India Video Conferencing Software market was valued at US$77.482 million in 2019. The increasing number of global companies are setting up their offices in India. As such, the growing globalization of businesses is augmenting the demand for video conferencing software in the country. The booming number of small and medium market research enterprises is also a driving factor for the growing demand for video conferencing software in order to provide consultancy services to their clients overseas. Many companies also have a work-from-home policy in case of any emergency for their employees. This requires video conferencing solutions in order to interact with all the required employees who are working remotely at one time, thereby bolstering the video conferencing software market growth. The growing popularity of online learning owing to the increasing penetration of internet and smart devices is another major factor that is contributing to the market growth of video conferencing software in India. Moreover, the Indian government has also recently allowed universities to offer fully online degrees. Earlier, Indian colleges and universities were allowed to offer more than 20 percent of a degree online. This measure taken by the government will provide a great boost to the market growth of video conferencing software in India during the next five years.
The recent coronavirus outbreak has also surged the demand for video conferencing solutions in the country. Government lockdown and home quarantines have forced enterprises of all sizes to allow work from home to their employees. Moreover, schools in India are using video conferencing solutions to teach children during the lockdown period, thus positively impacting the Indian video conferencing software market. The Indian government has also taken an initiative to bring an Indian Software product that can be used by enterprises for video conferencing since both government and corporates have been using video conferencing tools offered by foreign companies to run their business.
The Indian Video Conferencing Software market has been segmented based on the deployment model, enterprise size, and industry vertical. By deployment model, the market has been segmented as on-premise and cloud. By the enterprise size, the Indian Video Conferencing Software market has been classified into small, medium, and large. The market segmentation has also been done by industry vertical as education, communication and technology, defense, healthcare, BFSI, and others.