Online Movie Ticketing Services Market Size, Share, Opportunities, And Trends By Platform (Smartphones And Tablets, PCs And Laptops), By Genre (Action/Adventure, Comedy, Drama, Suspense, Thriller, And Horror, Others), And By Geography – Forecast From 2022 To 2027

The global online movie ticketing service market is projected to grow at a CAGR of 23.76% to reach a value of US$4346.823 million by 2027, from US$977.730 million in 2020.

The online movie ticketing service market is estimated to surge over the forecast period on account of the increasing digitalization and the penetration of the internet, which has caused a rise in the number of people using the internet for e-retail services, including booking movie tickets online for added convenience and saving time. Rising investments by market players to make their booking websites and mobile apps more user-friendly are further contributing to the market growth of online movie ticketing services globally.

However, there is the availability of a substitute for online movie ticketing in the market, which is purchasing over-the-counter tickets. The convenience charges and internet handling fees, which are not charged on the over-the-counter purchase of tickets, make the over-the-counter purchase relatively cheaper. Hence, this factor is acting as a restraint on the market growth of the online movie ticketing service.

Increased investments

Prominent market players in this market are adopting various growth strategies such as investments and acquisitions, thereby positively impacting the market growth of online movie ticketing services. For example, in November 2019, Google entered into a partnership with The Box Office Company, which is a collection of technological businesses owned by one of the leading digital media companies, Webedia, in order to facilitate a better online ticket booking experience. This partnership aims to integrate Google Assitant and an emerging Duplex AI phone tool with ticketing operations in the U.S. and UK, with some of the launch partners being AMC, and Fandango, among others. In addition, in December 2019, Cineplex Inc., a company that has about 165 movie theatres spread across Canada, announced that they had agreed to a takeover deal by Cineworld Group PLC, which is based in the UK, for about $34 per share and all the debts of the company.

The online movie ticketing service market has been segmented based on platform, genre, and geography. By platform, the market has been segmented as smartphones, tablets, PCs, and laptops. By genre, the market has been segmented as action movies, comedy movies, adventure movies, suspense, thrillers horror movies, and others.

Smartphones and tablets hold a notable share in the market.

The rising disposable income among the low-income and middle-income populations is allowing people to spend more on consumer electronics such as smartphones and tablets. This is being facilitated by the budget smartphones that companies such as Nokia, and Xiaomi are launching, which are packed with features and are easily affordable for a majority of the low-income population. Moreover, with the internet packs and internet services being offered by various carriers at affordable prices, ensuring that all people can purchase the plans that suit their needs and get access to the internet services, people are using smartphones and tablets for online services. This is driving the market growth of online movie ticketing services globally.

Comedy Movies to contribute significantly to the market growth over the forecast period

The genre of the movie is a very important factor in the revenue it generates, as it depends on what a majority of people like. There are different movie genres available, such as action, comedy, adventure, suspense, thriller, horror, and others. People want to watch a movie that is based on the genre of their liking so they can enjoy the run-time of the movie. The suspense, thriller, and horror genres are expected to hold a significant share in the market, which is attributable to the fact that the movies of this genre keep people engrossed and entertained throughout the movie and aid in causing uncertainty among people as to what is going to happen in the next scene or at the end. In addition, comedy movies are also expected to contribute to the growth of the market on account of their being a commonly watched genre among the teenage population and the population between the ages of 20-30.

APAC is expected to witness the fastest regional market growth during the forecast period.

Geographically, the global online movie ticketing service market has been segmented into North America, South America, Europe, the Middle East, Africa, and the Asia Pacific. This high growth is attributed to the booming media and entertainment industries in the region. In countries such as South Korea, the film industry is in a good position and the number of people purchasing movie tickets through online portals is increasing. The Indian film industry is also evolving, with many people preferring to use online ticketing portals for booking movie tickets now, such as BookMyShow and Insider. In addition, there are initiatives being taken by the organizations that will boost the number of movie tickets being purchased. For example, in December 2018, the Information and Broadcasting (I&B) Ministry presented its move to reduce the Goods and Services Tax (GST) on movie tickets to the Government of India. In addition, in September 2019, the Reserve Bank of India said that online movie ticketing portals are not allowed to charge internet-handling fees on the booking of movie tickets. Also, in September 2019, the Telangana government announced the setting up of a new online movie ticketing portal, which is being done under the supervision of the State Film Development Corporation (FDC). Through this move, the ticket sales in black will be controlled and all the private online ticket sellers will be directed through the FDC website.

Apart from the government and organizations' contributions to bolster the market growth of the online movie ticketing market, some of the tech giants such as Google and Amazon are also offering the booking of movie tickets online. Google launched this service in April 2019, for both Android and iOS devices. The search on Google leads to other suitable platforms such as INOX, and PayTM, among others. Whereas Amazon joined the bandwagon and launched its service in November 2019, by partnering up with one of the leading ticket booking sites in India, BookMyShow.

Key Developments in the Market

• In August 2021, BookMyShow forayed into the UAE market, becoming the first online movie aggregator platform. The firm has partnered with Novo Cinemas, Roxy Cinemas, and Cinepolis to facilitate the easier booking of online tickets for any latest movies. With this step, BookMyShow is extending its reach to a wide range of new customer demographic verticals in line with its ongoing expansion strategy.
• In August 2020, Atom Tickets, an online movie tickets and services provider, and Snapchat teamed up to launch Movie Tickets by Atom. Millions of Snapchat users may now access the Snap Mini experience to watch movie trailers, buy cinema movie tickets, and share their movie plans with their friends and relatives without ever leaving the app. 

COVID-19 Insights

COVID-19 had a significant impact on the online movie ticketing service market. The rapid spread of the pandemic had led to the enforcement of the mandated lockdown across the globe. This development resulted in the closure of thousands of movie theatres worldwide, negatively impacting the film industry. Subsequently, the online ticket booking market witnessed a negative impact amid the pandemic.

Online Movie Ticketing Services Market Scope:

Segmentation

• By Platform
  • Smartphones and Tablets
  • PCs and Laptops
• By Genre
  • Action/Adventure
  • Comedy
  • Drama
  • Suspense, Thriller, and Horror
  •  Others
• By Geography
  • North America
  • USA
  • Canada
  • Mexico
• South America
  • Brazil
  • Argentina
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
• Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
• Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Others

Frequently Asked Questions (FAQs)

Q1. What will be the online movie ticketing service market size by 2027?
A1. The global online movie ticketing service market is projected to reach a total market size of US$4346.823 million in 2027. 

Q2. What are the growth prospects for the online movie ticketing service market?
A2. The online movie ticketing service market is projected to grow at a CAGR of 23.76% over the forecast period. 

Q3. What is the size of the global online movie ticketing service market?
A3. Online Movie Ticketing Services Market was valued at US$977.730 million in 2020. 

Q4. Which region holds the largest market share in the online movie ticketing service market?
A4. APAC is expected to witness the fastest regional growth in the online movie ticketing service market during the forecast period.

Q5. What factors are anticipated to drive the online movie ticketing service market growth?
A5. Rising investments by market players to make their booking websites and mobile apps more user-friendly are further contributing to the online movie ticketing service market growth globally.