The Kosher Salt market is projected to grow at a CAGR of 4.41% to reach US$1,276.876 million by 2025, from US$985.590 million in 2019. Kosher salt is a coarse-grained salt derived from salt crystals, usually sold without being iodized. The original purpose of kosher salt was to kosher meat, from where it got its name “kosher salt”. It is gaining traction in the market because of being less processed than the common table salt.
A major reason for the growing demand for Kosher Salt is the growing health-related issues due to excessive consumption of sodium. According to the World Health Organization, increased sodium consumption is related to increased blood pressure, and cardiovascular diseases. Much of the non-communicable disease-related morbidity and mortality can be altered positively by decreasing sodium consumption. The WHO also recommended that the total sodium content should be limited to 2300 mg per day, and for the people with cardiovascular and blood pressure diseases, 1500 mg per day should be the maximum limit. The sodium content in one teaspoon of kosher salt is 1120 mg as compared to 2325 mg in one teaspoon of table salt. This makes it a better alternative over its counter products. The absence of any additives in kosher salt is expected to fuel the growth of this market in the forecast period. On the flip side, it is also argued that the amount of kosher salt to be added to dishes is also more than that of common salt. This might hamper the reputation of kosher salt as a better alternative to common salt.
According to the European Cardiovascular Disease Statistics, 2017, the number of deaths caused by CVD (Cardiovascular disease), IHD (Ischemic Heart Disease) and Strokes for some countries is rising in Europe. For instance, in Ukraine for 100,000 males, deaths caused by CVD was 4,516, by IHD was 2, 612 and by strokes was 812 respectively. In Republic of Moldova, for 100,000 males, deaths caused by CVD was 2,891, by IHD was 1,178 and by strokes was 733 respectively. In Russian Federation, for 100,000 males, deaths caused by CVD was 5,257, by IHD was 2,613 and by strokes was 963 respectively. And, in Hungary, for 100,000 males, deaths caused by CVD was 2,259, by IHD was 1,134 and by strokes was 379 respectively.
The growing usage of kosher salt by chefs, due to its purity, in the Food Industry is also expected to drive the sales of the kosher salt market. The crunchy flavor that kosher salt brings to the food enhances the overall flavor of the food. It is best used in simple dishes where the noticeable crunchy flavor is needed. This is expanding the usage of kosher salt by the chefs across the globe. A significant feature associated with kosher salt is that it gives a reduced intensity of the tart to prevent food from becoming too salty. It is also being used in the seasoning of meat. However, the low solubility of kosher salt is anticipated to hinder the growth of this market.
Major players in the Salt industry are launching variants of kosher or pink salt. For instance, Morton Salt has added a new colorful product to its product line with the launch of All-Natural Himalayan Pink Salt to enhance the flavor of the dishes for which it is being used. It can be used across varied dishes ranging from appetizers to desserts. Brian Bissel, Marketing Director of Consumer Products at Morton Salt said, “Morton Himalayan Pink Salt will give home chefs a new, all-natural choice to help unleash more creativity in the kitchen.”Additionally, this salt comes in a sleek transparent container to make it handy to open and hold and enables chefs to add the right amount of salt to the dishes.
The rising consumption of various types of meat which involves the use of kosher salt to draw out blood from it is also expected to be a major demand driver of this market. With the changing fitness trend, especially among youth, the demand for animal-based protein is expected to rise. This will have a direct bearing on the sales of kosher salt to kosher the meat. The rising number of meat processing industries is also going to drive up the sales of kosher salt. Technological advancements in the food and beverage industry across the globe is also anticipated to fuel the sales of kosher salt.
The Burgeoning Food and Beverage Industry is projected to further increase the demand for kosher salt.The number of food chains and restaurants is rising coupled with an increasing number of innovative dishes by chefs. The need for salt is quintessential in the growth of this industry. The advancements in the packaging industries to develop better quality storage facilities for kosher salt to keep it fit for consumption for a longer period is also expected to augment the growth of this market.
The need for consuming the required amount of iodine in the regions with high iodine deficiency is expected to adversely affect the growth of kosher salt in that region. Iodine, which is mainly found in common salt, is essential to prevent goiter. Kosher salt, on the other hand, is void of iodine, an important mineral used to make thyroid hormones. It is required to maintain proper bone and brain development during various stages of growth.
The Asia Pacific region is expected to witness a high CAGR in the kosher salt market due to expanding end-users of this product. Rapid urbanization in conjunction with rising incomes is driving people to switch to healthier alternatives to maintain their health. Moreover, the demand for food is also increasing in developing countries like India and China. The application of kosher salt will be maximum among households over the forecast period.
The American region is anticipated to hold a major share of this market due to a large number of players in this market. Also, the high consumption of meat in this region is also projected to have an influence on the sales of kosher meat in this region. Furthermore, the wave of awareness of health benefits associated with using kosher salt over common salt is driving up the market even more.
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