The North America ceramic tile adhesive market is projected to witness a CAGR of 8.92% during the forecast period to reach a total market size of US$1,293.353 million by 2023, increasing from US$774.589 million in 2017. The ceramic tile adhesive is used for installing ceramic tile on the floors and walls. The consumption of ceramic tile has been increasing rapidly in the region on account of its durability, resistance to tread wear, and color permanence. Moreover, due to its resistance ability, it is aggressively installed in high traffic areas such as schools, hospitals, hotels, and other high traffic structures. The growth in the ceramic tile consumption has been instrumental in increasing the demand for ceramic tile adhesive for its installation. The capability of ceramic tile adhesive to offer significant adhesion along with time saving improvement as compared to the conventional method of installing tiles has resulted in its growing popularity. Moreover, the gradual change in the consumer preference has resulted in consumers choosing ceramic products extensively in their projects. The improvement in the employment rate in the region is significantly boosting the remodeling spending in the region which is leading to increasing installation of ceramic tiles. Simultaneously, the construction of new housing units is also growing which has rapidly pushed the ceramic tile adhesive market in the region.
By type, the North America ceramic tile adhesive market is segmented as reaction resin adhesive, dispersion adhesive, and cementitious adhesive. The cementitious tile adhesive holds the major market share in 2017 on account of comprehensive applicability as compared to the dispersion and reaction resin adhesive. In fact, the cementitious adhesive is expected to grow at the highest CAGR and is anticipated to hold the largest share in 2023.
The North America ceramic tile adhesive market is segmented as wood floor pasting, resilient floor pasting, tiled floor pasting, and stone floor pasting based on application. The replacement of ceramic tile over the resilient flooring is growing at the fastest rate primarily due to the problem of permanent indentation. However, the growing consumer preference towards the use of more ceramic tiles will lead to the increasing replacement activity which is significantly driving the use of ceramic tile adhesive for its installation over other the flooring options.
By countries, the market is segmented as the United States, Canada, Mexico, and others. The consumption of ceramic tile is increasing considerably in the region, more specifically in the United States and Mexico, on account of growing residential and non-residential spending and rising disposable income. This has resulted in significant increase in the use of ceramic tile adhesive for its installation. The market in Mexico is anticipated to grow at highest CAGR while the United States is expected to remain a dominant market in the region.
The North America ceramic tile adhesive market is competitive owing to the presence of well-diversified international, regional and local players. The competitive landscape details strategies, products, and investments being done by key players in different technologies and companies to boost their market presence. Some of the major players discussed in the report are Bostik, BASF SE, ParexGroup, and Henkel Corporation among others.
Segments covered under the North America ceramic tile adhesive market report are as below:
Reaction resin adhesive
Wood floor pasting
Resilient floor pasting
Tiled floor pasting
Stone floor pasting