South America Data Monetization Market - Strategic Insights and Forecasts (2022-2027)

South America data monetization market is projected to grow at a CAGR of 5.53% to reach a market size of US$3.08 billion by 2027, from US$2.11 billion in 2020.

The major factors driving the market growth are the rising adoption of data exchange in the cloud sector and growing investments in the ICT sector. Additionally, key players are collaborating to expand their business across different locations in South America, owing to which the market growth will surge during the forecast period. Brazil and Argentina are considered the most opportunistic markets in South America, owing to the growing demand for data centre services.

South America data monetization: Market Drivers

 The emergence of the data centre by the companies

 With accelerated expenditures and the construction of new data center campuses to suit the needs of consumers in this region, a growing number of global modular data center sector companies are actively expanding their footprint across South America. For example, in February 2020, one of the major market participants, Amazon Web Services, announced a $236 million investment to expand its data center footprint in the Brazilian state of So Paulo to bolster its network infrastructure across South America. As a result, the development trend of global modular data centre industry players in South America has a substantial impact on the region's data monetization market.

SME usage of cloud services is on the rise.

Over the last few years, cloud computing has emerged as an emerging technology that has removed the burden of obtaining licensed software and expensive hardware, making it more beneficial to SMEs. The use of cloud services by SMEs is fast growing since it allows them to focus on their most important business events, resulting in increased productivity. Furthermore, cloud adoption has provided SMEs with advantages such as unlimited processing capacity, decreased IT costs, easier access to data and apps, and a competitive advantage. Modular data centres are built to accommodate server modifications such as cloud technology and privatization. Furthermore, the increased usage of cloud computing has resulted in the introduction of novel modular solutions.

South America data monetization segment analysis:

• By Offering

Based on the offering, the segment is divided into solutions and services. Due to the increased adoption of modular data center solutions and benefits associated with modular data centre solutions, such as enhanced energy efficiency, mobility, speed & agility, scalability, and speed & agility, in comparison to traditional data center solutions, the solution segment exhibited the highest growth and is expected to dominate the market in the coming years.

• By Enterprise size

Based on the segment, it is divided into small, medium, and large by enterprise size. The large enterprises' segment will be the most dominant due to several challenges connected with major organizations' increased carbon footprint and electricity usage, driving demand for modular data center solutions.

• By Deployment Mode

Based on the segment, it is divided into on-premises and cloud by deployment mode. The edge cloud is a new way of establishing cloud data centers at several locations closer to consumers, aided by the rise in modular data center deployment. Cloud edge computing characteristics are being pursued by major cloud providers, including Amazon Web Services (AWS), Google, and Microsoft. Several data centre operators, including Ascenty (Digital Realty), Equinix, EdgeConneX, and others, host cloud on-ramps that allow users to directly and discreetly access hyper-scale cloud service providers. The modular data centre business is fueled by big data and IoT since these systems provide versatility to embrace HPC innovations like IoT and big data. The increasing acceptance of smart devices, the growing preference for analytics, cloud usage, and the rise of global networking technologies have prompted various organizations to invest in these technologies.

Competitive Insights

Increased demand, the need for edge data centers, and the adoption of technology such as big data and IoT, modular data centre expenditure among colocation, cloud, internet, and telecommunication providers will continue to grow. For instance, AWS revealed a list of 26 countries in which it planned to introduce Local Zones for its Edge locations in February 2022. Colombia, Argentina, Peru, Mexico, Brazil, and Chile are among them.

South America Data Monetization Market Scope