Cloud Television (TV) Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Deployment Model (Public Cloud, Private Cloud, Hybrid Cloud), By Service (Saas (Software As A Service), Iaas (Infrastructure As A Service), Paas (Platform As A Service)), By Application (Telecom, Entertainment And Media, Information Technology, Consumer Television), And By Geography - Forecasts From 2021 To 2026

  • Published : Aug 2021
  • Report Code : KSI061610340
  • Pages : 114

The cloud television market is projected to grow at a CAGR of 11.58% to reach US$4.009 billion by 2026, from US$1.862 billion in 2019.

Cloud television allows the users to customize their choices and choose the program they want to watch from an archive of different programs. The users can also opt for live television. These television programs can be streamed on any device that is connected to the internet. Cloud television essentially is a software program that virtualizes the functionality of the set-top box. It enables the device vendors to serve their customers with advanced user interfaces, superior quality video experience through YouTube, online gaming, video conferencing, and internet browsing.

cloud television market, US$ billion, 2019 to 2026

Source: Knowledge Sourcing Intelligence Analysis

A major reason for the growth of this market is the rising technological advancement.

The world is undergoing the largest wave of technological advancement in almost all sectors which have therefore changed consumer behavior. Rapid technological innovation is taking place in the cloud television market which has further changed the way video content is being delivered to users. These advances have created a shift from traditional broadcasting models to digital advances. The number of people watching online videos is increasing significantly. Moreover, the number of internet users has increased enormously. These users are demanding a more interactive and customized viewing experience. All this requires more development and resources. To fulfill their demand, telecom providers and broadcasters are deploying cloud TV services. This is expected to boost the demand for cloud televisions.

The integration of cloud television with 5G is expected to drive the demand for this market in the forecast period.

The global market is witnessing an increase in the adoption of wireless communications and 5G technology. In order to enrich the cloud television experience, many telecom providers are integrating the cloud television network with the 5G technology. As the demand for high speed and quality content is increasing, the demand for 5G technology would rise thereby increasing the demand for Cloud television.

The growth in the demand for various portable devices is anticipated to fuel the growth of this market.

The global cloud television market is expected to witness growth owing to an increase in the adoption of smartphones, tablets, and smart TV. Moreover, a rise in the demand for 3D content and an increase in the number of connected devices is further expected to augment the demand for cloud television solutions. In addition, the various benefits associated with cloud TVs such as low upfront cost, high speed, and reduced operational complexity will boost the market demand.

The rising Media and Broadcasting industry is also projected to positively impact the sales of cloud television

Media and broadcasting include film, music, video and audio content, and social media. The importance of video content delivered over the internet is rising. Moreover, the media and broadcasting vertical are going through rapid digitalization. The segment is widely using cloud television platforms to do live broadcasting. A rise in the media and broadcasting industry is expected to create opportunities for the cloud television market.

The share of different regions in the global cloud television market.

The cloud television market is segmented, based on geographies, like North America, South America, Europe Middle East, and Africa, and the Asia Pacific Region. North America is anticipated to hold the largest share of the cloud television market owing to the high-speed network available across the region. Moreover, the region has been exceptionally responsive towards adopting the latest technological advances.

Asia Pacific region is anticipated to witness the fastest growth. The growth is due to the expansion of data centers and the growing demand for cloud services by various enterprises. Moreover, an increase in smartphone users, rising internet penetration, and the growing cross-border trade conducted by various companies will bolster the demand for Cloud television in the forecasted period.

Key Restraints.

Some of the major key restraints in adopting cloud TV are government regulations on bandwidth allocation, low quality of video content, and growing piracy concerns. As cloud Television vendors are offering more TV channels, the problem of piracy is increasing. The demand for content protection is becoming significant. There's an increasing need for implementing measures for content protection in cloud television. Moreover, the lack of high-speed network infrastructure is one of the major key restraints. Many rural areas across the globe are facing mobile network connectivity issues. This has created a significant barrier for cloud TV providers. Moreover, the rural networks are struggling due to an increase in the demand for digitalization.

The impact of the outbreak of COVID-19.

The coronavirus pandemic is considered to be the most crucial global health crisis. With strict lockdown and restrictions imposed on movement, most of the industries have witnessed a downturn. COVID-19 has impacted the lifestyles and routines of almost all people across the globe. Lockdown has resulted in people working from home. This has taken the demand for video content to an unprecedented level. People are keeping themselves active and entertained through social media, YouTube, and video conferencing applications. This has surely created the demand for devices such as smartphones, tablets, connected televisions and to add on, this has also created the demand for cloud television.

Cloud Television (TV) Market Scope:

Report Metric Details
 Market size value in 2019  US$1.862 billion
 Market size value in 2026  US$4.009 billion
 Growth Rate  CAGR of 11.58% from 2019 to 2026
 Base year  2019
 Forecast period  2021–2026
 Forecast Unit (Value)  USD Billion
 Segments covered  Deployment Model, Service, Application, And Geography
 Regions covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies covered  Altice USA, Inc., Amino Technologies PLC, Brightcove, Inc., Character   Communications Ltd., Comcast Corporation, Fordea Corporation, Liberty Global PLC,   Phoenix Television, PCCW Limited, Ooyala, Inc.
 Customization scope  Free report customization with purchase



  • By Deployment Model
    • Public Cloud
    • Private Cloud
    • Hybrid Cloud
  • By Service
    • SaaS (Software as a Service)
    • IaaS (Infrastructure as a Service)
    • PaaS (Platform as a Service)
  • By Application
    • Telecom
    • Entertainment and Media
    • Information Technology
    • Consumer Television
  • By Geography
    • North America
      • USA
      • Canada
      • Mexico
      • Others
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Spain
      • Italy
    • Middle East and Africa
      • Saudi Arabia
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • Indonesia
      • Taiwan
      • Thailand
      • Others

Frequently Asked Questions (FAQs)

Q1. What is the size of the global cloud television market?
A1. Cloud Television (TV) Market was valued at US$1.862 billion in the year 2019.

Q2. What will be the cloud television market size by 2026?
A2. The cloud television market is projected to reach a market size of US$4.009 billion by 2026.

Q3. What are the growth prospects for the cloud television market?
A3. The global cloud television market is projected to grow at a CAGR of 11.58% over the forecast period.

Q4. What factors are anticipated to drive the cloud television market growth?
A4. A major reason for the growth of the cloud television market is the rising technological advancement.

Q5. Which region holds the maximum market share of the cloud television market?
A5. North America is anticipated to hold the largest share of the cloud television market owing to the high-speed network available across the region.

1. Introduction
1.1. Market Definition
1.2. Market Segmentation

2. Research Methodology
2.1. Research Data
2.2. Assumptions

3. Executive Summary
3.1. Research Highlights

4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. The Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. Global Cloud Television (TV) Market Analysis, By Deployment Model
5.1. Introduction
5.2. Public Cloud
5.3. Private Cloud
5.4. Hybrid Cloud

6. Global Cloud Television (TV) Market Analysis, By Service
6.1. Introduction
6.2. SaaS (Software as a Service)
6.3. IaaS (Infrastructure as a Service)
6.4. PaaS (Platform as a Service)

7. Global Cloud Television (TV) Market Analysis, By Application 
7.1. Introduction
7.2. Telecom
7.3. Entertainment and Media
7.4. Information Technology
7.5. Consumer Television

8. Global Cloud Television (TV) Market Analysis, By Geography
8.1. Introduction
8.2.  North America 
8.2.1. United States
8.2.2. Canada
8.2.3. Mexico 
8.2.4. Others 
8.3. South America 
8.3.1. Brazil
8.3.2. Argentina 
8.3.3. Others
8.4. Europe 
8.4.1. United Kingdom
8.4.2. Germany 
8.4.3. France 
8.4.4. Italy 
8.4.5. Spain 
8.5. Middle East and Africa 
8.5.1. Saudi Arabia
8.5.2. Israel 
8.5.3. Others 
8.6. Asia Pacific 
8.6.1. Japan
8.6.2. China 
8.6.3. India
8.6.4. Indonesia
8.6.5. Taiwan
8.6.6. Thailand 
8.6.7. Others 

9. Competitive Intelligence
9.1. Competitive Benchmarking and Analysis
9.2. Recent Investment and Deals
9.3. Strategies of Key Players

10. Company Profiles
10.1. Altice USA, Inc.
10.2.  Amino Technologies PLC
10.3. Brightcove, Inc.
10.4. Character Communications Ltd.
10.5. Comcast Corporation
10.6. Fordela Corporation
10.7. Liberty Global PLC
10.8. Phoenix Television
10.9. PCCW Limited
10.10. Ooyala, Inc.

Altice USA, Inc.

Amino Technologies PLC

Brightcove, Inc.

Character Communications Ltd.

Comcast Corporation

Fordea Corporation

Liberty Global PLC

Phoenix Television

PCCW Limited

Ooyala, Inc.