Maternity Wear Market Size, Share, Opportunities, And Trends By Product (Outerwear, Innerwear, Nightwear), By Distribution Channel (Offline, Online), And By Geography - Forecasts From 2025 To 2030

Maternity Wear Market Size:

The Maternity Wear Market is expected to grow from USD 13.185 billion in 2025 to USD 19.624 billion in 2030, at a CAGR of 8.28%.

Maternity Wear Market Trends:

Pregnancy fashion and the rising number of pregnant women within the working population in developing nations are expected to drive the demand for the product over this period.

Earlier, maternity wear was used only to hide baby bumps without considering its proper fit. These days, women are highly conscious about fitting the garments they wear. Fashion and design awareness is increasing among modern mothers. This factor is expected to drive the demand for the outerwear section during the forecast period. Besides, the fabric used to design maternity wear is made out of elastane or has layers of spandex. Modern women are sensible regarding their appearance, even when they are pregnant. 

Designers who design such clothes are attempting to provide comfort to the mothers during their gestation period. Hence, maternity wear was designed loosely and used fabrics like spandex and elastane. Besides, women wear maternity even after pregnancy since they have put on a great deal of weight. Due to this reason, the products add are of interest to women.

Maternity Wear Market Segmentation Analysis:

The outerwear segment's significant market share is accounted for and is expected to grow considerably. The main reason for the growth is the increasing interest in the office wear category among pregnant women in the working population across various regions and developing countries like China, India, Argentina, and France. Big organizations like H&M and GAP are into the maternity wear section offering t-shirts, camisoles, jeans, and sweatpants of all sizes.

Online retail channels are anticipated to progress owing to a wide range of products, easily deliverable options, simple payment methods, and penetration of internet and e-commerce businesses over the globe. For instance, online retailers such as Jabong and Myntra offer their customers a wide variety of maternity wear.

North America accounts for the biggest share of the world's revenue, and the regional market is projected to grow considerably due to the increasing influence of famous people over online social media platforms like Twitter, Instagram, and Facebook. Moreover, the presence of driving leading brands such as Thyme Maternity and Seraphine that cater to the necessities needs of pregnant women is expected to drive the growth of the regional market. In addition, the high demand for the formal wear category under the outerwear segment is expected to grow in this region.

Maternity clothing celebrities exceptionally influenced European women, as Kate Middleton wore during her pregnancy. The increase in maternity wear sales in countries like France and the U.K. is driven by this factor.

The Asia Pacific is expected to be the potential market for maternity wear due to the rising spending of new mothers on pregnancy photoshoots and an expansion in women's purchasing power in developing countries like China and India. This factor is expected to multiply and increase regional demand for maternity wear over the forecast period.

In Middle-Eastern countries like Saudi Arabia and Dubai, increasing fashion awareness and rising disposable income among pregnant women are expected to drive growth in demand for maternity wear. For instance, some leading brands in the United Arab Emirates, like Destination Maternity and Noon, provide an exclusive range of maternity garments.

Maternity Wear Market Product Launches:

• Lidl launches a maternity collection with prices beginning from £4.99

With costs beginning from £4.99, the range from Esmara Pure will include midi dresses, leggings, and maternity underwear using organic cotton.

• UNIQLO Launches Newborn and Maternity LifeWear Lines

UNIQLO presents its range of newborn and maternity products under its LifeWear philosophy to give quality and comfort to everybody and everywhere. New products for infants include sleepers and new designs for one-piece outfits and bodysuits, while UNIQLO's newly introduced maternity range includes pieces like Leggings and Ultra Stretch Jeans.

• Cake Maternity launches stylish assortment for young Mothers

Cake Maternity, known for its quality, fit, and style in the nursing and maternity bra market, has of late declared its dispersion image, Charley M. Made in light of the more young mother, Charley M has maternity bras that are fun and fashion-forward – all at a reasonable cost.

• Ready Maternity launches at Mothercare U.K.

Ready Maternity, Australia's driving leading maternity, and nursing brand, is launching with U.K. mother and baby retailer Mothercare. The Australian brand is set to present its Spring/Summer 2016 to Mothercare stores the nation over just as its online store on Thursday, February 11, denoting the brand's authentic U.K. debut.

Market Segmentation:

• By Product
  • Outerwear
  • Innerwear
  • Nightwear
• By Distribution Channel
  • Offline
  • Online
• By Geography
  • North America
    • The United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • Spain
    • United Kingdom
    • France
    • Others
  • Middle East and Africa
    • UAE
    • Saudi Arabia
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Thailand
    • Taiwan
    • Indonesia
    • Others

Seraphine

Asos

H&M

Mamacouture

Hotmilk Lingerie

Pinkblush Maternity

Belabumbum

House of Napius

GAP