Morel Mushroom Market Size, Share, Opportunities, And Trends By Product (Black Morels, Yellow Morels, Half Free Morels), By Application (Retail Sales, Online Retail), And By Geography - Forecasts From 2023 To 2028

  • Published : Mar 2023
  • Report Code : KSI061614506
  • Pages : 135

Wild mushrooms with an earthy, nutty flavour are known as morels mushrooms, or simply morels. Unlike other mushroom kinds, which have a slimier texture, they have a meaty texture. Chefs and mushroom aficionados prize these mushrooms as a critical element in their recipes. Unlike regular mushrooms, consumers can find morels in the grocery store as they can be only cultivated in the wild. Some of the popular examples of morel mushrooms include black morels, yellow morels and half-free morels

Morel mushrooms are a delicacy in various cuisines around the globe. Many different cuisines, notably Provençal, use morels mushroom. Chefs across the world value its distinctive flavour, and recipes and preparation techniques are created to emphasise and preserve it. They provide flavorful complements to soups and meals with meat and poultry, and they can also be used as pasta stuffing. In response to the globalisation of culinary culture and health-conscious consumers, morels are now widely available in restaurants and supermarkets all over the world. Therefore the lucrative acceleration in the HoReCa industry will be one of the primary factors influencing the market expansion of morel mushrooms. According to the data from USDA, Italy’s food retail sales reached $175 billion in 2020 5.6 per cent increase from 2019. Continuous expansion in brand franchising, rising demand for healthier and higher-quality food, and brisk internet commercialization are just a few of the reasons boosting the global food service business.

However, difficulty in cultivation, the high cost associated with morels and the rising prevalence of false morels are anticipated to obstruct the growth of the global market during the projection period.

Rising research and technological progress such as the growing adoption of indoor farming practices in the cultivation of morel mushrooms will provide new opportunities for the players. For instance, In 2021 it was revealed that indoor growing of Black Morel mushrooms had been successfully achieved following decades of study and experimenting using methods by The Danish Morel Project. The operation has developed morels at a rate of 20 pounds per square yard, or around 10 kilogrammes per square metre, with costs anticipated to be comparable to those of white button mushroom production.

Health benefits associated with the consumption of morel mushrooms along with their high popularity will support the growth of the global market of morels

Among all the edible mushrooms, morels have the highest quantity of vitamin D. They are also a low-fat, plant-based food which makes them an excellent meat alternative in a heart-healthy diet. They usually have sizeable amounts of magnesium, calcium, potassium, selenium, thiamine, vitamins E and B6, iron, copper, phosphorus manganese, zinc, folate, niacin, and riboflavin. The nutritious content of mushrooms improves with freshness. Moreover, they have a lot of antioxidants, a low amount of calories, and a lot of protein and fibre. Morel Mushrooms include an astounding amount of nutrients, which are beneficial for one's immune system, improve brain function, lower the risk of cardiovascular diseases, and reduce the waistline. Therefore the demand for morel mushrooms has been increasing due to their health benefits which are driving the market growth.

The high cost associated with morel mushrooms is anticipated to hinder the market growth during the projection period.

The average cost of morel mushrooms is around US$50 per pound and can go as high as US$200 per pound. Morel mushrooms are hard to cultivate, they have short growing seasons and are highly perishable. These are some of the factors that are responsible for a such steep price tag of the morel mushroom. The high cost associated with morel mushrooms restricts the growth of the global market. 

North America is anticipated to hold a significant amount of the global morel mushroom market share during the forecast period

The North American region is anticipated to hold a significant amount of market share in morel mushrooms. Morel mushrooms are found in wooded areas throughout North America. The North American market's revenue growth is mostly attributable to restaurants' growing demand for speciality mushrooms, which is expected to fuel market expansion across the continent. The market in the North American region is predicted to develop at a substantial rate during the forecast period due to rising consumer awareness of the health advantages of morel mushrooms and a growth in prominent morel mushroom producers as a consequence of favourable environmental conditions. Prime markets in the North American region include the United States, Canada and Mexico.


Morel Mushroom Market Scope:


Report Metric Details
 Growth Rate  CAGR during the forecast period
 Base Year  2021
 Forecast Period  2023 – 2028
 Forecast Unit (Value)  USD Billion
 Segments Covered Product, Application, And Geography
 Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
 Companies Covered Wiebke Trading, Konkordia Food, John and Joel Corporation, Sai Saffron, Kashmir Walnut Group, Segur Obier, EkoFut, Hills Morels Mushrooms, Gourmet Mushrooms Inc, Slo food Group
 Customization Scope Free report customization with purchase


Market Key Developments

  • In December 2021, it was revealed that indoor growing of Black Morel mushrooms had been successfully achieved following decades of study and experimenting using methods by The Danish Morel Project. The operation has been able to develop morels at a rate of 20 pounds per square yard, or around 10 kilogrammes per square metre, with costs anticipated to be comparable to those of white button mushroom production.
  • In February 2021, for the first time, the most expensive Morchella mushroom, also known as gucchi, has been successfully farmed at the Directorate of Mushroom Research (DMR), which is operated by the Indian Council of Agricultural Research. From its creation, the DMR has made several vain attempts to grow gucchi mushrooms. Dr. VP Sharma, Director of DMR, gave the challenge to Dr. Anil Kumar in 2019, and he produced a project titled "Standardization of growing technique for Morchella mushroom" because of the potential of the fungus.


  • By Product
    • Black Morels
    • Yellow Morels
    • Half Free Morels
  • By Application
    • Retail Sales
    • Online Retail
  • By Geography
    • North America
      • USA
      • Canada
      • Others
    • South America
      • Brazil
      • Others
    • Europe
      • Germany
      • UK
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Israel
      • Others
    • Asia Pacific
      • China
      • Japan
      • South Korea
      • India
      • Taiwan
      • Thailand
      • Indonesia
      • Others


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Assumptions


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Black Morels

5.3. Yellow Morels

5.4. Half Free Morels


6.1. Introduction

6.2. Retail Sales

6.3. Online Retail


7.1. Introduction

7.2. North America

7.2.1. United States

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. United Kingdom

7.4.2. Germany

7.4.3. France

7.4.4. Spain

7.4.5. Others

7.5. The Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. UAE

7.5.3. Israel

7.5.4. Others

7.6. Asia Pacific

7.6.1. Japan

7.6.2. China

7.6.3. India

7.6.4. South Korea

7.6.5. Indonesia

7.6.6. Thailand

7.6.7. Others


8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix


9.1. Wiebke Trading

9.2. Konkordia Food

9.3. John and Joel Corporation

9.4. Sai Saffron

9.5. Kashmir Walnut Group

9.6. Segur Obier

9.7. EkoFrut

9.8. Hills Morel Mushroom

9.9. Gourmet Mushrooms Inc

9.10. Slo Food Group

Wiebke Trading

Konkordia Food

John and Joel Corporation

Sai Saffron

Kashmir Walnut Group

Segur Obier


Hills Morels Mushrooms

Gourmet Mushrooms Inc

Slo food Group