Global Social TV Market Size, Share, Opportunities, And Trends By Hardware (Retail Set-top Box , Pay TV Set-top Box , Connected Sets , Blu-ray Player , Gaming Console), By Technologies & Platforms (Social Curation & Syndication, Social Epg/Content Discovery, Ad Production, Content Detection/Matching , General Social Analytics , Others), And Geography - Forecasts From 2023 To 2028

  • Published : Feb 2023
  • Report Code : KSI061610760
  • Pages : 114

The global social TV market was valued at US$206.97 billion in 2017 and is expected to grow at a CAGR of 12.15% to reach a market size of US$367.19 billion by the year 2022. Social TV is a technology that is transforming the television and entertainment industries. It is real-time and interactive communication that involves shows that are being aired on television or online TV and other content aired on television. It is an attempt to make television encounters more participative and smart TVs are intended to achieve a similar objective.  The central thought behind today's social TV development was key to enabling the TV to provide an enhanced user experience to the audience.

Market Outlook

The global market for social TV is driven by factors like a surge in penetration of second-screen devices coupled with a continuously increasing social networking audience. Moreover, the expanding internet user base and a growing number of interactive TV Subscribers further segment the social TV market growth. Many big players are largely investing in social TV which creates ample opportunities for the market to grow over the projected period. Other factors may include rising sales of smart TV, improving ICT infrastructure, and an increase in the number of interactive TV subscribers. However, authentication and validation of content and uncertainty of audience can restrain the market growth.

Geographic Outlook

Geographically, Europe will drive the global market for social TV on account of increased viewership and enhanced paid transactions. Moreover, the North American market is also expected to grow at a decent rate owing to increasing tie-ups between networking players and broadcasters and technological enhancements.

Research Methodology

Firstly, the report provides a brief introduction to the market and deals with detailed research methodology for calculating market size and forecasts, secondary data sources used, and the primary inputs which were taken for data validation. This section also outlines various segmentations which have been covered as part of the report.

Market Dynamics

Next, the section provides comprehensive market dynamics through an overview section along with growth drivers, challenges, and opportunities that exist in the current market. This section of the report also provides supplier and industry outlook as a whole; key industry, global and regional regulations that are determining the market growth, and a brief technological aspect of Social TV. Complete industry analysis has also been covered by Porter’s five forces model as a part of this report section.

Market Players

Finally, the competitive intelligence section deals with major players in the market, their market shares, growth strategies, products, financials, and recent investments among others. Key industry players profiled as part of this section are Samsung, Apple TV, Ooyala, Inc, Twitter, CONNECTV, YUME, and Facebook.


Thirdly, Social TV Market has been segmented on the basis of hardware, technologies, and platforms, and geography as follows:

  • By Hardware
  • Retail set top box 
  • Pay TV set top box 
  • Connected sets 
  • Blu-ray player 
  • Gaming console


  • By Technologies & Platforms
  • Social Curation & Syndication 
  • Social Epg/Content Discovery 
  • Ad Production 
  • Content Detection/Matching 
  • General Social Analytics 
  • Others


  • By Geography 
  • Americas
  • North America
  • South America
  • Europe Middle East and Africa
  • Europe
  • Middle East and Africa
  • Asia Pacific

1. Introduction
2. Research Methodology
3. Executive Summary
4. Market Dynamics
4.1. Segmentation
4.2. Drivers
4.3. Restraints
4.4. Opportunities
4.5. Supplier Outlook
4.6. Industry Outlook
4.7. Porter’s 5 Forces Analysis 
4.8. Industry Value Chain Analysis
4.9. Industry Regulations
4.10. Scenario Analysis
5. Global Social TV Market Forecast by Hardware (US$ billion) 
5.1. Retail set top box 
5.2. Pay TV set top box 
5.3. Connected sets 
5.4. Blu-ray player 
5.5. Gaming console 
6. Global Social TV Market Forecast by Technologies & Platforms (US$ billion) 
6.1. Social Curation & Syndication 
6.2. Social Epg/Content Discovery 
6.3. Ad Production 
6.4. Content Detection/Matching 
6.5. General Social Analytics 
6.6. Others
7. Global Social TV Market Forecast by Geography (US$ billion) 
7.1. Americas
7.1.1. North America 
7.1.2. South America
7.2. Europe Middle East and Africa
7.2.1. Europe
7.2.2. Middle East and Africa
7.3. Asia Pacific 
8. Competitive Intelligence
8.1. Market Share Analysis
8.2. Investment Analysis
8.3. Recent Deals
8.4. Strategies of Key Players
9. Company Profiles
9.1. Samsung
9.2. Apple TV
9.3. Ooyala, Inc
9.4. Twitter
9.6. YUME 
9.7. Facebook

Apple TV
Ooyala, Inc