Global Microtasking Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Task Type (Online, Offline), By Customer Type (SMEs, Large Enterprises), By Task (Testing, Survey, Others), And By Geography - Forecasts From 2022 To 2027

Published:  Sep 2022 Report Code: KSI061613891 Pages: 128

The global microtasking market was valued at US$1.567 billion in 2020 and is expected to grow at a CAGR of 10.28% over the forecast period to reach a total market size of US$3.108 billion in 2027. Micro-tasking means dividing a project into smaller tasks and getting it done virtually by the outsourced crowd. The market for micro-tasking is projected to witness promising growth over the course of the next five years owing to the fact that the companies are increasing their focus to getting small tasks done virtually, as it helps in the enhancement of operational efficiency as no daily work of the company is hampered. Also, the cost of getting these tasks done virtually is considerably lower than getting them done by the in-crowd of the organization. Crowdsourcing has gained a lot of traction in the past years as firms can obtain numerous benefits as an enormously skilled workforce is available to them from all geographic locations. This also reduces the risk of failure as more and more specialists have a different level of understanding when working together. However, the lack of trust between the requesting company and task performers may limit the adoption of micro-tasking by some companies, which is projected to have a moderate impact on market growth.

Since this is an unregulated market, microtasking platforms usually offer their users (workers) less than the minimum wage. This attracts enterprises of all sizes to post their menial tasks on these platforms and get them done at a cheaper wage rate while freeing their permanent employees for much more important tasks, thereby maintaining operational efficiency. Thus, increasing demand for these platforms across various businesses to maintain operational efficiency is significantly driving the growth of the global micro-tasking market. A vast number of users register on these platforms in order to earn some compensation. This pool of workforce that can perform microtasks benefits the requesting companies by completing numerous small, often repetitive, tasks at low cost that would otherwise be done by an existing employee, halting his or her daily work. Additionally, the company can also attain cost benefits in terms of increased productivity, which often reduces the downtime of a project. Moreover, the cost of getting a task done is often fixed, and the routine activities of the companies are not required to be halted or postponed.

The Asia-Pacific regional market is projected to witness significant growth during the forecast period. By geography, the global microtasking market is segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. North America holds a significant share in the global microtasking market throughout the forecast period. The Asia-Pacific micro-tasking market is projected to witness a noteworthy CAGR during the forecast period on account of the rising number of smartphone and laptop users and growing internet penetration. Several enterprises in the region are using microtasking workplaces as people in countries like India and China are using these platforms to earn some extra money or financial rewards while managing their working hours. According to the World Bank, there are around 300 million workers in the microtask industry in China alone.      

Competitive Insights

Amazon Mechanical Turk, Inc., Spare5, APPEN LIMITED, Influenster (a Bazaarvoice Company), FYF-SML, LLC, TryMyUI, IntelliZoom Panel, Userlytics, and StartUpLift LLC are among the prominent key market players in the global microtasking market.  These companies hold a noteworthy share of the market on account of their good brand image and product offerings. Major players in the global microtasking market have been covered along with their relative competitive positions and strategies. The report also mentions recent deals and investments by different market players over the last two years.

Impact of COVID-19 on the Microtasking Market

COVID has a positive impact on this market as people were doing the work virtually COVID 19 is expected to accelerate the adoption micro-tasking market. As consumers, data consumption is expected to increase as social distance continues. Even as companies move to digital models and operate virtually, data consumption continues to climb, creating demand for establishing a connectivity-centric ecosystem. In addition, telecommunications providers have begun investing in private LTE networks to reduce network congestion and quality of service.

Global Microtasking Market Scope:

Report Metric Details
 Market size value in 2020  US$1.567 billion
 Market size value in 2027  US$3.108 billion
 Growth Rate  CAGR of 10.28% from 2020 to 2027
 Base year  2020
 Forecast period  2022–2027
 Forecast Unit (Value)  USD Billion
 Segments covered  Task Type, Customer Type, Task, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered Amazon Mechanical Turk, Inc., Spare5, APPEN LIMITED, Influenster (a Bazaarvoice Company), FYF-SML, LLC, TryMyUI, IntelliZoom Panel, Userlytics, StartUpLift LLC, MyCrowd, Humanatic.com, Field Agent, Research Now Group, LLC, Quri, Inc., clickworker GmbH
 Customization scope  Free report customization with purchase

 

Segmentation

  • By Task Type
    • Online
    • Offline
  • By Customer Type
    • SMEs
    • Large Enterprises
  • By Task
    • Testing
    • Survey
    • Others
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • United Kingdom
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • Israel
      • UAE
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Others

Frequently Asked Questions (FAQs)

Q1. What will be the microtasking market size by 2027?
A1. Global Microtasking Market is expected to reach a total market size of US$3.108 billion in 2027. 


Q2. What are the growth prospects for the microtasking market?
A2. The microtasking market is expected to grow at a CAGR of 10.28% during the forecast period. 


Q3. What is the size of the global microtasking market?
A3. The global microtasking market was valued at US$1.567 billion in 2020. 


Q4. Who are the major players in the global microtasking market?
A4. Prominent key market players in the global microtasking market include Amazon Mechanical Turk, Inc., Spare5, APPEN LIMITED, Influenster (a Bazaarvoice Company), FYF-SML, LLC, TryMyUI, IntelliZoom Panel, Userlytics, and StartUpLift LLC among others. 


Q5. Which region holds the largest market share in the global microtasking market?
A5. North America holds a significant share in the global microtasking market throughout the forecast period.

1. Introduction
1.1. Market Definition
1.2. Market Segmentation
 
2. Research Methodology
2.1. Research Data
2.2. Assumptions
 
3. Executive Summary
3.1. Research Highlights
 
4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Market Opportunities
4.4. Porters Five Forces Analysis
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Power of Buyers
4.4.3. Threat of New Entrants
4.4.4. Threat of Substitutes
4.4.5. Competitive Rivalry in the Industry
4.5. Market Attractiveness
 
5. Global Microtasking Market Analysis, By Task Type
5.1. Introduction
5.2. Online
5.3. Offline
 
6. Global Microtasking Market Analysis, By Customer Type
6.1. Introduction
6.2. SMEs
6.3. Large Enterprises
 
7. Global Microtasking Market Analysis, By Task
7.1. Introduction
7.2. Testing
7.3. Survey
7.4. Others
 
8. Global Microtasking Market Analysis, By Geography
8.1. Introduction
8.2. North America
8.2.1. USA
8.2.2. Canada
8.2.3. Mexico
8.3. South America
8.3.1. Brazil
8.3.2. Argentina
8.3.3. Others
8.4. Europe
8.4.1. The United Kingdom
8.4.2. Germany
8.4.3. France
8.4.4. Spain
8.4.5. Others
8.5. Middle East and Africa
8.5.1. Saudi Arabia
8.5.2. Israel
8.5.3. UAE
8.5.4. Others
8.6. Asia Pacific
8.6.1. China
8.6.2. Japan
8.6.3. India
8.6.4. South Korea
8.6.5. Others
 
9. Competitive Environment and Analysis
9.1. Major Players and Strategy Analysis
9.2. Emerging Players and Market Lucrativeness
9.3. Mergers, Acquisitions, Agreements, and Collaborations
9.4. Vendor Competitiveness Matrix
 
10. Company Profiles 
10.1. Amazon Mechanical Turk, Inc.
10.2. Spare5
10.3. APPEN LIMITED
10.4. Influenster (a Bazaarvoice Company)
10.5. FYF-SML, LLC
10.6. TryMyUI
10.7. IntelliZoom Panel
10.8. Userlytics
10.9. StartUpLift LLC
10.10. MyCrowd
10.11. Humanatic.com
10.12. Field Agent
10.13. Research Now Group, LLC
10.14. Quri, Inc.
10.15. clickworker GmbH
 
LIST OF FIGURES
LIST OF TABLES

Amazon Mechanical Turk, Inc.

Spare5

APPEN LIMITED

Influenster (a Bazaarvoice Company)

FYF-SML, LLC

TryMyUI

IntelliZoom Panel

Userlytics

StartUpLift LLC

MyCrowd

Humanatic.com

Field Agent

Research Now Group, LLC

Quri, Inc.

clickworker GmbH

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