Global E-Books Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Platform (Smartphones And Tablets, PCs And Laptops, E-readers), By Type (Consumer E-Books, Educational E-Books), And Geography - Forecasts From 2020 To 2025

Published:  May 2021 Report Code: KSI061613592 Pages: 118

Global E-Books market was valued at US$29.252 billion in 2019. E-books also known as electronic books are referred to as those books that are published in digital forms so as to be viewed or read on mobile devices such as smartphones, PCs and laptops, e-readers, and tablets among others. These books consist of similar content available in printed textbooks such as texts, images, and graphics among others. The primary factors that are driving the e-books market growth include the rapid penetration of smartphones and other mobile devices among others across the various developed economies of the globe. Also, the ability of these books to offer similar satisfaction to the users is also simply driving their adoption among a greater technologically equipped population, especially in the developed economies. Additionally, the growing focus of the governments of various countries on the protection of the environment has been leading to many campaigns for saving the trees, and reducing the use of paper is also propelling the opportunities for the market to grow in the near future.

The recent outbreak of the novel coronavirus disease is also anticipated to be a key factor boosting the demand for e-books during the short run as numerous government measures such as lockdowns and social distancing in many countries to prevent the spread of this deadly virus is projected to push the adoption of e-books among the reading enthusiasts as the closure of public libraries and various retail booksellers will significantly augment the adoption of e-books and thereby positively impact the e-books market growth during the period of next eight to ten months.

Rising penetration of mobile devices and growing internet penetration are significantly driving the market growth

Growing penetration of mobile and portable computing devices like smartphones and tablet PCs is expected to spur the growth of the e-books market in the forecast period. The rapid adoption of smartphones and e-readers has been continuously increasing the demand for e-books as these can be stored and kept for longer periods of time unlike printed books, which have to be purchased and after their completion remains of no use.

According to the data from the World Bank, mobile penetration is highest in Europe and the Americas, followed by the Asia Pacific and Middle-east and Africa regions. This led to greater adoption of various online books in the North American and the European regions.

The growth is fastest in the Asia Pacific, especially in China and India where more and more people are gaining access to smartphones and mobile internet connectivity every day. The entry of Reliance Jio in India in the year 2016 disrupted the whole mobile internet connectivity market, reducing the prices heavily, which in turn, fuelled the demand for more smartphones and other mobile devices. Thus, the availability of cheaper and faster internet services in the developing economies around the globe is further providing an impetus for the market to surge in the coming years.

Also, the major factor that has led to the deep penetration of the internet among the general population is the rapid increase in the number of smartphone users, on account of growing smartphone shipments over the past decade, thus improving the internet penetration rapidly, more specifically in the developing economies. According to the World Bank, the percentage of the population using the internet increased from 6.77% in 2000 to 49.723% in 2017. Simultaneously, the number of households with broadband access has increased significantly in both developed and developing economies. For instance, in the United States, the number of fixed-broadband subscriptions reached 110,568,000 by 2018 from 84,552,000 in 2010, similarly, in China, it increased from 126,337,000 in 2010 to 407,382,000 by 2018(Source: The World Bank Group).

Perception towards printed books

The effective adoption and use of e-books are hindered due to the concerns regarding the satisfaction of printed books and the lack of knowledge regarding these books in many underdeveloped countries. Moreover, the perception regarding the lack of availability of the internet and the availability of platforms for these books in underdeveloped nations is further limiting the adoption of e-books. There is still a significant proportion of readers that favours traditional printed books over e-books due to the fact that it provides them higher satisfaction.

Furthermore, the lack of awareness about various online platforms has also hindered its demand. In many cases, digital books have only been subjected to reading through the usage of mobile devices and internet connectivity, especially in developing economies and this has resulted in its adoption by a specific group that has these facilities.

The global e-books market has been segmented on the basis of platform, type, and geography. On the basis of platform, the market has been segmented into smartphones and tablets, PCs and Laptops, and e-readers. On the basis of type, the segmentation has been done on the basis of consumer e-books and educational e-books. Geographically, the market has been classified into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

North America to hold a significant market share

Geographically, the North American region is projected to hold a noteworthy share in the e-books market primarily on the account of early adoption of technology and well-established internet infrastructure in countries like the United States and Canada. Furthermore, the presence of key market players such as Amazon is also bolstering the significant share of this region in the global market. Also, the wide acceptance of digital reading methods in the region is also driving the growth of the e-books market in the North American region.

Competitive Insights

Prominent key market players in the E-Books market include Amazon, HarperCollins Publishers and Rakuten Kobo Inc among others. These companies hold a noteworthy share in the market on account of their good brand image and product Platforms.

Major players in the E-Booksmarket have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.

Global E-Books Market Scope:

Report Metric Details
 Market size value in 2019  US$29.252 billion
 Growth Rate  CAGR of during the forecast period
 Base year  2019
 Forecast period  2020–2025
 Forecast Unit (Value)  USD Billion
 Segments covered  Platform, Type, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered  Amazon.com, Inc, HarperCollins Publishers, Rakuten Kobo Inc., Barnes & Noble   Booksellers, Inc., Macmillan Education Limited, Hachette Book Group, Kensington   Publishing Corp.
 Customization scope  Free report customization with purchase

Segmentation

  • By Platform
    • Smartphones and Tablets
    • PCs and Laptops
    • E-readers
  • By Type
    • Consumer E-Books
    • Educational E-Books
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • France
      • United Kingdom
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Others

Frequently Asked Questions (FAQs)

Q1. What is the size of the global e-books market?
A1. The global e-books market was valued at US$29.252 billion in 2019. 


Q2. Who are the major players in the e-books market?
A2. Prominent key market players in the E-Books market include Amazon, HarperCollins Publishers, and Rakuten Kobo Inc among others. 


Q3. How is the global e-books market segmented?
A3. The global e-books market has been segmented on the basis of platform, type, and geography.  


Q4. What factors are anticipated to drive the e-books market growth?
A4. The primary factors that are driving the e-books market growth include the rapid penetration of smartphones and other mobile devices among others across the various developed economies of the globe. 


Q5. Which region holds the largest market share in the e-books market?
A5. Geographically, the North American region is projected to hold a noteworthy share in the e-books market.

1. Introduction
1.1. Market Definition
1.2. Market Segmentation
 
2. Research Methodology
2.1. Research Data
2.2. Assumptions
 
3. Executive Summary
3.1. Research Highlights
 
4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
 
5. E-Books Market Analysis, By Platform
5.1. Introduction
5.2. Smartphones and Tablets
5.3. PCs and Laptops
5.4. E-readers
 
6. E-Books Market Analysis, By Type
6.1. Introduction
6.2. Consumer E-Books
6.3. Educational E-Books
 
7. E-Books Market Analysis, By Geography
7.1. Introduction
7.2. North America
7.2.1. North America E-Books Market, By Platform, 2019 to 2025
7.2.2. North America E-Books Market, By Type, 2019 to 2025
7.2.3. By Country
7.2.3.1. USA
7.2.3.2. Canada
7.2.3.3. Mexico
7.3. South America
7.3.1. South America E-Books Market, By Platform, 2019 to 2025
7.3.2. South America E-Books Market, By Type, 2019 to 2025
7.3.3. By Country
7.3.3.1. Brazil
7.3.3.2. Argentina
7.3.3.3. Others
7.4. Europe
7.4.1. Europe E-Books Market, By Platform, 2019 to 2025
7.4.2. Europe E-Books Market, By Type, 2019 to 2025
7.4.3. By Country
7.4.3.1. Germany
7.4.3.2. France
7.4.3.3. United Kingdom
7.4.3.4. Spain
7.4.3.5. Others
7.5. Middle East and Africa
7.5.1. Middle East and Africa E-Books Market, By Platform, 2019 to 2025
7.5.2. Middle East and Africa E-Books Market, By Type, 2019 to 2025
7.5.3. By Country
7.5.3.1. Saudi Arabia
7.5.3.2. Israel
7.5.3.3. Others
7.6. Asia Pacific
7.6.1. Asia Pacific E-Books Market, By Platform, 2019 to 2025
7.6.2. Asia Pacific E-Books Market, By Type, 2019 to 2025
7.6.3. By Country
7.6.3.1. China
7.6.3.2. Japan
7.6.3.3. South Korea
7.6.3.4. India
7.6.3.5. Others
 
8. Competitive Environment and Analysis
8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix
 
9. Company Profiles
9.1. Amazon.com, Inc
9.2. HarperCollins Publishers
9.3. Rakuten Kobo Inc.
9.4. Barnes & Noble Booksellers, Inc.
9.5. Macmillan Education Limited
9.6. Hachette Book Group
9.7. Kensington Publishing Corp.

Amazon.com, Inc

HarperCollins Publishers

Rakuten Kobo Inc.

Barnes & Noble Booksellers, Inc.

Macmillan Education Limited

Hachette Book Group

Kensington Publishing Corp.

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