Maternity Wear Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product (Outerwear, Innerwear, Nightwear), By Distribution Channel (Offline, Online), And By Geography - Forecasts From 2022 To 2027

  • Published : Sep 2022
  • Report Code : KSI061613149
  • Pages : 131

The global maternity wear market size is anticipated to grow at a CAGR of 6.19% to reach US$15.235 billion in 2027 from US$10.009 billion in 2020. Pregnancy fashion and the rising number of pregnant women within the working population in developing nations are expected to drive the demand for the product over this period.

Earlier, maternity wear was used only to hide baby bumps without considering its proper fit. These days, women are highly conscious about fitting the garments they wear. Fashion and design awareness is increasing among modern mothers. This factor is expected to drive the demand for the outerwear section during the forecast period. Besides, the fabric used to design maternity wear is made out of elastane or has layers of spandex. Modern women are sensible regarding their appearance, even when they are pregnant. Consequently, high growth is expected for the global market from 2019 to 2025.

Designers who design such clothes are attempting to provide comfort to the mothers during their gestation period. Hence, maternity wear was designed loosely and used fabrics like spandex and elastane. Besides, women wear maternity even after pregnancy since they have put on a great deal of weight. Due to this reason, the products add are of interest to women.

The outerwear segment's significant market share is accounted for and is expected to grow considerably from 2020 to 2025. The main reason for the growth is the increasing interest in the office wear category among pregnant women in the working population across various regions and developing countries like China, India, Argentina, and France. Big organizations like H&M and GAP are into the maternity wear section offering t-shirts, camisoles, jeans, and sweatpants of all sizes.

Online retail channels are anticipated to progress owing to a wide range of products, easily deliverable options, simple payment methods, and penetration of internet and e-commerce businesses over the globe. For instance, online retailers such as Jabong and Myntra offer their customers a wide variety of maternity wear.

North America accounts for the biggest share of the world's revenue, and the regional market is projected to grow considerably due to the increasing influence of famous people over online social media platforms like Twitter, Instagram, and Facebook. Moreover, the presence of driving leading brands such as Thyme Maternity and Seraphine that cater to the necessities needs of pregnant women is expected to drive the growth of the regional market. In addition, the high demand for the formal wear category under the outerwear segment is expected to grow in this region.

Maternity clothing celebrities exceptionally influenced European women, as Kate Middleton wore during her pregnancy. The increase in maternity wear sales in countries like France and the U.K. is driven by this factor.

The Asia Pacific is expected to be the potential market for maternity wear due to the rising spending of new mothers on pregnancy photoshoots and an expansion in women's purchasing power in developing countries like China and India. This factor is expected to multiply and increase regional demand for maternity wear over the forecast period.

In Middle-Eastern countries like Saudi Arabia and Dubai, increasing fashion awareness and rising disposable income among pregnant women are expected to drive growth in demand for maternity wear. For instance, some leading brands in the United Arab Emirates, like Destination Maternity and Noon, provide an exclusive range of maternity garments.

Product Launches:

  • Lidl launches a maternity collection with prices beginning from £4.99

With costs beginning from £4.99, the range from Esmara Pure will include midi dresses, leggings, and maternity underwear using organic cotton.

  • UNIQLO Launches Newborn and Maternity LifeWear Lines

UNIQLO presents its range of newborn and maternity products under its LifeWear philosophy to give quality and comfort to everybody and everywhere. New products for infants include sleepers and new designs for one-piece outfits and bodysuits, while UNIQLO's newly introduced maternity range includes pieces like Leggings and Ultra Stretch Jeans.

  • Cake Maternity launches stylish assortment for young Mothers

Cake Maternity, known for its quality, fit, and style in the nursing and maternity bra market, has of late declared its dispersion image, Charley M. Made in light of the more young mother, Charley M has maternity bras that are fun and fashion-forward – all at a reasonable cost.

  • Ready Maternity launches at Mothercare U.K.

Ready Maternity, Australia's driving leading maternity, and nursing brand, is launching with U.K. mother and baby retailer Mothercare. The Australian brand is set to present its Spring/Summer 2016 to Mothercare stores the nation over just as its online store on Thursday, February 11, denoting the brand's authentic U.K. debut.

Key Developments:

  • June 2021- Seraphine eyes, a favourite among royalty during pregnancy clothing The Duchess of Cambridge, Kate Middleton, is thinking about going public with her London listing. Since its founding in 2002, the business has expanded to more than 100 nations. The company stated that it intended to float at least 25% of its shares in an IPO (IPO). By extending our digital collaborations and building on our already solid fundamentals, an IPO offers us the drive to grow our digital platform and broaden our customer base.
  • April 2021- To create a contemporary brand focused on the future for the ever-changing needs of a modern mama, Hotmilk is thrilled to launch the brand-new 2-21 Elevated range. The 2-21 Elevated collection is dedicated to inspiring, lovely, and well-chosen items that are good for you and the environment. The award-winning sports bra is re-activated with a new colour scheme and recycled nylon microfibre, making for a powerfully feminine statement that takes you from romantic boudoir laces to modern t-shirt solutions. These light natural fabrics fit with the body. Every garment in the collection is sourced and produced by ethical and environmental standards, using Oeko Tex 100 certified fabrics and trims.
  •  January 2020- In order to expand their reach, Isabella Oliver used a market penetration approach and started a maternity clothing rental business. The company again introduced a new rental scheme to go around and lengthen the life of maternity wear. Customers of Isabella Oliver now have a wider selection of alternatives for renting dresses, including party clothing and basic pregnancy necessities, for two weeks before returning them for free. The company handles even the dry cleaning. Customers can purchase the merchandise as well. Renting maternity clothing aims to promote eco-friendliness and do away with the negative impacts of quick fashion.

Impact of COVID-19 on Maternity Wear Market

The COVID-19 pandemic has had a negative impact on a number of industries, notably the consumer products sector. Due to lockdowns, business closures, and supply chain interruptions, the pandemic caused operational challenges. Retailers of clothing and apparel experienced significant sales declines. The magnitude of the pandemic's impact was abundantly clear by the financial reports released by fashion companies like the Swedish H & M and the Spanish Inditex Group. The pandemic also had a long-term positive impact on e-commerce because most online shoppers view e-retail as a post-pandemic option. Additionally, it is anticipated that increased immunization rates, recovery of manufacturing activity, and a loosening of governmental rules would favourably impact the global maternity wear market throughout the forecast period.

Maternity Wear Market Scope:

Report Metric Details
 Market Size Value in 2020  US$10.009 billion
 Market Size Value in 2027  US$15.235 billion
 Growth Rate  CAGR of 6.19% from 2020 to 2027
 Base Year  2020
 Forecast Period  2022–2027
 Forecast Unit (Value)  USD Billion
 Segments Covered  Product, Distribution Channel, And Geography
 Regions Covered  North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies Covered Seraphine, Asos, H&M, Mamacouture, Hotmilk Lingerie, Pinkblush Maternity, Belabumbum, House of Napius, GAP
 Customization Scope  Free report customization with purchase


Market Segmentation:

  • By Product
    • Outerwear
    • Innerwear
    • Nightwear
  • By Distribution Channel
    • Offline
    • Online
  • By Geography
    • North America
      • The United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • Germany
      • Spain
      • United Kingdom
      • France
      • Others
    • Middle East and Africa
      • UAE
      • Saudi Arabia
      • Others
    • Asia Pacific
      • China
      • Japan
      • India
      • South Korea
      • Thailand
      • Taiwan
      • Indonesia
      • Others

Frequently Asked Questions (FAQs)

Q1. What is the size of the global maternity wear market?
A1. Maternity Wear Market was valued at US$10.009 billion in the year 2020.

Q2. What will be the maternity wear market size by 2027?
A2. The global maternity wear market size is anticipated to reach market size of US$15.235 billion by 2027.

Q3. What are the growth prospects for the maternity wear market?
A3. The maternity wear market size is anticipated to grow at a CAGR of 6.19% over the forecast period.

Q4. Which region holds the largest share in the maternity wear market?
A4. North America accounts for the biggest share in the maternity wear market owing to the increasing influence of famous people over online social media platforms like Twitter, Instagram, and Facebook.

Q5. What factors are anticipated to drive the maternity wear market growth?
A5. Pregnancy fashion and the rising number of pregnant women within the working population in developing nations are expected to drive the maternity wear market.

1. Introduction
1.1. Market Overview
1.2. COVID-19 Impact
1.3. Market Definition
1.4. Market Segmentation

2.  Research Methodology
2.1.  Research Data
2.2.  Assumptions

3.  Executive Summary
3.1.  Research Highlights

4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.4. Industry Value Chain Analysis

5. Global Maternity Wear Market, By Product (Value in US$ Million) 
5.1. Introduction
5.2. Outerwear
5.3.  Innerwear
5.4. Nightwear

6. Global Maternity Wear Market, By Distribution Channel (Value in US$ Million) 
6.1. Introduction
6.2. Offline
6.3. Online

7. Global Maternity Wear Market, by Geography (Value in US$ Million) 
7.1. Introduction
7.2. North America (Value in US$ Million) 
7.2.3. United States
7.2.4. Canada
7.2.5. Mexico
7.3. South America (Value in US$ Million) 
7.3.1. Brazil
7.3.2. Argentina
7.3.3. Others
7.4. Europe (Value in US$ Million) 
7.4.1. Germany
7.4.2. Spain
7.4.3. The United Kingdom
7.4.4. France
7.4.5. Others
7.5.  The Middle East and Africa (Value in US$ Million) 
7.5.1. UAE
7.5.2. Saudi Arabia
7.5.3. Others
7.6. Asia Pacific (Value in US$ Million) 
76.3. China
76.4. Japan
76.5. India
76.6. South Korea
76.7. Thailand 
76.8. Taiwan 
76.9. Indonesia
76.10. Others

8. Competitive Environment and Analysis
8.1. Major Players and Strategy Analysis
8.2. Emerging Players and Market Lucrativeness
8.3. Mergers, Acquisitions, Agreements, and Collaborations
8.4. Vendor Competitiveness Matrix

9.  Company Profiles
9.1. Seraphine
9.2. Asos
9.3.  H&M
9.4. Mamacouture
9.5. Hotmilk Lingerie
9.6. Pinkblush Maternity
9.7. Belabumbum
9.8.  House of Napius (Permanently Closed)
9.9.  GAP





Hotmilk Lingerie

Pinkblush Maternity


House of Napius