The North America ceramic tile adhesive market is projected to grow at a CAGR of 7.14% during the forecast period, reaching a total market size of US$1,492.920 million in 2026 from US$921.302 million in 2019.
Ceramic tiles adhesive is also known as glue mud and refers to organic hybrid material. It is widely used for coating and flooring in commercial, residential, and industrial construction. The ceramic tile adhesive is used for installing ceramic tile on the floors and walls. These adhesives have replaced conventional adhesive materials such as cement and bricks. The consumption of ceramic tile has been rapidly increasing in the North American region on account of its durability, resistance to tread wear, and color permanence. Moreover, due to the resistance ability of ceramic tiles adhesive, it is being aggressively installed in high traffic areas such as schools, hospitals, hotels, and other high traffic structures. The growth in ceramic tile consumption has been instrumental in increasing the demand for ceramic tile adhesive for its installation. The capability of ceramic tile adhesive to offer significant adhesion along with time-saving improvement as compared to the conventional method of installing tiles has resulted in its growing popularity. In the North American region, Canada is expected to be a major contributor to the market growth of ceramic tiles adhesive in the region. In Canada, the residential and commercial construction sectors are expanding owing to the increasing immigration and favorable government initiatives such as, in 2019, the Canada Mortgage and Housing Corporation (CMHC) announced financial help of a significant amount, as an aid for first-time homebuyers between 2019-2022.
In addition, in the United States, several new opportunities like the development of water emitting diodes (WEDS) for resource management are estimated to influence the ceramic tiles market growth during the forecast period. In addition, the gradual change in consumer preference has resulted in consumers choosing ceramic products extensively in their projects. The improvement in the employment rate in the region is significantly boosting the remodeling spending which in turn is resulting in an increasing installation of ceramic tiles. North America is expected to be a lucrative market for ceramic tile adhesive as the utilization of advanced technology in ceramic tiles production has enabled the production of large and thinner size tiles, which is cast-off to create continuous surfaces along with the higher architectural value. Furthermore, the increase in the construction activities in North America, especially in the construction of new housing units is further contributing towards market growth in the region.
By type, cementitious tile adhesive is estimated to hold a significant market share owing to its comprehensive applicability as compared to the dispersion and reaction resin adhesive. By application, the replacement of ceramic tile over the resilient flooring is expected to grow at the fastest rate primarily due to the problem of permanent indentation. However, the growing consumer preference towards the use of more ceramic tiles will lead to the increasing replacement activity, which is significantly driving the use of ceramic tile adhesive for its installation over other flooring options. By countries, the United States and Canada are projected to dominate the market owing to the increase in construction activities and government initiatives in both countries.
The gradual increase in the demand for tile adhesive, especially for residential construction activities is expected to spur market growth during the forecast period. The shift of consumers' preference for using tiles in wall building and floor coverage is further expected to drive market growth. Furthermore, the rise in the disposable income of consumers is further increasing their interest and inclination towards aesthetically pleasing tiles, which in turn will propel the market growth for ceramic tile adhesive during the forecast period.
The constant rise in non-residential i.e. industrial construction activities is expected to fuel the market growth for the ceramic tile adhesive market during the forecast period. Many companies in North America are investing huge amounts of funds towards the architectural development of their units. They are dedicating funds to transform conventional designs into aesthetically improved ones, which is further projected to spur market growth in the years to come.
A major restraint in this market is the lack of awareness amongst the end-user customer base concerning new and improved affordable construction solutions. The customers in many parts of North America are not well aware of the benefits of ceramic tiles over the conventional construction materials. Customers are reluctant to shift to ceramic tiles, which in turn can hinder the market growth for ceramic tile adhesive market during the forecast period.
Impact of COVID – 19.
The novel coronavirus pandemic has impacted the North American ceramic tile adhesive market negatively owing to the restrictions imposed on travel, trade, and business operations by the governing bodies of several countries in North America for months. Many architecture firms had to delay their manufacturing processes due to the reduction in demand for ceramic tiles, which further hampered the market growth for ceramic tile adhesive during the outbreak. Also, the lockdown restrictions imposed on many countries such as the United States caused supply chain disruptions in many sectors further affecting the market growth. However, with the ease of restrictions throughout the region, the market is expected to rebound during the forecast period.
Prominent/major key market players in the North America ceramic tile adhesive market are ParexGroup, Arkema S.A, Laticrete International Inc., BASF SE, The Dow Chemical Company (TDCC), Mapei Corporation, and Henkel AG & Co. KGaA. The players in the North America Ceramic Tile Adhesive Market are implementing various growth strategies to gain a competitive advantage over their competitors in this market. For Instance, Arkema S.A, a chemicals and advanced materials company, acquired Bostik, a french manufacturer of adhesive and sealing products, in February 2015 to become the world leader in specialty chemicals and advanced materials. Major market players in the market have been covered along with their relative competitive strategies in this report and the report mentions recent deals and investments of different market players over the last few years. The company profiles section details the business overview, financial performance (public companies) for the past few years, key products and services being offered along with the recent deals and investments of these important players in the North America ceramic tile adhesive market.
1.1. Market Definition
1.2. Market Segmentation
2. Research Methodology
2.1. Research Data
3. Executive Summary
3.1. Research Highlights
4. Market Dynamics
4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. The Threat of New Entrants
4.3.4. Threat of Substitutes
4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis
5. North America Ceramic Tile Adhesive Market Analysis, By Type
5.2. Resin reaction adhesive
5.3. Dispersion adhesive
5.4. Cementitious adhesive
6. North America Ceramic Tile Adhesive Market Analysis, By Application
6.2. Wood floor pasting
6.3. Resilient floor pasting
6.4. Tile floor pasting
6.5. Stone floor pasting
7. North America Ceramic Tile Adhesive Market Analysis, By Country
7.2. United States
8. Competitive Intelligence
8.1. Competitive Benchmarking and Analysis
8.2. Recent Investment and Deals
8.3. Strategies of Key Players
9. Company Profiles
9.2. Arkema S.A
9.3. Laticrete International Inc.
9.4. BASF SE
9.5. The Dow Chemical Company (TDCC)
9.6. Mapei Corporation
9.7. Henkel AG & Co. KGaA.
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