Sustainable Packaging Market Size, Share, Opportunities, And Trends By Packaging Material (Paper, Metal, Plastic, Glass, Others), By Layer (Primary Packaging, Secondary Packaging, Tertiary Packaging), By End-User Industry (Healthcare, Food And Beverage, Personal Care, Others), And By Geography - Forecasts From 2024 To 2029

  • Published : Apr 2024
  • Report Code : KSI061610292
  • Pages : 123

The sustainable packaging market is projected to grow at a CAGR of 6.53% to reach US$472.099 billion by 2029, from US$303.200 billion in 2022. 

Sustainable packaging is defined as an approach towards packaging that is sourced, developed, and used in a way that minimizes the environmental impact. Green marketing —— something only forward-looking businesses emphasized several years ago when it was unusual for businesses to take environmentally friendly initiatives. The current trend toward pursuing sustainable practices is not merely nice, it is becoming the new norm. Private and public organizations working together to speed up the environmental change, in keeping with market expectations, open up vast opportunities.

Food & beverage products are increasingly being packaged with sustainable materials, resulting in further growth for the market. A major catalyst in this process is the emergence of sustainable packaging materials that reduce the impact on the environment.

Even the cosmetics packaging industry is working towards creating more environmentally friendly packaging options that can take the cosmetics market to a whole new level. The market growth is also driven by initiatives to decrease the use of non-degradable packaging materials, the growth of sustainable packaging lines, and green packaging strategies.

Environmental concerns have led to a greater interest in sustainable packaging and processing operations due to consumer awareness. As part of sustainability initiatives, manufacturers have reduced the source material by downgrading, creating thinner and lighter packaging, and reducing waste. Modern consumers increasingly consider eco-friendliness, ethics, quality, safety, and product costs when selecting products. Legislative packaging regulations also enforce a number of these issues, which will benefit the global green packaging market.

As the packaging materials can be recycled, renewed, and reused, eco-friendly biodegradable wrapping materials like paper and paper boards contribute to maintaining the sustainability of the environment. Also, there is a low awareness of the importance of sustainable packaging among consumers in developing countries. High recycling rates and set-up costs have, in turn, prevented many manufacturers from implementing sustainable packaging solutions. The World Bank estimates that global solid waste generation will reach 4.7 billion tons by 2050. The solid waste generated in the coming years will be so large that recycling capacity cannot keep up with the output. A more environmentally friendly packaging solution is needed to reduce the huge amount of solid waste generated each year.

Growth Factors:

  • Consumer Awareness:

The rise of 'zero waste' shops and the sharp increase in the use of refillable water bottles are just a few examples of how consumers are contributing to the reduction of waste. A majority of individuals believe it's time to move away from single-use packaging in favour of packaging made from recycled materials. Millennials are willing to pay an extra 10% to 25% for sustainable products and services, according to the World Economic Forum. More and more, consumers expect - and choose - healthier, greener, and more sustainable options. In a developing market where socioeconomic inequality is extreme, environmental threats are growing, and opportunities to earn decent wages are few, the percentage of people willing to pay more is lower.

  • Increasing business responsiveness to consumers:

A change in consumer attitude toward plastic packaging and waste is starting to affect businesses, and they are making changes as a result. Sustainable practices are now a priority for businesses since they realize that losing paying customers will cost them if it is not implemented correctly. The consumer pressure to be more environmentally responsible has resulted in businesses adopting voluntary targets and initiatives that go beyond the regulatory requirements. Many global brands, including Unilever, Nestlé, and IKEA, have announced their commitment to eliminate single-use plastic waste within the next 10 years.

  • Corporate Social Responsibility:

Focus on corporate social responsibility means a business is committed to enhancing the environment and society, not contributing to its destruction. Walmart, one of the largest retailers in the world recognizes its influence and has taken steps towards a leadership role in sustainable packaging. It aims to have 100% recyclable, reusable and compostable packaging.  When retailers like Walmart make a statement like this, other business giants take it seriously.

  • Lower carbon footprint, lower shipping cost:

Many brands are concerned about their carbon footprint, as this contributes to climate change and natural disasters. HP is one such brand. Since most of its products are sold in the USA and Europe, HP wanted to devise a sustainable packaging solution. Environmentally friendly packaging with a minimal impact on the environment, while also providing protection for the products during long travels from the factory to the customer. HP began using virgin fiber produced from responsibly managed forests for its fluting and liner. The fiber is extremely strong and was able to reduce packaging materials by 29%, thereby saving materials and maintaining protection. Additionally, HP benefits from the reduced box weight, which reduces shipping costs and transportation emissions.


  • Cost Increase:

Overcapacity could be a major hindrance for this industry. Non-biodegradable plastic bags remain the most preferred packaging material in the world due to their lower cost. Because of this, packaging companies are unable to match their production capacity with their sales volume. It is costly to use raw materials such as biobased monomers, liquid biofuels, cellulosic fibers, and biopolymers. As a result, the cost is passed on to consumers.

Key Developments:

  • In April 2023, Huhtamaki, a prominent provider of global packaging solutions, revolutionized the industry by leveraging scientific advancements to pioneer mono-material technology. Their groundbreaking flexible packaging, available in Paper, PE, and PP Retort variants, represented a significant shift towards sustainability while meeting the needs of both customers and end consumers.
  • In March 2023, Electrolux Group introduced recycled and paper-based packaging with a 70% reduction in ink usage to mitigate its environmental footprint. Starting from that month, the new packaging was implemented for Electrolux and AEG small appliances. The packaging, free of Expanded PolyStyrene (EPS), was crafted from paper-based materials certified by the Forest Stewardship Council, featuring a four-color print that consumed 70% less ink. Additionally, the number of packaging variations was cut in half by utilizing stickers to distinguish between different products within the same range. This approach aimed to minimize packaging waste by allowing the same box to accommodate multiple products.
  • In January 2021, Mondi and Orkla collaborated to develop environmentally friendly packaging for Orkla's latest Frankful® line of vegan, climate-conscious taco products. The packaging, which preserved the freshness of soft tortilla wraps, tortilla crisps, and taco spices, was not only planet-friendly but also visually appealing on store shelves. Mondi's packaging solutions played a crucial role beyond mere functionality, aiding Orkla in achieving its sustainability objectives for the product launch.


  • By Packaging Material
    • Paper
    • Metal
    • Plastic
    • Glass
    • Others
  • By Layer
    • Primary Packaging
    • Secondary Packaging
    • Tertiary Packaging
  • By End-User Industry
    • Healthcare
    • Food and Beverage
    • Personal Care
    • Others
  • By Geography
    • North America
      • USA
      • Canadá
      • Mexico
    • South America
      • Brazil
      • Argentina
      • Others
    • Europe
      • UK
      • Germany
      • France
      • Spain
      • Others
    • Middle East and Africa
      • Saudi Arabia
      • Israel
      • Others
    • Asia Pacific
      • Japan
      • China
      • India
      • Indonesia
      • Taiwan
      • Thailand
      • Others

Frequently Asked Questions (FAQs)

Sustainable Packaging Market was valued at US$303.200 billion in 2022.
The sustainable packaging market is projected to reach a total market size of US$472.099 billion by 2029.
The global sustainable packaging market is projected to grow at a CAGR of 6.53% during the forecast period.
The major factor anticipated to drive the growth of the sustainable packaging market is the increasing awareness and concern about environmental sustainability among consumers, businesses, and governments worldwide.
The global sustainable packaging market has been segmented by packaging material, layer, end-user industry, and geography.


1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

1.8. Key Benefits for the Stakeholder


2.1. Research Design

2.2. Research Processes


3.1. Key Findings

3.2. Analyst View


4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View


5.1. Introduction

5.2. Paper

5.2.1. Market Trends and Opportunities

5.2.2. Growth Prospects

5.2.3. Geographic Lucrativeness

5.3. Metal

5.3.1. Market Trends and Opportunities

5.3.2. Growth Prospects

5.3.3. Geographic Lucrativeness

5.4. Plastic

5.4.1. Market Trends and Opportunities

5.4.2. Growth Prospects

5.4.3. Geographic Lucrativeness

5.5. Glass

5.5.1. Market Trends and Opportunities

5.5.2. Growth Prospects

5.5.3. Geographic Lucrativeness

5.6. Others

5.6.1. Market Trends and Opportunities

5.6.2. Growth Prospects

5.6.3. Geographic Lucrativeness


6.1. Introduction

6.2. Primary Packaging

6.2.1. Market Trends and Opportunities

6.2.2. Growth Prospects

6.2.3. Geographic Lucrativeness

6.3. Secondary Packaging

6.3.1. Market Trends and Opportunities

6.3.2. Growth Prospects

6.3.3. Geographic Lucrativeness

6.4. Tertiary Packaging

6.4.1. Market Trends and Opportunities

6.4.2. Growth Prospects

6.4.3. Geographic Lucrativeness


7.1. Introduction

7.2. Healthcare

7.2.1. Market Trends and Opportunities

7.2.2. Growth Prospects

7.2.3. Geographic Lucrativeness

7.3. Food and Beverage

7.3.1. Market Trends and Opportunities

7.3.2. Growth Prospects

7.3.3. Geographic Lucrativeness

7.4. Personal Care

7.4.1. Market Trends and Opportunities

7.4.2. Growth Prospects

7.4.3. Geographic Lucrativeness

7.5. Others

7.5.1. Market Trends and Opportunities

7.5.2. Growth Prospects

7.5.3. Geographic Lucrativeness


8.1. Introduction

8.2. North America

8.2.1. By Packaging Material

8.2.2. By Layer

8.2.3. By End-user Industry

8.2.4. By Country United States Market Trends and Opportunities Growth Prospects Canada Market Trends and Opportunities Growth Prospects Mexico Market Trends and Opportunities Growth Prospects

8.3. South America

8.3.1. By Packaging Material

8.3.2. By Layer

8.3.3. By End-user Industry

8.3.4. By Country Brazil Market Trends and Opportunities Growth Prospects Argentina Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.4. Europe

8.4.1. By Packaging Material

8.4.2. By Layer

8.4.3. By End-user Industry

8.4.4. By Country United Kingdom Market Trends and Opportunities Growth Prospects Germany Market Trends and Opportunities Growth Prospects France Market Trends and Opportunities Growth Prospects Spain Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.5. Middle East and Africa

8.5.1. By Packaging Material

8.5.2. By Layer

8.5.3. By End-user Industry

8.5.4. By Country Saudi Arabia Market Trends and Opportunities Growth Prospects Israel Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects

8.6. Asia Pacific

8.6.1. By Packaging Material

8.6.2. By Layer

8.6.3. By End-user Industry

8.6.4. By Country Japan Market Trends and Opportunities Growth Prospects China Market Trends and Opportunities Growth Prospects India Market Trends and Opportunities Growth Prospects Indonesia Market Trends and Opportunities Growth Prospects Taiwan Market Trends and Opportunities Growth Prospects Thailand Market Trends and Opportunities Growth Prospects Others Market Trends and Opportunities Growth Prospects


9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard


10.1. Amcor Limited

10.2. Mondi PLC

10.3. Smurfit Kappa Group

10.4. Sonoco Products

10.5. WestRock Company

10.6. BASF SE

10.7. Tetra Laval International SA

10.8. Ball Corporation

10.9. Sealed Air Corporation

Amcor Limited

Mondi PLC

Smurfit Kappa Group

Sonoco Products

WestRock Company


Tetra Laval International SA

Ball Corporation

Sealed Air Corporation