The polyvinyl butyral (PVB) market is expected to grow at a CAGR of 5.72%, reaching a market size of US$ 4.986 billion in 2030 from US$ 3.991 billion in 2025.
Rising demand from the automobile industry and the increasing photovoltaic industry are expected to drive the polyvinyl butyral market. The rise in the application of PVB films in the automotive sector is due to several properties, including high durability, heat and noise reduction, and surging consumer awareness regarding its ability to improve indoor air quality. Further, the demand for solar power energy is leading to the demand for the input raw materials for the development of photovoltaics. Moreover, the growth of green building and construction applications is also leading to the polyvinyl butyral market growth.
According to the German Electrical and Electronic Manufacturers' Association, Asia witnessed the largest share, 76%, of €3,824 billion in the electronics market globally. America has a market of €515 billion and a 10% share. Europe has a market of €670 billion with a 13% market share.
The number of apartment building permits in building construction in Germany was 310,797 in 2022 and 219,119 in 2023.
Polyvinyl butyral (PVB) is a well-known thermoplastic encapsulant. It is used in architecture for safety-glass laminates in the PV industry for building-integrated photovoltaics (BIPV) and thin-film technology with a glass-to-glass configuration. The growth of solar panels worldwide has been leading to the demand for polyvinyl butyral. The reasons for the growth are government policies, demand for cheap energy, and renewable energy demand. According to the IEA (International Energy Agency), in 2023, solar PV alone accounted for three-quarters of renewable capacity additions worldwide.
It was expected that solar PV and wind account for a record 96% of it because their generation costs are lower than for both fossil and non-fossil alternatives in most countries. In 2023, the Swiss government allocated CHF 600 million in subsidies to solar projects. The funding would be distributed as a one-time payment for small PV systems (KLEIV) to all system operators in 2023. These developments in solar power would lead to an increasing need for polyvinyl butyral in the manufacturing of photovoltaics.
PVB is the primary material used for laminated safety glass in car windshields. It is used because of its optical clarity, toughness, and adhesion to many surfaces. PVB also reduces noise and glare UV radiation. According to the OICA (International Organization of Motor Vehicle Manufacturers), the production of automobiles was 93,546,599, which has increased up to 10% from the previous year. China, Germany, France, Japan, the USA, and India are major countries witnessing growth in the sector, with respective growth rates of 12%, 18%, 9%, 15%, 6%, and 7%.
PVB is expected to be used in the automotive industry to address the demand for lightweight electric vehicles. Electric vehicles are witnessing growth due to government policies and easy financing.
PVB is used as a protective interlayer between glass panels in laminated glass used in architectural applications. It is also impact-resistant, penetration-resistant, sound-insulating, and UV-proof. There is a high demand for green building construction worldwide. With this surge in demand for green buildings, manufacturers worldwide are bolstering their research and development activities to deliver high-quality products, enhancing their portfolio for varied end-use customers.
The use of glass can be proven to be an excellent way to utilize daylight in a controlled manner. Other possible applications include indoor green spaces, acoustic control where laminated glass performs better than monolithic glass, interior sun shading; and providing improved visual comfort. Furthermore, green construction involving green materials might be expensive initially, but in the long run, it would contribute to being highly cost-efficient.
By geography, the polyvinyl butyral market is segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The major economies like China, Japan, India, and South Korea dominate the Asia-Pacific region. Some of the fastest-growing emerging economies are from this region, such as ASEAN countries.
The Asia Pacific region is expected to see the fastest growth in the polyvinyl butyral market due to increasing consumer electronics, automobiles, and infrastructure applications. According to the India Brand Equity Foundation, the Indian passenger car market is expected to reach a value of US$ 54.84 billion by 2027. In FY24, the country's total production of passenger vehicles, commercial vehicles, three-wheelers, two-wheelers, and quadricycles was 2,84,34,742 units. North America is expected to have a significant market share for polyvinyl butyral products due to its major utilization in architectural and building applications.
The market leaders for the polyvinyl butyral market are Eastman Chemical Company, Chang Chun Petrochemical Co., Ltd, Sekisui Chemicals Co., Ltd., Kuraray Co., Ltd., Huakai Plastic Co., Ltd., Everlam, and Tiantai Kanglai Industrial Co., Ltd. among others. The key players implement growth strategies such as product launches, mergers, acquisitions, etc., to gain a competitive advantage. For Instance,
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Polyvinyl Butyral (PVB) Market Size in 2025 | US$3.991 billion |
| Polyvinyl Butyral (PVB) Market Size in 2030 | US$4.986 billion |
| Growth Rate | CAGR of 5.72% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Billion |
| Segmentation |
|
| Geographical Segmentation | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| List of Major Companies in Polyvinyl Butyral (PVB) Market | |
| Customization Scope | Free report customization with purchase |