Global Rice Bran Oil Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Organic Rice Bran Oil, Conventional Rice Bran Oil), By End-User (Household, Commercial), By Distribution Channel (Online, Offline), By Application (Food & Beverage, Cosmetics, Animal Feed), And By Geography- Forecasts From 2023 To 2028

The global rice bran oil market is projected to grow at a CAGR of 9.59% over the forecast period, increasing from US$1,825.713 million in 2021 to US$3,466.702 million by 2028.

Rice bran oil is one of the latest categories of cooking oils and is considered one of the healthiest options available for cooking. As the oil has unsaturated fatty acids like monounsaturated fats (MUFA) and Polyunsaturated fats (PUFA) in one ratio, this supports the heart health of a person.

Recent product launches for rice bran oil and the increasing focus of the government to promote rice bran oil consumption are expected to further boost the market growth. For instance, the Government of India launched NAFED, which is a fortified Rice Bran oil that will help boost healthy living in June 2021. This move will help in reducing the country’s dependency on imported edible oil in the future and also will help in improving the health of the people. As the oil has multifold benefits like lowering cholesterol levels, acting as a booster, and reducing the risk of cancer due to its high concentration of Vitamin E. Additionally, according to the FSSAI, fortified oil can help a person fulfill 25% to 30% of recommended dietary intake for vitamin A and D. Hence, such health benefits are expected to boost the market in the projected period.

Increasing rice production and rising demand for nutritional oil 

Growing awareness among consumers about the health benefits of rice bran oil coupled with an increasing number of health-conscious people is expected to drive the market in the coming years. Moreover, with evolving lifestyles, individuals are more focused on what they are consuming and the nutritional content of the oil. This oil is even recommended by the American Heart Association and the World Health Organization (WHO) as one of the best substitutes for edible oil, as it has high nutritional values. For instance, according to the National Library of Medicine, energy in kcal per 100 g of rice bran oil is 316, protein in grams per 100 grams of oil is 13.35, and total fats in grams per 100 grams of oil is 20.85 which is one of the highest content compared to other edible oils.

According to the United States Department of Agriculture (USDA), China is one of the highest rice-producing countries in the world. In 2020-21 the production of rice in China was 1,48,300 in 1,000 Tons in 2020-21, which increased to 1,49,000 in 1,000 tons in 2023-24. Additionally, according to the Food and Agricultural Organization (FAO), world rice production in 2022 pegged at 519.5  million tons in 2022. Moreover, India is the second largest rice producer in the world and produced 1,308.57  lakh tonnes of rice in 2002-23, whereas the total rice production in 2021-22 was 1,302.9  lakh tonnes. Hence, rice production is growing in various countries which is expected to increase rice bran oil production in the coming years.

The United States rice bran oil market is projected to grow steadily. 

Growing health consciousness and rice bran oil's heart-healthy qualities are driving the rice bran oil market in the United States. It is adaptable for a variety of cooking applications due to its high smoke point and neutral flavor. Continued marketing initiatives and the impact of Asian cuisines increase customer acceptance. The dynamics of the supply chain and R&D programs are other important factors that shape the industry.

Furthermore, market expansion is aided by rising demand in the food processing sector as well as consumer preferences for organic and non-GMO products. For instance, the results of the 2021 Organic Survey, published by the National Agricultural Statistics Service (NASS) of the U.S. Department of Agriculture, indicate that sales of organic products totalled $11.2 billion, up $1.28 billion, or 13%, from 2019. In addition, with $3.55 billion in certified organic sales, or 32% of the total in the United States, California remains the leader in the country. With 3,061 recognized farms and 813,710 certified acres, it also led all states in this regard. The remaining states in order of value of organic sales are Washington ($1.14 billion), Pennsylvania ($1.09 billion), Texas ($572 million), and Oregon ($386 million).

The pericarp, aleuron, seed coat, and germ make up the majority of the brown outer covering of the rice kernel known as rice bran. It has fifty percent carbohydrates, mostly starch, twenty percent fat, fifteen percent protein, and fifteen percent dietary fiber (DF), mostly insoluble fiber. On the other hand, the rice variety and milling system efficiency determine the nutritional makeup of RB. These nutrients and bioactive substances have led to studies on the potential health benefits of RB.

Key market participants in the USA rice bran oil industry use tactics such as supply chain optimization, product innovation, and highlighting health benefits. Global expansions and strategic alliances also help these companies remain competitive in the ever-changing rice bran oil market. Building a market presence and catering to changing consumer tastes requires a combination of marketing and branding strategies, sustainable practices, and customer involvement. For instance, Connoils is a well-known manufacturer, distributor, and wholesaler of virgin rice bran oil and oil powder for large orders. The company produces oil powders and rice bran oil that adhere to food, nutritional, and drink grade specifications. Startups and large, international companies producing meals, cooking ingredients, gels, capsules, pills, dried drinks, tablets, and more are among Connoils' clientele. Connoils can assist any company in producing goods based on rice bran oil and oil powder that meet exacting national or international standards.

Furthermore, the necessity for regular oil changes due to accumulation can be effectively addressed with US Foods' non-GMO rice bran oil. Its slower rates of polymer synthesis and oxidation leave less residue on processing machinery. The company is also able to eliminate the chemical preservatives that are frequently included in fry oils because of the oil's naturally inherent antioxidants.

Segmentation:

• By Type
  • Organic Rice Bran Oil
  • Conventional Rice Bran Oil
• By End-User
  • Household
  • Commercial
• By Distribution Channel
  • Online
  • Offline
• By Application
  • Food & Beverage
  • Cosmetics
  • Animal Feed
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • UK
    • France
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • Thailand
    • Taiwan
    • Indonesia
    • Others