Global Baby Apparel Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product Type (Bodysuits, Topwear, Bottomwear, Others), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2023 To 2028

The global baby apparel market is projected to witness a CAGR of 5.08% during the forecast period, reaching US$60.382 billion in 2028 from US$42.684 billion in 2021.

The global baby apparel market is continuously growing owing to the demand for the safety and comfort of babies. Parents have grown more cautious about the safety and comfort of their children, dressing them in an easy and convenient form of clothing. Parents are focusing on buying the latest style according to fashion trends in the market. Parents buy clothes that are comfortable for their children and improve their adaptability to their surroundings. They choose clothes with no fancy laces or buttons that could rip off and cause choking or tripping.  The market for baby clothing is growing significantly due to innovation in new styles, segments, variations, and advanced technology.

Market Drivers

The baby apparel market is rising due to the high demand for branded apparel by consumers. Heavy discounts provided by retailers are also helping the baby apparel market grow. Parents are choosing designer baby clothes due to the rise in the number of baby fashion shows. Changing fashion trends and a continuous shift in consumer tastes and preferences are expanding the market in diverse directions. The governments of various countries are regulating the textile industry and framing new policies to regulate the baby’s wearing apparel market. Parents are concerned about the baby’s health due to the presence of harmful chemicals present in the clothes as some clothes may cause skin irritation and rashes. Parents will focus on buying safe clothes for babies. The promotion of e-commerce websites such as Flipkart, Amazon, and Alibaba, coupled with huge discounts, is also giving opportunities to new entrants to promote and sell their products, thus positively impacting the growth of the global baby apparel market.

By Geography

Geographically, the global baby apparel market is classified into North America, South America, Europe, the Middle East, and Africa, and the Asia Pacific. The report also analyses major countries across these regions with a complete analysis and forecast, along with prevailing market trends and opportunities that each of these countries presents for the manufacturers.

Recent development and expansions

• H&M, a global apparel manufacturer, launched a new range of baby clothes in May 2022 that, after being worn out, can be recycled in an unexpected way. The 12-piece organic cotton baby collection features tops, pants with adjustable waistbands and cuffs, coats, hats, and blankets. Prices range from $4.99 to $17.99.
• Carter's, North America's largest branded marketer of apparel exclusively for babies and young children, announced the launch of Carter's recycling programme, KidCycle, in April 2021. According to the company, this is a first-of-its-kind national programme to recycle baby and children's clothing through international recycling leader, TerraCycle. Carter's recycling programme gives parents a sustainable way to get rid of their children's clothes that can no longer be passed on or donated.
• Reliance Industries Limited-owned fashion retail entity Reliance Brands acquired the rights to UK-based kids’ products company Mothercare for the Indian market in October 2019. The baby care segment is also thriving in the country, which is one of the primary reasons Reliance, the rights owner of several international labels, paid a higher price for the rights.

COVID-19 impact on the Baby Apparel Market

The global baby apparel market suffered as a result of the pandemic. Travel and outdoor activity restrictions reduced sales of children's clothing. Population income levels have fallen, and young parents are prioritizing childcare products over traditional clothing. In addition, due to transportation restrictions, the market experienced severe supply chain disruptions and unavailability issues. Furthermore, celebrations like baby showers and naming ceremonies have been restricted by governments' stringent lockdown rules and social distance norms. Such events' cancellations have decreased consumer demand, which has restrained industry growth.

Global Baby Apparel Market Scope:

Market Segmentation

• By Product Type
  • Bodysuits
  • Top wear
  • Bottom wear
  • Others
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Israel
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Indonesia
    • Thailand
    • Taiwan
    • Others