Probiotics Dietary Supplement Market Size, Share, Opportunities, And Trends By Strain Type (Lactobacillus, Bifidobacterium, Others), By Health Area (Gut Health, General Health, Immunity, Mental Well-Being, Others), By Sale Channel (Supermarket/Hypermarket, Pharmacy, Online, Others), And By Geography - Forecasts From 2024 To 2029

  • Published : Mar 2024
  • Report Code : KSI061611142
  • Pages : 140

The probiotics dietary supplements market is expected to grow at a CAGR of 6.08% from US$6.482 billion in 2022 to US$9.795 billion by 2029.

Live beneficial bacteria included in probiotics dietary supplements help maintain a healthy balance of gut microflora, which supports immunological and digestive system activities. They may be obtained in a variety of forms, including capsules, yoghurts, and fermented meals, and are frequently taken to improve gut health. Probiotics dietary supplements are gaining popularity due to rising consumer interest in preventative healthcare, growing awareness of the influence of gut health on overall well-being, and increasing research and development demonstrating the potential advantages of probiotics. Probiotic supplement sales are also rising as a result of the growing prevalence of antibiotic use, digestive health problems, and a shift toward functional foods.  

Increasing health awareness propels the probiotics dietary supplements market.

The dietary supplements market is being significantly shaped by the rise in knowledge of gut health and digestive disorders. Probiotic pills are in high demand as people become more aware of the complex relationship between a healthy gut microbiota and overall well-being. This increased knowledge not only encourages the creation and promotion of a wide range of goods aimed only at digestive health but also gives people the ability to make better decisions regarding their health. The growing tourism sector in countries like Thailand is leading to a large number of tourists visiting the country. This is leading to rising cases of traveler's diarrhea which is a common health problem among visitors from developed to developing countries. As per the data from the Ministry of Tourism and Sports in Thailand, the number of foreign tourists travelling to Thailand was 88,24,049 in 2022. This number further increased in 2023 to 2,48,38,066 which is anticipated to have a positive impact on the probiotics dietary supplements market during the forecast period.  

Furthermore, probiotics dietary supplements are becoming more popular as diabetes rates rise, possibly because of their ability to help control blood sugar levels and enhance metabolic health. Owing to this, the market for probiotic supplements is anticipated to grow and influence customer preferences. As per the National Library of Medicine, in 2020, 16.7% of Korean people thirty years of age or older were predicted to have diabetes mellitus. 65.8% of people with diabetes mellitus from 2019 to 2020 were aware of their condition and received treatment with antidiabetic drugs. Among adult Koreans, diabetes mellitus remained highly prevalent. From 2019 to 2020, only 9.7% of persons with diabetes mellitus were able to maintain perfect glycemic, blood pressure, and lipid management. It is necessary to continuously assess the country's diabetes data and launch a nationwide campaign to raise awareness of diabetes mellitus and enhance all-encompassing diabetes treatment.

It is projected that the probiotics dietary supplements market in the North American region will grow steadily. 

Probiotics dietary supplements prevent a body from bowel problems such as irritable bowel syndrome, diarrhoea, and lactose intolerance infections among others. The growing prevalence of inflammatory bowel disease in the United States is anticipated to majorly drive the demand for probiotics dietary supplements in the country, thereby augmenting the overall market growth. According to the American Gastroenterological Association (AGA), about 60-70 million Americans are suffering from gastrointestinal diseases, and in 2021, nearly 40% of the population stopped routine activities due to uncomfortable bowel symptoms. Digestive diseases have a high prevalence rate in older people, which is also witnessing significant growth in the US. According to the World Bank, in 2022, 17% of the US population aged 65 years and above.  Additionally, various product launches and establishments of probiotics production plants in the United States have further propelled the market growth for such supplements. For instance, in September 2022, Royal DSM’s “Lactobacillus rhamnosus 19070-2” and “Lactobacillus reuteri 12246-CU” probiotics strain were approved by the FDA which enabled the company to strengthen its gut health solutions offerings in the US market and explore more innovations in dietary supplement category. Likewise, in July 2019, DuPont opened its state-of-the-art fermentation plant in New York to produce high-quality probiotics for food & beverage and dietary supplements.

Market Key Developments

  • March 2023: Roquette a world leader in plant-based ingredients and a top supplier of pharmaceutical and nutraceutical excipients invited the health and nutrition industry to explore a more flexible, reliable, and consumer-focused future for probiotic supplements, introduced the PEARLITOL® ProTec. This solution is a novel plant-based co-processed combination of mannitol and maize starch, that stabilizes and extends the shelf life of active substances that are sensitive to moisture, such as probiotics. It also opens up new possibilities for consumer-friendly dose formulations.

Probiotics Dietary Supplement Market Scope:


Report Metric Details
Market Size Value in 2022 US$6.482 billion
Market Size Value in 2029 US$9.795 billion
Growth Rate CAGR of 6.08% from 2022 to 2029
Base Year 2022
Forecast Period 2024 – 2029
Forecast Unit (Value) USD Billion
Segments Covered
  • Strain Type
  • Health Area
  • Sales Channel
  • Geography
Companies Covered
Regions Covered North America, South America, Europe, Middle East and Africa, Asia Pacific
Customization Scope Free report customization with purchase



  • By Strain Type:
    • Lactobacillus
    • Bifidobacterium
    • Others
  • By Health Area:
    • Gut Health
    • General Health
    • Immunity
    • Mental Well-Being
    • Others
  • By Sales Channel:
    • Supermarket/Hypermarket
    • Pharmacy
    • Online
    • Others
  • By Geography
    • North America
      • By Strain Type
      • By Health Area
      • By Sales Channel
      • By Country
        • United States
        • Canada
        • Mexico
    • South America
      • By Strain Type
      • By Health Area
      • By Sales Channel
      • By Country
        • Brazil
        • Argentina
        • Others
    • Europe
      • By Strain Type
      • By Health Area
      • By Sales Channel
      • By Country
        • Germany
        • France
        • United Kingdom
        • Italy
        • Spain
        • Others
    • Middle East and Africa
      • By Strain Type
      • By Health Area
      • By Sales Channel
      • By Country
        • Saudi Arabia
        • Israel
        • Others
    • Asia Pacific
      • By Strain Type
      • By Health Area
      • By Sales Channel
      • By Country
        • China
        • Japan
        • South Korea
        • India
        • Indonesia
        • Thailand
        • Australia
        • Others

Frequently Asked Questions (FAQs)

The global probiotic dietary supplements market is expected to grow at a CAGR of 6.08% during the forecast period.
The probiotic dietary supplements market is expected to reach a market size of US$9.795 billion by 2029.
Probiotics Dietary Supplement Market was valued at US$6.482 billion in 2022.
North America holds the largest share of the probiotic dietary supplements market.
The major factor anticipated to drive the probiotic dietary supplements market growth is the increasing awareness and focus on gut health.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline


2.1. Research Data

2.2. Research Process


3.1. Research Highlights


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis


5.1. Introduction

5.2. Lactobacillus

5.3. Bifidobacterium

5.4. Others


6.1. Introduction

6.2. Gut Health

6.3. General Health

6.4. Immunity

6.5. Mental Well-Being

6.6. Others


7.1. Introduction

7.2. Supermarket/Hypermarket

7.3. Pharmacy

7.4. Online

7.5. Others


8.1. Introduction

8.2. North America

8.2.1. By Strain Type

8.2.2. By Health Area

8.2.3. By Sales Channel

8.2.4. By Country United States Canada Mexico

8.3. South America

8.3.1. By Strain Type

8.3.2. By Health Area

8.3.3. By Sales Channel

8.3.4. By Country Brazil Argentina Others

8.4. Europe

8.4.1. By Strain Type

8.4.2. By Health Area

8.4.3. By Sales Channel

8.4.4. By Country Germany France United Kingdom Italy Spain Others

8.5. Middle East and Africa

8.5.1. By Strain Type

8.5.2. By Health Area

8.5.3. By Sales Channel

8.5.4. By Country Saudi Arabia Israel Others

8.6. Asia Pacific

8.6.1. By Strain Type

8.6.2. By Health Area

8.6.3. By Sales Channel

8.6.4. By Country China Japan South Korea India Indonesia Thailand Australia Others


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations


10.1. DuPont Inc.

10.2. Chr. Hansen Holding A/S

10.3. Probi (Symrise AG)

10.4. Lifeway Foods, Inc.

10.5. Kibow Biotech

10.6. Pharmavite LLC (Otsuka Pharmaceutical)

10.7. DSM

10.8. BioGaia

10.9. UniqueBiotech

10.10. Projoy Probiotic

DuPont Inc.

Chr. Hansen Holding A/S

Probi (Symrise AG)

Lifeway Foods, Inc.

Kibow Biotech

Pharmavite LLC (Otsuka Pharmaceutical)




Projoy Probiotic