The gluten-free products market is predicted to witness a compound annual growth rate of 9.02% during the forecast period to reach a total market size of US$10.931 billion by 2024, increasing from US$6.512 billion in 2018. Gluten-free diet is essential for people with gluten allergies and celiac disease. Other benefits of consuming gluten-free products include improved cholesterol levels, digestive systems, and increased energy level. Rising incidence of celiac disease is the major driver of global gluten-free products market. Growing consumer inclination towards healthy lifestyle is also fuelling the demand for gluten-free products across different regions. However, relatively high cost of gluten-free cereal and bakery products is hindering the growth of gluten-free products market.
Celiac Disease and Other Food Allergies
Increasing awareness regarding healthy diets
High cost involved
Lack of product awareness
In June 2019, FSSAI (Food Safety and Standards of India) introduces new labelling norms and standards for gluten free claims on products to address the issue of cross contamination of products with gluten containing products during manufacturing.
In June 2019, consolidated bakeries the makers of Miss Birdie invested around USD 10 million to enter into new portfolio of low and gluten free products to the market under the brand F1RST.
The major players profiled in the Gluten-free products market are Kraft Heinz Company, General Mills, Kellogg Company, Pinnacle Foods Inc, Hain Celestial Group, Genius Foods Pvt. Ltd., Glutamel, Freedom Foods Group Limited, Warburtons Amcor, and Dr. Schär.
The Gluten-free products market has been analyzed through the following segments:
By Product type
Cereal and Bakery Products
By Distribution Channel
Middle East and Africa