Philippines Plant Protein Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Source (Pea, Rapeseed, Soy, Hempseed, Others), By Form (Protein Concentrates, Protein Isolates, Protein Hydrolysate), By Application (Dietary Supplement, Food and Beverages, Pharmaceuticals, Animal Feed), And By Distribution Channel (Online, Offline) - Forecasts From 2022 To 2027

Description

The Philippines Plant Protein Market is set to reach USD 40.187 million in 2030, growing at a CAGR of 5.59% from a valuation of USD 23.316 million in 2020.

Philippines Plant Protein Market Highlights

• Rising health consciousness fuels demand for plant-based proteins as sustainable alternatives.
• Urbanization drives mainstream adoption of vegan and flexitarian dietary choices.
• Technological innovations enhance texture and flavor in meat substitute products.
• Expanded e-commerce boosts accessibility of diverse plant protein offerings.

The?‍?‌‍?‍‌ Philippines Plant Protein Market is undergoing significant expansion, driven by the changing consumer lifestyles, growing health consciousness, and an inclination towards eco-friendly products. As consumers become increasingly aware of nutrition, ethical food choices, and their impact on the environment, demand for plant-based proteins made from soy, pea, rice, and other sources has become a major trend in food, beverage, and supplement categories. The market is also influenced by the rising cases of lactose intolerance and dietary shift towards vegan, vegetarian, and flexitarian diets, especially among youth living in urban ?‍?‌‍?‍‌areas.

The?‍?‌‍?‍‌ growth of the food manufacturing sector in the country, the advancements in food technology, and government programs aimed at agricultural modernization are creating a very positive atmosphere for the industry’s expansion. Companies, both local and foreign, are enthusiastic about the idea to the extent that they are heavily investing in research, product innovation, and supply chain improvements to meet the rising consumer demand for high-quality, affordable, and tasty plant-based options. Nevertheless, the market is still riddled with challenges, including higher production costs, dependence on imported raw materials, and low consumer familiarity with certain plant protein ?‍?‌‍?‍‌products.

Philippines Plant Protein Market Overview

The?‍?‌‍?‍‌ Philippines Plant Protein Market is undergoing significant expansion due to the changes in consumer preferences for diets that are both healthy and environmentally friendly. One of the major reasons for the increased demand is the awareness of the health benefits of plant-based diets, including better heart health, weight control, and a lower risk of chronic diseases. The shift to plant-based proteins from animal-based ones is being further propelled by the rise in lactose intolerance and the growing number of people following vegan and flexitarian ?‍?‌‍?‍‌diets. According?‍?‌‍?‍‌ to a survey by Unilever Food Solutions, in the Philippines, the semi-vegetarian lifestyle is most closely identified by consumers up to 17%. Moreover, the data reveal that the number of flexitarians has gone beyond that of vegetarians and vegans, which, to be exact, make up only 6% and 5% of the population ?‍?‌‍?‍‌, respectively.

The?‍?‌‍?‍‌ market covers different protein sources such as soy, pea, rice, and wheat proteins that are increasingly being utilized in food and beverage applications like meat alternatives, dairy substitutes, nutritional supplements, and bakery products. Moreover, the growth of the Philippines’ food manufacturing and retail sectors, along with substantial investments from both local and foreign players, is creating new possibilities for product innovation and market ?‍?‌‍?‍‌expansion.

The?‍?‌‍?‍‌ government of the Philippines has launched various programs to modernize agriculture and produce food sustainably while encouraging the development of plant-based industries. The chief programs are the Department of Agriculture's (DA) National Organic Agriculture Program (NOAP), a campaign for environmentally friendly, chemical-free farming; the Agri-Industrial Business Corridors (ABCs) initiative, designed to enhance agri-food value chains and processing. Furthermore, the Philippine Rural Development Project (PRDP) is committed to making agriculture more competitive and building the necessary facilities, whereas the Sustainable Agriculture and Fisheries Cluster (SAFC) is dedicated to developing resource-saving farming methods and implementing innovative agri-food ?‍?‌‍?‍‌systems. 

However,?‍?‌‍?‍‌ challenges such as expensive production, scarcity of locally sourced raw materials, and negative perception of consumers regarding taste and texture still stand as significant obstacles. Overall, the plant protein market will continue to grow moderately due to the increased acceptance of plant-based nutrition and eco-friendly products by health-conscious consumers and industry ?‍?‌‍?‍‌stakeholders.

The?‍?‌‍?‍‌ key players leading the Philippines Plant Protein Market are a mix of global and local companies that are contributing to this market’s growth through innovative product introductions and forming partnerships. Leading multinational corporations, such as DuPont, ADM, Cargill, Incorporated, Ingredion, and Quorn, are major contributors to the advancement of plant protein ingredients and the use of cutting-edge technology in natural-food manufacturing. Local and regional companies like Century Pacific Food, Inc., San Miguel Corporation, and WTH Foods are concentrating on the development of meat and dairy products that are both nutritious and appealing to Filipino consumers. Additionally, start-up brands such as VBC and The Vegan Grocer are focusing on the retail sector and improving consumer access to vegan and plant-based products. This shift is facilitating the adoption of healthier and more sustainable lifestyles in the country. As a result, innovations are being driven, product availability is improving, and consumer awareness of the benefits of plant-based nutrition is increasing in the Philippines due to the efforts of these companies.

Philippines Plant Protein Market Drivers

• Growing Health Awareness and Lifestyle Changes       

One?‍?‌‍?‍‌ of the major factors that has propelled the Philippines’ Plant Protein Market growth is the trend of health-consciousness and lifestyle changes among consumers in the country. Filipino consumers are becoming increasingly conscious of their health, nutrition, and disease prevention, treating these as an integral part of their lives, which has resulted in drastic changes in the general dietary habits of the population towards healthier ones. The escalation of lifestyle-related diseases such as obesity, diabetes, hypertension, and cardiovascular diseases has caused the public to pay more attention to the issue of proper ?‍?‌‍?‍‌nutrition. The country has a total adult population of 71,751,100. The prevalence of diabetes in adults is 7.5%, i.e., a total of 4,726,300 adult cases, according to the International Diabetes Federation (IDF).

Plant-based proteins, rich in the essential amino acids, carbohydrate fiber, vitamins, and minerals, are considered superior to the traditional proteins derived from animal foods. This change is also driven by the growing importance of fitness culture, as more consumers are turning to sports, gym activities, and weight control plans that promote protein-rich diets for muscle building and/or recovery from strenuous exercise. Additionally, social media features many nutritionists and health campaigners whose messages about the long-term health benefits of a plant-based diet are raising awareness among potential consumers about the increased use of natural and sustainable food choices. 

The rising health consciousness and lifestyle practices supplemented by government action programs are driving the Philippines' Plant Protein Market. The Philippine Plan of Action for Nutrition (PPAN), under the National Nutrition Council (NNC), promotes balanced and plant protein-based dietary and food habits as part of health development programs.

Philippines Plant Protein Market Segmentation

• By Distribution Channel: Online

Based on the distribution channel, the Philippines plant-protein market is segmented into online and offline. The consumer landscape in the Philippines is experiencing a considerable change, fuelled by evolving requirements and goods preferences. The improvement in lifestyle has also influenced the demand for shopping channels, with digital platforms experiencing significant growth. Moreover, the ongoing social media influence has further accelerated the shift towards online distribution channels, especially amongst the younger population.

Furthermore, the ongoing investment in 5G network expansion, followed by an increase in the number of internet users, is propelling the development of the Philippines' e-commerce sector. For instance, according to the research study “Global Mobile Trends 2024” issued by the GSMA Intelligence, 5G connections will account for over 40% of the total network connections by 2030.

Moreover, smartphone penetration is also booming in the country, significantly driving the use of online shopping platforms. For instance, according to the “2024 National Information and Communications Technology Household Survey (NICTHS)”, nearly 90.6% of the individuals aged 10 years and older residing in the National Capital Region (NCR) own a smartphone.

Online shopping offers a cost-effective way to purchase various consumer goods, including plant-proteins, which come in diverse options that allow for product comparisons. With the growing digital economy, the usage of such platforms is anticipated to show growth for buying plant protein products, thereby augmenting the overall segment expansion.

• By Application: Animal Feed

Based on the application, the Philippines plant protein market is segmented into dietary supplements, food & beverage, pharmaceuticals, animal feed, and cosmetics. The use of plant protein in animal feed has provided a cost-effective approach by lowering the overall ingredient’s cost without compromising nutritional content. This approach has contributed to positive growth in the livestock sector of the Philippines, driven by an increasing demand for meat products and rapid urbanization, which has expanded the consumer base.

As a result of this growth, livestock product’s consumption has also experienced an increase. According to the “Livestock and Products Annual” report issued by the USDA, as of January 2025, the total human domestic consumption of beef stood at 471 thousand metric tons, reflecting a 3% growth from the consumption volume recorded in January 2024. The same report also predicted that consumption volume is expected to reach 481 thousand metric tons by January 2026. 

This rise in consumption has created a simultaneous impact on the feed consumption volumes. According to another research study by USDA titled “Grain and Feed Update”, as of July 2025, wheat-based feed & residual consumption in the Philippines stood at 3.4 million metric tons, while corn-based feed consumption reached 5.6 million metric tons.

With the livestock production showing progression in the Philippines, the level of feed consumption is also expected to grow considerably, thus creating new growth prospects for the usage of plant protein for animal nutrition. Additional factors, such as ongoing development in feed nutrition and price volatility of traditional proteins, are also driving overall market expansion.

Philippines Plant Protein Market Products

SUPRO Soy Protein: SUPRO Soy Protein is a high-end protein source that is adaptable and also has several health benefits associated with its use. Its application range includes beverages, nutrition bars, processed meats, and plant-based meat and dairy alternatives, among others.

TRUPRO Pea Protein: TRUPRO Pea Protein is a non-GMO and easily digestible vegan protein that leaves a distinct and delightful sensory experience and thus is applicable in a wide spectrum of usage.

Segmentation

• By Source
  • Pea
  • Rapeseed
  • Soy
  • Hempseed
  • Others
• By Form
  • Protein Concentrates
  • Protein Isolates
  • Protein Hydrolysate
• By Distribution Channel
  • Online
  • Offline
• By Application
  • Dietary Supplement
  • Food and Beverages
  • Pharmaceuticals
  • Animal Feed

Table Of Contents

1. Executive Summary

2. Market Snapshot

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. Business Landscape

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations

3.7. Strategic Recommendations

4. Technological Outlook

5. Philippines Plant Protein Market By Source

5.1. Introduction

5.2. Soy

5.3. Peas

5.4. Beans & Legumes

5.5. Others

6. Philippines Plant Protein Market By Form

6.1. Introduction

6.2. Protein Concentrates

6.3. Protein Isolates

6.4. Protein Hydrolysate             

7. Philippines Plant Protein Market By Distribution Channel

7.1. Introduction

7.2. Online

7.3. Offline

7.3.1. Supermarket & Hypermarket

7.3.2. Specialty Stores

8. Philippines Plant Protein Market By Application

8.1. Introduction

8.2. Dietary Supplement

8.3. Food and Beverages

8.4. Pharmaceuticals

8.5. Animal Feed

8.6. Cosmetics

9. Competitive Environment and Analysis

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. Company Profiles

10.1. DuPont de Nemours, Inc.

10.2. Century Pacific Food, Inc.

10.3. San Miguel Corporation

10.4. ADM Company

10.5. Cargill, Incorporated

10.6. Quorn Foods Ltd.

10.7. VBC Group Ltd.

10.8. Ingredion Incorporated

10.9. WTH Foods Inc.

10.10. The Superfood Grocer Pte. Ltd.  

11. Research Methodology

List of Figures

List of Tables

Companies Profiled

DuPont de Nemours, Inc.

Century Pacific Food, Inc.

San Miguel Corporation

ADM Company

Cargill, Incorporated

Quorn Foods Ltd.

VBC Group Ltd.

Ingredion Incorporated

WTH Foods Inc.

The Superfood Grocer Pte. Ltd.  

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