The global maternity wear market was valued at US$13.767 billion in 2019 and is expected to grow at a CAGR of 5.42% over the forecast period to reach US$18.899 billion in 2025. The growing awareness about maternity products has attracted the attention of many garment manufacturers and others to tap this niche segment of the global market. Similarly with rising awareness and growing preferences for western wear maternity clothing primarily amongst the urban section of the population, the demand for maternity clothing spurred. The increase in the pregnant working women population is also another key driver of demand. Pregnant women are demanding stylish and designer clothes due to the presence of high fashion sense among women across the world. The presence of high fashion-conscious consumers and high disposable income are the major reasons for the high demand for maternity wear. Most of these products include a layer of spandex or have elastane in fabric composition. Maternity wear is designed using a loose, suitable cut that includes elastic, tabs stretchable fabric that allows the consumer extra-comfort in her gestating days.
Among maternity apparel, dresses signify the principal product section and approximately represent 35 percent of industry revenue. Dresses are generally more expensive than maternity shirts and tops and therefore account for a greater portion of revenue. Many women continue to work until the very last day of their third trimester, which makes it mandatory for them to buy clothes that are suitable for the workplace. Also, as many as 178 countries worldwide offer guaranteed paid leave to work mothers. The overall rise in middle-class family income has also given expectant moms the freedom to spend liberally on their wardrobe. Moreover, with the media's potent role in highlighting celeb maternity wardrobe, expecting women have become more conscious about how they carry themselves throughout their pregnancies. Many women also wear maternity clothes until they have lost the weight of pregnancy and can fit back into normal clothing. This keeps the demand for maternity wears high even after a mother’s maternity term.
Regionally the global maternity wear market is classified into North America, South America, Europe, Middle East, and Africa, and the Asia Pacific The report also analyses 16 countries across these regions with complete analysis and forecast along with prevailing market trends and opportunities which each of these countries present for the manufacturers. The United States continues to remain the chief market for maternity wear. The average number of births in the United States of America stands at some four million a year, making it a profitable market for maternity wear.
The global maternity wear market is segmented by product type, by distribution channel, and geography.
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