The global social TV market was valued at US$206.97 billion in 2017 and is expected to grow at a CAGR of 12.15% to reach a market size of US$367.19 billion by the year 2022. Social TV is a technology which is transforming the television and entertainment industries. It is real-time and interactive communication which involves shows that are being aired on television or online TV and other content aired on television. It is an attempt to make television encounters more participative and smart TVs are intended to achieve a similar objective. The central thought behind today's social TV development was the key to enable TV to provide an enhanced user experience to the audience.
The global market for social TV is driven by factors like a surge in penetration of second-screen devices coupled with a continuously increasing social networking audience. Moreover, the expanding internet user base and a growing number of interactive TV Subscribers further segment the social TV market growth. Many big players are largely investing in social TV which creates ample opportunities for the market to grow over the projected period. Other factors may include rising sales of smart TV, improving ICT infrastructure and an increase in the number of interactive TV subscriber. However, authentication and validation of content and uncertainty of audience can restrain the market growth.
Geographically, Europe will drive the global market for social TV on account of increased viewership and enhanced paid transactions. Moreover, the North American market is also expected to grow at a decent rate owing to increasing tie-ups between networking players and broadcasters and technological enhancements.
Firstly, the report provides a brief introduction of the market and deals with detailed research methodology for calculating market size and forecasts, secondary data sources used and the primary inputs which were taken for data validation. This section also outlines various segmentations which have been covered as part of the report.
Next, the section provides comprehensive market dynamics through an overview section along with growth drivers, challenges, and opportunities which exist in the current market. This section of the report also provides supplier and industry outlook as a whole; key industry, global and regional regulations which are determining the market growth and a brief technological aspect of Social TV. Complete industry analysis has also been covered by Porter’s five forces model as a part of this report section.
Thirdly, Social TV Market has been segmented on the basis of hardware, technologies and platforms and geography as follows:
Retail set top box
Pay TV set top box
By Technologies & Platforms
Social Curation & Syndication
Social Epg/Content Discovery
General Social Analytics
Europe Middle East and Africa
Middle East and Africa
Finally, the competitive intelligence section deals with major players in the market, their market shares, growth strategies, products, financials, and recent investments among others. Key industry players profiled as part of this section are Samsung, Apple TV, Ooyala, Inc, Twitter, CONNECTV, YUME, and Facebook.
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