The global data broker market was valued at US$232.634 billion in 2019 and is expected to grow at a CAGR of 5.80% over the forecast period to reach US$345.153 billion in 2026. Data brokers are the companies that collect the information of users through the internet legally and further provide these data to various companies operating across the different industry verticals for the development of new marketing strategies.
The burgeoning number of social media users across the globe coupled with the high penetration of mobile devices is further generating huge amounts of consumer data which is considered to be important for attaining business advantages. Furthermore, the growing penetration of IoT across different industries and the growing number of connected devices across the globe is considered to be one of the key factors which are anticipated to supplement the growth of the market throughout the forecast period. However, numerous stringent regulations regarding the security and the privacy of consumer data especially in the developed economies such as the GDPR (General Data Protection Regulation) law regarding the protection of data in the European Union may hamper the growth of the market moderately during the next five years. In May 2021, the Nevada Legislature announced the passing of Senate Bill 260, which would change and amend the state’s online and digital privacy notice statutes. The novel bill had identified data brokers as a new and novel category of covered entities. The bill had also defined a data broker as an individual whose primary business and occupation is buying and purchasing information about the consumers, with whom that concerned individual doesn’t have a direct relationship.
The continuously rising penetration of IoT across the different industry verticals is further leading to the generation of huge amounts of useful data for the companies which can be further used for the creation and development of new marketing strategies for gaining business advantages. Internet of Things (IoT) is one of those technologies that is set to become omnipresent across every industry. The rising smartphone penetration coupled with the growing number of internet users along with the high adoption rate of social media platforms is one of the key factors supporting the growth of the market in the coming years. Moreover, according to the Internet and Television Association of the United States, there is an exponential growth in the number of connected devices during the past eight years.
The number of connected devices is projected to reach 50.1 billion by the end of 2020 from only 8.7 billion in 2012. Furthermore, the availability of fast internet services is also driving the growth of IoT across the industry verticals which in turn is positively impacting the growth of the data broker market. Moreover, there has been a rise in the overall investments in the IoT enterprise sector. According to Microsoft, in the year 2020, one of the three corporation decision-makers had decided to invest more in IoT adoption, within their respective organization. The increasing investments and advancement in the rollout of 5G technology, are also expected to accelerate the potential of IoT. According to Ericsson AB’s Mobility Report, it had been estimated that there would be around 550 million 5G subscriptions in the year 2022, globally. Asia Pacific is expected to register significant growth and is expected to have around 10% of all 5G subscriptions, by the year 2022. These developments are expected to have a positive impact on the market, in the coming years.
Global Data Broker Market
|Market Evaluation (Value)||US Dollar Billion|
|Segmentation||Data Type, End-User Industry, and Geography|
|Regions Covered||North America, South America, Europe, Middle East, and Africa, and the Asia Pacific|
|Country Level Forecast and Analysis||Yes|
|Key Trends||North America dominates the global data broker market while the Asia Pacific is projected to grow at the highest CAGR.|
By end-user industry, the global data broker market is segmented as BFSI, retail, automotive, construction, and others. Retail accounts for a significant market share owing to the rising penetration of the internet and smartphones among consumers. Retail companies are opting for data brokerage services in order to get advantages such as shopper marketing and retail merchandising by knowing the targeted group of consumers. The automotive industry holds a significant share in this market on account of heavy investment requirements in these industries which are increasing the need among the major players to analyze the geographical and market trends to better plan their business strategies. BFSI will witness a substantial CAGR during the forecast period as some data brokerage companies specialize in risk mitigation which includes credit reports and background checks and other identity verification services.
Geographically, the global data broker market has been classified into North America, South America, Europe, Middle East, and Africa, and the Asia Pacific. North America holds a significant market share owing to the growing retail, BFSI, and automotive industry in countries like the U.S. and Mexico. However, the recent implementation of data privacy regulations in U.S. states is leading to a slow data broker market growth during the forecast period. APAC will witness a significant CAGR during the forecast period owing to the rapidly rising big volume of data in the region. Moreover, the booming e-commerce industry in countries like India and China is driving the demand for consumer data to stay ahead in the market competition, thereby bolstering the market growth of the APAC Data Broker market.
Frequently Asked Questions (FAQs)
Q1. What are the growth prospects for the data broker market?
A1. The global data broker market is expected to grow at a CAGR of 5.80% during the forecast period.
Q2. What is the size of the global data broker market?
A2. Data Broker Market was valued at US$232.634 billion in 2019.
Q3. What will be the data broker market size by 2026?
A3. The data broker market is expected to reach a market size of US$345.153 billion by 2026.
Q4. What factors are anticipated to drive the data broker market growth?
A4. The growing penetration of IoT across different industries and the growing number of connected devices across the globe is considered to be one of the key factors which are anticipated to supplement the growth of the data broker market.
Q5. Which region holds the maximum market share of the data broker market?
A5. North America holds a significant share of the data broker market owing to the growing retail, BFSI, and automotive industry in countries like the U.S. and Mexico.
1.1. Market Definition
1.2. Market Segmentation
2. RESEARCH METHODOLOGY
2.1. Research Data
3. EXECUTIVE SUMMARY
3.1. Research Highlights
4. MARKET DYNAMICS
4.1. Market Drivers
4.2. Market Restraints
4.3. Porter’s Five Force Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
5. GLOBAL DATA BROKER MARKET ANALYSIS, BY DATA TYPE
5.2. Consumer Data
5.3. Business Data
6. GLOBAL DATA BROKER MARKET ANALYSIS, BY END-USER INDUSTRY
7. GLOBAL DATA BROKER MARKET ANALYSIS, BY GEOGRAPHY
7.2. North America
7.2.1. North America Data Broker Market Forecast, By Data Type, 2019 to 2026
7.2.2. North America Data broker Market Forecast, By End-User Industry, 2019 to 2026
7.2.3. North America Data broker Market Forecast, By Country, 2019 to 2026
188.8.131.52. United States
7.3. South America
7.3.1. South America Data Broker Market Forecast, By Data Type, 2019 to 2026
7.3.2. South America Data Broker Market Forecast, By End-User Industry, 2019 to 2026
7.3.3. South America Data Broker Market Forecast, By Country, 2019 to 2026
7.4.1. Europe Data Broker Market Forecast, By Data Type, 2019 to 2026
7.4.2. Europe Data Broker Market Forecast, By End-User Industry, 2019 to 2026
7.4.3. Europe Data Broker Market Forecast, By Country, 2019 to 2026
184.108.40.206. United Kingdom
7.5. Middle East and Africa
7.5.1. Middle East and Africa Data Broker Market Forecast, By Data Type, 2019 to 2026
7.5.2. Middle East and Africa Data Broker Market Forecast, By End-User Industry, 2019 to 2026
7.5.3. Middle East and Africa Data Broker Market Forecast, By Country, 2019 to 2026
220.127.116.11. Saudi Arabia
7.6. Asia Pacific
7.6.1. Asia Pacific Data Broker Market Forecast, By Data Type, 2019 to 2026
7.6.2. Asia Pacific Data Broker Market Forecast, By End-User Industry, 2019 to 2026
7.6.3. Asia Pacific Data Broker Market Forecast, By Country, 2019 to 2026
8. COMPETITIVE INTELLIGENCE
8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitive Matrix
9. COMPANY PROFILES
9.1. Acxiom LLC
9.2. ID Analytics, LLC
9.4. TransUnion LLC
9.5. Epsilon Data Management, LLC
9.7. TowerData Inc.
9.8. Intelius, Inc.
9.9. Equifax, Inc.
ID Analytics, LLC
Epsilon Data Management, LLC
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