Global E-Books Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Platform (Smartphones And Tablets, PCs And Laptops, E-readers), By Type (Consumer E-Books, Educational E-Books), And Geography - Forecasts From 2022 To 2027

Published:  Jun 2022 Report Code: KSI061613592 Pages: 118

Global E-books market was valued at US$34.652 billion in 2020. E-books, also known as electronic books, are referred to as those books that are published in digital forms to be viewed or read on mobile devices such as smartphones, PCs and laptops, e-readers, and tablets, among others. These books consist of similar content available in printed textbooks, such as texts, images, and graphics, among others. The primary factors driving the e-books market growth include the rapid penetration of smartphones and other mobile devices, among others, across the various developed economies of the globe. Also, the ability of these books to offer similar satisfaction to the users is simply driving their adoption among a greater technologically equipped population, especially in developed economies. Additionally, the growing focus of the governments of various countries on protecting the environment has been leading to many campaigns for saving trees, and reducing the use of paper is also propelling the opportunities for the market to grow in the near future.

The recent outbreak of the novel coronavirus disease is also anticipated to be a key factor boosting the demand for e-books in the short run. Numerous government measures, such as lockdowns and social distancing in many countries to prevent the spread of this deadly virus, are projected to push the adoption of e-books among reading enthusiasts. The closure of public libraries and various retail booksellers will significantly augment the adoption of e-books and thereby positively impact the e-books market growth during the next eight to ten months.

Rising penetration of mobile devices and growing internet penetration are significantly driving the market growth

Growing penetration of mobile and portable computing devices like smartphones and tablet PCs is expected to spur the growth of the e-books market in the forecast period. The rapid adoption of smartphones and e-readers has been continuously increasing the demand for e-books as these can be stored and kept for longer periods, unlike printed books, which have to be purchased and, after their completion, remains of no use. According to the data from the World Bank, mobile penetration is highest in Europe and the Americas, followed by the Asia Pacific and Middle-east, and Africa regions. This led to greater adoption of various online books in the North American and European regions.

The growth is fastest in the Asia Pacific, especially in China and India, where more and more people are gaining access to smartphones and mobile internet connectivity daily. The entry of Reliance Jio in India in the year 2016 disrupted the whole mobile internet connectivity market, reducing the prices heavily, which in turn, fuelled the demand for more smartphones and other mobile devices. Thus, the availability of cheaper and faster internet services in developing economies around the globe is further providing an impetus for the market to surge in the coming years.

Also, the primary factor that has led to the deep penetration of the internet among the general population is the rapid increase in the number of smartphone users, on account of growing smartphone shipments over the past decade, thus improving internet penetration rapidly, more specifically in developing economies. According to the World Bank, the population using the internet increased from 6.77% in 2000 to 49.723% in 2017. Simultaneously, the number of households with broadband access has increased significantly in both developed and developing economies. For instance, in the United States, fixed-broadband subscriptions reached 110,568,000 by 2018, from 84,552,000 in 2010. Similarly, in China, it increased from 126,337,000 in 2010 to 407,382,000 by 2018 (Source: The World Bank Group).

Perception towards printed books

The effective adoption and use of e-books are hindered due to concerns regarding the satisfaction of printed books and the lack of knowledge regarding these books in many underdeveloped countries. Moreover, the perception regarding the lack of availability of the internet and the availability of platforms for these books in underdeveloped nations is further limiting the adoption of e-books. There is still a significant proportion of readers that favours traditional printed books over e-books due to the fact that it provides them higher satisfaction.

Furthermore, the lack of awareness about various online platforms has hindered its demand. In many cases, digital books have only been subjected to reading through the usage of mobile devices and internet connectivity, especially in developing economies, and this has resulted in its adoption by a specific group that has these facilities.

The global e-books market has been segmented on the basis of platform, type, and geography. Based on the platform, the market has been segmented into smartphones and tablets, PCs and Laptops, and e-readers. On the basis of type, the segmentation has been done into consumer e-books and educational e-books. Geographically, the market has been classified into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

North America to hold a significant market share

Geographically, the North American region is projected to hold a noteworthy share in the e-books market primarily on account of the early adoption of technology and well-established internet infrastructure in countries like the United States and Canada. Furthermore, the presence of key market players such as Amazon is also bolstering the significant share of this region in the global market. Also, the wide acceptance of digital reading methods in the region is driving the growth of the e-books market in the North American region.

Competitive Insights

Prominent key market players in the e-book market include Amazon, HarperCollins Publishers, and Rakuten Kobo Inc, among others. These companies hold a noteworthy share in the market on account of their good brand image and product Platforms.

Major players in the e-book market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.

Key Developments in the Market

  • In July 2021, Bookwire, the German digital book publishing firm, announced that it would take over the distribution of Editorial Planeta's Spanish-language portfolio.  The collaboration comprises both e-books and audiobooks from the worldwide renowned publishing and media company with Spanish roots.  As part of their collaboration, the dup delivered 1,200 audiobooks and 30,000 e-books. The content, which covers a variety of genres, was made available globally through Bookwire, with a concentration on Spanish-speaking target markets including Spain, Portugal, the US, and nations in Central and South America like Chile, Argentina, Colombia, Mexico, Peru, Ecuador, Peru, Uruguay, and Venezuela.
  • In June 2021, European fastest-growing digital book services provider acquired Nubico, a Spanish book streaming app. Following the acquisition, Nextrory offered unlimited access to a wide range of unique catalogues of over three hundred thousand e-books and audiobooks.
  • In March 2020, India's largest integrated telecom firm, Airtel, offered Free access to over thousands of titles on Juggernaut Books, formerly known as Airtel Books, the e-books platform run by the firm. Readers were able to access thousands of popular books and novels on Juggernaut Books for FREE by just installing the app n their smartphones while India stays at home to support the Government's attempts to contain the spread of COVID-19.

COVID-19 Insights:

COVID-19 had a positive impact on the global e-books market. The surge in active cases mandated lockdown, and social distancing measures had led to the closure of many libraries, institutions, and retail book stores. Amid such a scenario, the consumption of e-books increased greatly. Furthermore, with consumers confined at home, e-books became a great activity to spend their leisure time.

Global E-Books Market Scope:

Report Metric Details
 Market size value in 2020  US$34.652 billion
 Growth Rate  CAGR during the forecast period
 Base year  2020
 Forecast period  2022–2027
 Forecast Unit (Value)  USD Billion
 Segments covered  Platform, Type, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered, Inc, HarperCollins Publishers, Smashwords, Inc., Apple Inc., Rakuten Kobo Inc., Barnes & Noble Booksellers, Inc., Macmillan Education Limited, Hachette Book Group, Lulu Press, Inc
 Customization scope  Free report customization with purchase



  • By Platform
    • Smartphones and Tablets
    • PCs and Laptops
    • E-readers
  • By Type
    • Consumer E-Books
    • Educational E-Books
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Indonesia
      • Thailand
      • Others

Frequently Asked Questions (FAQs)

Q1. What is the size of the global e-books market?
A1. The global e-books market was valued at US$34.652 billion in 2020. 

Q2. Who are the major players in the e-books market?
A2. Prominent key market players in the E-Books market include Amazon, HarperCollins Publishers, and Rakuten Kobo Inc among others. 

Q3. How is the global e-books market segmented?
A3. The global e-books market has been segmented on the basis of platform, type, and geography.  

Q4. What factors are anticipated to drive the e-books market growth?
A4. The primary factors that are driving the e-books market growth include the rapid penetration of smartphones and other mobile devices among others across the various developed economies of the globe. 

Q5. Which region holds the largest market share in the e-books market?
A5. Geographically, the North American region is projected to hold a noteworthy share in the e-books market.

1.1. Market Overview
1.2. Covid-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2.1. Research Data
2.2. Assumptions

3.1. Research Highlights

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter’s Five Force Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5.1. Introduction
5.2. Smartphones and Tablets
5.3. PCs and Laptops
5.4. E-readers

6.1. Introduction
6.2. Consumer E-Books
6.3. Educational E-Books

7.1. Introduction
7.2. North America
7.2.1. North America E-Books Market, By Platform, 2020 to 2027
7.2.2. North America E-Books Market, By Type, 2020 to 2027
7.2.3. By Country USA Canada Mexico
7.3. South America
7.3.1. South America E-Books Market, By Platform, 2020 to 2027
7.3.2. South America E-Books Market, By Type, 2020 to 2027
7.3.3. By Country Brazil Argentina Others
7.4. Europe
7.4.1. Europe E-Books Market, By Platform, 2020 to 2027
7.4.2. Europe E-Books Market, By Type, 2020 to 2027
7.4.3. By Country Germany France United Kingdom Spain Others
7.5. Middle East and Africa
7.5.1. Middle East and Africa E-Books Market, By Platform, 2020 to 2027
7.5.2. Middle East and Africa E-Books Market, By Type, 2020 to 2027
7.5.3. By Country Saudi Arabia Israel Others
7.6. Asia Pacific
7.6.1. Asia Pacific E-Books Market, By Platform, 2020 to 2027
7.6.2. Asia Pacific E-Books Market, By Type, 2020 to 2027
7.6.3. By Country China Japan South Korea India Indonesia Thailand Others

8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix

9.1., Inc
9.2. HarperCollins Publishers
9.3. Smashwords, Inc.,
9.4. Apple Inc.
9.5. Rakuten Kobo Inc.
9.6. Barnes & Noble Booksellers, Inc.
9.7. Macmillan Education Limited
9.8. Hachette Book Group
9.9. Lulu Press, Inc, Inc

HarperCollins Publishers

Smashwords, Inc.,

Apple Inc.

Rakuten Kobo Inc.

Barnes & Noble Booksellers, Inc.

Macmillan Education Limited

Hachette Book Group

Lulu Press, Inc


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