Global Digital Video Advertising Market Size, Share, Opportunities, And Trends By Device Type (Smartphones, Tablets, Laptop, Others), By End-User Industry (Retail, Automotive, Healthcare, Education, Others), And By Geography - Forecasts From 2025 To 2030

Digital Video Advertising Market Size:

The Digital Video Advertising Market will soar from USD 138.426 billion in 2025 to USD 345.023 billion by 2030, with a 20.04% compound annual growth rate (CAGR).

Digital video advertising is a type of advertising and marketing of a service or a product in high-quality and exclusive video format that an interested person or a consumer can watch on devices such as tablets, smartphones, desktops, and others. The market is expected to surge in the coming years, due to the rise in the number of internet and smartphone users, increasing investment by firms to enhance their advertising portfolio and other related factors. According to the data given by the World Bank, there were over 48.997% of the global population using the internet in the year 2019.

Moreover, the rise of social media is also expected to play a major role in the market. Major companies have been using social media as an advertising platform, intending to enhance and present their product to a wider and larger audience. Furthermore, growing digital video advertising to create and build awareness about certain social issues is also expected to play a major role in the market, during the forecast period.

Digital Video Advertising Market Drivers:

• Increased usage of social media is the prime factor that is expected to drive market growth during the forecasted period.

The market is expected to surge in the coming years, due to the rising use of social media, worldwide. According to official data, there will be around 2.6 billion Facebook users, 2 billion YouTube users, and around 1 billion Instagram active users in the year 2021. The increasing usage of social media is expected to propel the digital video advertising market growth. According to the Interactive Advertising Bureau’s annual report, digital video advertising has been projected to represent around 56% of the total video spending in the year 2021. According to Nestle, 72% of Instagram users have purchased a product that they had seen on Instagram.

Major companies from various industries have been investing a significant sum of capital into digital video advertising solutions on social media. For instance, in the automotive industry, BMW and other key players have been building anticipation and excitement through teaser videos targeting specific and key users before the launch. Social media has been playing a key and major role in their advertising portfolio. YouTube has been providing its customers with video advertising services and a platform that helps a business connect to their customer base. There is a significant number of users using YouTube, which is expected to play a major role in the market growth. Instagram, according to several official industrial sources, around 500 million people use Instagram stories daily. 

Digital Video Advertising Market Segment Analysis:

• Smartphones are expected to hold a significant share of the market owing to increased smartphone users and usage.

Based on device type, the global video advertising market is segmented into smartphones, tablets, laptops, and others. During the forecast period, the smartphone segment is expected to hold a significant share of the market owing to rising smartphone users and usage. The smartphones of today are equipped with internet connectivity which has opened avenues of digital video advertising, especially over social media platforms and OTT platforms. Video advertisements can capture the user’s attention in a short period compared to traditional practices. Factors such as an increase in mobile devices, economical internet plans, growth of Wi-Fi connectivity, increasing participation on social media platforms, time spent online, growth of e-commerce, and m-commerce are the key drivers of the digital advertisement market through smartphone devices.

Social media marketing is another important but new player in the field of digital advertisement. As people spend more and more time on Instagram, Snapchat, Facebook, and the like, brands make use of this opportunity to market their products. Collaborations with celebrities and influencers, and innovative advertising approaches like memes have fueled the market even further. Popular video-sharing platforms like YouTube, TikTok, Twitch, etc have included advertising in their videos along with OTT platforms like Netflix, Amazon Prime, Disney+, etc. Digital ads on mobile are now a significant share of internet advertising spending which aids the brands to generate revenues even on a higher scale.  Consumers are more frequently consulting their smartphones to help them make everyday decisions assisting the advertisement market even further. On the downside, the question of data privacy and security is put up. IT giants like Google 2020 eliminated support for third-party cookies on the Google Chrome browser to ensure data privacy.

The Digital Video Advertising Market is analyzed into the following segments:

• By Advertisement Type
  • In-Stream Advertisement
  • Out-Stream Advertisement
  • Social Media Advertisement
  • Others
• By Devices
  • Smartphones & Tablets
  • Desktops & Laptops
  • Others
• By End-User
  • Retail & E-Commerce
  • Media & Entertainment
  • BFSI
  • Healthcare
  • Automotive
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Indonesia
    • Thailand
    • Taiwan
    • Others

1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL DIGITAL VIDEO AVERTISING MARKET BY ADVERTISEMENT TYPE

5.1. Introduction

5.2. In-Stream Advertisement

5.3. Out-Stream Advertisement

5.4. Social Media Advertisement

5.5. Others

6. GLOBAL DIGITAL VIDEO AVERTISING MARKET BY DEVICES

6.1. Introduction

6.2. Smartphones & Tablets

6.3. Desktops & Laptops

6.4. Others

7. GLOBAL DIGITAL VIDEO AVERTISING MARKET BY END-USER

7.1. Introduction

7.2. Retail & E-Commerce

7.3. Media & Entertainment

7.4. BFSI

7.5. Healthcare

7.6. Automotive

7.7. Others

8. GLOBAL DIGITAL VIDEO AVERTISING MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. By Advertisement Type

8.2.2. By Devices

8.2.3. By End-User

8.2.4. By Country

8.2.4.1. USA

8.2.4.2. Canada

8.2.4.3. Mexico

8.3. South America

8.3.1. By Advertisement Type

8.3.2. By Devices

8.3.3. By End-User

8.3.4. By Country

8.3.4.1. Brazil

8.3.4.2. Argentina

8.3.4.3. Others

8.4. Europe

8.4.1. By Advertisement Type

8.4.2. By Devices

8.4.3. By End-User

8.4.4. By Country

8.4.4.1. Germany

8.4.4.2. France

8.4.4.3. United Kingdom

8.4.4.4. Italy

8.4.4.5. Spain

8.4.4.6. Others

8.5. Middle East and Africa

8.5.1. By Advertisement Type

8.5.2. By Devices

8.5.3. By End-User

8.5.4. By Country

8.5.4.1. Saudi Arabia

8.5.4.2. UAE

8.5.4.3. Israel

8.5.4.4. Others

8.6. Asia Pacific

8.6.1. By Advertisement Type

8.6.2. By Devices

8.6.3. By End-User

8.6.4. By Country

8.6.4.1. China

8.6.4.2. India

8.6.4.3. Japan

8.6.4.4. South Korea

8.6.4.5. Indonesia

8.6.4.6. Thailand

8.6.4.7. Taiwan

8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Nexxen

10.2. Microsoft Corporation

10.3. Chatter Buzz

10.4. Brafton

10.5. Digital Silk

10.6. Stickyeyes

10.7. Supercool Creative

10.8. Google Inc

10.9. Meta Platforms Inc

10.10. Amazon Web Services Inc.

11. APPENDIX

11.1. Currency 

11.2. Assumptions

11.3. Base and Forecast Years Timeline

11.4. Key benefits for the stakeholders

11.5. Research Methodology 

11.6. Abbreviations 

LIST OF FIGURES

LIST OF TABLES

Nexxen

Microsoft Corporation

Chatter Buzz

Brafton

Digital Silk

Stickyeyes

Supercool Creative

Google Inc

Meta Platforms Inc

Amazon Web Services Inc.

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