North America rice protein market is anticipated to grow at a CAGR of 11.12% to reach a market size of US$122.079 million in 2025 from US$64.845 million in 2019.Protein is an important building block in the body and is also responsible for the repair of tissues. It is a micronutrient like fat and carbohydrate but can’t be stored in the body for future needs. Apart from red meat and milk, protein powders are also a major source of protein that is used by the people to aid weight loss and tone body muscles. Rice protein is a plant-based protein and is a rich source of amino acids, Vitamin B and Vitamin E. It is believed to cause no allergies along with being an easy-to-digest food. Rice protein made from brown rice has several advantages over its counter products, for instance, it is hypoallergenic, aids in balancing blood sugar reduces cholesterol and improves liver function. In North America, people are increasingly joining fitness clubs due to rising health insurance costs, growth in demand for wearable devices, and availability of cheaper online streaming classes. This is also fueling the demand for rice protein in North America.
The growing inclination towards vegan-diets in North America is anticipated to trigger market growth.
High dependency on animal foods is giving rise to a plethora of fatal diseases. Consequently, people are resorting to plant-based food items. Rice Protein can be a great source of protein-based out of plants. Besides, rising concern for animal safety is also expected to drive the demand for rice protein market.
In North America, consumers’ lifestyles are also becoming dynamic as more thrust is being given to physical activities like yoga, sports, gym, etc. This trend is expected to raise the demand for easily digested protein-rich diets. Plant-based meats and milk have already been accepted by larger audiences, which can be a testament to the fact that plant-based products are in demand in North America. Additionally, growing awareness of the presence of such products in the market through mass advertising, especially on online platforms is also expected to fuel the demand or rice protein.
Geographically, the United States is expected to witness the largest share of the rice protein market owing to the presence of a large number of players. Also, the rising number of diseases and efforts for reducing the consumption of red meat is expected to drive the demand for the Rice Protein.
On the other hand, the Canadian population is aging fast which might influence the social and economic lives of the people in that country. The geriatric population might have a positive impact on the demand for easily digested proteins required for muscle development. Rising instances of obesity and several chronic diseases like diabetes are also expected to shift Americans towards a healthier lifestyle. Canadians are concerned for their environment and the economic growth of their country, and hence consider “green factors” while making a buy decision for products. Locally produced goods are preferred over imported ones.
As far as Mexico is concerned, the economy is facing falling rates of fertility and mortality which is augmenting the rise of the geriatric population. This might also lead to the growth of the rice protein market as people are shifting towards healthier diets to maintain their health and delay dependency on younger populations.