Netherlands Plant Protein Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Source (Pea, Rapeseed, Soy, Hempseed, Others), By Form (Protein Concentrates, Protein Isolates, Protein Hydrolysate), By Application (Dietary Supplement, Food And Beverages, Pharmaceuticals, Animal Feed), And By Distribution Channel (Online, Offline) - Forecasts From 2022 To 2027

The Netherlands plant protein market is estimated to grow at a CAGR of 4.87% to reach a market size of US$90.001 million in 2027 from US$64.530 million in 2020.

The Netherlands is currently witnessing a surge in innovation in a variety of food and beverage segments because of a myriad of factors, such as the growing awareness of consumers about various health benefits that are attributed to plant protein. Furthermore, the rising health consciousness coupled with allergies that some consumers have developed towards dairy and meat products has steered the players in the food and beverage sector to fortify their products with plant-based proteins that are sourced from a variety of sources. Further, the rise of lactose intolerance among the consumers of the Netherlands coupled with the rise in disposable income has also created a growing need for plant-based protein. The Netherlands is one of the most developed economies in Europe. The manufacturing and process capabilities and the food technology of the Netherlands agricultural section are well developed and technologically much more advanced. The Netherlands plant protein segment is one of the major drivers for the entire plant-protein market in the European Union.

The consumption of plant-based protein products is a growing trend in the Netherlands.

Additionally, the largest grocery chain in the Netherlands, Albert Heijn, is already emphasizing plant-based as the standard because it wants to guarantee that by 2030, 60 percent of proteins (edible) would be plant-based. Albert Heijn is boosting the number of alternatives to meat that are priced the same as or less than their traditional equivalents to support the trend toward a more plant-based diet. With the addition of over 150 new goods to the more than 1000 already available, Albert Heijn is significantly expanding its plant-based range as it works to make plant-based eating more widely available. A unique bean burger produced with locally cultivated Dutch beans, new vegan salmon burgers, mushroom shoarma, as well as a seaweed-based caviar substitute is just a few of the numerous products offered. The store greatly increased its assortment of vegan cheese in 2021 as supermarket sales of vegan cheese increased by 400% in the Netherlands. With Albert Heijn's vision being replicated by initiatives by the Amsterdam City Council, the Netherlands has a long history of veganism and a vibrant plant-based food tech ecosystem.

The prevalence of lactose intolerance among consumers in the Netherlands is also another reason that’s driving consumers towards plant-based functional beverages that are fortified with a variety of proteins.

Furthermore, the recently emerged and ever-increasing health-centric activities have given rise to the growing consumption of fitness drinks and supplements that are set to drive the growth of the plant protein market in the Netherlands. There is another factor is organically sourced crop production, which is also responsible for giving rise to the organic plant protein market. This, combined with the influence of the fitness and health segment, is encouraging young people in the Netherlands to consume more smoothies, energy drinks, and high-protein protein drinks.  This is also what will drive the growth of the Netherlands plant protein market to a significant extent. Nevertheless, from the application point of view, protein derived from plants have a profound application when it comes to beverages, with regards to health drinks and various fitness supplements. Nevertheless, due to the increasing innovation in food and beverages that have become a pan-global phenomenon, the market for plant protein in the Netherlands is expected to significantly grow during the forecast period.

Recent Developments

• Dutch National Science Agenda (NWA) granted financing for research on an animal-free milk protein in December 2020, contributing €1.7 million to the initiative as the Wageningen Food Valley, a hub for plant-based research and innovation, expands. Meanwhile, AAK's Global Center of Excellence for Plant-Based Foods opens its doors in the area. The goal of the alt milk project is to create a milk protein from yeast that has the same nutritional content and structure as dairy but is designed to be a sustainable and animal-free protein substitute. Additional planning is being done to determine how this protein may be ingrained in society.
• Texturized potato protein was developed in February 2022 by the Dutch ingredients business KMC for use in meat substitutes. The protein is allegedly the first of its kind in the world, according to the business. Potato protein was first created by KMC as a powder, but the company soon realized that its functional qualities did not provide a major competitive edge over already available goods. The business then devised a method of converting the powder into a textured ingredient with high nutritional content, a structure like meat, and a fried crust.
• SternLife and SternVitamin, two divisions of the Stern-Wywiol Gruppe food products company, introduced vegan protein bars, water-soluble powder supplements, as well as micronutrient premixes in May 2022. Micronutrient premix manufacturer SternVitamin has introduced a line of premixes, while SternLife, a supplier of functional foods and food supplements, has introduced vegan protein bars and powder supplements. During the Vitafoods Europe 2022 conference in Geneva, Switzerland, the new items were displayed.

COVID-19 Impact

The large increase in plant-based product sales that COVID-19 brought about was a gain for all the key players in the market for plant-based proteins. Due to the epidemic, individuals began to give their health a higher priority and turned more and more toward vegan and plant-based protein diets, hence driving the market.

Segmentation

• By Source
  • Pea
  • Rapeseed
  • Soy
  • Hempseed
  • Others
• By Form
  • Protein Concentrates
  • Protein Isolates
  • Protein Hydrolysate
• By Application
  • Dietary Supplement
  • Food and Beverages
  • Pharmaceuticals
  • Animal Feed
• By Distribution Channel
  • Online
  • Offline