Mobile Advertising Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Display Advertising, In-App Advertising, Search Advertising, In-Game Advertising), By Solution (Mobile Advertising Network, Mobile Advertising Platform, Mobile Advertising Server, Others), By Industry Vertical (BFSI, Media And Entertainment, Education, Government, Healthcare, FMCG, Others), And By Geography - Forecasts From 2023 To 2028

  • Published : Nov 2023
  • Report Code : KSI061610319
  • Pages : 121

The global mobile advertising market is expected to grow at a CAGR of 22.93% from US$234.927 billion in 2021 to US$996.497 billion in 2028.

The increased use of mobile devices for information and entertainment has been attributed to several factors, including the rising number of mobile users, the availability of more affordable smartphones and tablets, affordable data plans, and the quick development of 4G/5G subscriptions. This may allow advertisers to utilize mobile advertising to promote their goods and services. Furthermore, according to a report published by Apple, in 2021, there was a 27% growth in mobile advertising and a projected 28% growth in app install advertising.77% The fact that Apple Search Ads expanded alongside the expanding mobile advertising market should come as no surprise.

AdMob, Apple iAd, Tapjoy, ironSource, Adstream, Digital Turbine, AdCheck URL Tracking Link Verification, and InMobi are some of the top mobile advertising platforms. For instance, the advertising Platform from InMobi supports clients' growth by assisting them in connecting with real people and engaging their audiences. The businesses’ connected consumer companies, Roposo and Glance, are revolutionizing how consumers engage with mobile and CTV screens by offering distinctive, frequent live entertainment and retail experiences.

Market Driver:

  • Growing Smartphone Penetration.

In today's technologically advanced society, smartphones are being adopted worldwide at a very quick pace. People's communication and socializing routines are changing as a result. Through a range of applications, smartphone users may access a multitude of services and information over the Internet. They can also utilize social networking sites, play games, browse the web, watch movies, read e-books, and listen to music which has led to the growth in utilization of mobile advertising globally. As per the Ministry of Information & Broadcasting, according to Shri Apurva Chandra, Secretary, of the Ministry of Information Broadcasting, India has 600 million smartphone users and over 1.2 billion mobile phone users, due to the widespread usage of smartphones and their extremely inexpensive data rates, people are using mobile devices to consume large amounts of entertainment and information.

  • Increasing Internet Adoption.

Owing to the growing technological advancements, digitization and smartphone subscription the demand for high-speed internet has also increased. For instance, as per PIB, in India, the use of broadband and the internet has increased quickly. At the end of September 2020, there were 776.45 million Internet users worldwide. In September 2020, there were 726.32 million broadband connections. This sped up the increase in internet traffic from January to September 2020, and cellular data use reached 75.21 Exabytes. A significant decrease in data costs to Rs. 10.55 per GB has also made internet connection more affordable for millions of people. Also, as per the World Bank, individuals using the Internet in percentage of the total population increased from 59.57% in 2020 to 63.07% in 2021.

It is anticipated the mobile advertising market will grow steadily in the USA

The booming digitalization in the United States, coupled with growing internet & smartphone penetration has led companies to invest more in internet advertising in the USA which increased the prevalence of mobile advertising in the country. According to the World Bank’s data, in 2021, 92% of the US population were internet users.  According to the Interactive Advertising Bureau’s “Internet Advertising Revenue” report, in 2022, the Internet advertising revenue in the USA stood at US$209.7 billion which represented an increase of 10.8% over 2021’s figure of US$189.3 billion. Furthermore, as per the same source, mobile advertising revenue witnessed 14.1% Y-o-Y growth in the same year.

Moreover, favorable initiatives and investments to roll out 5G technology coupled with the well-established presence of mobile advertising platforms in the USA namely AdColony Inc and Google LLC have also positively impacted the country's market growth. The continued expansion of the digital environment and increasing consumption of digital audio such as podcasts are likely to propel the need for mobile advertising in the United States.

Mobile Advertising Market Scope:


Report Metric Details
Market Size Value in 2021 US$234.927 billion
Market Size Value in 2028 US$996.497 billion
Growth Rate CAGR of 22.93% from 2021 to 2028
Base Year 2021
Forecast Period 2023 – 2028
Forecast Unit (Value) USD Billion
Segments Covered Type, Solution, Industry Vertical, and Geography
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Companies Covered ironSource, App Annie, Chartboost, InMobi, Mobvista, AdColony Inc., Yeahmobi,   Google LLC, GumGum Inc., Digital Turbine Inc.
Customization Scope Free report customization with purchase


  • By Type
    • Display Advertising
    • In-App Advertising
    • Search Advertising
    • In-Game Advertising
  • By Solution
    • Mobile Advertising Platform
    • Mobile Advertising Network
    • Mobile Advertising Server
    • Others
  • By Industry Vertical
    • BFSI
    • Media & Entertainment
    • Education
    • Government
    • Healthcare
    • FMCG
    • Others
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • France
      • Germany
      • Italy
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • UAE
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • Thailand
      • Taiwan
      • Indonesia
      • Others

Frequently Asked Questions (FAQs)

The global mobile advertising market is expected to reach a total market size of US$996.497 billion in 2028.
The mobile advertising market is expected to grow at a CAGR of 22.93% during the forecast period.
Mobile Advertising Market was valued at US$234.927 billion in 2021.
North America holds a significant share of the mobile advertising market.
The ongoing evolution of consumer behaviour toward mobile-centric lifestyles is a major driving force behind the growth of the mobile advertising market.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Research Process


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Market Opportunities

4.4. Porter’s Five Force Analysis

4.4.1. Bargaining Power of Suppliers

4.4.2. Bargaining Power of Buyers

4.4.3. Threat of New Entrants

4.4.4. Threat of Substitutes

4.4.5. Competitive Rivalry in the Industry

4.5. Industry Value Chain Analysis


5.1. Introduction

5.2. Display Advertising

5.3. In-App Advertising

5.4. Search Advertising

5.5. In-Game Advertising


6.1. Introduction

6.2. Mobile Advertising Platform

6.3. Mobile Advertising Network

6.4. Mobile Advertising Server

6.5. Others


7.1. Introduction

7.2. BFSI

7.3. Media & Entertainment

7.4. Education

7.5. Government

7.6. Healthcare

7.7. FMCG

7.8. Others


8.1. Introduction

8.2. North America

8.2.1. United States

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. UK

8.4.2. France 

8.4.3. Germany

8.4.4. Italy

8.4.5. Others

8.5. Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Others

8.6. Asia Pacific

8.6.1. Japan

8.6.2. China

8.6.3. India

8.6.4. Thailand

8.6.5. Taiwan

8.6.6. Indonesia

8.6.7. Others


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations


10.1. ironSource (Unity Technologies)

10.2. App Annie (Data.AI)

10.3. Chartboost (Zynga)

10.4. InMobi

10.5. Mobvista Co. Ltd.

10.6. Yeahmobi

10.7. Google LLC

10.8. GumGum Inc.

10.9. Digital Turbine Inc.

ironSource (Unity Technologies)

App Annie (Data.AI)

Chartboost (Zynga)


Mobvista Co. Ltd.


Google LLC

GumGum Inc.

Digital Turbine Inc.