: South America Data Broker Market Shares, By Country, 2025 and 2030 (%)

Table 20: Europe Data Broker Market, By Data Type, USD Billion, 2020 to 2030

Table 21: Europe Data Broker Market Shares, By Data Type, 2025 and 2030 (%)

Table 22: Europe Data Broker Market, By End-User, USD Billion, 2020 to 2030

Table 23: Europe Data Broker Market Shares, By End-User, 2025 and 2030 (%)

Table 24: Europe Data Broker Market, By Country, USD Billion, 2020 to 2030

Table 25: Europe Data Broker Market Shares, By Country, 2025 and 2030 (%)

Table 26: Middle East and Africa Data Broker Market, By Data Type, USD Billion, 2020 to 2030

Table 27: Middle East and Africa Data Broker Market Shares, By Data Type, 2025 and 2030 (%)

Table 28: Middle East and Africa Data Broker Market, By End-User, USD Billion, 2020 to 2030

Table 29: Middle East and Africa Data Broker Market Shares, By End-User, 2025 and 2030 (%)

Table 30: Middle East and Africa Data Broker Market, By Country, USD Billion, 2020 to 2030

Table 31: Middle East and Africa Data Broker Market Shares, By Country, 2025 and 2030 (%)

Table 32: Asia Pacific Data Broker Market, By Data Type, USD Billion, 2020 to 2030

Table 33: Asia Pacific Data Broker Market Shares, By Data Type, 2025 and 2030 (%)

Table 34: Asia Pacific Data Broker Market, By End-User, USD Billion, 2020 to 2030

Table 35: Asia Pacific Data Broker Market Shares, By End-User, 2025 and 2030 (%)

Table 36: Asia Pacific Data Broker Market, By Country, USD Billion, 2020 to 2030

Table 37: Asia Pacific Data Broker Market Shares, By Country, 2025 and 2030 (%)

Table 38: Global Data Broker Market, Strategy Analysis of Major Players

Table 39: Global Data Broker Market, Mergers, Acquisitions, Agreements, and Collaborations

Table 40: Acxiom LLC, Products and Services

Table 41: ID Analytics, LLC, Products and Services

Table 42: CORELOGIC, Products and Services

Table 43: TransUnion LLC, Products and Services

Table 44: Epsilon Data Management, LLC, Products and Services

Table 45: Oracle, Products and Services

Table 46: TowerData Inc., Products and Services

Table 47: Intelius, Inc., Products and Services

Table 48: Equifax, Inc., Products and Services

Table 49: Nielsen, Products and Services

Table 50: IBM, Products and Services

Table 51: LexisNexis, Products and Services

Table 52: Experian, Products and Services

Table 53: PeekYou, Products and Services

Table 54: Lifelock, Products and Services

List of Figures

Figure 1: Global Data Broker Market Size, USD Billion, 2020 to 2030

Figure 2: Global Data Broker Market Segmentation

Figure 3: Key Market Drivers Impact Analysis

Figure 4: Key Market Restraints Impact Analysis

Figure 5: Key Market Opportunities Impact Analysis

Figure 6: Porter’s Five Forces Analysis: Bargaining Power of Suppliers

Figure 7: Porter’s Five Forces Analysis: Bargaining Power of Buyers

Figure 8: Porter’s Five Forces Analysis: Threat of New Entrants

Figure 9: Porter’s Five Forces Analysis: Threat of Substitutes

Figure 10: Porter’s Five Forces Analysis: Competitive Rivalry in the Industry

Figure 11: Global Data Broker Market, Industry Value Chain Analysis

Figure 12: Global Data Broker Market Share (%), By Data Type, 2025 and 2030

Figure 13: Global Data Broker Market Attractiveness by Data Type, 2030

Figure 14: Global Data Broker Market Share (%), By End-User, 2025 and 2030

Figure 15: Global Data Broker Market Attractiveness by End-User, 2030

Figure 16: Global Data Broker Market Share (%), By Geography, 2025 and 2030

Figure 17: Global Data Broker Market Attractiveness by Geography, 2030

Figure 18: North America Data Broker Market, USD Billion, 2020 to 2030

Figure 19: North America Data Broker Market Share (%), By Data Type, 2025 and 2030

Figure 20: North America Data Broker Market Attractiveness, By Data Type, 2030

Figure 21: North America Data Broker Market Share (%), By End-User, 2025 and 2030

Figure 22: North America Data Broker Market Attractiveness, By End-User, 2030

Figure 23: North America Data Broker Market Share (%), By Country, 2025 and 2030

Figure 24: North America Data Broker Market Attractiveness, By Country, 2030

Figure 25: South America Data Broker Market, USD Billion, 2020 to 2030

Figure 26: South America Data Broker Market Share (%), By Data Type, 2025 and 2030

Figure 27: South America Data Broker Market Attractiveness, By Data Type, 2030

Figure 28: South America Data Broker Market Share (%), By End-User, 2025 and 2030

Figure 29: South America Data Broker Market Attractiveness, By End-User, 2030

Figure 30: South America Data Broker Market Share (%), By Country, 2025 and 2030

Figure 31: South America Data Broker Market Attractiveness, By Country, 2030

Figure 32: Europe Data Broker Market, USD Billion, 2020 to 2030

Figure 33: Europe Data Broker Market Share (%), By Data Type, 2025 and 2030

Figure 34: Europe Data Broker Market Attractiveness, By Data Type, 2030

Figure 35: Europe Data Broker Market Share (%), By End-User, 2025 and 2030

Figure 36: Europe Data Broker Market Attractiveness, By End-User, 2030

Figure 37: Europe Data Broker Market Share (%), By Country, 2025 and 2030

Figure 38: Europe Data Broker Market Attractiveness, By Country, 2030

Figure 39: Middle East and Africa Data Broker Market, USD Billion, 2020 to 2030

Figure 40: Middle East and Africa Data Broker Market Share (%), By Data Type, 2025 and 2030

Figure 41: Middle East and Africa Data Broker Market Attractiveness, By Data Type, 2030

Figure 42: Middle East and Africa Data Broker Market Share (%), By End-User, 2025 and 2030

Figure 43: Middle East and Africa Data Broker Market Attractiveness, By End-User, 2030

Figure 44: Middle East and Africa Data Broker Market Share (%), By Country, 2025 and 2030

Figure 45: Middle East and Africa Data Broker Market Attractiveness, By Country, 2030

Figure 46: Asia Pacific Data Broker Market, USD Billion, 2020 to 2030

Figure 47: Asia Pacific Data Broker Market Share (%), By Data Type, 2025 and 2030

Figure 48: Asia Pacific Data Broker Market Attractiveness, By Data Type, 2030

Figure 49: Asia Pacific Data Broker Market Share (%), By End-User, 2025 and 2030

Figure 50: Asia Pacific Data Broker Market Attractiveness, By End-User, 2030

Figure 51: Asia Pacific Data Broker Market Share (%), By Country, 2025 and 2030

Figure 52: Asia Pacific Data Broker Market Attractiveness, By Country, 2030

Figure 53: Global Data Broker Market Share, 2025

Figure 54: Competitive Dashboard

Figure 55: Acxiom LLC, Financials, 2022–2024

Figure 56: ID Analytics, LLC, Financials, 2022–2024

Figure 57: CORELOGIC, Financials, 2022–2024

Figure 58: TransUnion LLC, Financials, 2022–2024

Figure 59: Epsilon Data Management, LLC, Financials, 2022–2024

Figure 60: Oracle, Financials, 2022–2024

Figure 61: TowerData Inc., Financials, 2022–2024

Figure 62: Intelius, Inc., Financials, 2022–2024

Figure 63: Equifax, Inc., Financials, 2022–2024

Figure 64: Nielsen, Financials, 2022–2024

Figure 65: IBM, Financials, 2022–2024

Figure 66: LexisNexis, Financials, 2022–2024

Figure 67: Experian, Financials, 2022–2024

Figure 68: PeekYou, Financials, 2022–2024

Figure 69: Lifelock, Financials, 2022–2024

Acxiom LLC

ID Analytics, LLC

CORELOGIC

TransUnion LLC

Epsilon Data Management, LLC

Oracle

TowerData Inc.

Intelius, Inc.

Equifax, Inc.

Nielsen

IBM

LexisNexis

Experian

PeekYou

Lifelock

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