India video conferencing software market is estimated to grow at a CAGR of 29.04% to reach a market size of US$425.625 million in 2027 from US$71.449 million in 2020.
An increasing number of global companies are setting up their offices in India. As such, the growing globalization of businesses is augmenting the demand for video conferencing software in the country. The booming number of small and medium market research enterprises is also a driving factor for the growing demand for video conferencing software to provide consultancy services to their clients overseas. Many companies also have a work-from-home policy in case of any emergency for their employees. This requires video conferencing solutions to interact with all the required employees working remotely at one time, thereby bolstering the video conferencing software market growth. The growing popularity of online learning owing to the increasing penetration of the internet and smart devices is another major factor contributing to the market growth of video conferencing software in India. Moreover, the Indian government has allowed institutes to offer fully online degrees. Earlier, Indian colleges and universities were allowed to offer more than 20 percent of a degree online. This measure taken by the government will provide a significant boost to the market growth of video conferencing software in India during the next five years.
The lack of effective communication tools, however, severely hampers staff productivity. Low-quality or noisy video can lead to miscommunications or make workers spend extra time watching it. Effective communication among employees can be severely hampered by poor video streaming quality and disruptions during video conferences, especially in the COVID-19 scenario. The poor video quality and other disruptions that happen during video conferences bother a lot of people. This can limit market expansion.
The Indian video conferencing software market has been segmented based on the deployment model, enterprise size, and industry vertical. By deployment model, the market has been segmented as on-premise and cloud. By enterprise size, the Indian video conferencing software market has been classified into small, medium, and large. The market segmentation has also been done by industry vertical as education, communication and technology, defense, healthcare, BFSI, and others.
Recent Development and expansions
COVID-19 Impact
Numerous business events, involving international seminars, trade shows, investor presentations, product launches, and others were postponed because of the COVID-19 epidemic. Thus, to conduct such events, business organizations implemented Livestream communication platforms like Teams, Zoom, and others, which has favourably impacted market growth. 92% of B2B marketers use conferencing solutions in their main activities in the face of the COVID-19 pandemic, according to UC Today, helping firms save about 30% on trip expenses. Additionally, because of the worldwide lockdown, many government agencies and law enforcement agencies are concentrating on employing these technologies to conduct their operations. For instance, the Indian Supreme Court ordered regional Information & Technology courts to hold their proceedings through video conference in April 2020. Most businesses and governmental organizations have adopted a work-from-home strategy to stop the virus' spread. As a result, they are relying more and more on video collaboration tools to keep track of meetings and other activities relevant to their jobs. For instance, the Rail Land Development Entity (RLDA), a statutory body under the Indian Ministry of Railways, conducted pre-bid discussions for leasing various land parcels in April 2020 via video conferencing. During the anticipated timeframe, these measures are anticipated to increase demand for the product.
Segmentation